RESEARCH METHODOLOGY FRS20203

ASSIGNMENT 3 (10%)
QUALITATIVE DATA ANALYSIS

INSTRUCTION:
1. This is an individual assignment.
2. Student is required to adhere to the given guidelines.

COURSE OUTCOME
CO 5 : Conduct a proper literature review
CO 6 : Apply the basic research tools such as questionnaire design, sampling
and data collection to conduct finance and accounting research.

GUIDELINE
1. An interview transcript is provided with this assignment. This is a fully transcribed
interviews taken from a project looking at political opinions after the 2014
referendum for Scottish Independence. This transcript have been annonomised
and all names and places replaced.
2. Students are required to prepare a report based on the selected transcript to
answer the following questions. Your task is to use inductive coding to analyze this
data set and develop a narrative/story that answers the title and research question
below:
Title: Overview of a qualitative study on the impact of the 2014 referendum for
Scottish independence in Edinburgh, and views of the political process
Research Question: What is the impact of the referendum on voting intentions and
perceptions of political parties in Scotland before the 2015 UK General Election in
May?
You may support your analysis with previous literature or other sources.
3. The report should be between 5-10 pages long. An appendix showing all of your
workings should be included in the report (but will not be counted as part of the 5-
10 page requirement).
4. The report should be submitted in both hard copy and soft copy form. Soft copy
version should be in .doc or .docx format. Soft copy should be uploaded in eKLAS
and Google Classroom.
5. Submission of assignment: Week 11 (6th May 2021).
 RESEARCH METHODOLOGY FRS20203

QUESTIONS

Based on the selected transcript:

1. Use the inductive analysis method we covered in class to code and analyze the
data. Start by reading through the data. Reformat the data however you like to
make it easier to process/code.

2. Now develop a narrative/story that explains your findings. Start with a summary
paragraph that contains your high-level takeaways (e.g., 1-2 sentences for each
major theme). Then have a subsection for each of your main themes, with several
paragraphs explaining your findings around each theme. You are allowed to use
example quotes from the data and supporting arguments from literature to highlight
what you mean. However, this does not mean you can just list raw quotes with no
explanation. Note that you will be graded on the clarity and quality of your technical
writing .

3. Your report should include the following:

a. A list of your initial 30-40 codes (6 marks)

b. A list of your secondary 15-20 codes (6 marks)

c. A drawing showing how you clustered and combined codes (3 marks)

d. A list of your 3-8 themes with sub-categories (6 marks)

e. A written narrative/story that explains your findings (10 marks)

f. Appendix that shows your coded raw data. (3 marks)

4. Additional points will be allocated to the overall quality of your technical writing.

[TOTAL: 40 MARKS]