Job well done, Team Marketalkie!

Aside from citing remarkable examples of brands that used

these various creative advertising styles, I had a good read with what your team featured. As for
this discussion forum, I would like to share some stories and takeaways from this topic.

Observing my family's consumer behavior, especially my mom, preemptive advertising really

works to catch attention to various products. It may be just a generic-type claim but mixed with
assertion of superiority, this would truly yield to consumers' positive brand feelings as it gives
them assurance that the products deliver what they promise. This creative ad style from Ariel is
one factor why we've somehow developed brand loyalty to the product, and my mom would
always reason out that with Ariel - we don't have to use that much detergent bleach, and we
have been using this brand for several years. Thus, the behavior shows how the use of
preemptive advertising style was effective.

Another creative ad style I like, where sometimes I can't get enough with, is the use of
Emotional advertising. Aiming consumer's visceral deeply results in marking the storyline values
to consumers. The brand communicates not only what they can offer but also adds spice by
creating stories with association to their products that can sometimes hit the core memory of a
consumer. One example I can share are the ads that I have seen years ago, way back when I
was in grade school and junior high school, that left me in awe after finding out that it was an
insurance company ad. I also think that the experience made me more curious about brands
and how they could send a message through advertising. Here are the links for the ads from
Thai Life Insurance.

https://www.youtube.com/watch?v=uaWA2GbcnJU
https://www.youtube.com/watch?v=qZMX6H6YY1M

Wrapping this up, exploring creative advertising styles shows how brands shouldn’t solely focus
on what they can offer but also on how they communicate their attributes to the consumers
through these creative takes on advertising.

Thank you,Team Marketalkie!