Apple Co intro

Apple Background and HISTORY

Mission and Vision
What is Crm
Why need of crm benefits of CRM
Benefits of CRM
Apple nd CRM
Apple CRM strategy
Apple sales force

CRM OF APPLE
 The aim of CRM is to improve the customer service experience of existing and potential
customers. Apple allows its customers face to face interaction with its technicians for in depth
discussion of problems and solution through its Apple Genius process of tech support.
 Apple has definitely made use of CRM so extensively by managing face to face contact and by
enhancing brand awareness. They focus on CRM bases advertising and targeted emails which has
help them produce a lifetime experience rather than simply a purchase.
 The company being a succesfull multinational company needs a system of CRM such that it
reaches the customers on a one to one basis. This will also guide and motivate small businesses for
similar type of interpersonal CRM.

Apple’s CRM strategy: the secret to success

 ways Apple uses CRM

1. . Knowing its customers

2. Anticipating customer needs

3. Stores focussing on customer experience

4. Branding that speaks to a generation

Apple and Salesforce bring together the best

devices for business and the world’s #1 CRM
Enabling Powerful Apps and Customer Experiences
Exclusive to iPhone and iPad
The initial focus areas of this strategic partnership include:
 Native Salesforce iOS apps for business: Salesforce, working
with Apple, will redesign the Salesforce Mobile App to give
customers rich experiences exclusively on iOS, with unique Apple
capabilities such as Siri Shortcuts, Face ID, Business Chat and
more. Salesforce will also introduce the first ever Trailhead Mobile
App, first on iOS. The partners will also deliver powerful iOS apps for
industries and small business that will serve their specific customer
needs.
 Empowering Salesforce developers on iOS: Apple and
Salesforce are developing the first Salesforce Mobile SDK that is
optimised for Swift, Apple’s powerful and intuitive modern
programming language. The native SDK will enable businesses and
developers to build and deploy apps for iPhone and iPad on the
Salesforce Lightning Platform, adding to the hundreds of thousands
of iOS apps for business in the App Store today.
 Accelerating developer learning and career growth: Apple
and Salesforce believe strongly in the democratisation of technology
and empowering developers — with any education level or
background — to learn skills for the jobs of today and tomorrow. To
support developer learning and career growth, Apple is launching a
new Get Started with iOS App Development Trail that will teach
anyone how to build native iOS apps in Xcode with Swift.
Attendees of Dreamforce 2018 can get an early look at the new Apple
and Salesforce offerings in the Salesforce Campground (Moscone
South Halls ABC) or the Trailhead Area (Moscone West Level 1). For
more about the partnership, please
visit salesforce.com/apple or apple.com/in/business/partners .

CRMs for Apple Mac

 Best Apple CRM & Contact Management Software
Solutions

Daylite

CapsuleCRM

Mobile CRM+

How Apple and Salesforce optimise customer experience

Salesforce wants to win over Apple developers

Optimising user experienApple’s premium image
helps enterprises with better customer
experiencece

Apple Company Communication

with Customers
Communication Activities
Any referencing Style
Reputable & up-to-date Sources
We Work Even with Tight Deadlines
Apple Business Strategy: a brief overview
1. Focus on design and functionality of products

2. Enhancing customer experience. 

3. Strengthening Apple ecosystem

4. Decreasing dependence of the business on the sales of iPhones

Why is Apple more successful

than other companies?
Design and Creativity as the Most
Important Value of the Company

Quality of Products and Continuous

Innovation Innovation

Customer Experience, Customer Relations

and Product Variety
How Did Apple Get So Big?

How Customer Feedback Surveys Help

Apple Maintains Industry Leadership
Feedback Surveys

NPS to Gauge Satisfaction

The Value of Customer Feedback

Customer Relationship
Management: Analyzing Apple, Inc.

The Apple Way of Connecting With Customers

How Apple Uses Twitter to Market and Build Lasting Relationships
Posting a Tip a Day
Constantly Answering Customer Questions
Valuing Every Kind of Feedback
Managing Expectations
Communicating in a Positive, Upbeat Way
keep your tweets focused on helping your customers.
Customer Management Strategy Of Apple

11 Effective Strategies Apple Uses to Create Loyal

Customers
Media Fodder

Education Sales: 

Outsourcing Unpleasantness:

Consistency:

New Innovations:
Attractiveness:

Impact on CRM Software Market after Apple and

Salesforce Partnership
Salesforce CRM
 Today, the worlds most popular CRM development company is Salesforce. Salesforce
CRM platform offers a variety of customer relationship management tools using IoT,
App cloud, Analytics Cloud, Data Cloud, Community Cloud, Service Cloud, Marketing
Cloud, and Sales Cloud.

CRM development has huge potential as it’s continuously being embraced by many
giant companies such as T-Mobile and Schneider Electric. A remarkable breakthrough
for the CRM platform is the partnership it has influenced between Apple and the
Salesforce company.

The Apple and Salesforce Partnership

On the 24th of September 2018, Salesforce and Apple publicized their partnership. This
partnership is aimed at bringing together the iPhone app development services and
the most popular CRM development platform run by Salesforce. This movement will
enable new mobile apps that will be perfect for business using the iOS mobile
operating system which is the worlds most powerful platform. In this effect, Salesforce
is reforming its CRM software to enable useful features on the iOS native mobile
platform.

Native Salesforce iOS apps for business

Empowering Salesforce developers on iOS
Accelerating developer learning and career growth
The CRM Market

7 Insights Learned From Apple's Customer Service

1. Choose the right channels to engage with customers.

2. Focus on optimizing your customers' buying environment.

 The entrance of the store showcased the Apple product line, broken down by
target demographic.

 The center of the store was devoted to examples of how a person might use an
Apple product. This part of the store was broken down thematically with sections for
music, movies, photos, and kids.
 The back of the store hosted the "Genius Bar." This is where customers could
get products repaired and resolve customer service issues.

4. Teach your employees about applied psychology

5. Invest in customer service training.
6. Create a rigorous hiring process
7. Adopt a customer first strategy.

The 6 best CRMs for

iPhone: 
1. Nutshell

2. Freshsales

3. Pipedrive

4. Salesforce

5. Zendesk Sell

6. Zoho