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PR LAUNCH
THE IKEA
CATALOGUE
2018
Make room
Make forlife
room for life
Welcome to a new
IKEA Catalogue!
Regardless of wallet size or living space, 2018 is about enabling you to make more room for
the things you love in your life - to help you get a few steps closer to your dream home. So,
we couldn’t be more excited to share with you smart interior design, clever products, intriguing
stories about what goes on in the world, and how we innovate for a better life at home. Discover
a redesigned, more colourful experience that’s easy and intuitive to navigate: watch films, get
hands-on tips and ideas, great product offers with even lower prices, and fresh future designs to
look out for.

Jump straight into it, and indulge in a new world of the IKEA Catalogue 2018.
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Catalogue theme
We’re wrapping the entire catalogue in the
context of a theme: Make room for life. It’s
about looking beyond the walls of your home
and not letting them determine what you
want it to be. It prompts you to ask yourself
what it is you want more room for in your
life - whether it be friends and family, nature,
relaxation, or maybe a bit extra room to do
nothing at all.
Cover
We invite you into a living room that is lived
in, inspiring and vibrant. From front, to inside
and back cover, we’re showing the same
room with many moments. Just the way life
is. We want to share the passion we have for
life at home. It’s joyful and warm - a space
that expresses who you are. At times, it’s
welcoming and loud, while others intimate
and silent.
Like what you see on the front cover? See more of
VIMLE sofa, BESTÅ storage and so, so much more
Like what
at IKEA.sg and inyou
thesee onofthe
rest front
this cover? See more of
catalogue. EKET
Inside cover
VIMLE sofa, BESTÅ storage and so, so much more
cabinet
at IKEA.sg and in the rest of this catalogue. EKET
30
$ cabinet
/ea
$
30/ea Make room for life...
Make
in roomoffor
the spaces life...
your home where you need it the most. Dig about a bit.
in the
Ask spaces of
yourself: yourdo
what home where
I love to do?you
Andneed
dareit the most. Dig
to furnish about
for it. a bit.
Maybe it’s about
Ask yourself: what do I love to do? And dare to furnish for it. Maybe
making room for new beginnings, a long lost passion, or for the simple it’s about
delight
making room for new beginnings, a long lost passion, or for the simple delight
in binge-watching your favourite TV show “just” one more time. This year, we
in binge-watching your favourite TV show “just” one more time. This year, we
welcome you into a world of inspiration to make more room for exactly what it
welcome you into a world of inspiration to make more room for exactly what it
is you want and need in your life.
is you want and need in your life.

STRANDMON
wingSTRANDMON
chair

299
wing chair
$$
299

EKET cabinet $30/ea Foiled finish and plastic. Designer: Jon Karlsson.
EKET cabinet $30/ea Foiled finish and plastic. Designer: Jon Karlsson.
W35×D35, H35cm. Orange 003.346.02
W35×D35, H35cm. Orange 003.346.02
STRANDMON wing chair $299 Cover: 100% polyester. W82×D96, H101cm.
STRANDMON wing chair $299 Cover: 100% polyester. W82×D96, H101cm.
Nordvalla dark grey 303.598.27
Nordvalla dark grey 303.598.27
NEW KRÖNGE rug, low pile $559/ea User surface: 100% wool.
NEW KRÖNGE rug, low pile $559/ea User surface: 100% wool.
Weft: 100% cotton. Designer: S Edholm/L Ullenius. W170×L240cm. 603.723.61
Weft: 100% cotton. Designer: S Edholm/L Ullenius. W170×L240cm. 603.723.61
Back cover
On the last page we offer you a fresh
coordination of GURLI cushion covers at an
amazing price. The variety of colours makes
it easy to quickly change the expression of
any room.

We started a story of “make room for life”.

Now it’s time for you to make it yours.
Room ideas & inspiration
A special focus is put on life in and around the living room. Or better yet,
the room for life. Here we share a few of our interior solutions from the
catalogue - ideas on how to make room for all kinds of activities allowing
you to choose the life you live, and simple home furnishing tips that might
inspire you to re-think your own home. Find out how to cleverly make
small, price-worthy spaces grow, or live a more sustainable life at home
just by purchasing the right kitchen...
 Make room for being together -
Make room for life and apart. The living room tends to be the place PH144433
where everyone does almost everything. Play.
Nap. Work. Chat. Eat. Think. But sometimes we
don’t want to do it all together, right? Carving
out zones in this well-loved room makes space
for everything – and everyone.

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Engage your senses and make room for Zen.

Much of daily life is about being connected. Your home
can be a place to do the opposite. Disconnecting in
a space dedicated to engaging your senses can help
you toss the stressors of the world and simply be
in the now. Smell the fresh pinewood. Feel the soft
cotton textiles. See the green life of nature, inside.
This way, you’ll have the space to think, rest and
disconnect, just by being in the room.
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Stretching your space to be as flexible as

PH146114 you are. The expectations of a living room Make room for life
are constantly increasing, while the space is
shrinking and the activities are bleeding into one
another. Furnishing flexibly with two gate-leg
tables means there’s plenty of room for socialising,
dining and your daily dose of exercise while your
little one sits comfortably close by.
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Living with children

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t Download the IKEA Catalogue app and get even more

inspiration. Available 31 August.
A living room for kids to be kids. You might see
a living room, but your kids see all the ingredients
they need to play. And so your rug becomes a
hopscotch game and your coffee table an essential
for fort-building. When you furnish your space with
durable, washable – and good-looking – pieces, you
create a room where play is life, and anything can
happen.
Video

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Small space living

t Download the IKEA Catalogue app and get even more

inspiration. Available 31 August. PH146106

Fluid life. Fluid space. Fluid furniture. Larger pieces

of furniture in a small space don’t only need to cater to
a single purpose. Tables on wheels can do wonders in a
studio. Socialise and share a meal, or roll them away to
Video free up plenty of space for spreading out and indulging in
your passion – whatever that may be.
 A small room with a grand idea. It can be
tricky to break the conventional living room PH144668
set-up, even when it doesn’t suit one’s lifestyle
or space. But it’s not impossible. Erase the
conventions, and start thinking about your
needs. Pulling furniture away from the wall
and into the center of the room means more
wall space and more personality. Here’s a
studio that now embodies the essence of
multi-functionality: workspace, bedroom,
living room and dining spot - all on an island
in the middle of the room.

t Download the IKEA Catalogue app and get even more

inspiration. Available 31 August.

Video Fluid living

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Sustainability is the new black. At a time when we feel

pressured to be more conscious consumers, it’s a relief
to know that getting a dream kitchen can be sustainable
too. Being eco-conscious isn’t always about the small
actions alone. Sometimes it’s as simple as buying big
products with a smaller footprint. Meet KUNGSBACKA
kitchen fronts made from recycled wood and recycled
PET bottles.
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simple steps we take you through ways to create

Home furnishing, an ever-changing gallery that tells your personal

story. There’s no right or wrong way to use them

step-by-step
– just your way.

Dive deeper into a room setting, and find

out how to create a look, solve a problem
or get new ideas on how to improve your
home. IKEA interior designers share their
expert knowledge in a more specific, yet
approachable, way to empower the reader
to use it on their own.

t Download the IKEA Catalogue app and get even more

inspiration. Available 31 August.

Video
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Large impressions
with a small price
For 2018 we’re introducing a new type
of room setting where we select a
combination of products with a total price
to show readers how to instantly purchase
and replicate a solution - or part of one - at
home. They focus on the little, affordable
things that really make a difference.
Whether it’s about creating a new look,
or simply making a few tweaks, they can
help people create immediate change at a
low price.
 PH144322 Furniture made to move with you. PH143079
You never know where life will take you.
But wherever you move, you should be
able to take your furniture with you.
Choose light, versatile pieces that are
easy to move – and look right at home
in any space.

t Download the IKEA

Catalogue app and get
even more inspiration.
Available 31 August.

Video
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Putting you first

with inspiration
at your fingertips
Regardless if it’s a room setting, new products
or understanding how to shop at IKEA, it’s all
about enabling people to find what’s best and
most suited for their homes. We want it to be
simple, hands on, and without question about
price, quality or how to get “that” look on your
own. You should always be able to do it all by
yourself - and if you don’t want to, IKEA is
there to help you every step of the way.
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Quality products to amazing prices

Everyone deserves to have a home that they love. We want our products to inspire and empower you, regardless of the
size of your wallet or living space. It’s about offering you an afforable product that is so much more than affordable - it’s
versatile, durable and aesthetic. It takes you from your dream to doing.
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The five faves

of all times
We all have IKEA favourites. So we’ve chosen
to celebrate a select few by highlighting their
icon status, quality, versatility and design.
These product families have been ranked the
most loved by customers for years - here
we’re sharing why. From smart BESTÅ and
sleek MALM to ageless HEMNES, find out why
these pieces are still standing strong today.
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New arrivals
We want to show that there’s always
something new at IKEA: new ideas,
new products, new ways to look at your
home. Here we’ve handpicked a few
exciting things to look forward to. But our
new product and collection launches don’t
only happen during the drop of the IKEA
Catalogue - they happen all year around.
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YPPERLIG collection
Together with Danish design company HAY, we’re offering
this new collection aimed at creating shared space within
living areas. Strong Scandinavian values and identity
combined with the latest production techniques. This
autumn will see the launch of over 30 new items, mixing
soft hues with linear design and high-quality materials.
Feature stories
We’re curious about you, your life at home,
what’s going on outside our bubble and how
it affects the world all of us live in. With our
feature stories connected to home furnishing,
design innovation and societal engagement
we take you on a journey around the globe.

Get an even bigger picture digitally where

lives, cities, ideas and products come to life
in short documentary films, available on the
Catalogue app.
Big glamour with a small amount of money
Anyone can express their own style with IKEA products.
To prove it, vivacious Iranian-French interior designer
Maryam Mahdawi gets to create her dream living
room using only IKEA products and a lot of tips and
tricks. Known for her glamorous, haute couture style
and playful, theatrical creations, Maryam pushes the
envelope as far as it can go. She calls it “Marie Antoinette
meets Mr Kamprad”.
 There’s more to life than furniture
We decided to explore what it takes to create a home for a young
urban nomad; Josh, 24, in Berlin. Together with an IKEA interior
designer, we created a room for Josh that fits his needs, and can
easily be packed and moved to a new adventure. Get ideas and
inspiration on how to think smart, flexible and light-weight. To
better get to know Josh and the vibrant pulse of Berlin, we hang
PH146130 out with him for a day: visit his favourite places, meet his friends
and find out what they love, how they live, and, most importantly,
why they’ve chosen to live this way.

t Download the IKEA Catalogue app and get even more

inspiration. Available 31 August.

Video
Play for life
The IKEA Foundation has partnered with Handicap International to
support its use of play-based activities to rehabilitate disabled and
other vulnerable children. This story is about their work in a refugee
camp in Thailand. It’s about the children and their families living in
poverty, violence and difficult conditions, with no means to relax,
and no opportunity to play. Handicap International is changing that
by creating inclusive playgrounds where the children can feel safe,
share traumatising experiences, relax, smile and play - essential
elements for their mental and physical health.

t Download the IKEA Catalogue app and get even more

inspiration. Available 31 August.

Video
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IKEA and Tom Dixon join hands in a collaborative platform

Get a closer look at the IKEA collaboration with British designer Tom
Dixon. With the purpose to challenge the very core of traditional
furniture making. Dixon and IKEA explore a fresh take on seating
and sleeping, involving many creative thinkers in the process. The
name DELAKTIG describes the new process. Drawing inspiration
from the tech industry, the design team developed a bed/sofa with
an aluminum frame that can be hacked to change its function.
It’s an open-source platform to which people can add any kind of
features. Cool, huh?

Available early 2018, date subject to change.

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The digital
experience
The digital IKEA Catalogue brings our rooms
and ideas to life. Get closer to the reality
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behind our feature stories, place products
in your physical home with augmented
reality, and watch sharp how-to films
that take our home furnishing knowledge
from dreams to doing. The new, more
intuitive navigation allows you to easier find
products to love, the rooms that get you
excited and the ideas that empower you.

Ranking at the top amongst lifestyle apps on

the App Store - get the full-blown experience
straight from your sofa at home with
Apple TV, browse it on your tablet or
smartphone anywhere, or of course on your
laptop or desktop.
 Tablet, desktop Mobile view
Start & Intro and laptop view

More inspiration,
quick & easy
This year the digital IKEA Catalogue wants to be
more inspirational rather than informative. First
impressions are everything, and we want this one
to be enthusiastic and optimistic.

The main introduction welcomes you with the

most exciting and newsworthy content to instantly
enjoy. The colour-coded navigation makes it easy
for you browse and find what you’re looking for,
while always being just one click away from more
in-depth content and products.
 Tablet, desktop Mobile view
Room chapters and laptop view

Each chapter has a clear, colour-coded

introduction, and an overview of all the
rooms included within. Each room has a more
comprehensive story to tell - offering more tips
and ideas, products and films to engage with.
 Tablet, desktop Mobile view
Product chapter and laptop view

The product chapters, divided by product

category, are just as digestible and easy to
browse.

Save and share all your favourites, or

create a shopping list to bring to the store
at IKEA.sg
 ©Inter IKEA Systems B.V. 2017
To get in touch with us, please contact:

IKEA Singapore
Serene Tan / Kon Xin Hua
serene.tan@ikano.asia / xinhua.kon@ikano.asia

The Hoffman Agency

Adele Soh / Shermaine Loo
+65 6361 0250
IKEASG@hoffman.com