First, we should know that since 1841, when tourism showed its first signs, it has

presented different scenarios, for which it has had to constantly adapt and change.
Ecuador has not been the exception; tourism in the country has developed over
time. For this reason, certain laws and regulations have been established in order to
regulate this activity. One of the most important branches of the tourism sector is
intermediation, which is classified into four types of travel agencies: wholesale,
retail, international and dual, each with its own established functions. In a way, these
agencies allow direct connection between tourism providers and clients, receiving in
return a commission for the services rendered. In other words, the common function
of these different agencies is mediation.

Sistemas

On the other hand, in "Turismo para la Vida" travel agency a quality management

model is used to offer quality products and services to customers. This model is the

EFQM, where, to obtain it, several changes were made in the company. It began by

defining the mission, vision, and ethical values of the agency, then a manual of

processes and procedures was developed to organize and streamline the processes

of preparation, promotion, sale, and monitoring of the tourism products and services

offered. Different strategies were proposed to improve the agency's performance,

both externally with clients and internally with administrative staff. Also, to guarantee

a quality service, alliances were formed with different certified providers in the tourist

area. With all these changes, 4 of the criteria necessary to obtain the EFQM quality

certification were met.

About our production process and service, we have already analyzed the market

and we have our target market: young travelers, newlyweds, and retired people.  We

know their necessities and how to get to them with our products and services. 
Young travelers want new and adventurous destinations at a low cost. Newlyweds

want the perfect and most romantic honeymoon where they can take pictures for

their Instagram accounts. With these two targets the product would be advertised on

social media.

Retired people want calm and warm destinations. But also they travel to other

countries to visit their families. our products and services are advertised on a few

radio stations. All this is important for the production and selling process of our

products.

As part of the quality management system model we apply, we monitor the level of

satisfaction not only of our external customers but also of the internal customers. To

reach and keep the quality of our services and products is important to have the

feedback of both of our customers.

 We created the Legal and Administrative Institutional Framework of "Turismo para
la Vida"  travel agency, based on the article 425 of the Constitution of the Republic
of Ecuador, which deals with the hierarchical order of Laws and the Kelsenian
Pyramid. Each one of the laws that make-up the Kelsenian pyramid require an
administrative institutional framework.For that reason,

in the first rank of the pyramid is the constitution of the Republic of Ecuador and we
have the constitutional court as the regulatory institution. 

In the second rank is the Code of Ethics of Tourism, and as the regulatory institution
we have the UNWTO. 

The Law of Companies, belongs to rank three, as the regulatory institution we have
the Superintendence of Companies.

 In rank four is the Tourism Law, as the regulatory institution we have the Ministry of
Tourism.

 In rank six is the regulation of Tourist Land Transportation, whose regulatory
institution is the Ministry of Transportation and Public Works. 

In rank seven is the Ordenanza Del Sistema Cantonal De Turismo De Cuenca

(Cuenca Cantonal Tourism System Ordinance), whose regulatory institution is the
Municipality of Cuenca.

 Finally, in the last rank is the statute of the travel agency, as the Institutional
Administrative framework will act on all the Partners or Shareholders of the
company.
my name is mishell, I am going to talk about tourism intermediation.

TOURIST INTERMEDIATION

Maniual for international travel agencies.

First, we shood know that sinc 1841, when tourism showd its first saings, it has

presented different scenerios, for which it has had to constantly adapt and chenge.

Ecuador has not been the exception; tourism in the country has developt over time.

For this reason, certain laows and regulations have been establisht in order to

regulate this activity. One of the most imporant brainches of the tourism sector is

intermediation, which is classifaid into four types of travel egencies: joseal, riteil,

international and duol, each with its own establisht functions. In a way, these

egencies allow direct connection between tourism provaiders and claents, reciving

in return a commission for the services renderd. In other words, the common

fonction of these different egencies is midietion.

The intermediation works with all fields of tourism such as transportation, it could be
by land, water or air, the latter having a wide field in which different resources are
used such as the phonetic alphabet, air traffic conferences that divide the world for
greater understanding, establishes codes of airlines, cities, airports and more fields. 

The different types of services can be evidenced in an air transport trip, which has
types of trips, passengers and cabins. To travel outside the country, the passport is
one of the most important documents, issued mainly by the Civil Registry. 

To make reservations and different inquiries, the amadeus system is used, which
allows us to see the availability of the different tourist services. To use this system it
is indispensable to have previous knowledge of destinations, dates and tourist
companies.
Wholesale travel agency: It elaborates, organizes and commercializes services and/or
tourist packages abroad through international or dual travel agencies, therefore, they
cannot commercialize directly to the user. It may also represent transportation
companies, lodging and different tourist services.
International travel agency: Commercializes tourist services or packages at national
and international level. However, they cannot elaborate, organize and market tourism
products and services to other travel agencies within the country. Those agencies
with an IATA license may issue airline tickets.
Tour Operator: Its main activity is the organization, development and direct
operation of trips and tourist visits in the country, they may market their products
directly to the user.
Dual travel agencies: It is one that carries out the activities of an international travel
agency and a tour operator.

Phonetic alphabet
is used within the tourism industry to give an equivalent to each letter of the alphabet
when it is necessary to spell words.

The constitution has rules and laws that regulate life in society.
the passport is valid for 6 years.

legislation is about laws and norms that are within the

constitution, these allow to regulate life in society.

THOMAS COOK created the first package tours

Mediation Function: Acts as a mediator between tourism

service providers and potential clients.

Production Function: It consists of negotiating with different

tourism service providers.

Advisory Function: It is necessary to have a deep knowledge of

the client's profile, tastes and preferences.

Land Transportation

Transport
Air
Transport
Acuático

Aircraft cabins: These are divisions made by the airline to

market its seats.

Adult (ADT): 12 years of age or older, will pay 100% of the

applicable rate.

Child (CHD-CNN): 2 years old and less than 12 years old.

Generally pay 50 or 67%.

Infant passenger (INF): 7 days old, under 2 years old. En route

to Europe, Caribbean, Central and South America pay 10% of
fares.

Under 25 years old: Under 25 years old. 25% discount on

certain standard fares.

Senior Citizens (SCR): Persons over 65 years of age. Discount

of 30% or 50% depending on the airline.

Special passengers
Elderly citizens
Deaf and blind people
Pregnant women up to 7 months
The passport is an official travel document, personal, individual
and non-transferable, which identifies a person and allows its
holder to enter, leave and move within and outside the national
territory.

The Ecuadorian passport is valid for 6 years and can be used to

enter 64 countries.