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com
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CONNECT WITH KEVIN ON SOCIAL MEDIA:
YOUTUBE FACEBOOK PAGE INSTAGRAM WEBSITE NINJA FB GROUP

If you’ve paid attention, taken your own notes, and have UNDERSTOOD the concepts up
until now you’re more than qualified to run ads for other businesses and in this module, we
are going to teach you exactly how to approach potential new clients, what to charge, and
how to get a ton of customers to pay you monthly for your services!!

What is a Facebook Ad Agency?

A Facebook Ad agency is just a snazzy way of saying you charge other businesses to create
and manage Facebook ads FOR THEM, thus getting them more business, you can charge them
a % of profits, or what I recommend, a monthly recurring retainer!

The beauty of running a Facebook Ad agency is the way I am going to show you how to do it,
you’ll be making SIGNIFICANTLY more money FOR your clients than you’ll be charging
them!

The easiest type of clients to get and more importantly KEEP are the ones whom you make a
ridiculous amount of EXTRA MONEY FOR!
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I might not be Albert Einstein, but I know that $10,000 is more than $5,000, and when you’re
making money for your clients, it’s very easy to get more business!

And the best part about a Facebook Ad agency, is that it cost almost ZERO DOLLARS to get
started, and is incredibly passive, the majority of the work is setting up new clients, and then
everything goes to Auto-Pilot Mode!

Why There is an Opportunity

You are the 1%.

You might not believe that, but if you’re reading this, and are part of the Facebook Ad Ninja
family, you’re already more committed and know more about online marketing than 99%
of the world… probably more!

That might be difficult for you to believe right now, but please trust me, it’s true.

There is an ENORMOUS disconnect between local businesses that every city has and needs,
and the online marketing world!

If you live in a city, you most likely have a Dentist, a Doctor, a Chiropractor, a Gym, and some
Restaurants, and Bars etc…

These businesses exist everywhere, and while they’re great at serving up an ice cold beer, or
cleaning your teeth, or giving you your yearly physical exam, they are TERRIBLE AT ONLINE
MARKETING, if they’ve ever done it at all!

We are going to bridge the gap and find the cash rich businesses, that are going to be your
PERFECT CLIENTS, and I’m going to give you every single resource you need to start signing
them, from the scripts, to the templates. In this module we are going to give you the exact
game plan you need to be successful, even with no experience, and almost NO money to
start, so BUCKLE UP!

The Simple Beautiful Math Behind an Agency

The purpose of this module is to provide an opportunity to leave your job and work for yourself
entirely from the income generated from your Facebook Ad Agency…
There is a false perception that to run a Facebook Ads agency you need to consistently call 25
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new businesses a day, and while the fastest path to success DOES involve some phone calls

(Don’t worry I share my exact PROVEN templates in this module - I used to be awful on the
phone too until I realized I was actually capable of adding a huge amount of value - making
these businesses flourish and helping change their lives with the service I was providing!)

It’s actually much less than you might think. Let’s look at a bit of math and see just how
realistic it is to do just that.

In 2017, according to the Bureau of Labor Statistics, the following were the average salaries
for Americans based on Age.

To make the math a bit simpler we are going to use $48,000 per year on average for an
American which by the way is one of the wealthiest countries in the world.

48,000 per year divided by 12 months means you need to make $4,000 per month to be
average or above wages wise of one of the wealthiest countries in the world!

A very conservative/realistic amount to charge PER CUSTOMER to run Facebook ads for
them is $1,000 per month. This means that ALL you need to do is get 4 businesses to say
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But what if you sign 4 more? All of a sudden now you’re earning $100,000!!

If you wanted to stop there you could, but the beautiful thing about running Facebook ads
for local businesses is that your biggest source of NEW BUSINESS is word of mouth and
referrals (You’ll be shocked how many businesses have friends and family members with
other small businesses - and if you’re giving them good results you’ll start to explode with
business organically!)

I will show you a Ninja hack to get all of your current business to refer all of their friends and
families to give you all the clients you’ll ever need.

How to Set Up Business Manager to Use with Clients!

There are two ways to actually administer running ads for clients with Business manager.
1. You can either run ads in your own business manager, using your own credit card, and
have your clients reimburse you for ad costs (easy way).

2. You can have your clients create a business manager, which they probably have never
done, using their own credit card, and then have them add you as an admin to their
Facebook page and account (hard way).

The following tutorials will help you with either method, although I STRONGLY recommend
using the easy way, at least for the first month, so you don’t overwhelm your clients! If you
do want to switch to their payment methods, do so in month 2 or 3, and walk them through
how via a google hangout sharing a screen or in person!

Using Your Business Manager (You Pay for Ads and They Reimburse You)
Click Here!

Having Your Clients Set Up Their Own Business Manager (They Pay for Their Own Ads)
Click Here!
For additional information on how to set up Business Manager refer to the below tutorials
direct from Facebook!
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The reason I’m linking them, is that the platform often changes, and I want you to always
have the most up to date information straight from the source!

HOW TO USE BUSINESS MANAGER

ADD AN ACCOUNT TO BUSINESS MANAGER

How to Find Your Perfect Clients!

Your perfect client is a business that makes a lot of money, but doesn’t know a lot about
online marketing, which is perfect for local businesses, that 99% of the time create a Facebook
page that is never monitored, and hire someone (they pay way too much) to make a website
that is basically a contact us form.

Your perfect client is one that is preferably ALREADY spending money on advertising in the
wrong way, billboards, newspaper, radio, and you will need to show them that Facebooks Ads
are a better more efficient way of advertising!

When you prove that to them, and to yourself, that is when things change…

It’s easier to convince a real estate agent that just spent $1,000 to advertise on Zillow who
got 1 lead, to spend $1,000 a month on Facebook (I normally get real estate leads for $5-15
dollars each, NOT ONE THOUSAND EACH!), than it is to convince a mom and pop restaurant
who’s never heard of online marketing in their lives!

Go for the low hanging fruit!

The following list is not exhaustive, but it’s a great start to get the old cogs turning in your
mind as to what types of businesses you can target in your city!

Gyms Electricians
Dentists Real Estate Agents
Orthodontists Attorneys
Doctors MMA Gyms
Plumbers Karate/Martial Arts
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Financial Service Firms
Accountants Personal Trainers
Specialty Doctors Crossfit Gyms
Spa/Massage Parlors Restaurants
Tax/Accountants Bars/Clubs

Let’s go through a few examples to really hammer home, how we are going to target people
on Facebook who might be interested in a dentist, or a personal trainer.

Don’t worry, this won’t be high level, I’ll share REAL targeting I’ve used, that has proven
results and that you can simply copy and make better through your own experience!
Remember, testing is always what wins!

Dentists:
The following example is a great one, dentists are extremely profitable, and in my experience
one of the least technologically savvy. They have extremely loyal customers (after all who
changes dentists?!) and there are dentists in almost every city!

The following example is using San Diego, with a radius of 25 km (miles would be same thing
just larger obviously).

I chose the age here to be 25 - 45, and the gender to be women (as they, in my experience,
are the ones to choose a dentist).

I chose the language as ‘English’, San Diego has a large hispanic population so, I don’t target
Spanish speakers in San Diego that don’t speak English. I also target parents with children
aged 6 - 18 as I’ve found they’re most likely to be searching for a dentist.

I am targeting people who’ve expressed interest in 1800-dentist, as the only people on earth
who are interested in 1800-dentist, are looking for a dentist.

I’m targeting people who liked the Crest Whitestrips page, because that demonstrates that
they’re interested in oral health more-so than the average bear.
Finally and most importantly, I am targeting people who have recently moved, AND NOTICE,
I am targeting them as ‘MUST ALSO MATCH’. This means that someone could be a parent of a
child aged 8-12, OR like crest white strips, but it means they MUST have also recently moved.
Every single person that is shown this ad must has recently moved, and be more likely to be
shopping for a new dentist!
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Let’s go over one more example…

Personal Trainers:
For this one I chose San Francisco, within 40 km of the city, English speakers, but this time a
bit younger demographic 21 - 35 year olds, as they’ve been more likely to be interested in
fitness.
I’m targeting Women, as they are significantly more likely to purchase weight related
products/services. Remember we are not being sexist here, we are looking to make money
for our clients.

It is also important to note that these are just initial tests, I would ALWAYS split test genders,
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and different ages, and interests. These are just to demonstrate how to get started targeting
the perfect customers for your clients!

I then targeted Chris Powell, as he is a famous personal trainer, which if they like the page,
they demonstrate they are at least passively interested in the idea of a personal trainer.

I also targeted Jenny Craig, as she is one of the most famous names in weight loss and
health/wellness.

I targeted SlimFast because people interested in SlimFast are probably considering losing
weight or getting into shape.

I then targeted ‘MUST MATCH’ health and wellness buyers as a BEHAVIOR.

This means that according to real buyer behavior, that Facebook has proven these people
buy products/services related to Health & Wellness, which means that I will ONLY show this
ad to people who’ve proven themselves to be buyers in this niche!
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Okay I said that was the last example, but I love you guys so let’s do one more…

Real Estate Agents:

For real estate agents we have to think about who their customers might be, generally they
are people in specific income brackets who meet a variety of other specific qualifiers.

Let’s say we were looking for new leads to sell a new home to in Dallas, for real estate you
want to get more specific down to the actual zip code as agents have specialty locations.

I would target people specifically in the income range of the homes my real estate client
represented, in this case between 75k - 350k yearly income earnings range.

I would also target people who are likely to move, are first time homebuyers and are
currently renters and who’ve expressed interest in realtor.com, trulia, and zillow, major real
estate websites.
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How to Close New Clients + My EXACT Phone and Email
Templates I Use to Get New Business!
If you’re wondering okay, but where do I find their email addresses? Think logically, you’re
now an agency owner and you have to get creative, if you live in San Diego California and
you’re trying to add on new NON-technologically inclined affluent clients, let’s say Dentists
for example…

Use GOOGLE and search dentist in San Diego, find the top 10, see if there are any news
articles about them or if they just opened, or read Yelp reviews, and find their contact
information on their website, and make a personal email to them using my template and
follow up with a call to their office!

I’ve attached the exact template I use to start my phone calls, remember NEVER try to read
from a template, memorize it and PRACTICE!

One of our most successful students got shut down 23 straight times, and I bet it hurt, but
you better believe he learned from each call, and now earns $28,000 per month…
Phone Template

Email Template (SIGNIFICANTLY SLOWER AND LESS EFFECTIVE THAN PHONE!)

NOTE: Obviously this will change slightly depending on the business you’re marketing to but
the underlying ideas are the same, make it personal, discuss their business and a recent
activity or event related to their business or an experience you or a friend had there, show
your reputability and experience in similar marketing, offer a completely risk free offer to show
you can generate results, show the importance of fb for any business, and then give a free
demo of an ad you made specific to their business (you can start using ads you have made for
similar types of businesses in different regions).

Client Generation Strategies

• Offer 100 dollar free ad spend, and have them create a custom code where it’s your
name or company name or they know the coupon and SALES from the coupon are
coming from your ads, and you’re paying for them, people will be begging for you to
work with them
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• Offer a significant discount to current clients for referrals, this single tactic can
completely change your life - trust me.

• Billboards, radio, newspaper, TV - call those companies if they look local and tell them
to stop wasting their ad spend on those billboards and use it instead on FB ads with
your agency, or a softer approach is to ask them what return they’re seeing on those
ad campaigns, and offer to beat it free of charge!

• Go to local business websites and see if they have the facebook pixel installed using
the chrome extension ‘Facebook Pixel Helper’. Most of the time they won’t - and this is
a great conversation starter, explaining the benefits of the pixel, and offering to install
it for them 100% free of charge!

• Google search local businesses, for example ‘San Diego Dentists’, navigate to their
websites, find their facebook page from their websites, and shoot them a message!

• Create a Testimonial folder or preferably a website and make it professional looking,

start with family friends or local businesses and do work for free until you have 3-5
glowing references including screenshots of the performance of your ads or proof of
sales or profitability for the business.

• Find people currently advertising on Yelp/Groupon by searching for example ‘Massage’

and you’ll see which one are sponsored posts or ads, contact them and tell them they
are missing out on huge opportunities by wasting money on these platforms instead
of on Facebook with you!

• Offer a free ‘Social Media Deep Dive’ where you evaluate the social media presence of
any company, for free and give them a report of where they could improve with your
plan of action including marketing plan and potential profit, highlight the benefit NOT
your cost.

• Solve their problem - go to a legal firm that offers services for DUI’s and go out and
get some leads for the Attorneys specializing in DUI’s, gather 10 emails and take them
to them with phone numbers and tell them to call and if they sign anyone to hire you’

NINJA HACK - Remember to always ask businesses what is currently working for them,
how are they getting customers into the door, which are the most common types of
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customer and YOUR JOB is to figure out how to translate these things in a hugely scalable
medium, FACEBOOK ADS!

I GENERALLY SAY FOR EVERY CLIENT THEY REFER THAT COMES IN AND BECOMES A PAYING CUSTOMER
THE REFERRER MAKES 50% OF THAT AMOUNT ( BE GENEROUS - AND DISCOUNT IF FROM FEES)
EXAMPLE: You have a lawyer as a client, they refer their doctor, the doctor pays you $1,000 a
month, give your lawyer a 50% discount of that amount that you then deduct from the fees
you’re charging the lawyer to advertise for them!

What to charge
The best two ways to know what to charge your clients is by contacting local marketing firms
as a potential ‘new customer’ and ask their monthly pricing to run Facebook ads for you, and
undercut it slightly, or go with my best practices.

OPTIONS I RECOMMEND:
• 497 as a setup fee (this includes initial deep dive into targeting, demographics, ad
creation, split testing, I ALWAYS SAY THAT I DON’T NORMALLY DO THIS BUT I’D BE
WILLING TO WAIVE THEM SINCE THEY’RE A NEW CLIENT - WHICH FEELS LIKE FREE
VALUE TO THEM.
• 997 per month retainer paid at the end of the first month, and then at the beginning
of the month after that to prove that it's more than worth it to their business!

DON’T NEGOTIATE YOUR WORTH BELOW THESE AMOUNTS!!!

I’ve literally sent this image to many clients before and it works.
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NINJA HACK - I always start with the $997 a month option, and only after I’ve gotten a no,
do I present the option of a 50% of profit and I offer it only for the first month to prove my
value, you only pay when you get paid via more clients!

How to Close New Clients Who Approach

You EVERY TIME (Referrals)

Referrals are very easy to close, all you need to do is ask them two questions.
Why me?

Why now?

And be comfortable to wait and let them answer, they came to you, remember, and there's
no easier way to sell someone on your worth, than to let them EXPLAIN IT THEMSELVES!
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How to Land Your First Client in 24 Hours
Which came first the chicken or the egg? An age old question, and one that holds truth as a
Facebook Ad agency as well.

Getting clients is easy once you have testimonials and case studies of your proven success,
but getting your first testimonials when you don’t have proven results can be hard!

There are two good solutions to this problem.

#1 - The Family Approach:

Some of us probably have friends or family members, or extended family members, or prior
co-workers that we probably have SOME sort of relationship built with who own their own
small business!

We should use that to our advantage! Reach out to them and explain you’re starting an
Advertising agency and that you want to create some marketing campaigns for them FREE
OF CHARGE!

Depending on how well you know them, you can tell them they only have to cover the ad
costs, or you can offer to pay the ad costs for them to show them you can get them results!

Once you’ve landed them, implement the strategies in the rest of this module to get them
results, and once you’ve got them results, ask them for a glowing testimonial. Remember to
show results, screenshots of conversations, everything - seeing is believing, and having these
testimonials to show future clients is PURE GOLD!

NINJA NOTE - Whether you decide to use the Family, or Freemium (see below) approach, I
recommend doing a ‘mock’ sign up with a family member, as IF they were a real business you
had no prior relationship with.

This will help get some of the growing pains out related to the Facebook platform, and
adding new clients to your business manager (which means you pay ad costs and they
reimburse you - EASIER), or teaching them how to set up their own business manager account
(so they pay ad costs - HARDER!)
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#2 - The Freemium Approach:
The Freemium approach is for those of us like myself, who are forever alone and have no
friends or family to ask for help :)

How this method works is to identify a business in the city you live, that you think would be a
good potential client to run Facebook ads for! You’ll then find their contact information and
give them a call!

You’ll let them know you’re a Facebook Ad agency that is just starting and in order to build
some testimonials in the local business scene that you’d be willing to run ads completely for
free for their business, and that if they were interested you’d even be willing to pay the first
$100 of ad spend out of your own pocket to prove the value Facebook ads could offer their
business!

This is literally a no risk scenario for them, and you can make that clear, it’s worth its weight
in gold! This method is a bit more costly for you but it can be very profitable!

You’ll probably get the secretary who has no ability to tell you yes or no which is fine just
request a call back from the decision maker, and once you get a yes, tell them the only thing
you ask in return is a glowing testimonial when you show them awesome results!

⚠ NOTE: I know reading this right now it’s probably difficult to believe that people will say
yes to this, and that they’ll pay you 1,000 a month to run ads for them, but it literally happens
EVERY SINGLE DAY, and the only reason you wouldn’t be able to capture some of that
money is laziness, or fear to pick up the phone and try :), so do you want to be scared, or do
you want to be the next one of our hundreds of success stories?

One of our top performing students got turned down by 24 straight businesses, before he
signed his first client, and he now manages 28 local businesses WHO ALL PAY HIM $1,000
per month, that is 28 GRAND PER MONTH, or 336k per year, and he is still growing fast!

Imagine if he quit trying on business #23...?

Remember to have Tunnel vision, YOUR SOLE FOCUS at first is getting your first
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testimonial/case study. Your sole focus after that is landing your first real client.

Slow and steady wins the race, and if you never give up, you can never fail :D
They will tell you exactly what they need help with in their business and you can customize
your conversation and close, based on their needs. You will get better and better at this the
more clients that are referred to you which happens by doing quality work!

Cheap way to Warm up a Cold Audience

This strategy can be used for your own products, or for your clients! How Facebook prices
their ads in the simplest sense comes down to the marketing objective. Reach campaigns are
the cheapest since you’re just getting the word out… traffic campaigns are more expensive
because you’re actually making people take an action leaving Facebook and going to your
website…. and conversion campaigns are the MOST expensive because Facebook is showing
ads to people who according to data are most likely to convert and buy your product or
service!

This is all well and good but when you’re showing ads to a completely cold audience
(meaning one who has never heard of you or your client), there’s no reason to pay for the
most expensive ad type by doing conversion campaigns since the audience who’ll be viewing
your initial ads have never heard of you and is not likely to immediately convert without
being warmed up to your potential value!

Hence the best way to get in front of a cold audience is using the Reach objective if you don’t
have a video and the video views objective if you do have a video. It is incredibly cheap to
show a video to a huge cold audience (relative to using traffic or conversion campaigns).
Similarly with the reach campaign, we have seen hugely consistent and inexpensive results on
cold audiences to make them aware of our brand and what value we can add to their
lives/business!

Another awesome hack that using video views on a cold audience gives you is the ability to
create custom audiences of people who interacted with your video as shown below!
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This allows for a number of extremely exciting opportunities including creating custom
audiences to then retargeting everyone who viewed any significant portion of your video The
exciting part here is that you formed this audience for pennies on the dollar, cheaply
identifying who is interested and who is not with an inexpensive marketing objective!

Once you have this custom audience of people you know are interested you can use the
conversion campaign to then convert them into buyers!

Slideshow Hack
Often times when advertising for clients, they don’t exactly present us with studio quality 4k
videos to work with! This means we are sometimes limited regarding creative to use for ads
on their behalf (meaning most dentists don’t have video ads to give you ready to go!)

But there is an AWESOME way to create a video, even when all you have are images of your
client’s products/services!

Choose the video view marketing objective > and create your ad as you normally would until
you get to the ad itself near the bottom where you would normally select a video, you can
INSTEAD CHOOSE a slideshow! This is awesome because you can showcase all of you
awesome client photos as you normally would, with one very important advantage…have
you guessed it?
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You can now create a custom audience based on percentage or seconds viewed of your
SLIDESHOW VIDEO how you normally would with video ads! This is an incredible way to make
the most of advertising for clients who don’t have much creative made for their
product/service!

How to Share Audiences + Pixels

If your company has a preexisting web presence or has used the Facebook pixel before they
may need to share their pixel or audiences.

As a new advertiser working with this client, you can start from scratch with a new audience
or leverage what was created before. Starting from scratch for a Website Custom Audience
would mean adding a new pixel to the site which is messy and won’t go back in time.

In business manager in your settings, click where it says Data Sources > and then Pixels > and
then you can assign ad accounts or click the share button to assign the pixel to another
business manager (remember this is the business manager ID, not the ad account ID you need
to provide!)

If you need additional information Click HERE!

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The Ninja Funnel (Landing Page)
I use a software called Clickfunnels, and it has completely revolutionized my business in every
way.

It has a 14 day free trial, and everything I teach in this module depends on it.

I am going to share a few funnels that are worth THOUSANDS (more than the cost of this
course) with you completely for free.

They are literally plug and play, and all you need to do is click one button and they’ll
automatically be imported into your account!

Clickfunnels is one of the biggest reasons I’ve been able to grow such a large business with so
few employees, and it makes creating fully optimized website a BREEZE, even with no
technical skills!

Now $97 dollars a month might seem expensive to you now, but when you’re making $28,000
a month, it doesn’t seem as expensive, and you gotta spend money to make money plus if
you use my link - you get a 14 day free trial to try it out!

Click HERE to get your FREE 14 day free trial to Clickfunnels and see why it changed my life,
and how it can change yours!

Clickfunnels tutorials are easier to do with video, so most of them will be done in the video
section but just to illustrate what a Ninja Funnel looks like, take a look below…

Once you sign up for your free trial above, all you’ll need is this one PRE-BUILT funnel
($2,000 Value) to start your Facebook Ad agency.
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Click HERE to Claim Your Pre-Built Ninja Funnel (Pictured Below)!

NINJA HACK - Click HERE to get instant access to FREE ready to be used ads for
Dentists, doctors and real estate agents.

Summary
Creating a Facebook ads agency is one of the most unique business opportunities
anywhere…

Where else can you start with almost ZERO upfront cost, no normal expenses or overhead
such as an office, or supplies, cost of goods, just literally trading your time, for a steady
income of purely profit...

And sure creating a Facebook ads agency is hard work, signing clients, learning phone sales,
generating results is no easy task…

But it’s not hard, it really isn’t…

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And for every 99 people that give up there is 1 who won’t, and that is the person who will be
sipping a Pina Colada in a few years time while the 99 are enjoying there 2 weeks off a year,
spending 50 weeks inside their dark Cubicle…

Remember, you only need 4 small businesses to say yes to earn more than the average
american…

I don’t know about you, but I’d rather call 100 businesses, or 1,000, and hear 996 no’s, and 4
yes’s than spend the rest of my life as a drone working for the man…

In the final Module before the bonuses we discuss how to scale your campaigns to the
MOON + my exact strategies I’ve used to generate millions on Facebook advertising my own
products, and advertising for other people's businesses!

NINJA TIP - None of what you just learned matters in the slightest if you don’t follow
through and contact businesses…

Remember one of our students got rejected from 23 STRAIGHT businesses, that means for
23 straight phone calls he got no’s…

And I’m sure he felt awful each time…

But the 24th call he call a yes…

And the 25th call he got a yes…

And now he’s earning 28,000 profit every month, could you use an extra 28,000 profit per
month, EVERY MONTH?

THEN DON’T GIVE UP, LET REJECTION FUEL YOU TO GET BETTER, FEED OFF OF IT,
ENJOY IT AND LET’S MAKE SOME MONEY!