Gob well done, Team OT! I enjoyed reading your insightful presentation.

Today’s technology has transformed how brands would market their name by making
campaigns more personalized and immersive for people and creating ecosystems that are more
integrated and targeted for their consumers (Pinchbeck, 2019). One product of this advent of
technology is Social Media wherein it is defined by its interactivity, connectedness, and
user-generated content. Aside from its usage for social interaction and dissemination of news, it
is a valuable communication platform where a person can gather information and can influence
its decision-making process (inSegment, 2012). Hence, brands’ use of famous personalities in
the realm of social media undoubtedly contributes to leveraging the secondary brand
associations, as it involves the thorough process of picking faces that will promote their
products. I would like to commend the group for delving into every personality that they featured
along with the attributes that are in line with the product category. Here shows how crucial it is to
choose someone that doesn’t only have a wide reach to the consumer market but also reflects
or is the one that represents the brand.

I don’t have questions as most of our classmates already raised what I also had in my mind but I
would love to read your responses. Thank you again, Team OT!

Pinchbeck, H. (2019). THE IMPACT OF NEW TECHNOLOGY ON MARKETING. Retrieved from

https://www.digitalmarketing-conference.com/the-impact-of-new-technology-on-marketing/.

inSegment. (2012). RELIANCE ON SOCIAL MEDIA IN TODAY’S SOCIETY. Retrieved from

https://www.insegment.com/blog/reliance-on-social-media-in-todays-society/.