MM-5012 BUSINESS STRATEGY COURSE

(A study in BIZGO Digital’s business strategy)

Quiz For Business Strategy Class

Written by:
Farah Andayani 29320029
ENTREE 19
 I. Executive Summary

BIZGO Digital, a digital marketing agency previously known as website/landing page

developer agency is currently tapping into a bigger market. This agency realizes the
growth opportunity of e-commerce/marketplace within Indonesia and SouthEast Asia.
Therefore, BIZGO started to rebrand itself as ‘Marketplace Content Optimizer’-focused
digital marketing agency, where it can help more than 15.000 sellers of E-commerce to
boost their presence in the platform (Shopee/Tokopedia).

II. Business Overview

II.1. Company Background

Indonesians have embraced digital technology with enthusiasm and are among the world’s most
avid users of social media such as Facebook, Instagram, Line, Twitter, and YouTube. At the same
time, Indonesia has a growing digital ecosystem featuring online commerce, ride-sharing
services, media distribution, and financial services. Indonesia has the most billion-dollar tech
startups in Southeast Asia, including Bukalapak, Go-Jek, Tokopedia, and Traveloka. In addition
to creating significant business opportunities, the rapid development of digital Indonesia is
having a substantial impact on citizens—in the form of new jobs, improved access to services,
and greater connectivity with the global society.

The Indonesian online commerce market is projected to grow up to eightfold from 2017 to 2022,
from $5 billion of formal e-tail spending up to $40 billion, accompanied by an increase in social
commerce spending from $3 billion to $15 to $25 billion. Online commerce penetration would
rise to 83 percent of internet users in 2022, from 74 percent today. In parallel, average individual
spending would increase from $260 a year to $620 a year in 2022 as consumers develop trust in
the ecosystem and more MSMEs come online, providing an ever-wider variety of products and
affordable, reliable delivery options.
Online commerce in Indonesia has socioeconomic impact in four areas: financial benefits, job
creation, buyer benefits, and social equality. Every $1 shifted from offline retailing to online
commerce generates about 30 cents of new consumption and saves consumers 10 cents. In
addition, in the next five years, we expect six times the number of parcels shipped by online
businesses, nine times the number of cashless payments, six times the online-related service jobs,
twice as many online MSMEs, and twice as many online buyers as in the entire history of
Indonesia.

Realizing this opportunity in January 2021, we have established BIZGO Digital--a Jakarta based
Digital Marketing Agency which focuses on Marketplace Strategy and Optimization. Our
objective is to help businesses grow digitally, especially to help businesses secure sales &
payments faster through Indonesian marketplace.

IV.1.1. Vision and Mission

A Vision Statement describes the desired future position of the company. A Mission Statement
defines the company’s business, its objectives and its approach to reach those objectives.
Elements of Mission and Vision Statements are often combined to provide a statement of the
company’s purposes, goals and values.

Company Vision:
Helping business in South East Asia go digital

Company Mission:
- Provide holistic business and digital marketing growth for business
- The trusted digital marketing agency in Indonesia;
- Ensure high level of human resources competency;

IV.1.2. Company Services & Features

Service
BIZGO Digital provides end-to-end digital marketing services from website/landing page
development, Content management, social media and google advertising, as well as smartphone
app development.

Feature
● Clients can personally choose packages they need based on their business.
● FREE business and marketing consultation.
● Specialized Marketing and Tech individuals for your team (Project/Monthly Based)

Features Benefit 1 Benefit 2 Benefit 3

Customizable Invest more, with Craft daily, weekly, or Plan your budget
package less risk monthly strategy thoroughly
according to business
needs

Digital Marketing Keep up-to-date Increase client’s Harness the

and Business with digital knowledge of digital opportunity to
FREE marketing and marketing and overall brainstorm ideas
consultation business trends business

Specialized Gather insights Having a specialist in Project based allows

Marketing/Tech from the experts your team without you to pay based on
individuals based onboarding hassle cash in
on projects

IV.1.3. Price List

Website Package:
- PROMO Landing Page 200K
- Website Full Package for Business 500K

Leads Generation
- Pay per leads (sales conversion) 850K
- Monthly leads (10 leads) 7,000K

SEO Article Writing Services

 - SEO Article Only 1,000K
- SEO Article + SEO Optimizer 1,500K

Social Media Content Management

- PROMO Marketplace / Social Media Management 150K
- Marketplace / Social Media (Template Design) 500K
- Marketplace / Social Media (Custom Design) 1200K

Social Media Ad Packs

- PROMO Marketplace/Advertising UMKM (one-week ads 100K
- Marketplace / Social Media Advertising Simple Package 550K
- Marketplace / Social Media Advertising Business Package 1500K

Making Mobile Applications

- Android / IOS Application Development * (Starting from 3,000K)

* Please consult beforehand

** Does not include advertising budget

4. Business Model Canvas

We use Business Model Canvas as our guidance in operating our day-to-day business
and manage everything accordingly. Not only that, the benefits also include:
● To quickly draw a picture of what the idea entails.
● It allows us to get an understanding of your business and to go through the
process of making connections between what your idea is and how to make it
into a business.
● It looks at what kinds of customer decisions influence the use of your systems.
● It allows everyone to get a clear idea of what the business will likely be.

A. Value Proposition
The Value Proposition is foundational to any business/product. It is the fundamental concept of
the exchange of value between your business and your customer/clients.
Generally, value is exchanged from a customer for money when a problem is solved or a pain is
relieved for them by your business. Looking at BIZGO Digital, we want to help MSMEs in
Indonesia go digital and enable them to compete digitally. Thus why, we provide marketplace
specialists and established portofolio values. Apart from that, we also have overall business and
digital marketing FREE consultation to enhance MSME with the knowledge they need as a
value added service. Not only that, our services also provide an end-to-end digital growth which
leverages a B2C, B2B as well as B2B2C business.

B. Customer Segments
Customer Segmentation is the practice of dividing a customer base into groups of individuals
that are similar in specific ways, such as age, gender, interests and spending habits. In this
term, we have classified our prospective clients to be:
Age : 18-45 years old
Gender : Male & Female
Income : Rp7.000.000++
Education : Bachelor degree
Not only that, we also target our clients who are interested in business and digital
marketing. Most likely come from established business owners, big companies which
most likely B2B businesses trying to thrive in the digital era.

C. Customer Relationships
Customer Relationships is defined as how a business interacts with its customers. So, how is
the strategy to communicate with them. Whether the relationship is built on offline or online,
each has their own pros and cons and the need to cultivate custom strategy for winning the
market. In BIZGO Digital, we use Social Media such as Linkedin, Facebook, Instagram, and
Youtube; Email Marketing to reinvent the wheel of purchasing customers; and WhatsApp
business to craft personalized messages for clients.

D. Channels
Channels are defined as the avenues through which your customer comes into contact with
your business and becomes part of your sales cycle.This is generally covered under the
marketing plan for your business. In BIZGO Digital we focus mainly on WhatsApp and Website
to inform and educate clients about business and digital marketing.
 E. Key Activities
The Key Activities of your business/product are the actions that your business undertakes to
achieve the value proposition for your customers.BIZGO Digital focuses our activities in our
services, which are Marketplace Management, Website/Landingpage Developer, Social Media
Management, Digital Advertising Strategy, as well as App Developer to provide clients with
insightful report and recommendations.

F. Key Resources
Next we should think about what practical resources are needed to achieve the key activities of
the business. In order to set up a wonderful Digital Marketing agency Digital Marketing
environment. We need Key Resources to map out each of the resources your business requires
to do business. Our team has developed the strategy to enhance digital marketing agency are
first and foremost the digital marketers, preferably from top tier universities/learning institutions
or even those who have established great portofolio. We also consider top digital marketing
tools to be key resources to help us provide a step by step comprehensive analysis, for example
content creation tools like Canva Premium as well as the social media listening tool such as
analisa.io. Lastly, we have digital marketing lesson in our key resources.

G. Key Partners
Key Partners are a list of other external companies/suppliers/parties you may need to achieve
your key activities and deliver value to the customer. This moves into the realm of ‘if my
business cannot achieve the value proposition alone, who else do I need to rely on to do it?’.
BIZGO Digital planned to establish good cooperation with the business communities, startup
incubators, as well as co working space and the overall business ecosystem to connect with
MSME easily.

H. Cost Structure
Your business cost structure is defined as the monetary cost of operating as a business. Our
cost structure is mainly based on wages, cooperation payments(freelance recruiter agency) as
well as digital marketing subscription. Every cost structure is listed in the annual budgeting
forecast attached at the end of this document.
 I. Revenue Stream
Revenue Streams are defined as the way by which your business converts your Value
Proposition or solution to the customer’s problem into financial gain. It is also important to
understand pricing your business according to pain of purchase in exchange for the pain of
solving the problem for your customer. The revenue stream of BIZGO Digital would be its overall
Key Activities as well as Webinar fee.

Organization

An organizational structure is a system that outlines how certain activities are directed in
order to achieve the goals of an organization. These activities can include rules, roles,
and responsibilities.

The organizational structure also determines how information flows between levels
within the company. In BIZGO, we consist of 2 Co Founding Team, which consists of
Supply organizer (COO) and Demand organizer (CMO).
 Long Term Vision

Innovation Driven Enterprise

Innovation Driven Enterprise Business Model Teece (1986) and Chesbrough (2010) identified a
fundamental innovation dilemma related to innovation profitability. An innovator is not the one
who always gets the benefit of their invention. Sustainable innovations are innovations that
maintain or increase the overall capital of the firm (economic, environmental, and social). This
means that sustainable businesses not only have to internalise negative external effects with
their innovations but should also try to produce “net positive” effects for their business (Cohen &
Winn, 2007; Ehrenfeld, 2008; Hansen et al., 2009; Schaltegger &Wagner, 2011)

When it comes to Innovation Driven Entrepreneurs(IDE), the big difference is you’re looking at
global, or super general markets to serve. It’s going to require more cash because the dynamics
of an IDE business usually show exponential growth. Therefore, BIZGO will probably have
negative cash flows from time to time, but it’s due to the expansion effort. It will initially require a
lot of capital, but if it works, it will take off. Generally, there’s a lot more risk. In order to succeed,
BIZGO will have to manage multiple stakeholders as well as the underlying innovation.

V. Adoption Strategy
V.A Industry
V.A.1 Market Overview
The ongoing pandemic has brought far-reaching and profound changes to the online world for
businesses and consumers, a trend that will continue in the new normal. 2020 is a very
transformative year for e-commerce. Consumers are required to follow social distancing
regulations and do activities at home, so they turn to online platforms to fulfill their daily needs
and seek entertainment and interaction. This has led to online shopping evolving from just a
transactional experience to a more social experience, where e-commerce platforms integrate
more interactive elements, such as games and live streaming to invite users to participate. With
advances in technology, increasing internet penetration, as well as the rapid growth of the
technology-literate youth population, we hope that e-commerce will play an important role in
facilitating fulfillment of needs, socializing and doing business,

Increased digital payment penetration

Digital payments are the favorite transaction method for e-commerce, and as people become
more familiar with e-commerce, they will begin to encourage the movement of non-cash
payments to the offline realm. While the government has moved towards a cashless society, the
pandemic has accelerated that need in a region where the majority of consumer transactions
still use cash. In line with restrictions on movement and sustainable social distancing efforts,
consumers and businesses are increasingly embracing digital payments for greater
convenience and security.

Logistics is at the forefront

Logistics will become increasingly important as consumers increasingly rely on e-commerce
platforms and have high hopes for more efficient delivery. The increase in demand is very
significant, seen in the category of daily needs and household. Brand partners and sellers need
to make effective use of technology to ensure that packages are delivered on time and
cost-effectively. One way to achieve this is by leveraging a wide and integrated network of
e-commerce platforms.
Brand partners and sellers will implement innovative retail strategies
The pandemic is encouraging businesses, from premium brands to micro entrepreneurs, to
immediately implement digital strategies so that they can continue to reach customers in the
midst of current conditions. When selling online is a bigger source of income for brands and
sellers, e-commerce platforms need to adapt and collaborate with these brands and sellers to
implement innovative retail strategies to help them invite customers to participate and develop
their online presence.

V.A.2 TAM SAM SOM

With all the excitement that comes with starting a new company and gauging its industry’s profit
potential or forecasting a revenue goal for your business, we must remember to root these
figures in reality. If not, then we could enter a market that doesn’t have a large enough market
size to convince investors to back you, or you could set an unrealistic revenue goal for your
business and burn your employees out.
Here is the market data of BIZGO Digital’s TAM, SAM, and SOM
 V.B Competitor
V.B.1 Competitor Analysis
To identify our competitors, we must look at the competitive terrain in the digital
marketing services market. Our competitors are walking the same road as BIZGO and
walk on to succeed in business. They are certainly doing some things right and some
things wrong. By studying them, we can get a masterclass on what to do and what to
avoid in your business niche.

Also, by knowing your competitors we can find out where we can stand out among the
crowd. Knowing where you’re different and making a stand on that will give your
audience a clear choice between competitors.

Direct Competitors
Direct competitors are competitors who are directly vying for our customers. When most
new business owners think about their competition, direct competitors are what come to
mind. There are a lot of competitors in digital marketing services.

Potential Competitors
Potential competitors are those competitors who do the same thing that we do and
target the same kinds of customers but aren’t selling in your market area and aren’t
likely to do so. They could be our competition if they decided to enter, but either don’t
have the infrastructure or have chosen to ignore your area. An example of a potential
competitor would be a digital marketing agency in another city such as Jogja Digital
Clinic, Roket SEO Semarang, and Bima Creative Surabaya.

Indirect Competitors
Indirect competitors are businesses that are in the same category, but they sell different
products and services than you. We’re still doing similar things, but the target market
between the two of you are different. Examples of indirect competitors will be C Channel
which promotes video production and Influencer Marketing in their digital marketing
agency.

Competitor Analysis
By looking at the competitive layout presented before, there are many digital marketing
agencies with different services provided all across the country. Though we listed down
BIZGO Digital’s direct competitors whose services are similar to Bizgo and we came up
with 5 biggest competitors in the market, which are :
1. MGDIGITAL
MG Digital was built because we are seeing many people are trying to figure out
how to make their business win in this digital era. And to add more problems,
there are too many answers to get there. The agency’s values are working with our
clients to build capabilities and accelerate business growth. Our exceptional and
passionate people help small-medium enterprises unleash their best potential and drive
them to act. We are shaping the future. Together.Their services are Website
Development, Growth Strategy, Conversion strategy, and Digital Advertising
Strategy. Some of the notable clients are Torch.id, Zoya, Tenue de Attire, Visval,
Hi Jack Sandals, and so on. They are w ell experienced with fashion business
and have wonderful portofolio in it.

2. Reddcomm
Redcomm’s vision is Helping Brands win markets or create new ones, from
fortune 500 brands to challengers, with data-driven strategy, culturally-local
creative, to social-minded content creation. Their values are Impact to our people,
clients, partners and society through creativity" has been our mantra for 19+ years. From
brands you've heard to brands you will, we help them grow their brand with integrated
digital marketing strategy and campaigns, from social media to search engine, from
business-driven website to social media video creation, from precision marketing to
loyalty-driven CRM. Reddcom’s clients are Starbucks, Uniqlo, Coca Cola, Tokopedia,
and Unilever.

3. Beriklan
 Beriklan is a Digital Marketing agency which focuses mainly on Social Media
Advertising and Google Advertising. They also provide website and landing page
development to help their clients establish brand trust. Their services include
Google Ads, Google Display Network, Youtube Ads, Facebook Ads, Instagram
Ads as well as Landing Page/Website Development.

4. Boleh Dicoba Digital

Boleh Dicoba Digital wants to create short term impacts while building long term
values through performance branding. The agency’s values are to listen carefully
and tailor every strategy. We are always open to every condition and seek to
create better results by refusing to settle on a single approach. Our culture is
growth. Boleh Dicoba Digital’s clients are Woodka, Mono Molly, Axa, Sasc, Brun
Brun, and so on. Their clients vary from fashion apparel, beauty brands, as well
as big companies.

5. Chubbyrawit
ChubbyRawit is a creative digital marketing agency in Jakarta. We named our
agency ChubbyRawit, a wordplay from the word “Cabe Rawit” – a famous
Indonesian spice known for its hotness! Just like “Cabe Rawit”, we’ll make sure
that your brand’s digital campaigns are HOT and will be ‘a HIT in every Bite’ The
agency’s services include Branding, Advertising & Marketing, Social Media
Management, Content Marketing, Web Design & Content Development, as well
as Digital Marketing Training.

MGDigital - Website Development

- KPI Settings
- Funnel Analysis
- Digital Ads Strategy

Beriklan - SEM/SMM
- Landing Page/Website
- GDN
 - Sosmed Mgmt
RedComm - Content Creation
- Digital Asset (Design)
- Media planning
- Data Analysis

Boleh Dicoba - Digital Ads

- Digital Ads consult
Digital - Web Development
- Content Consultation

Chubby Rawit - Branding specialist

- Omni Channel Marketing
- Design Specialist
- Web Development

Competitive Map

V.B.2 Market Share

Market share is a measure of the consumers' preference for a product over other similar
products. A higher market share usually means greater sales, lesser effort to sell more
and a strong barrier to entry for other competitors. A higher market share also means
that if the market expands, the leader gains more than the others. By the same token, a
market leader - as defined by its market share - also has to expand the market, for its
own growth.
While market share does not give a company a defined number regarding its
profitability, it does provide key insights about a company's revenues, growth and net
profits. This has to do with the economies of scale. The larger the enterprise, the better
it can serve larger numbers of people in a more cost-efficient manner. In layman's
terms, the bigger the company, the more economically that company can provide
products or service to each customer. Goods or supplies are bought for deeper
discounts, because of large wholesale orders. Thus, even at the same price point as its
competitors, a larger company that has a greater market share can have a higher net
profit, making it a stronger company overall. It also enables the company to offer more
promotions or sales, thus driving market share even higher, as the company captures
new customers from its competitors.

Market share tends to be a driving force within a company that has a compounding
effect. The larger the company, the more efficiently it can offer products; thus, the more
effective that company is in capturing market share. As it captures more market share,
this cycle starts again.

Looking at BIZGO Digital Competitive Layout, previously we have defined five biggest
direct competitors of Digital Marketing Agency. Now, we try and analyse the market
share forecast where BIZGO Digital can tap our services into.

Market Volume consists of the number of target customers and penetration rate. Some
agencies might target big companies but in only market to a few, while others might
target relatively small medium size of businesses but market to many different
businesses. They operate differently based on their values and capabilities. Looking at
previous top competitors of BIZGO Digital, here is the market share pie of Digital
Marketing agency.

Current Market Share

Current Market Value

If we take the numbers further, we can determine the Market Value which consists of Market
volume and average value.

TOTAL MARKET
VALUE SHARE (Rp) IDN digital marketing spend 8,120,000M

MGD 23.60% Rp1,916,320,000,000

Beriklan 8.80% Rp714,560,000,000

Redcomm 33.90% Rp2,752,680,000,000

Boleh Dicoba Digital 20.60% Rp1,672,720,000,000

BIZGO Digital 0.30% Rp24,360,000,000
 Meanwhile, we also do a projection for market share & market value forecast:

Forecast Market Share & Value

1692000000 14200 24026400000000

TOTAL MARKET
VALUE SHARE ($) MGD 17.88% Rp4,295,920,320,000
Beriklan 4.12% Rp989,887,680,000

Redcomm 14.86% Rp638,251,018,971

Boleh Dicoba Digital 8.00% Rp79,191,014,400

BIZGO Digital 50% Rp319,125,509,486
Chubby Rawit 5.14% Rp4,070,418,140

V.C Customer
Target Market Segmentation
A. Segmentation
 - All business owners in Indonesia, preferably in Jabodetabek who want to
promote their brand digitally.
B. Targeting
- Demographic:
Age : 18-45 years old
Gender : Male & Female
Income :Rp5.000.000++
Education : Bachelor degree
- Psychographic:
Interested in the increase of business sales and profit; Aware of the
importance of digital marketing for business; and willing to learn new
things.
- Behavioral:
Smartphone users, Update to new trends.
C. Positioning
BIZGO Digital positioned itself as a Digital Marketing Agency whose mission is to
empower MSME in Indonesia, especially in Jabodetabek.
V.C.1 Customer Pain Point

Customer Pain Point

As a digital marketing agency, we must know what makes our potential leads and
customers tick and what is not. We believe that a sustainable business will be
those who manage to give added value to the customers by solving their
problems, and thus why these are the pain points:
- SME owners, especially generation Z and baby boomers, need help adapt
to current trends and online marketing. It is about time someone steps in
to help them;
- Even if the customer is part of the millennial generation, getting lost in an
online presence is common. That is why those who do not craft great
strategy, cannot compete digitally at all. It is always better to consult with
the experts;
- Some institutions might charge too much, but they do not give a high
return as promised. BIZGO Digital provides packages from low to high,
which customers can choose based on their needs.

Funnel Strategy
The labels TOFU, MOFU, and BOFU refer to the top of the funnel, the middle of the funnel, and
the bottom of the funnel. Each stage of the marketing funnel represents a different step in the
buyer’s journey based on their overall awareness of your product or solution, and is influenced
by the marketing content they’ve been interacting with.

TOFU:
The top of the marketing funnel is comprised of buyers who are just becoming aware of your
product. They may have just visited your website, read a piece of content, or engaged with a
social media post. They’re not ready to buy yet, but they’re in the process of learning more
about your company. SEO tactics and online advertising ensures that your top-of-funnel content
is highly discoverable, so that more potential buyers can encounter it.
Key Activities : Content Marketing, Cold Email, Linkedin In-Mail, Guest Blogging, and Digital Ads

MOFU:
The middle of the marketing funnel consists of conversions from the top of the funnel. These are
people who have engaged with your marketing content—perhaps by filling out a survey,
attending a webinar, or downloading a piece of educational content—and are now evaluating
 your company against competitors. At this stage, you begin to target them with content and
information that positions your product or service as the best solution to their pain points.
Key Activities : Website, Third Party Sites, and Digital Ads

BOFU:
The bottom of the marketing funnel is where the magic (selling) happens. It is appropriate to
target people at this stage with requests for a demo, but you don’t want to be too eager to close
that you start spamming them. Valuable marketing assets in this stage include customer
success stories and comparison sheets, which make the buyer totally comfortable with your
solution before your sales team goes in for the close.
Key Activities : Website, Social Media, Whatsapp

TOFU FUNNEL : Problem Recoginition & Information Search Stage

Where will they How can i engage What will they be engage with? What does a
find me? with them? conversion look like?

Content BIZGO Digital’s Regularly post new articles about ● Reading the
Marketing website the industry of digital marketing or blog post
(Inbound the company itself: ● Following links
Strategy) back to site
“How Digital Marketing can help
Boost Your Sales, especially in this
Pandemic Season” articles
- Education article
- Establish brand awareness

Social Media Promote blog articles on all ● Following social

channels, customising each promo media post
to the platform ● Engage (like,
- Divide the listicles into comment, share)
several instagram stories with the
- Add blog post to Linkedin post/stories
groups
- Share the articles with
Business community

Promote guest post, tagging

industry blogs, and guest writers
 Post articles to Founders &
Employees personal social media to
increase engagement

Behind-the-scene Instagram shows

potential leads how the work in
BIZGO Digital is

Cold Email Email nurture funnel Automated email marketing: ● Click through
(Outbound Related to the e-book topic, if the email, and
Strategy) prospective leads download it then responding them
BIZGO Digital can send: ● Request a FREE
- Ebook or webinar link; consultation
- Enlighten how digital ● Responding to a
marketing can impact their special offer
sales number;
- If they engage with those
emails, ask if they’d like a
FREE consult of our
service.

Blog subscription
Send emails with links to blog post:
- Add an email signature with
link for a FREE
consultation of our services;
- Special offers just for blog
subscribers (e.g. 10% bonus
or maybe a 1-Day offer they
cannot resist)

Linkedin In-Mail Linkedin Leads Cold mail the prospective business ● Click through
(Outbound Funnel owners/company owners into the message, and
Strategy) importance of digital marketing in responding them
their business. ● Follow BIZGO
- Politely ask for their 20 Digital Linkedin
minutes of time to explain Profile
how digital marketing can ● Request a FREE
help reach people they consultation
haven’t before
- Share ebook/blog articles in
regards to engage with them
- If they are willing, invite
them for a FREE
consultation with BIZGO
Digital
Guest Blogging Promotional post Inform more about BIZGO ● Leads from
(Outbound Digital’s services in a related other
Strategy) website/social media/forum to get website/social
potential leads directed to the media
company website profile/forum to
our website

Digital Ads Facebook Ads Because Facebook is more of a ● Following the

(Inbound browsing platform, BIZGO Digital ad to the
Strategy) can target specifically their promotions /
audience and invite them for: FREE/webinar
- Special offer such as consultation
promotions landing page
- FREE consultation
- Digital Marketing webinar

Google Ads Because Google is where people go ● Following the

look for specific solutions, BIZGO ad to the
Digital can find who have searched specific FREE
for ‘best digital marketing agency’ consultation
preferably in Indonesia, and craft it landing page
to FREE consultation landing page

MOFU FUNNEL : Evaluation Stage

Where will they How can i engage What will they be engage with? What does a
find me? with them? conversion look like?

BIZGO Digital Service Page This section will outline: ● Schedule for a
Website (Inbound - Services provided by FREE
Strategy) BIZGO Digital consultation
- Service description as well ● Heading to
as the benefits for the services page
clients if they decided to ● Contact and ask
purchased about the
- and Service price services

Client Review Page - Photo/Documentation for

our past project
- Live testimony for our past
clients to enhance our brand
trust for the prospective
 clients

Webinar Solution focused Digital Marketing

impact for business webinar

Social Media Regularly update service-oriented

posts to social media, so BIZGO
Digital can earn trust from potential
leads.

Updating live testimony from

clients in social media is also
crucial as it is proven to be the best
source of leads, compared to all.

Third Party Sites Review sites and - Claim BIZGO Digital’s ● Heading to 3rd
(Inbound directories directory in Google My party site or
Strategy) Business returning from a
- Claim BIZGO Digital’s 3rd party site
industry-specific reviewing ● Give review in
sites, such as Clutch.co 3rd party sites
- Social Listening, address for a past clients
bad reviews and try to find
solution to the situation
- Encourage satisfied clients
to review on 3rd party sites

Digital Ads Retargetting Ads Find lookalike audience which we ● Heading to a

(Inbound can share documentation of specific landing
Strategy) BIZGO’s past projects page with
promotional
activities
/program

BOFU FUNNEL : Purchase Decision Stage

Where will they How can I engage What will they be engage with? What does a
find me? with them? conversion look like?

BIZGO Digital Pricing Page Content comparing serious tiers of ● Purchase

Website/Social services, between benefits of decision
Media (Inbound selecting BIZGO than any other
Strategy) agency
 Client Review After they have finish purchasing, ● After sales
and through several meetings as review
well as reviewing the work, clients ● One-on-One
are encourage to give Live feedback from
testimony to enhance our brand past clients
trust for the prospective clients

Whatsapp Direct Message BIZGO Digital’s referral program ● Join BIZGO

(Outbound which they can get 15% of the total Digital’s referral
Strategy) payment if they bring another client program
for the company ● Bring clients to
purchase our
Business Community Regularly update service-oriented services
Networking posts to social media, so BIZGO
Digital can earn trust from potential
leads.

Promote BIZGO Digital’s special

offer to get discount services and
give live testimony for potential
leads

Inboud or Outbound
Inbound Strategy
- Content Marketing
- Digital Ads (SEM/SMM)
- Website
- Social Media
- Guestblogging

Outbound Strategy
- Cold Mail
- Linkedin In-Mail
- Guest Blogging
- Whatsapp
 Action Plan

Inbound Marketing Action Plan

There are many factors and a process, it’s inbound promoting and outbound promoting
Automation, each are comparatively newer terms to a method getting used by major players.
Each one offers the potential to get leads, combining both, will result in nice results. the normal
approach relied on causation mass emails and awaiting purchasers to react, it worked for attiny
low share and yielded some results. victimisation an inward promoting Strategy can flip this
around by using well written and well bestowed content that draws prospects thanks to their
interest within the subject. Once there promoting Automation nurtures those interested however
don't seem to be prepared nevertheless to commit, thus once they are, your website are the
primary one they decision on. The elements of AN inward and automatic promoting process
1. Your Content Marketers agree that “content is King”. exceptional content can build your
website stand out and attract visitors. an excellent inbound marketing system depends
on the standard of the content you share. this can be the realm that has the best impact
on your success online. the subsequent tools facilitate show it, disseminate, promote
and catalogue it.
2. Search Engine improvement (SEO) and Pay-Per-Click (PPC) Tools Search Engine
promoting includes tools for Organic Search (SEO) and Pay-Per-Click (PPC). There also
are tools to assist devise Keyword ways et al to help with advertising campaigns; score
your website, analyze its traffic share, verify your computer programme Results Page
ranking, assess incoming and outgoing links, etc.
3. Social Media promoting (SMM) Tools With Facebook, LinkedIn, YouTube and Twitter
being all the excitement these days, SMM tools are a requirement to manage all of them.
The tools help realize authoritative or powerful blogs and websites for your area. Others
help with Twitter, Blogging, LinkedIn and also the several social media platforms.
4. Visitors arrive on your site, attracted by your keyword and SEO strategy and every one
that Social Media Marketing. They realize that your site utterly matches their keyword
phrase. the positioning is such an ideal suitable their expectations that they start
exploring and don’t bounce away.
5. They register to induce your content. They scan it and come back for more. as a result of
they need given you their name and email address, they're appointed to the primary of
your drip-email nurturing campaigns and are currently mechanically nurtured and cared
for, in line with your best sales and selling practices encoded in your system’s Business
or Automation Rules. Your prospects are cared for flawlessly. every machine-driven
drip-email part provides simply the proper response to nudge this person to successive
step in their shopping for cycle.
6. Once they need entered a buying mode, your staff get a notice (in the CRM system) to
decision this prospect. Complete with a full history of this buyer’s behaviour and a
targeted message, your sales person signs them up that day. this might sound like
phantasy however this is often the precise system that a lot of in corporations are using.
Their selling individuals are discharged from the mind desensitising method of managing
leads and responding to routine inquiries, releasing them to make new campaigns with
engaging content. Sales individuals concentrate their efforts on the prospects who are
able to obtain currently and leave the “just browsing” ends up in the automation system.
this is often however the wedding of incoming selling and marketing automation will
increase your revenues whereas lowering your prices and boosts profit significantly.
 Outbound Prospecting Action Plan
This Outbound Prospecting Action Plan is part of our future growth. All of the best
agency teams use marketing automation to make their campaigns more accurate with
better leads that will empower the revenue generation and achieve ROI. Marketing
automation will help us push our business to the next level with a high degree of
efficiency and achieve the actual value of wealth; time.
Based on our analysis and secondary research from the thought leader such as Neil
Patel, Bozoma Saint John, et al., we concluded that highly personalized marketing
content is key to success. Subsequently, this plan aims to:
1. Build an automated system that sends a connection request to the new prospects
2. Retarget connection to the unresponsive ones
3. Increase the numbers of high-quality leads and the probability of higher closingwin
rate.

Conclusion
Due to heavy demand for Ecommerce in Indonesia, BIZGO which was previously known as a
website developer agency strives to tap into another service which is “marketplace content
optimizer”. According to our observation, digital marketing is starting to shift into a marketplace
war to be in the first page of the marketplace (just like SEO in google page). Realizing that
opportunity, with the help of Ecommerce growth in Indonesia, we can offer services to help
clients to be more visible for buyers in ecommerce. BIZGO need to improve on its strategy to
create a more sustainable competitive advantage.