28/2/2014 15 Reasons Why You Need APM in 2014 - Part One | APMdigest: Where Application Performance Management, BSM,

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15 Reasons Why You T H E L A T E ST
HO T TO PICS
Need APM in 2014 -
APM C halle nge s in a Hybrid
C loud
February 2 7 , 2 0 1 4
APM
BSM Part One W he n Applications Don't Play
Nice ly
Virtualization February 2 6 , 2 0 1 4

Cloud Application Performance Management (APM) is the 15 R e asons W hy You Ne e d APM

in 2014 - Part Two
SaaS must-have technology of 2014. Even if you thought
February 2 5 , 2 0 1 4
Analytics your company could get away without at least some
15 R e asons W hy You Ne e d APM
Big Data sort of APM technology in the past, we are entering in 2014 - Part O ne
February 2 4 , 2 0 1 4
End User a new era of IT where that is no longer possible.
O ne Body, Many Parts: Bridging
E-Commerce Your O rganization's Busine ss
Today, there is a convergence of factors coming
BTM Se rvice Gap
together like a perfect storm, making APM more February 2 1 , 2 0 1 4
NPM important than ever. It is not just a matter of this Q &A: IDC Talk s About APM
Mobile factor or that factor, but a whole range of factors February 2 0 , 2 0 1 4

DevOps
ME D I A
PARTNERS
I N D U ST R Y
NEW S
Ex oprise Ex te nds O ffice
365 Monitoring with Ne w
Share Point O ffe ring
February 2 7 , 2 0 1 4
Ipswitch Achie ve s
C om m on C rite ria
C e rtification for W hatsUp
Gold
February 2 7 , 2 0 1 4
C om puware APM for Big
Data Provide s Ne w
Visibility into Hadoop,
NoSQ L and C assandra
February 2 6 , 2 0 1 4
Boundary R e le ase s Major
Product Upgrade s
February 2 6 , 2 0 1 4
Ke ynote Introduce s Mobile
App Monitoring
February 2 6 , 2 0 1 4
http://apmdigest.com/15-reasons-why-you-need-apm-in-2014-1
that are transforming IT, transforming APM, and AANPM and NPMD Hit the
Mainstre am
transforming the world as we know it. February 1 9 , 2 0 1 4
C hina's W e b O utage : The
"With today's rapid technological change, poor
Late st Earthquak e to R ock the
service delivery is too common – 75% of IT Inte rne t
February 1 8 , 2 0 1 4
organizations are suffering from degraded business
This Is Your Mainfram e , All
applications, according to IDG research services.
Grown Up
According to Gartner, 70% of the time, IT February 1 7 , 2 0 1 4
organizations learn about performance problems Late ncy and Bandwidth? O f
C ourse I Know W hat The y
from end-users. 31% of performance issues take
Me an!
more than a month to resolve or are never February 1 4 , 2 0 1 4
resolved, according to Forrester. Why? Applications Ne w R e port: The State of Mobile
are complicated," explains Dimitri Vlachos, VP of Te sting
February 1 3 , 2 0 1 4
Marketing and Products at Riverbed. "Each
evolution of technology continues to add another
The C MDB, the C MS, and the
C MDB Syste m - A Brie f
level of complexity. This complexity knows no Introduction
February 1 2 , 2 0 1 4
boundaries, and more complicated problems will
Bridging the Gap Be twe e n De v
occur – without a doubt, increasing complexity is and O ps
among the biggest factors making APM necessary February 1 1 , 2 0 1 4
for your survival today." How to Ke e p the Sochi W inte r
O lym pics from Suck ing Up
Bandwidth
"It's all about complexity," IBM's Jim Young agrees. February 1 0 , 2 0 1 4
"Multiple innovations and trends in SaaS, Cloud,
The Ne w C IO : C hie f Innovation
virtualization, BYOD, etc. are converging to create O ffice r
February 0 7 , 2 0 1 4
the greatest challenge facing application
administrators today - unfathomable complexity."
"It seems trite to say IT environments are getting more complex, but the reality is that
they truly are," adds Matthew Selheimer, VP of Marketing, ITinvolve. “Delivering an
application for the business can now stretch across mobile, cloud, and legacy systems
with hundreds of dependencies between them along with numerous policies and
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28/2/2014 15 Reasons Why You Need APM in 2014 - Part One | APMdigest: Where Application Performance Management, BSM, Virtualization, and Cloud Computi…
Halcyon Software regulations that govern them. No matter how complex these environments get, the
Announce s MQ Manage r
for IBM i business doesn't care and simply expects they will perform whenever and wherever
February 2 5 , 2 0 1 4 needed with a user experience that at least matches what they see in their personal
C A Te chnologie s Launche s lives. In this world we now operate in, APM is even more critical to the success of your
Manage m e nt C loud for
Mobility business than ever.”
February 2 4 , 2 0 1 4
On this list of 15 Reasons Why You Need APM in 2014, industry experts - from analysts
and consultants to users and the top vendors - show just how many factors are
coming together this year to make APM an absolute necessity.
W HITE
PAPERS In terms of the solution, our experts all agree that APM is critical. Some experts add
that capabilities complementary to APM, such as End User Experience Management
How to Plan, De ve lop,
Te st, and Launch A
(EUEM) and IT Operations Analytics (ITOA), are also essential.
Mode rn Mobile Application
The Be ating He art of
The list is divided into two parts, with the first 7 reasons posted today, and a second
Ente rprise IT: The set of 8 reasons posted tomorrow. These reasons are not in order of priority. Any one
Mainfram e in a Hype r-
of the challenges listed below makes APM a necessity. But the onslaught of all these
Distribute d W orld
factors together in 2014 just might make APM a key to survival in today's IT-centric
The Ente rprise IT
Pe rform ance Maturity world.
Mode l: Em bracing the Ne w
Norm al of Mainfram e
1. THE AGE OF THE CUSTOMER
Gartne r’s 2013 Magic
Q uadrant for APM - We have entered the age of the customer, a 20 year business cycle in which the most
C om plim e ntary C opy from
AppDynam ics successful enterprises will reinvent themselves to systematically understand and serve
O ptim izing Se rvice He alth increasingly powerful customers. This era is fueled by innovations in mobile, social and
Forre ste r’s Ide al Tool Se t other technologies which organizations must embrace in order to engage and delight
for Application customers. Central to this, applications that engage and delight customers are a key
Pe rform ance Manage m e nt
for Be tte r Busine ss catalyst to commercial success. This means that in 2014, APM solutions will become
Pe rform ance more important than ever before as it's not just about internal application monitoring
Evolving APM: Big Data but the availability, performance and experience management of external, customer
Approach, Inte grate d End-
Use r Ex pe rie nce
applications.
Monitoring Bring De e p John Rakowski
End-to-End Application
Visibility
Analyst, Infrastructure and Operations, Forrester Research

Turning Big Data Inward

with IT Analytics
Forrester: "Age of the Customer" Defines Business for Next 20 Years

R e volutionizing Mobile
Application Pe rform ance
Monitoring
Application Pe rform ance
Manage m e nt and
C om ple x Eve nt Proce ssing
5 R e asons W hy End Use r
Ex pe rie nce Manage m e nt
is Not a Dim e nsion of APM
Autom ate Application
Pe rform ance Manage m e nt
The Top 10 Java
Pe rform ance Proble m s
User experience is dramatically impacted by the performance of the physical, virtual or
mobile device used to access apps, the latency associated with different locations,
remote display protocols, the impact concurrently executing apps have on each other,
the client-side app execution time, and by user behavior itself, for example. This user-
centric approach enables enterprises to see exactly what their end users' see in order
to address their business critical enterprise initiatives such as Mobility and BYOD, SLA
and Change Management, VDI Migrations, Staff Capacity Management, and many
others. This is why End User Experience Management matters and why it is a critical
complementary technology to APM.
Trevor Matz

W he n Logging Isn't
President and CEO, Aternity
Enough: A Mode rn
Approach to Monitoring 2. E-COMMERCE
Pe rform ance in Production
Mak e Your HP uC MDB Businesses are more reliant today on e-commerce and the web than ever before, and
Se rvice -Aware
web and mobile customers are hard to please. They will judge performance against
Be nchm ark ing W e bSphe re the best experiences they have had and expectations today are high. The smallest
MQ Environm e nts
delay in response on a website or mobile app can lose that user. APM is therefore
Effe ctive ly C ontrolling IT
C hange essential to both pre-empt problems on the server side before they impact end users,
Be st Practice s for and end user experience monitoring on the client side to gain an accurate view of user
Monitoring Pe rform ance experience.
and He alth of Apache W e b
Se rve rs Michael Azoff
C om m on Misuse s of Eve nt
Principal Analyst, Ovum
C onsole s
Surve y Shows IT Struggle s
The continual consumerization of IT technologies is creating the need to understand
with Se rvice Mode l user experience and behavior, leading to integration of analytics technologies to the
Im ple m e ntations
APM stack.
Fortune 100 C om pany
Jonah Kowall
Drive s Millions in Ne w
R e ve nue with APM Research Director in Gartner's IT Operations Research Group

As more apps/data/transactions move to the Web, uptime is paramount. This has

W EBINARS
End-Use r Ex pe rie nce
Monitoring: The Ke y to
Proactive IT Manage m e nt
APM: Bridging the Gap
Be twe e n Use r Ex pe ctations
and IT’s Ability to De live r
become business critical as C-level executives expect IT to evolve from being a cost
center to a business enabler more aligned with overall corporate strategy and
objectives. APM provides value to customers through advanced analytics, helping them
gain real-time, actionable intelligence from their operational data to assure service
delivery and user experience in a cloud and mobile-centric computing environment.
Gabe Lowy

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Le arn How to Tam e Big Technology Analyst, Tech-Tonics
Data
Drive e -C om m e rce A recent Quocirca research report, In Demand: The Culture of Online Service Provision,
Succe ss for 2014
showed that two thirds of organizations are transacting with external users on a
Be st of the W e b - 2013
C om puware Mobile & W e b regular basis. This includes consumers and users from business customers and
Pe rform ance Awards partners. The applications that drive these transactions sit at the core of business
More Than O ne Monitoring processes and income streams. The research shows the extent to which these
Tool? Tips to Achie ve a
Se rvice Vie w of Availability
organizations are investing in advanced network and application support technology
Using Your Ex isting Tools as well as using flexible infrastructure, including virtualization and on-demand services,
The Ne x t Phase of IT to ensure adaptiveness. All this would be to no avail if they were not able to maintain
C onsum e rization in MDM
an overall view of the end-to-end user experience and ensure that these business
The Elusive R oot C ause of
critical applications continue to deliver day-in, day-out.
Data C e nte r Proble m s and
How to Ide ntify and Fix Bob Tarzey
The m 10x Faste r Analyst and Director, Quocirca
Ensuring Application
Pe rform ance in Today's In 2014, the successful delivery of applications that directly win, serve and retain
Ente rprise
customers will increasingly be a catalyst for commercial success but also, more
2013 O nline Holiday
Se ason R e sults, Mobile importantly, will promise to enrich the brand. In 2014, APM solutions will be required in
Tre nds & Insights order to unify the views and information regarding the health of applications to both
Mak e Your HP uC MDB line of business and IT support teams. APM solutions deployed in the right way can
"Se rvice -Aware "
help to promote collaboration by presenting information in context so that performance
The End Use r Ex pe rie nce
Manage m e nt W e binar and availability insights can be made in order to avert application issues from directly
Se rie s impacting the revenue generating customer.
Mobile Tre nds in Financial John Rakowski
Se rvice s and Insurance :
Analyst, Infrastructure and Operations, Forrester Research
Are You on the Sam e
Page W ith Your
C ustom e rs? 3. NEW DEVELOPMENT METHODS – AGILE AND DEVOPS
Starting a De vO ps C ulture
C hange : Aligning Busine ss With requirements for higher levels of automated insight driven from the growing need
with IT Using a Platform of
to integrate agile and DevOps into a fully cross-IT initiative, APM is a great investment
Pe rform ance
especially when it has hooks. APM plus service modeling with hooks into a change
Things R e m e m be re d C IO :
Be ing Pre pare d for the impact and change management system can help to drive new levels of automation
Holidays across your entire IT organization, from service desk, to development to operations. It
C hange = R isk . Minim ize can be the spark that kindles the fire of real-world success in the age of agile.
R isk by Unde rstanding
Busine ss Im pact Dennis Drogseth
Atte ntion O nline Holiday VP of Research, Enterprise Management Associates (EMA)
Busine sse s: Avoid C ybe r
Monday's Too Late You don't need APM in 2014 – you need it in 2014 and beyond, and let's face it, we
Tue sday
needed APM 5 years ago. I think the real question is “how does APM need to evolve”
Finally Prioritize Eve nts on
Busine ss Im pact (For R e al
in 2014. And I think there are two parts to the answer. In 2014, APM needs to evolve
This Tim e !) to serve the DevOps movement which is the unification of traditional application and IT
How Se lf-Se rvice for operations silos. Some APM vendors have taken steps in that direction, but in reality,
W e bSphe re MQ Boosts
many APM solutions don't give enough visibility across all infrastructure silos – which is
Productivity
actually what Gartner expects that IT Operations Analytics will do for APM users.
Sm art Logging:
Supe rcharge Application Secondly, I think APM needs to evolve to allow users to relate to the business impact
Logging and Tracing
that application performance has. If the app is slow, it's much worse if sales are
The m e s of MQ : Past, dropping as well. At Netuitive, we expect some combination of APM and IT Operations
Pre se nt and Future
Analytics to finally bring together a view across application, infrastructure AND
How Innovative C IO s
Assure Busine ss Value by business silos.
Prioritizing Im pact of IT Graham Gillen
Eve nts
Director of Product Marketing, Netuitive
Using a Sim ple
Be nchm ark to Unde rstand
Your Q ue ue Manage rs 4. FASTER DEVELOPMENT CYCLES
Introduction to W e b He lp
De sk
In 2014, APM will be a required foundation for accelerating application innovation

The C hanging Landscape

of Application Pe rform ance
Te sting
It's 10 am – Do You Know
If All Your Busine ss
Se rvice s Are Available ?
How to Monitor Microsoft
Ex change Pe rform ance for
FR EE
R e -Gaining C ontrol O ve r
the C hange Manage m e nt
Proce ss in IT
"Productionizing" Big Data
- Tam ing the C om ple x ity
How You C an Im prove SAP
Pe rform ance
through tighter business-IT alignment. To date, there has been an ongoing struggle
between business teams, who want to bring innovative products and services to
market more quickly, and IT teams who must support these rapidly changing services.
Business teams realize that if they cannot speed up the delivery of quality applications
to end users, the competition will. But IT teams have not been able to keep up.
Without performance management to align business and IT teams during periods of
accelerated change, organizations are only heaping on more problems. Only APM
provides non-biased measurements of success or failure, which can speed up the
adoption of new technologies into the environment. APM is invaluable in helping IT
teams to ingest change more quickly, which in turn helps organizations overall to
deliver greater innovation faster and enhance competitive edge.
Stephen Wilson
Director of Solutions Marketing, Compuware APM

5. REDUCED IT BUDGETS AND RESOURCES

In 2014 APM can help IT "get more done with less" resources. Research from the

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ABOU T analysts on IT budgets have not shown significant increases in headcount allocation
ED ITOR BL OG for 2014. Yet, the criticality of IT in ensuring application availability and performance is
still very important. APM can help manage the growing workload and address the need
SPON SOR S
to keep applications running and delivering services to customers. Today's APM, using
SPON SOR PR OGR AM
real-time analytics will reduce the need for “eyes-on-screen monitoring”. By analyzing
ED ITOR IAL multiple event streams and presenting a correlated view of the situation applications
GU ID EL IN ES are in, APM can reduce false alarms and more rapidly drive root-cause. APM's ROI in
FOR U M R U L ES 2014 will be improved application availability and performance – getting more done
C ON TAC T with less.
Charley Rich
VP Product Management and Marketing, Nastel Technologies
User login
The need to do more with less, as scarce IT resources are asked to continue to
Username: *
provide high availability, improve efficiencies and speed up time to market. This is
where APM comes in, collecting and analyzing metrics that will support an amplified
Password: * feedback loop back to App Dev and Operations for performance improvements and
stabilization. Follow the classic management philosophy of what you want to improve
you measure and what you measure you improve, APM will do just that.
Larry Dragich
Log in
Director of Enterprise Application Services at the Auto Club Group and Founder of the APM
Request new
password Strategies Group on LinkedIn.

CIO's, and CEO's, will need APM in 2014 to further drive cost and inefficiency out of the
business, while improving customer experience. Lean (too lean?) organizations risk
reaching a negative tipping point with deeper staff reductions, jeopardizing business
operations, client commitments and compliance mandates. Instead, millions in potential
savings can be realized by shifting staff (as mentioned in 14 APM Predications for
2014) to roles focused on improving application performance and stability, while
simultaneously driving bottlenecks and delivery inconsistencies from the infrastructure.
Just as a sales person has to deliver revenue exceeding her compensation and
business costs, IT teams, using APM, can provide savings covering their costs, plus so
much more.
Mike Cuppett
Business Systems Performance Consultant

The Business needs to make sure that IT is aligned to its outcomes, and it's not the
tail wagging the dog. IT needs to show value for money in its operations; the best
way to do this is keep the employees productive by keeping applications running
optimally. APM gives you this.
Zubair Aleem
Managing Director, APMSolutions

As part of a performance analytics and decision support (PADS) framework, APM helps
enterprises and service providers drive customer ROI objectives of reducing cost,
enhancing productivity and generating incremental revenue streams.
Gabe Lowy
Technology Analyst, Tech-Tonics

6. INCREASED NUMBER OF APPLICATIONS

Implementing an effective APM platform will become even more critical in 2014 because
of the rapidly expanding array of applications which organizations will incorporate into
their day-to-day operations in the coming year. These applications will, range from
Cloud-based mobile enterprise applications to support key business functions to
software that captures data collected from remote sensors and controls the operation
of remote devices associated with the new world of the “Internet of Things”.
Monitoring and measuring application performance in a centralized fashion to optimize
the responsiveness and effectiveness of this fragmented application ecosystem will be
essential to success.
Jeffrey Kaplan
Managing Director of THINKstrategies and Founder of the Cloud Computing Showplace

7. DISTRIBUTED APPLICATIONS
Applications no longer live on an Island – they are increasingly scattered, highly
distributed and depend on a wide range of components working together. Getting
applications to run optimally is an extremely difficult task. Unfortunately, inefficiencies
or delays can exist anywhere in the app or along the delivery chain causing it to
exhibit unique behaviors at various times and scale. APM can help identify the source
of poor application performance with inefficiencies in the internal components of your
applications and how they consume system resources.
Dimitri Vlachos

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VP Marketing and Products, Riverbed

As applications become more widely distributed, performance problems are likely to be

more common, not less common, but you won't hear that from your xAAS vendors. The
one solution you still have at your disposal is APM, as APM solutions have changed
with the times and allow you to take charge and monitor application performance
regardless of who is running your application or where it is being housed.
Jay Botelho
Director of Product Management, WildPackets

Click here for Part Two of the list, with 8 more Reasons Why You Need APM in 2014

© 2 0 1 0 - 2 0 1 4 BSM d i g e s t . Al l ri g h t s re s e rv e d . Al l ri g h t s t o c o n t e n t p ro v i d e d b y t h i rd p a rt i e s i n c o n t ri b u t i o n t o t h i s p u b l i c a t i o n a re re s e rv e d b y t h e i r re s p e c t i v e p a rt i e s .

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