Consolidated

Stakeholder
Feedback
Review
& Approval
Sourcing Content
Resources (SME's, etc)

Customer Journey - Messaging CONTENT HANDOFF

Product Marketing Campaign Stakeholders Gated Content
Manager(s) Ideation SMEs

UAT
Supporting Content/Asset Content/Asset
Creative Services Final Proofing
Kickoff Meeting Creative Brief Resourcing Creative Asset Content Review Updates
Product Marketing Campaign Flow
Social Media Plan Social Content

QA
Digital Strategy
SEO Keywords Technical Completion
Populating
Assets Launch

Personas
Asset Content Requirements
Campaign Framework

Asset Types
Wire-framing Assets

Stakeholders Logistics
Nurture Streams
Customer Journey Stages Campaign Build
Campaign Owner
Tracking
Requested Lauch Date Content Types
Blog Posts List pulls
Website Banners Asset Types

Display Ads
Whitepaper Outbound Emails Social Ad
Webinar
Social Posts
Website Banner

Social Ads
Blog Post
Nurture Emails Search Ad
Nurture Email

Search Ads

Outbound Email
Social Post Display Ad