Mimitos is a successful pet shop with various stores located throughout Spain.

The store focuses on its own line of accessories and toys keeping in mind the
happiness and well-being of pets. The company has now decided to expand their
services by creating an online store to further improve their customer service as well as
increase their clientele. By creating an online website, Mimitos will obtain a list of
benefits via a virtual sales platform.

Benefits obtained with the creation of a website and online sales platform

 Cost reduction: Opening an online platform will allow the business to continue
growing, but with fewer resources needed by saving on personnel, utilities and
other costs that come with having a physical store.
 Global scope and Accessibility: By engaging in e-commerce, it will permit
Mimitos to be open to a much larger market, thus giving the company the ability
to be accessed by millions of potential customers.
 Access of information and Customer Service: Through the online website
Mimitos clients will be able to easily and quickly access all the information about
the store as well as address any questions via the FAQ section of the website or
through the online customer service representative.
 Advertising: It will serve as a virtual showcase where Mimitos can exhibit its
products as well as promote new or popular items.
 Personalized marketing: Through the use of the online webpage we may better
track our customers’ shopping habits and interest. Thus allowing for a better
more personalized shopping experience.
 Faster customer feedback: Via comments and suggestions on the webpage
customers may share their opinions and reviews of which products they most
enjoy.
 24/7 Availability and an Increase in sales: Through sales by means of a webpage
there is no time restriction as to when customers may purchase goods. Thus,
greatly increasing the company’s ability to increase its sales.
 Scalability and price comparison: We may better asses and monitor which
products are the most popular. Customers also often decide which seller they will

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 choose based on the price. We may simplify this processes by offering price
comparison with Mimitos competitors.
 Better shopping experience and customer satisfaction: By way of ecommerce
customers may save time and money by ordering Mimitos products online. Doing
so will give their cliental a much better shopping experience and ultimately
contributing to greater customer satisfaction with our company.

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Steps for creating Mimitos’ website

Building a good website is crucial when selling and promoting products online.
It’s estimated that between 70 to 80% of prospective consumers first go on the internet

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before purchasing a product. This fact alone makes it essential that there’s a detailed
plan when creating Mimitos’ webpage. When building a website there are several key
steps that one should keep in mind in order to ensure a good functioning and easy to
navigate webpage.

Step 1: Choose a domain name. It’s important to choose a domain name that is easy to
remember, and reflects the organizations brand.

Step 2: Select a website hosting provider. A host provider is a company that has the
technology and gives the necessary services for a website to be viewed on the internet.
It’s essential that we choose a good host provider to ensure reliable and stable
interface.

Step 3: Decide on a suitable ecommerce platform. An ecommerce platform allows its

users to be able to financially interact with the organization online. Ecommerce
platforms usually come with capabilities such as shopping cart and payment options.
WooCommerce or Shopify Plus would be ideal ecommerce platforms for Mimitos to use
when creating our website.

Step 4: Create a business email (optional). In order to appear more professional to our
clientele we may want to create a business email address that is more specific for our
organization. For example, having an email address that reads contactus@mimitos.com
is much more professional than have an email address that reads
mimitoshelp@yahoo.com or contactmimitos@gmail.com.

Step 5: Design an interesting and attractive website interface. When designing a

website it’s fundamental that the user’s experience is a positive and enjoyable one. A
webpage interface that is difficult or frustrating for the customer to navigate would
ultimately not yield positive or financial results for the business.

Step 6: E-marketing and conventional promotion of our new website. We should keep in
mind that no matter how good or engaging Mimitos’ website may be if our clientele
never use or know about the website then the creation of our site would have been a

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failed venture. We can promote our site via social media platforms. We may also market
our new website throughout Mimitos’ physical stores.

Once our website is complete we may further incentivize our customers to use
the website by offering prizes, discounts and/or loyalty rewards programs. For instance,
Mimitos may offer a 10% discount for the first 1000 costumers on purchases made on
the website. Another loyalty program may be offering cash back rewards that can be
used towards the purchase of more items on the website. When it comes to giving our
cliental rewards programs and incentives there numerous options at our disposal.

Amazon and eBay as references security systems and legal elements

Amazon and eBay are online shopping sites that provide their clients the facility
to search available products for sale through each company's online websites. Amazon
and eBay both stand out as key companies in the ecommerce marketplace. Since their
inception both companies have made billions of dollars. However, ecommerce and
other businesses online are not immune to crimes such as hacking, stolen credit card
numbers, identity theft, scammers, as well as goods that never arrive or are stolen.
Because of this “there is the need to employ certain tools such as digital and computer
Forensic to ensure user security on the web and the respective organizations also
ensure these tools are equal to the task of meeting the challenges that confront E-
commerce”

Amazon security system

For security systems Amazon uses AWS (Amazon web services). According to
Amazon AWS services help provide protection for users data, accounts, and workloads
from unauthorized access. AWS data protection services provide encryption and key
management and threat detection that continuously monitors and protects your
accounts and workloads. Amazon has physical, electronic and procedural security
systems in relation to the collection, storage, and disclosure of their client's personal
data and information. AWS offers infrastructure protection which filters malicious web
traffic and network security. Data protection which protect your sensitive data at scale

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manages and deploys public and private SSL/TLS certificates. Incidence response,
which investigates potential security issues and fast, automated, disaster recovery.
Compliance which continuously audits AWS usage to simplify, assess risk and
compliance.

EBay security system

EBay’s security system uses a special secure server for processing credit cards
and other sensitive information. Their server uses Secure Sockets Layer (SSL)
encryption in order to keep users’ information private, secure and protected. Secure
Sockets Layer (SSL) is a standard encryption protocol used for the transmission of
users’ personal data and information, such as credit card information to be used
securely and privately over the internet.

Amazon and EBay legal elements

Amazon and eBay both have similar legal obligations, since both companies
base their business on selling, distributing and handling personal data of their
customers. With regards towards legal elements Amazon and eBay should comply with
all national and International laws. That being said legal requirements for the sell and
distribution of products often differ from country to country. Each individual country has
their own requirements and regulations when dealing with customers’ privacy,
consumer protection laws, taxes, tariffs, workers and consumer rights and the shipping
of all goods for both the local and international markets, as well as all other relevant
laws.

The future of e-commerce

In the year 2014 e-commerce accounted for about 6.5 percent of all total global
retail sales. Since the year 2019 that percentage has steadily increased to just over
13.6 percent of total retail sales worldwide. That’s an increase of more than double in
just under 5 years. Furthermore, it’s projected that e-commerce will continue to increase
by more than 8 percent of total global retail sales by the year 2024.

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 With such a constant and progressive increase it’s clear that e-commerce is an
important growing tool for the modern consumer. This trend of consumers preferring
shopping online over traditional brick-and-mortar stores has become even more evident
with the current global pandemic. From 2019 to 2020 e-commerce total global retail
sales increased by almost 4.5 percent from 13.6 percent to 18 percent. Covid-19 has
shown us that e-commerce is not just another convenient instrument for shoppers as
well as retailers to use, but an essential part of the worldwide economy. Taking this
information in to account it can be unequivocally stated that e-commerce has become a
vital necessity now and for the foreseeable future.

Relevant company in e-commerce and its current status and where it’s headed

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 When looking at the largest e-commerce companies in the world there is no
doubt that Amazon is by far the largest of them all. Amazon has a revenue of over $386
billion U.S. dollars and employs almost 1.3 million people. Making Amazon the second
largest private employer in the United States second only to Walmart. However, another
rising star in the e-commerce sphere is JD.com.

JD.com was founded in June 18, 1998 and is arguably the second largest e-
commerce company in the world and the largest in China, with a revenue of $114.97
billion dollars. Nevertheless, even though Amazon’s total revenue is three times larger
than JD.com’s total revenue there are still some areas where JD.com may rival or even
best Amazon the largest e-commerce company in the world.

One area where JD.com beats Amazon is in the fact that JD.com is also the
leading supermarket in China. JD.com plans to open supermarkets in over 1,000
different locations by the year 2023. Furthermore, the company has a strategic
partnership with Walmart. In addition to this “JD Health also saw a boom with sales
growing 65%, topping revenue at China's largest online pharmacy”. When comparing
JD.com’s warehouses with Amazon’s, JD.com dwarfs Amazon’s total warehouses.
JD.com has 730 warehouse to Amazon’s 175. If JD.com starts to expand their e-
commerce business to a more international market rather than just a Chinese market
JD.com may in the near future surpass Amazon as the largest e-commerce company in
the world.

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 References

Amazon. (n.d.). Cloud Security, Identity, and Compliance Products – Amazon Web

Services (AWS). Amazon Web Services, Inc. https://aws.amazon.com/products/security/

Bowman, J. (2020, May 25). 3 Ways JD.com Is Beating Amazon. The Motley Fool.

https://www.fool.com/investing/2020/05/25/3-ways-jdcom-is-beating-amazon.aspx

ebay.com. (n.d.). eBay glossary. Ebay.

https://www.ebay.in/pages/help/account/glossary.html

Editors At AllBusiness. (2021, August 23). 10 Key Steps To Building A Great Small

Business Website. Forbes. https://www.forbes.com/sites/allbusiness/2019/05/25/small-business-

website-tips/?sh=88d556121adc

Fianyi, I. (2014). GRIN - Investigating E-Commerce Security, Cyber Crime Detection

and Prevention with Digital Forensics. The Case of Ebay and Amazon. Grin.

https://www.grin.com/document/300815

Khurana, A. (2019, November 20). Why E-commerce Is Taking the Retail World by

Storm. The Balance Small Business. https://www.thebalancesmb.com/advantages-of-

ecommerce-1141610

M. (2021, April 27). Online Pet Shops In Spain – My Top 15 Picks. Ohla Living Lifestyle

Blog. https://www.ohlaliving.com/online-pet-shops-in-spain

Pajović, S. (2021, June 30). 8 Largest eCommerce Companies in the World and No,

Alibaba is Not the Largest Chinese. . . AxiomQ Ventures. https://axiomq.com/blog/8-largest-e-

commerce-companies-in-the-world/

Statista. (2021a, July 2). Number of dogs in Spain 2010–2019.

https://www.statista.com/statistics/515563/dog-population-europe-spain/

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 Statista. (2021b, July 7). Worldwide e-commerce share of retail sales 2015–2024.

https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/

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