Operation Plan

Prepared by

Shenna G. Dellera
shennadellera07@gmail.com
May 4, 2021
Executive Summary
Jollibee Foods Corporation will implement its operational plan that is designed to hit the target
on penetrating other foreign markets by 30% on or before December 31, 2025. In addition, its
objective is to increase the number of stores abroad by 20% on or before December 31, 2023. Lastly,
it also aims to globally increase market share by 25% through upgrading signature products and
boosting overseas promotions by 10% on or before December 31, 2022. Overall, the operation plan
as a whole is geared towards bringing the company into even greater heights.

Objectives
This plan aims to help the company achieve the following objectives:

1. To initially penetrate other foreign markets by 30% on or before December 31, 2025

2. To increase the number of stores abroad by 20% on or before December 31, 2023

3. To globally increase market share by 25% by upgrading signature products on or before December
31, 2022

4. To boost overseas promotions by 10% on or before December 31, 2022

Operational Plan.
ACTION PURPOSE END DATE
Study the potential target To have a background on what January 1, 2024
markets would be the customers’
preferences if ever the
company attempts to
penetrate the foreign market.
Initially establish a store to test To have an idea whether the December 31, 2022
the waters once research has plan to expand will work within
been complied a certain region of the globe.
Upgrade signature products To strengthen customer December 31, 2021
satisfaction and to maintain
customer loyalty regardless of
the new entrants entering the
realm.
Create creative and compelling To further engrave the brand December 31, 2021b1,
advertisements that would name in the food business 20D202
capture the hearts of industry.
consumers all over the
different geographical regions.
Broaden the scope of the ads To further attract and build December 31, 2021b1,
through boosting social media customer relationships. 20D202
posts, and efficiently utilizing 20D202
the television and radios.
Strategy
The strategy of the company will focus mainly on research and development in order to
acquire data that would aid in making the most important decisions that would potentially steer the
company into a better direction. Studying the potential target markets, the location of the stores, and
the prospective customers’ preferences will serve as the guide on what steps should the company
take to maintain and as well as strengthen its standing in the food business industry. Aside from that,
it will also linger on the marketing aspect of the company. It will invest more on expanding the scope
of its marketing platforms and the creation of compelling advertisements that would reach and
capture the hearts of the consumers.

Team

Action Plan
OBJECTIVE 1

To initially penetrate other foreign markets by 30% on or before December 31, 2025.

ACTION ASSIGNED TO END DATE

Study the potential target Research and Development January 1, 2024
markets International Operations

OBJECTIVE 2

To increase the number of stores abroad by 20% on or before December 31, 2023.

ACTION ASSIGNED TO END DATE

 Initially establish a store to test Research and Development December 31, 2022
the waters once research has International Operations
been complied

OBJECTIVE 3

To globally increase market share by 25% by upgrading signature products on or before December
31, 2022.

ACTION ASSIGNED TO END DATE

Upgrade signature products Research and Development December 31, 2021
Quality Management
Supply Chain

OBJECTIVE 4

To boost overseas promotions by 10% on or before December 31, 2022.

ACTION ASSIGNED TO END DATE

Create creative and compelling Finance December 31, 2021b1,
advertisements that would Marketing 20D202
capture the hearts of
consumers.
Broadcast ads through social Finance December 31, 2021b1,
media platforms, television, Marketing 20D202
and radios.