Strategic Factor Analysis Summary (SFAS) Matrix

Weighted
Internal Strategic Factors Weight Rating Comments
score
Strengths
S1 Vast and diverse portfolio 0.15 4 0.6 Allows for wide range of
successful operations
S2 Diversification 0.15 4 0.6 Special and unique
products/ services
S3 Brand image 0.2 3 0.6 Excellent customer
service throughout
business segments

m
er as
Weakness

co
W Need of creative material 0.12 4 0.48 Always needing

eH w
1 innovation and new

o.
successful ideas
W High operating costs
rs e 0.18 3 0.54 Highest expense
ou urc
2
W Lack of developmental 0.1 2 0.2 Hard to expand because
3 property of land area and space
o
aC s
vi y re
ed d
ar stu
is
Th
sh

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 Weighted
External Strategic Factors Weight Rating Comments
score
Opportunity
O1 Opportunity to expand Brand extension
and enhance in different 0.13 3 0.39
sector
O2 Establishment of market Disney weak due to
in the developing 0.04 4 0.16 exiting local competitors
countries
O3 Attaining more interest of Localization is required
people 0.08 3 0.24

O4 Increase in demand for Disney development is

m
the Disney studio park 0.14 3 0.42 the great incentive

er as
co
O5 Technological Disney studio park

eH w
advancement 0.08 4 0.32 quality

o.
Threats
rs e
ou urc
T1 Increase in levels of Strong local competitor
competition 0.06 3 0.18

T2 Increasing cost of Huge human resouce is

o

operation 0.2 4 0.8 key to success

aC s
vi y re

T3 Change in people well respond to

preferences 0.1 3 0.3 customer change
T4 Reduced profitability Economic recession
ed d

0.13 2 0.26
ar stu

T5 Change in technology High investment and

0.04 3 0.12 take time
is

Total scores
1 3.19
Th
sh

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 Duration

SHORT

INTERMEDIATE

LONG
weigh Ratin Weighted
Strategic factors Comments
t g score

S1 Vast and diverse 0.1 4 0.4  Allows for wide

portfolio (S) range of successful
operations
S2 Diversification (S) 0.1 4 0.4   Special and unique
products/ services

m
er as
W Need of creative 0.2 4 0.8  Always needing

co
1 material (W) innovation and new

eH w
successful ideas
W High operating costs 0.15 3 0.45   Highest expense

o.
2 (W)
rs e
ou urc
O1 Opportunity to 0.1 3 0.3  Brand extension
expand and enhance
in different sector (O)
o

O4 Increase in demand 0.1 3 0.3  Disney

aC s

for the Disney studio development is the

vi y re

park (O) great incentive

T2 Increasing cost of 0.15 4 0.6   Huge human
operation (T) resouce is key to
success
ed d

T4 Reduced profitability 0.1 2 0.2   Economic

ar stu

(T) recession
Total Score 1 3.45
is
Th
sh

This study source was downloaded by 100000810894231 from CourseHero.com on 06-12-2021 10:16:04 GMT -05:00

https://www.coursehero.com/file/21250191/Strategic-Factor-Analysis-Summary/
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