The 3 things your online

business can't do
without
1 message

Thu, May
Rachel Probert 10, 2018
<rachel@adacademy.ltd> at 11:10
PM
To:
kutbuddintarawala@gmail.com

Hey Kutbuddin,

The cornerstone to any

successful business is
reliable, predictable sales...
month-on-month right? So
how do we do this? What do
we need to do to make this
happen?
Welcome to the holy trinity of
online business success…
Traffic, Leads, & Conversions
1. Traffic
Not just any traffic! We need
targeted traffic to our website,
that is traffic from an
audience that is interested in
or actively seeking the service
we are offering. Jeez!
Remember when print was
the only medium available and
we just hoped and prayed that
the right person would see the
advert at the right time?! How
far we've come in such a
short time! We're kind of
spoiled for choice these days.
With such great targeting
options on a variety of
platforms... we can literally
get the perfect eyes on our
goods.
We can use the Google
Search Network to target
people who are literally google
searching for our products
and services. A top position
ad can almost guarantee that
those wanton eyes will click
on our ad and land directly on
our site…
... and then with some clever
retargeting we can stay in our
audiences mind by showing
them ads for the
products/services they were
interested. Our ads will show
across hundreds of
thousands of sites across in
Google Display Network and
we’ll show up time and time
again for our viewers on their
favourite blogs, shopping
channels, and news sites…
even in their gmail inbox, and
on youtube.

The Google Display Network

allows our image ads to be
advertised to completely new
markets too. We can target
people who, again, are actively
searching for products and
services like ours, or we can
target people with specific
interests. Its powerful… and a
great way to engage new
audiences that otherwise may
never find us.

2. Leads
Targeted traffic is great… and
necessary, but then we need
to turn the visitors into leads!
Depending on where your
visitors are in the buying
cycle, they may be ready to
buy, or they may be ready for
more information, but we
need to find the best, most
efficient way of allowing our
visitors to escalate to lead
status. The best way to do
this is to provide top notch,
easily accessible, invaluable
content that the reader is
happy to exchange for an
email address… or if
applicable just provide them
with the means to contact us
or purchase instantly. Not
everyone’s business model
allows their services to be
bought online (mine doesn't!),
so instead we can use Lead
Magnets - that is, provide a
valuable piece of content in
exchange for an email
address. Webinars,
Checklists, Videos, and
ebooks are all great examples
of lead magnets. If the email
collection is done carefully
(and sensitively) then we can
also run ads that land directly
to our lead magnet. But,
beware… there are certain
‘best practices’ that need to
be adhered to in making sure
that we comply with Google
AdWords strict policies.

We can even turn these warm

leads into hotter leads by
encouraging a call or further
online interaction with you…
the more interaction you have,
the more comfortable your
lead will feel about investing
in your services.

3. Conversions
Of course, the final stages in
any sales funnel will be the
conversion…it’s the life blood
of all online business. But, to
complicate matters Google
AdWords call any successful
predefined goal a conversion.
This may be a contact form
submission or an actual
ecommerce sale.
However you look at it, our
online businesses need these
conversions… especially the
sales conversions. Most
conversions need the
nurturing process before hand
to allow for the conversion to
take place (unless you sell
impulse purchase products).
Again, there are a couple of
ways of doing this. We can
convert on an email
sequence, or on a call… but
what is interesting is that we
can also target people who
have performed certain
website actions on then use
display network advertising to
target them with specific
messages/promotions/offers.
We’re so lucky to be living in
times where we have options!
Unfortunately, these options
can come with a certain
sense of overwhelm and a
reliance on technology that
can seem tricky! I talk to
people every day who simply
don’t know where to start with
implementing anything in
AdWords… I hear complaints
of “its too technical” “the
screen is too confusing” “I
don’t know what settings to
use” etc...
Book a Call with me now, and
lets come up with a plan to
get you the reliable,
predictable sales, month-on-
month that your business
needs to thrive and grow.

Schedule Appointment
Best Wishes
Rachel

Marketing Consultancy
Services & AdWords Trainer
Email: rachel@dacademy.ltd
Website:
https://www.rachey.pro

Connect with me on:

Facebook -
https://www.facebook.com/
rachey.pro
Twitter -
https://twitter.com/rjprobert
Skype - rjprobert

"Helping Entrepreneurs Find

Their Ideal Audience & Drive
Targeted Traffic To Their Site."

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