As we all know E-marketing is a process of planning and executing the conception,

distribution, promotion, and pricing of products and services in a computerized,

networked environment, such as the Internet and the World Wide Web, to facilitate
exchanges and satisfy customer demands. 

So now lets look at the ways e marketing helped paytm to become such successful
brand

Paytm introduced cashless transaction schemes

The potential market for online marketing as well as cashless transactions has also
increased with the growth of mobile phone users in the world. Paytm has been able
to hit the customers with smart phones with its cashless transaction schemes.

 Paytm launched ‘Each one, teach one’ to increase cashless payments literacy - Back
in 2016,the company had announced Rs. 2100 in scholarship for 10,000 users who
help increase digital inclusion and adoption of Paytm and certificates for one lakh
further users across all major districts.
 Paytm had also announced an incentive including Rs. one crore grand prize along
with additional prizes like motorcycles, smartphones, laptops and other exciting
gifts..
 The ‘Scan any QR to pay using Paytm’ scheme has been launched in seven
languages which are Bengali, Marathi, Gujarati, Tamil, Telugu, Kannada, and
Malayalam.

Paytm's Cobranding
Another USP of the company is co-branding. Brand cooperation with businesses such
as Uber and Meru Cabs has been successfully developed.

Paytm's Promotion And Advertising Strategies

 Newspaper, transit media and television were the company's offline

communication networks. The Paytm promotions also used digital, print media
and radio services.
 Paytm was made a household name, using a phrase from the catchy word
"Paytm karo"
 The company's online advertisement strategy is focused on bringing visibility
everywhere by sharing their ad on Facebook and Twitter, and even sponsored
posts on Instagram and at time's even Snapchat.

Paytm's Discount Offers

 The biggest selling point for paytm was without question motivating people to
use the offers that have been run by the company.
 Events sponsored by Paytm

 The company was involved in sponsoring a variety of events, tournaments, etc.

that gave the brand an immense exposure.
 Paytm is the official sponsor and supporter of India's cricket team, which would
give the brand worldwide publicity and exposure.

Campaigns made by Paytm

 Paytm Karo
This is one of the key announcements that rapidly gained populism. The company has
become active in social media. #PaytmKaro is being added to almost every
conversation that is being driven on Facebook and Twitter. The ad rolls out some
life situations such as money transfer, online shopping, mobile recharge which are
made easy by Paytm services.

Facebook Live
Paytm has imbibed its customers with details about the value of user account security
and how they are protected against hacking. Paytm conducted a series of live
Facebook training series, “Paytm Merchant Connect- Training Series” which
turned out to be a great success.

The Soldier Mobile Game

It's become a perfect campaign for technology-friendly people and game lovers
throughout the world. The match reveals the battle against the dishonest militias of
Spartan Paytm troops. The game targets the mission of the company of protecting
its users interests.

Dabbawallas in Mumbai
Strategic ties between the business and the competent lunch servers in Mumbai City.
These messengers only pay through the Paytm App.

MBA contest
A contest held for students attending MBA courses are invited to produce a video about
the use of the paytm application. The winner will be the person whose videos receive
the maximum number of likes.
Paytm has successfully induced Indians to rely on the use of cash in regular daily
businesses. Instead, people in the country prefer to make digital payments for such
transactions. There's one initiative called Aadat Se Azadi or Habit Free. This is
achieved by highlighting problems facing people when dealing with cash. It was also
stressed why and how people feel insecure when they go out with plenty of cash.

So now lets move forward to e selling of paytm

Paytm provides dual platform i.e. Website & Application to increase your visibility and
sale of your products and to reach most of the people across India. Paytm already
has 100K+ satisfied merchants and are selling their respective products successfully.
By becoming a Seller on Paytm, the merchant doesn’t need to worry about the
maintaining or marketing an ecommerce website instead of this you can rather
focus on fulfilling customer orders quickly.

How Paytm Works

Paytm has easy and intuitive Paytm seller dashboard that simplifies all the day to day
activities in sorted manner. Seller has to simply manage storefront, while Paytm
Seller support takes care of the rest

Steps to become paytm seller

• Step 1: Register your Organization

You can register your organization either into Sole Proprietorship or Private Limited
Company or Partnership or LLP or any other suitable form of business

• Step 2: Tax Registration

Once you have registered your Business entity or Company, GST Registration will be
required to proceed further. GST registration will ensure a unique GSTIN. GSTIN is
compulsory and will ensure further benefits.

• Step 3: Create a Bank Account ; If you registered as a Company or want to get

registered as a Seller on Paytm, it becomes compulsory to have a Bank Account in
the name of Company or organization

Once you have registered your Company and created your Bank Account, you will now
have to register on Paytm Seller Portal to start selling your products on Paytm.
Registration process to become a Paytm seller is easy and can be initiated by
searching Paytm Seller on search .

Paytm Seller Registration Process

Step 1: Open an Account on Paytm Seller Visit Paytm Seller Login page

You will be directed to Paytm Seller Registration page, here enter your name, mobile
number and email address and submit it. Paytm would then send you an email for
confirmation and later your Paytm Seller account will be created.
• Step 2: Confirmation of Details ; Check your mail box for the confirmation mail from
Paytm.

• Steps 3: Business Information; In this step, you’re required to enter information that
has been asked by Paytm for registration like Business Type, Registered Business
Name, Display Name, Registered Business Address &Pin code, Business Address
Proof.

• Step 4: PAN Details ; As per government rules PAN is mandatory for financial
transactions such as sale or purchase of assets, receiving taxable salary or
professional fees. Enter PAN Card Holder Name & Number.

• Step 5: Bank Details Account Holder Name: Enter the account holder name by which
you operate your company, firm, etc.

Bank Account Number: Enter the account number of the account by which you
operate operations of your company, firm, etc

• Step 6: Warehouse Information Warehouse Name: Enter the Centre/Godown name

for the ease of reference. Enter your Warehouse address with Pin code from where
your shipments will be picked by the courier partner.

• Step 7: Logistic Services; You get an option where you can select Paytm’s logistics
Services. There will be a two options a)Yes & b)No. If you select “yes” you will avail
all the benefits of Paytm Logistics Services.

After submitting required documents & entering all the details, you would reach to the
end. Here you complete your process of registration. Now all you need to do is wait
for approval by Paytm. You need to wait until Paytm responds you. Till then your
account status will be pending. Once confirmed you are a verified paytm seller.