CASE STUDY(ENT600) : GUIDELINES & TEMPLATE

TECHNOLOGY ENTREPRENEURSHIP
(ENT600)

WRITTEN REPORT ON CASE STUDY (20%)

OVERVIEW

A case study is an account of an activity, event or problem that contains a real or hypothetical
situation and includes the complexities you would encounter in the business. Case studies are
used to help you see how the complexities of real life influence decisions.
The term case study refers to both a method of analysis and a specific research design for
examining a problem . Analysing a case study requires you to practice applying your knowledge
and your thinking skills in a real situation. To learn from a case study analysis you will be
"analysing, applying knowledge, reasoning and drawing conclusions" (Kardos & Smith 1979).
,
A successful case study analyses a real-life situation where existing problems need to be solved. It
should:
 Relate the theory to a practical situation; for example, apply the ideas and knowledge
discussed in the coursework to the practical situation at hand in the case study.
 Identify the problems.
 Select the major problems in the case.
 Suggest solutions to these major problems.
 Recommend the best solution to be implemented.
 Detail how this solution should be implemented.

INSTRUCTIONS

1. Each student needs to choose ONE company (Lecturer/Student identified) that required
technology solutions.

2. The student need to collect as much as possible about the company (i.e company
background, product, marketing techniques, business performance, etc).

3. The information can be collected through document reviews, personal interviews with the
owners, observation, etc.

4. The student needs to analyse the company using SWOT analysis, and propose relevant
business intervention to enhance the performance of the companies.

5. The student needs to write a final report using the given format.

6. Use Times New Roman 12 or Arial 11 with 1.5 spacing for writing a case study report.
7. The report must be submitted on or before week 4, on Friday. Failure to do so will
jeopardize the student’s grade for this subject.

ENT600 : NFL 2021

 CASE STUDY(ENT600) : GUIDELINES & TEMPLATE

CASE STUDY WRITTEN REPORT FORMAT GUIDELINE

Before beginning to write, follow these guidelines to help you prepare and understand the
case study:

 Read and examine the case thoroughly. Take notes, highlight relevant facts, underline key
problems.
 Focus your analysis. Identify two to five key problems.
 Uncover possible solutions.
 Select the best solution.

GUIDELINES FOR CONTENTS

Following is a suggested guideline for preparing your case study reports (remember to always use
Harvard Business Style for all formatting and referencing as per the course outline):

1. COVER PAGE
 Company Name
 Student Names, Student ID, Programme and Group
 Lecturer Name

2. EXECUTIVE SUMMARY
 If Appropriate – should be written last to focus on key points/findings.

3. INTRODUCTION

 Outline background of the study

 Outline the purpose of the case study.
 Describes the business problem that this project was created to address. The problem may
be process, technology, or product/service oriented. This section should not include any
discussion related to the solution.
 Identify the theory/concepts/principles that will be used.
 Here, the reader should be able to get a clear picture of the essential contents of the study.

4. COMPANY INFORMATION

An overview of the company and may include:

 Background
 Organizational Structure
 Products/Services/technology
 Business, marketing, operational strategy

ENT600 : NFL 2021

 CASE STUDY(ENT600) : GUIDELINES & TEMPLATE

5. COMPANY ANALYSIS
 Analyze the case (product/service) by using SWOT Analysis.

6. Findings and discussion

 Summarize the major problem/s. (Identify min 5 problems)
Marketing, Administration, Operation, Financial
 Identify alternative solutions to this/these major problem/s (there is likely to be more than
one solution per problem).
 Briefly outlines each alternative solution and then evaluate it in terms of its advantages and
disadvantages.
 There is no need to refer to the theory or coursework here.

7. CONCLUSION

 Sum up the main points from the findings and discussion.

8.RECOMMENDATION AND IMPROVEMENT

 Choose which of the alternative solutions should be adopted.

 Briefly justify your choice, explaining how it will solve the major problem/s.
 This should be written in a forceful style as this section is intended to be persuasive.
 Here the integration of theory and coursework is appropriate.

9. REFERENCES (APA style)

Make sure all references are cited correctly. Recommend that you source interviews, business
journals, periodicals, and textual references as well as some online research. Make sure you
support your ideas with facts and figures. Please try to use your own words and ideas based on
research rather than copy and paste other’s words from the internet.

10.APPENDICES

Attach any original data that relate to the study, but which would have interrupted the flow of the
main body. All charts, financials, visuals, and other related items can be placed here and
referenced in the report.

ENT600 : NFL 2021

 CASE STUDY(ENT600) : GUIDELINES & TEMPLATE

TEMPLATE

COMPANY LOGO

COMPANY ANALYSIS
NAME OF COMPANY

TECHNOLOGY ENTREPRENEURSHIP (ENT600) : CASE STUDY

FACULTY & PROGRAMME :

SEMESTER :
PROJECT TITLE :
GOUP MEMBERS : 1.
2.
3.

LECTURER :

ENT600 : NFL 2021

 CASE STUDY(ENT600) : GUIDELINES & TEMPLATE

TABLE OF CONTENT

PAGE

TITLE PAGE i

ANKNOWLEDGEMENT ii

TABLE OF CONTENT
iii

LIST OF FIGURES iv

LIST OF TABLE v

EXECUTIVE SUMMARY vi

1. INTRODUCTION

1.1 Background Of The Study

1.2 Problem Statement
1.3 Purpose Of The Study

2. COMPANY INFORMATION

2.1 Background
2.2 Organizational Structure
2.3 Products/Services
2.4 Technology
2.5 Business, marketing, operational strategy

3. COMPANY ANALYSIS

5.1 SWOT

4. FINDINGS AND DISCUSSION

5. CONCLUSION

6. RECOMMENDATION AND IMPROVEMENT

7. REFERENCES

8. APPENDICES

ENT600 : NFL 2021