Brand Name Generic Company

Market value of Equity 98160 949

Debt 7178 344.7
Cash 6707 26.6
Enterprise Value 98631 1267.1
Sales 21962 1646
EBITDA 7760 186.2
Capital Invested 16406 775.4

EV/Sales 4.49 0.769805589307412

EV/EBITDA 12.71 6.80504833512352
EV/Capital Invested 6.01 1.6341243229301

Brand Company Input

Value of brand name
Sales 21962 81724.529647631
EBITDA 7760 45823.824919442
Capital Invested 16406 71821.556358009
 Brand Name
No brandBrand
name Name Value
Current Tax Rate = 40.00% 40.00% (in percent)
Current Revenues = $21,962.00 $21,962.00 (in $)
Capital Invested (Book valu$16,406.00 $16,406.00
High Growth Period
Length of high-growth peri 10 10 (Number of periods)
Reinvestment Rate (as % of 50% 50%
Return on capital (After-ta 20.84% 7.65%
Growth rate during period ( 10.42% 3.83% (in percent)
Cost of Equity during perio 8.00% 8.00% (in percent)
After-tax Cost of Debt = 2.88% 2.88% (in percent) Cost of Capit 7.65%
Debt Ratio (D / (D + E)) = 6.81% 6.81% (in percent)
Stable Growth Period
Growth rate in steady state 4.00% 4.00% (in percent)
Return on capital in steady 7.65% 7.65%
Reinvestment Rate in Stabl 52.28% 52.28%
Cost of Equity in steady sta 8.00% 8.00% (in percent)
After-tax Cost of Debt = 2.88% 2.88% (in percent)
Debt Ratio (D / (D + E)) = 6.81% 6.81% (in percent) Cost of capita 7.6511%

Value of Firm = $79,620.29 $17,053.55 $62,566.73

 7.65%

7.6511%
 Brand NameGeneric
Brand Name Value
Current Tax Rate = 40.00% 40.00% (in percent)
Current Revenues = $21,962.00 $21,962.00 (in $)
Capital Invested (Book values of deb $16,406.00 $16,406.00
High Growth Period
Length of high-growth period (n) = 10 10 (Number of periods)
Reinvestment Rate (as % of EBIT(1-t 50% 50.00%
Return on capital (After-tax) = 20.84% 9.20%
Growth rate during period (g) = 10.42% 4.60% (in percent)
Cost of Equity during period = 8.00% 8.00% (in percent)
After-tax Cost of Debt = 2.88% 2.88% (in percent) Cost of Capit
Debt Ratio (D / (D + E)) = 6.81% 6.81% (in percent)
Stable Growth Period
Growth rate in steady state = 4.00% 4.00% (in percent)
Return on capital in steady state = 7.65% 7.65%
Reinvestment Rate in Stable growth 52.28% 52.28%
Cost of Equity in steady state = 8.00% 8.00% (in percent)
After-tax Cost of Debt = 2.88% 2.88% (in percent)
Debt Ratio (D / (D + E)) = 6.81% 6.81% (in percent) Cost of capita

Value of Firm = $79,611.25 $21,854.65 $57,756.60

 7.65% 7.65%

7.6511% 7.6511%
 Brand Name
Generic
Brand Name Value
Current Tax Rate = 40.00% 40.00% (in percent)
Current Revenues = $21,962.00 ### (in $)
Capital Invested (Book values $16,406.00 ###
High Growth Period
Length of high-growth period ( 10 10 (Number of periods)
Reinvestment Rate (as % of EB 50% 50%
Return on capital (After-tax) = 20.84% 11.20%
Growth rate during period (g) 10.4194% 5.60% (in percent)
Cost of Equity during period = 8.00% 8.00% (in percent)
After-tax Cost of Debt = 2.88% 2.88% (in percent) Cost of Capital 7.65%
Debt Ratio (D / (D + E)) = 6.81% 6.81% (in percent)
Stable Growth Period
Growth rate in steady state = 4.00% 4.00% (in percent)
Return on capital in steady stat 7.65% 7.65%
Reinvestment Rate in Stable g 52.28% 52.28%
Cost of Equity in steady state 8.00% 8.00% (in percent)
After-tax Cost of Debt = 2.88% 2.88% (in percent)
Debt Ratio (D / (D + E)) = 6.81% 6.81% (in percent) Cost of capital 7.6511%

Value of Firm = $79,611.25 ### $50,728.15

7.65%

###
 Firm Value Multiples

Brand Name CompanyGenericBrand Name Value

Current Tax Rate = 40.00% 40.00% (in percent)
Current Revenues = $21,962.00 $21,962.00 (in $)

High Growth Period

Length of high-growth period ( 10 10 (Number of periods)

Reinvestment Rate (as % of EB 50% 50%

Operating Margin (after-tax) 15.57% 5.28%

Sales/Capital (Turnover ratio) 1.34 1.34
Growth rate during period (g) 10.42% 3.53% (in percent) Return on Capit

Cost of Equity during period = 8.00% 8.00% (in percent)

After-tax Cost of Debt = 2.88% 2.88% (in percent) Cost of Capital

Debt Ratio (D / (D + E)) = 6.81% 6.81% (in percent)

Stable Growth Period

Growth rate in steady state = 4.00% 4.00% (in percent)

Return on capital in steady stat 7.65% 7.65%

Reinvestment Rate in Stable g 52.28% 52.28%
Cost of Equity in steady state 8.00% 8.00% (in percent)

After-tax Cost of Debt = 2.88% 2.88% (in percent)

Debt Ratio (D / (D + E)) = 6.81% 6.81% (in percent) Cost of capital

Value of Firm = $79,611.25 $15,371.24 $64,240.01

Page 8
 Firm Value Multiples

Brand Name Generic

20.84% 7.06%

7.65% 7.65%

7.6511% 7.6511%

Page 9