INTUITIVE

THINKING AND
STRATEGIC
ANALYSIS
SOCIAL MEANINGS OF DECISION-
MAKING
 SOCIAL MEANINGS OF DECISION-
MAKING
Strategic Planning– requires processes that
includes accurate gathering of information and
deliberate analysis to come up with informed
decision.
Immediate decision making
Consideration of possible consequences
Social environment affects and influences
decision-making processes and outcomes.
 SOCIAL MEANINGS OF DECISION-
MAKING

Decision-making– involves two systems or

processes: strategic analysis and intuitive
thinking.
STRATEGIC ANALYSIS
 STRATEGIC ANALYSIS

 refers to a system or method that requires

deliberate, abstract, and effortful thinking that
breaks down a complex problem into parts.
 detailed examination of a problem is done in
order to have a solution.
 primary factors: amount of time and resources
 STRATEGIC ANALYSIS

 Uses this model of decision-making:

IDENTIFY THE
PROBLEM

ASSESS AND
ANALYZE THE
REFLECT ON THE
PROBLEM
OUTCOME

IMPLEMENT THE GENERATE A

SOLUTION SOLUTION
 STRATEGIC ANALYSIS
 Uses this model of decision-making:
 Identify– involves defining the problem and
factors that affects the situation
 Analyze– examining the variables that will
change the situation
 Generate– setting practical, reasonable, and
creative criteria and strategies to solve the
problem
 Implement– execution of the plan
 Assess and reflect on the outcome– draw
lessons that will guide future decisions.
 STRATEGIC ANALYSIS
 SWOT ANALYSIS– most common strategic
analysis tool used in addressing complex issues.
 STRATEGIC ANALYSIS
 SWOT ANALYSIS
 STRATEGIC ANALYSIS

• STRENGTHS • WEAKNESSES
Effective in dealing Availability of
with complex resources
problems Time constraint
Engages a person
to observe rational
thought process
INTUITIVE THINKING
 INTUITIVE THINKING
 ability to understand something instinctively
(gut feel), without the need for conscious
reasoning.
 demands an automatic response
 affected by how one feels and define a thing or
event.
 used in dealing with everyday life issues and
situations
 uses prior knowledge and experiences as basis of
decisions.
 INTUITIVE THINKING

• STRENGTHS • WEAKNESSES
Best used when a Limited knowledge
person is immersed and experience on an
in his/her field of area may lead to
expertise. mistakes and errors
Learned through when making a
grounded social decision.
interactions Overfamiliarity with
the area may end up
in ignoring new
information that can
be relevant to
decision-making
 DIFFERENCES BETWEEN STRATEGIC
ANALYSIS AND INTUITIVE THINKING
 FOCUS QUESTION

How can intuitive thinking and

strategic analysis be used to
address personal and social issues?