ASSESSMENT 3

Table of Contents
1. Introduction..............................................................................................................................1
2. Market and customers, Market Size and Trend........................................................................1
3. Target Market & Customer......................................................................................................2
4. Competitive Analysis, Estimated Market share, Intellectual property.....................................4
5. Finance forecast (Profit & Loss)..............................................................................................5
6. Finance Forecast (Cash Flow)..................................................................................................5
7. Conclusion................................................................................................................................6
Part-B...............................................................................................................................................6
1. Introduction...........................................................................................................................6
2. Feasibility of innovation.......................................................................................................6
3. Smart wear manufacturer......................................................................................................6
4. Target consumers..................................................................................................................7
5. Distribution strategy.............................................................................................................8
6. Sustainability of the product.................................................................................................9
7. Business objectives and targets............................................................................................9
8. References..............................................................................................................................10
1. Introduction
Currently, protection from dangerous germs and illnesses is crucial for individuals. All of them
look for masks in social interactions that protect themselves against others. This face mask firm
aims to offer new masks for efficient usage against viruses such as Covid-19. People use
innovative face masks in order to be protected and secure from viruses and infections. After it
has been used, they must dispose of them and purchase a new one, highly expensive to the
public(Fang-Lin, 2020). The face mask manufacturing company is a member of the Surgical
Clothing sector, with businesses producing sterile surgery gear, such as clothes, sheets, shoe
coverings and facial masks(Signori et al., 2019). Surgical clothing is used to limit bacteria
transfer from surgeons to the patient while shielding the personnel from blood, urine, saline, or
other chemicals and body fluids during operations.

2. Market and customers, Market Size and Trend

Covid-19 is an infectious disease that arose during the end of December 2020. The COVID-19
epidemic has driven the world's people, weaving their masks, to embrace a new lifestyle.
Manufacturers such as antibacterial activities, hydromobilicity, transparent sight-through
surfaces, sensor cleaning, self-powering, and even sensor and sensor capabilities have expanded
manufacturers' R&D efforts(Bahl et al., 2020). As a result of the crisis of COVID-19, several
firms that produce masks raised their production to suit consumers' requirements.

Figure 1. Face mask market volume

Based on IBISWorld's newest trends, its analysts are continually monitoring the effect of the
sector in real time this update on the expected impact of this industry following the global
COVID-19 epidemic: The following information is available. The surgical apparel industry's
revenue growth in 2021 was changed from 1.9% to 16.6% owing to rapidly rising demand. As a
significant proportion of facial masks are now produced in China, the purchasing costs of the
sector are projected to vary, resulting in unstable profit margins. Surgical clothing imports from
China are predicted to decrease dramatically, the 4th largest importer of industrial items to the
United States in 2021(Patel et al., 2021). Major companies, such as Cardinal Health Inc. and
Medline Industries Inc. have declared intentions to raise output as demand increases
significantly. Providers, especially healthcare providers, would probably prioritize supplies for
institutional consumers above retail sites(Donaldson, 2021). Finally, in order to avoid scarcity
during the COVID-19 epidemic, the FDA works with surgical mask and cloth producers to
enhance or accelerate production. Mask manufacturers with a wide range of items provide great
prospects. This is because face masks were scarce, and in some places were also mandatory,
particularly at a time when COVID – 19 is a worldwide epidemic.

Figure 2. Market trends

3. Target Market & Customer

In fact, there are numerous available customers when it comes to the sale of various forms of
face masks. Essentially, our target market cannot be limited to the healthcare business only, but
to everyone living in our target marketplaces. we are dealing with the following types of persons
to retail our face masks;

1- Supermarkets and pharmacies

2- Hotels

3- Medical hospitals and equipment

4- Labs

5- Corporate bodies

6- Offices of Government

7- Prices for business

8- Washing machines and washing machines

9- Educations

10- Operators of State Facility

11- All in our destination on the market

A rapid development of the production sector for Surgical Apparel shows that the market has
recently become considerably more competitive. Indeed, if you have to survive in sector
especially after this current unique corona virus outbreak in the globe, you must be extremely
inventive, customer-centric and proactive(Ghatak et al., 2021). You are aware of the tough
competition and we are positioned to fight advantageously across the world with other surgical
gear firms and mask producers. Employees are properly cared for and their welfare package is
one of the finest in our area of surgical clothing, therefore they are more than ready to expand the
company with us and help us reach our stated goals and objectives.

4. Competitive Analysis, Estimated Market share, Intellectual property

SWOT analysis

Strength Weakness
1- Many maintenance workers cannot escape Because of the structure of some job masks, it
from working with face masks, thus that is not likely that they last or get quickly
should not be a major problem. soiled.
2- Other measures of facial protection are
equally effective as early indicators that
masks may not be necessary(Abboah-Offei et
al., 2021).
Opportunity Threats
When the government releases this as advise, Initially, the mask is released and the supply
 it might provide employees with greater is dried up, so that coworkers may not
confidence and encourage people to work if interact.
they are hesitant.

5. Finance forecast (Profit & Loss)

Innovative Face Mask production company developed in the U.S. in order to maximize the
profitability of the Surgical Apparel sector, we will make sure we do everything we can to
produce money(Signori et al., 2019). Sale of many sorts of facial masks such face masks for the
clothes, medical masks (non-operative) masks and filters breathable fake masks such as N95
masks and FFP masks. Sale of facial shields and medical glasses and other protective devices
typically used with facial masks.

Production of Face Mask It is based on our company's location and other aspects related to start-
ups for small and medium-sized face mask manufacture in the USA;

1. First fiscal year (FY1): 450,000

2- Second Fiscal Year (FY2): $350,000

3. Third Fiscal year (FY3): $250,000

6. Finance Forecast (Cash Flow)

We could earn roughly $100,000 and have obtained a credit facility worth $150,000 from our
bank. We are also in the final phases of the loan process. We have signed and filed all the
paperwork and documentation, authorized the loan and deposited the funds to our account any
time.

Finance Forecast (Break even Analysis)

Costs for building the conventional facial mask factory (buying and installing industrial sewing
machinery and cutting machinery, etc.) - $50,000. Additional startup costs, including paperwork
($500) and deposits for telephone and utilities ($2,500). First 3 months operating costs staff
salary, bills payments 40,000 dollars. Start-up costs (raw materials such as fabrics, films, elastic
materials and packaging) – $8,000. The costs (cash register, safety, valve, signs) of retail
equipment are $13,750.

7. Conclusion
Any company' future depends on its loyal clients, their staff' ability and skills, their investment
plan, and their corporate structure(Ghatak et al., 2021). If all these characteristics do not belong
to a firm (company), then the business closing will not be too long. ensures that we have the
proper basis, structures and procedures to guarantee that our employees are effectively taken into
account. The corporate culture of our organization is created to lead our business into increased
levels and our employees will be retrained and re-trained.

Part-B
1. Introduction
Workplaces for outfit durability and safety are provided for those operating in the industrial
sector. Studies show that excellent attire may enhance the company's production and
productivity, since employees feel safer and more efficient(Lind et al., 2018). In addition, many
vocations require specialized equipment and clothes to make personnel feel more comfortable,
while carrying out important activities in industrial settings. Many firms use high visibility work
wear since it eases duties and the recognition of employees.

2. Feasibility of innovation
Due to several elements, including trendy job attires, safety regulations, radiation protection,
heating, chemicals depending on the business, the existing industrial smart working wear market
is developing(Edwardson et al., 2018). The worldwide smart industrial clothing market is
predicted to flourish in the projected period with emerging producers throughout the globe.
Specific considerations are required in order to develop an effective dress code for warehouse,
industrial and production staff. Workers want a comfortable apparel that not only makes them
efficiently do their duties, but also protects them from dangers, since certain tasks might include
physical labor or work in a harmful atmosphere.

3. Smart wear manufacturer

The only firm in Sri Lanka that provides you with a whole safety solution is Smart Safety
Industries. In 2012 Smart Safety Industries was established, but from this time it evolved and
became involved in the manufacture and training and transmission of freight owing to the strong
need for personal protective equipment and outstanding customer service(Munir et al., 2018).
They offer high visibility jackets, chemically resistant apparel, uniforms, handles, etc. In
addition, employees, shoppers and visitors need to be professional. Furthermore, as most
employees avoid torturing, fraying and unclean clothes, fresh smart work wear are constantly
needed to make it seem clean, unwrinkled, clean and properly kept. Leading industrial smart
work wear producers have expanded their attention on research and work wear development to
deliver novel solutions for both essential and everyday operations.

4. Target consumers
The market for wearables was greater in 2015, with unit sales doubling since 2014. From 17
million gadget shipments in 2013 to 187,12 million units in 2020, a consistent growth trend was
anticipated in 2014. (CAGR of 34 percent). Market experts have altered wearable device sales in
order to forecast even bigger device shipments and revenues with the current success of fitness
trackers and the introduction of the Apple Watch for smart-watch sales.

Because the clothing industry is prevalent and constantly growing, you would expect that
combining wearables with clothes is a clear area for market advancement. However, growth is
expected to be moderate with fewer than 1% of the market in smart clothes.

Figure 3. (Alex Hanuska)

The delayed acceptance may be caused by the absence of clear usage cases, starting with a
fundamental public lack of understanding. Although recent searches by Google showed an
increase in popularity in "smart clothes," consumers are still not fully aware of the products on
the market.

Figure 4. (Alex Hanuska)

Governments worldwide have adopted severe laws for closing production units, retail outlets,
supply lines and different industries requiring wear and tear. The epidemic has presented as the
beginning of the nightmarish end for the increasing industrial smart work wear industry, with
exponential closures of the market, producers insolvent, supplier protection deficits, and factory
employees furling.

5. Distribution strategy
As an investor im satisfy with the distribution strategy of smart work wear, the industry is
presenting an important opportunity on the worldwide industry expansion, together with
increasing awareness of the use of work wear to avoid risks linked to workplace accidents and
deaths(Yang et al., 2018). The whole protective gear market has been changed by e-commerce
sites. Industrial PPE sales via internet portals have surpassed traditional sales channels and
increased beyond expectation. E-sites contributed to greater market traction, helping to boost
business' visibility across regions and new players. E-commerce third-party sites like Industrial
Work wear Limited and Work wear Express, which bridge the gap between producers and end
customers, are worldwide popular. Prominent manufacturers like 3M also offer their protective
clothes at other manufacturers' sites that do not have a physical presence. The introduction of
online websites therefore contributed to the establishment of a new producer platform which is
expected to raise demand for industrial clothing.

6. Sustainability of the product

Popularity is increasing for high performance fabrics with moisture control and temperature
regulation features in numerous industries, including auto, petrochemical, building, mining and
logistics. We are introducing high grade textiles resistant to abrasion, rips, splinters and fires. In
addition to fighting ready outfits, flight-suits, which give comfort and protection and which will
no longer wash or wear out across time, ultra-lightweight, near skin shirts and soft and durable
bases are emergent in the sector. In the industrial work wear industry, smart industrial work wear
is also the newest trend(Yu et al., 2019). The smart gear for extreme cold oil fields was produced
by SINTEF in Alaska, the North Sea, and Siberia. Clothing fabrics are built with sensors to
detect skin temperature, moisture and rain. Real-time employee data assists supervisors in
analyzing and monitoring the health of workers. The safety implications differ between
countries. In the US, the US Department of Labor is responsible for regulating safety standards
for certain businesses, such as the Occupational Security & Health Administration and Mine
Safety and Health Directorate. Likewise, the Agency is regulating security standards for many
industries across Europe, including the European Agency for Safety and Health at Work. This
may lead to variety or misunderstanding in the global manufacturing industry, which can
influence the growth of the industrial work wear market and monitor overall safety for
employees.

7. Business objectives and targets

Team is capable enough to achieve the target, in order to satisfy the end customers wants and
provide them custodial solutions, leading companies in the industrial wear market boosting
investing in novel products(Scataglini, Andreoni, & Gallant, 2018). Manufacturers seek to
extend their product range and presence in other areas by combining & acquiring and offering
end-users tailor-made solutions. A mixture of official and informal companies and employees is
the labor market in developed nations. More than half of workers and companies have been
informally and not listed with the governments for the recovery of social security
payments(Fernández-Caramés & Fraga-Lamas, 2018). There are therefore expected to be a
restriction on the industrial work wear market in the absence of knowledge about security
requirements and implementation of severe safety norms across various emerging nations.
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