ACCELERATING MOBILE MONEY PAYMENTS

AND CREDIT FOR MICRO MERCHANTS

ABOUT BUSINESS INNOVATION MODEL
Merchants Development Driving Rural Markets (MDDRM) Project is an EU funded
initiative. UNCDF's Shaping Inclusive Finance Transformations (SHIFT) programme
in South Asian Association for Regional Cooperation (SAARC) - SHIFT SAARC is a
regional market-facilitation initiative aiming to improve livelihoods and reduce
poverty in SAARC countries. MDDRM seeks to stimulate the expansion of digital
technologies for Micro-merchant segments by encouraging innovation and linkages
between retail and financial services industries. MDDRM primarily focuses its
interventions in Sirajganj, Tangail, Jamalpur, and Sherpur districts targeting 10,000
retail Micro-merchants.

SHIFT MDDRM is facilitating 6 pilot innovation models utilizing micro-merchants

networks reaching rural low income consumers through retail level value chains.
The retail value chains will leverage the creative ideas and commercial instincts of
FMCG and DFS providers by stimulating them to test innovative cross-sector
business model and end-customer requisition strategies.

SureCash supported by UNCDF, is digitalizing payment value chain and cash

management, and enabling credit facility of large untapped rural micro-merchants
widely known as “mudi-dokandar”. Countrywide 1.3 million such FMCG retail stores
are engaged in over 100 million financial transactions every day. Annual turnover is
USD 18.42 billion and estimated credit market size is USD 778 million. Though 30%
merchants have MFS account, out of those 43% uses for business purposes and only
5.6% uses for supplier payment. These findings shows the underlying opportunity for
SureCash to offer innovative solution for the value chain.

To meet current gaps and add more values to current business, merchants will get
smartphone-based application to keep record of all transactions of his/her shop,
SureCash wallet (personal, agent or merchant) for receiving payments from
customers and making payment to suppliers, and will be able get credit to increase
Disclaimer: “This publication has been produced with the assistance of the European Union. The
capital from one partner commercial bank.
contents of this publication are the sole responsibility of SureCash & UNCDF and can in no way be
taken to reflect the views of the European Union.”
BUSINESS MODEL BENEFITS FOR STAKEHOLDERS
Save times Secured, no fear of loss Recharge mobile
No hassle for loose Send money to others Pay bills/education
money fees
Cash out Save money on Receive money from
Bank End customer SureCash account others

Save man-hour Secured, no fear of loss Receive money from

others
End customer Micro-Merchant Supplier No hassle for loose Enjoy better rate as
money instant payment Recharge mobile
Avoid bad notes Easy cash management Pay bills/buy tickets
Micro-Merchant
Pay using Pay using Pay to supplier anytime Send money to others Easy loan
SureCash SureCash
Cash in/out

Save man-hour of Secured, no fear of loss Receive money from

payment collector others
Easy cash management
Receive payment Recharge mobile
anytime Send money to others
Pay bills/buy tickets
Reduce credit
Supplier

Agent KEY OUTPUTS

PROJECT KEY 2,500 Credit to 100 Personal/mercha Tallykhata
nt wallet to 2,000 application-
LOCATIONS FEATURES micro-merchants micro-merchants
and Agent wallet digital
to 500 book-keeping
micro-merchants system
Awareness about Digital
Panchagarh

Thakurgaon
Lalmonirhat
Payment EXPECTED OUTCOMES
Nilphamari
Kurigram
Use wallet for Increase eligibility
Dinajpur Rangpur
Maintain
receiving payments to get loan from
Gaibandha Digitalizing book-keeping accounting Ensure credible
 from customers commercial banks
Joypurhat
 Sherpur digitally transaction
Naogaon
Bogra
Jamalpur Netrokona
Sunamganj
Sylhet
using Tallykhata Increase wallet Keep 80% history
CŠƒ’ƒ‹ƒ™ƒ„‰ƒŒ Mymensingh
application usage for supplier merchants active
Rajshahi
Natore   Kishoreganj Habiganj
Maulvibazar
payment
Sirajganj Tangail

Pabna Gazipur
Narsingdi Financial literacy training
FUTURE STRATEGY
Kushtia
Meherpur
Manikganj Dhaka
Brahmanbaria
Narayanganj
to Micro-merchants
Rajbari
Chuadanga Comilla
Jhenaidah Faridpur Munshiganj
Magura Shariatpur
Madaripur Chandpur
Narail Khagrachhari
Jessore Gopalganj
Feni
Barisal
Lakshmipur
Noakhali
Rangamati Digitalizing value chain
Jhalokati
Pirojpur
Khulna Chittagong
Satkhira Bagerhat Bhola
Patuakhali Ensure presence Around 20K Introduce utility Include new Onboard more
Barguna
of TallyKhata app micro-merchan payment from attractive features FMCG suppliers
Bandarban in other districts t reach by 2020 TallyKhata in TallyKhata app
Cox'sƒzar

Sherpur, Jamalpur, Tangail &

Sirajgonj; 5 upazilas in 4 districts SURECASH PRESENCE 1,000,000+ 7,200
Customers Agents
IN TARGETED DISTRICTS
55
Payment Partners