1. Visit the corporate index on Citizen’s global website.

This provides Citizen’s

corporate profile. Check whether a vision/mission statement is given. If yes, evaluate
that statement in light of the content provided in the chapter. If no vision or mission
is found, write an excellent vision and mission statement for the bank.

For the

2. On the About Us section of the company’s website, go to the message section. It

appears that the CEO of Citizen Holdings, Toshio Tokura, has a vision for the
company. It is “Aiming to be a ‘Solid Global Company’.” Is that slogan useful as a
vision statement? Explain
Yes, it is justifiable since it requires numerous criteria for being a solid global
organization, such as business structure and availability. Since they have several
companies, they must pick a company or brand before entering the market. They face a
lot of competition in the business. As we reach a new century, it is important to embrace
innovation and technology that will contribute to market change and differentiation.
According to the CEO, including all the parameters makes the business a solid global
company.