The Mid – Term Assignment

CONCEPT MAP OF A NEW PRODUCT

STEAM Trolley by Trolle TM

The course: New Product Development

Professor: Dr. Anne Walder
Done by: Violetta Kotvitska

2021
 1. The Concept Map
Strengths
Weaknesses
SWOT
Opportunities
Threats
Threat of New Entrants
Bargaining Power of Buyers
Porter’s 5 Forces Threat of Substitute Products
Bargaining Power of Suppliers
Rivalry Among Existing Competitors
Price
Masculinity
4. Project Analisys Product
Convertible & Convenient
Problem solving
Space optimisation 1. Inspiration Promotion

Produce for aircrafts 7 P’s Place

Unusual collaborator Trolle Iacobucci Personal

Market leader in the field Process
Male/Female Physical Evidence
30 - 60 y.o Political
Buyer persona
Mostly business women/men
Economical
Not enough time to set the ironing table and
to wait for the iron to heat up. Busy lifestyle Social
PESTLE
Housekeeping 2. Target Market / Potential Buyer STEAM Trolle Iacobucci Technological
Hospitality Industry
Private usage in the room Legal
Uniforms F&B Sector Environmental
Other big organisations/corporations The Initiation Process
SMART Uniqueness The Planning Process
Specific “time schedule” Duration 5. Project Life Cycle
Limitations The Monitoring & Controlling
Is three any limits? Financial Resources Process
“Stay in line” of budget The Closing Process
Cost 3. Project Characteristics
Unforeseen expenses
Sketches
Poor time-management Time 6. Visualisations
Mood Boards
Implementation delays Technologies
COVID-19 Risks
Resources
Delays in needed resources for
production

Effective communication problem Communication

Natural disasters
Unforeseen risks
Legal risks

2. Summary
TrolleTM was founded in 1972, when Emilio Iacobucci started manufacturing high – quality

aircraft trolleys. Nowadays, company has expanded their ways and started producing not only

for aircraft needs but for other needs as for the hospitality industry, private home usage,

restaurant and F&B and etc. The company dedicated to the innovative approach and aims to

satisfy customer needs. The main idea behind is reduces dimensions, high performance,

reliability, low weight, comfortable fixing and innovative design.

Trolle TM Iacobucci already has a successful production for yacht and domestic usage as build

– in systems (water, coffee), following the idea about space optimization. STEAM Trolley by

Trolle TM is the same philosophical approach which combines reduces dimension,

comfortable fixing and problem solving of the client. STEAM Trolley by Trolle TM is movable

ironing desk and steamer in one piece. By manufacturing trolley like that it will save our

customer the time they are spending on adjusting the ironing desk, connecting to the power

the iron and finding the place to allocate all these components. STEAM Trolley is convertible

and can be allocated in any wardrobe, what is the benefit for the domestic usage where there

is an issue within a space limit. Innovative design, innovative technologies and professional

approach is the solving for the 21st century busy lifestyle. STEAM Trolley by Trolle TM is what

will optimize your time and space.

References
Iacobucci.aero. 2021. Iacobucci HF Aerospace. [online] Available at:
<http://www.iacobucci.aero/> [Accessed 2 February 2021].

Archello. 2021. TROLL-E Sàrl products, catalogues and more | Archello. [online]
Available at: <https://archello.com/brand/troll-e-sarl> [Accessed 2 February 2021].