REVENUE MODEL OF PAYTM

Paytm earn their revenue through the market place model. They work on market place model
and they belive in the market place model for their revenue, they give to opportunity to
vendors to sell or listed their products on paytm webside, so the buyer are comes and buy the
products. In this activity paytm charge commission from the seller so this is a some part how
they generate their revenue. They do also some more activity to generate their revenue.

Paytm knows that Revenue model is framework of revenue.it is a description How a business
generate income, profit,or an average earning in a business.and they fully concentration their
revenue model.

That’s belive also purely marketing strategy, they get earnings from sponsored advertisers,
showing ads, they give coupons (from sponsors), so inorder to gain some popularity and to
bare the competition they are giving the cashback. So they attract more visitors as well as
get more sponsors, ultimately making them profitable. its a most profitable strategy of
paytm.

This is a screen shot of paytm market place : they give the opportunity to sell
their product on paytm web site.
Registration process for merchants in paytm website:
Paytm provide market place for merchants .this is a registration process for merchants to register
themselves in paytm website. They provide simple registration for merchants to sign up in the
site, the mandatory fill up are show red star(*) they must fill up by merchants. The form process
is very simple you fill up are some neccerary things like: name ,email- id, mobile number, city
,business name, category(business), business address. And all completion you press the submit
botton and after you can business in the paytm website . this a activity of paytm to earn their
revenue through the merchants,

After completion this process paytm offer to merchants choose the subscription
plan this is the way paytm earn the revenue from the merchants.through the
subscription model. This is the part of subscription model of paytm.
This is the overview how merchants sell their product in paytm site:
this screenshot shows the seller name , product description that is filled by the seller, product
images, and the price of the product that all this filled are set by the seller.if the buyer buy this
product from the site so seller paid commission to paytm on every sell.

This is the activity the paytm earn revenue from the seller as a commission when seller
products are sold in this site. This is the best strategy for paytm to earn their revenue part
The subscription charges charge by paytm from the merchants : this is the
annually subscription plan they charge by paytm fron their seller, they divided their
subscription charges into four category:-

 Silver plan
 Gold plan
 Platinum plan
 Budget (zero setup plan)

This plan have own their benefits ,highest plan is platinum plan give more benefits to
seller to sell their product in site. In other hand silver plan give less benefits as
comparative to platinum or gold plan. This all the plan are charge by the seller one time
in the annually

The paytm charge also additional charges through the seller like: annual maintenance charge
(AMD) that is 2500 annually, and 12.38% charges if its applicable. It’s a part of paytm
subscription model to generate their revenue. In this strategy paytm give the more
opportunity(plan) to its merchant and give the diffrent benefits to the seller .
Top merchants they use paytm wallet:
This all are merchants with paytm wallet, this merchants are contribute revenue for paytm to
provide paytm wallet facility to buyer. This is also the way the paytm earn the revenue from the
buyers. All this are big e-business site they are done huze transeaction daily. This merchants
avail the facility paytm wallet which is provided by paytm. The famous merchants in the
paytm are: dominos, jabong.com, book my show, ebay, uber, and haldiram.
REVENUE MODEL THEY ARE ADOPTED BY PAYTM:
They are some models they are adopted by the paytm to generate their revenue thae model are
shown below:

ADVERTISING REVENUE MODEL:

In this model paytym allow to merchants shows their advertisement on paytm websites and
charges some amount for this advertisement.this is the way the paytm used to generate their
revenue. This method for generate revenue are covered under the advertising revenue model.

This model is more beneficial for paytm to generate their revenue.the charges are charger by
them they advertised their product on paytm site.
This is the screen shot that show how yippee noodles show their advertisment
on paytm site:
The yippee noodles show their advertisment on the paytm site and thet paid some money to
paytm . this is a way paytm generate the revenue from the advertisment revenue model.

Subscription revenue model:

Paytm also use the subscription model. They charge the subscription amount from the seller
annually and generate their revenue. they categorized their subscription into four categories all
are mention and discuss early in this project. They charge annually maintenance charges also as a
commission that is RS 2500. This whole process is comes under the subscription model of
paytm through them they generate their revenue. The subscription model is most beneficial for
paytm because all the seller who are register themselves into paytm all are paid subscription
charges to run their business in paytm site. Basically the paytm adopt the paid circulation
subscription revenue model to generate the revenue in their business.this is the most beneficial
model as comparative to others model to generate the revenue.
Transaction revenue model:
paytm also charge their revenue through the buyer as well as seller transactions. Through this
model paytm charge some amount from buyer and seller when they transact in the paytm site
and avail the paytm facility. This screen shot shows that what charges paytm charges when
the buyer are transact through paytm wallet.

If you loading your money into the wallet, paytm charges nothing amount in this transeaction,

If you purchase any product at merchant site the paytm also charge nothingin this transeaction.

If you transfer the money into one wallet to other person wallet, on this transaction paytm also
not charge any amount. but if you transfer the money from paytm wallet to bank paytm
charge 4% of the amount that you are transfer into bank . this is the transeaction revenue
model of paytm .

ADVANCE PAYMENT REVENUE MODEL:

In this model paytm received the interest on the payment of customer until they are not transfer
the money into seller account. When the paytm received amount from the customer they are not
instantly transfer on seller account. They hold the amount and gain the interest on this amount.
Through this process paytm generate their revenue from the advance payment revenue model.

This model is very beneficial for paytm to generate the revenue this all process is also called
escrow account process.
COMMISION REVENUE MODEL
IN this model paytm charge commission from the seller for their listed product in paytm
websites. And they charge commission on every sale on the site of paytm from the seller. This
commission is totally based on the sell of the product if buyer buy the product from the paytm
site so paytm charge the commission from the seller for each sell in their website. Through this
process paytm generate their revenue. The commission based model are also beneficial for
generate the revenue .the commison based model are also trend in ever e-business site, paytm
also adopt this revenue model to generate their revenue.

They are some other activity the paytm earn the revenue:
• Paytm escrow: through escrow account paytm received intrest,when buyer payment
to their purchase that amount hold by paytm untill customer not confirm it.if customer
not confirm in next 7 days paytm expect buyer satisfied with the product and they
transfer the money seller account.

• Paytm earn by advertising other products on websites.

• Patym charges annual subscription fees to the sellers who list their products on website

• Introducing Paytm Wallet, a secure digital wallet where you can store money and use it
to make quick recharges, pay bills, do shopping on Paytm. You can also send money to
friends & pay for various services like Uber, MakeMyTrip, BookMyShow & many more.
 Why people attract toward paym

• Easy accessible :
the paytm side easy to accessible they are much easy as compare to other site people are like
them for their easy accessible specialty .paytm also available on the mobile, tablets, laptops ,
and for paytm the high speed data connection is not required .it is easily work on mobile
without any problem.

• Chat facility
paytm provide chat facility to their buyer so they can bargain the product price from the
seller..through very easy steps they can avail the facilty of paytam chat facility. This screen
shot define how a customer bargain to the seller:

• Mobile friendly:
paytm service is also available in mobile so you can easily download and use this application
in your mobile anywhere. On other hand we can say that it’s a mobile friendly application.
They are available on many store:
• Safe and secure payment:
paytm uses many trusted software for their security purpose they used many security
application they provided best security when any transaction are done, they uses 256 bit of
encryption for their security purpose.

This is the application or software the paytm use for their security purpose:

• RBI approved digital wallet:

Their digital wallet are approver by the reserve bank of India(RBI). So people are trusted
on their paytm wallet service. That means They follow all the rules and regulation they are
required to work e-wallet.

• They provide 45+ banks for net banking.(one of the largest Payment Gateways in India.)

You canalso Rs 1 lakh plus money transfer (follow the KYC(know your customer ) rule
and regulation) otherwise its RS 10000 .