1 | Industry Background

A billion-dollar market begins to get special

attention in Vietnam
Industry Background
The huge potential of the E-learning industry

Past CAGR Revenue

CAGR 2013-2019
36.7%

Forecasted CAGR
CAGR 2019-2024E
20.2%
25 millions of school-age
population
40% total household
spending is for education
With an estimated market
size of 2 billion USD in 2019
The government has pledged to invest approxiamtely $415.0
million from the State Budget in the ICT sector by the year
ending 2020.
Growth in the number of students enrolling in schools and
corporate sector employees is collectively expected to trigger
the demand for Learning Management System (LMS), smart
authoring tools and smart classes and packaged content. It is
also anticipated that packaged content segment will grow at a
CAGR of 21.5% over the forecast period 2019-2024.
2 | The Problems

Large market with a huge potential for

growth but comes with many issues ...
Problems
So called E-Learning but still Traditional Non-Interactive Learning

01 Learning through video in addition with practicing at the same

time have many obstacles and also lack of interaction between
teachers and students.

02 The content for learning on many platforms that allow students

to practice is very limited, mainly the basic syllabuses.

03 Installing programming softwares and getting ready to take a

course cost a lot of time and effort.

04 There is a lot of things need to Google (self-tinker)

practicing, especially on programming courses.
during
Udemy (only videos)
edX (only videos)
3 | The Solution

All-in-one Interactive Learning Platform

having ability to change the whole
EdTech Industry
 Solution
"The One and Only" Interactive E-learning Ecosystem

 Powerful content creation Studio

tools (3D rendering) for an
extremely diverse amount of
content.
 Detailed instruction videos,
ensuring content accuracy
and quality.
 Convenient learning space
(all fearures are on screen)
to practice.
 Interoperability and
customer-satisfaction come
first.
The course production tool is
supported by PRIME-tech's App
powerful engine to ensure
interactivity.
An All-in-one app that helps
end users absorb teaching
content in the most
comfortable and useful way.
A place to sell the widest variety
of content created with Brainee All-In-One Software
Studio.
Brainee (alpha)

Videos + Practice
Codecademy
CodeLearn
Comparison

Interactive
Codecademy CodeLearn Brainee
programming lessons

After seconds After seconds Instant

Code Result
(network dependent) (network dependent) (no server load)

Lesson Creation Tool No No Built-in

Lesson Production Dedicated team Dedicated team Community-driven

Content Basic only Basic only High variation

Demo
4 | Business Model

Detailed strategies to serve enormous

needs of the market
Business Model
Providing solutions in both B2B and B2C

Programming
B2B with the targeted customers are:

Satfisfying a huge demand market by

bringing a convenient platform.

Scratch /STEM
Providing a learning solution for a global
trending educational program. University K-12 Schools Programming
Education Centers

ShaderBox
Providing a learning solution for a niche
market - 3D graphics design. B2C Selling under different libraries.

Delivering to end users a system of high

Interactive Learning Everything quality courses with diverse content, highly
The Ultimate Stage of Brainee interactive in addition with the highest
quality studying experiences.
5 | Competitive Advantage

Possess ultimate advantages with

Prime Engine made by PRIME-tech
Competition
Comparing with competitors in the E-learning Industry

Tool for Interactive Diversified Content

Video
creators Learning Content Growth

Low

Moderate

Moderate

Moderate

Low

Unlimited
Competitive Advantage
Have a clear competitive advantage

01 Founding team are people with expertise in the field of

information technology as well as EdTech

02
First providing this All-in-one Interactive Platform to address the
rising market in Vietnam
Take advantage of and capture all of Vietnam's soaring educational needs,
especially Programming and STEM.

03 Owning a powerful coretech supported by a quality engine

The engine provided by PRIME-tech is a very powerful tool, enough to turn
Brainee into a huge entry barrier into the industry in Vietnam.
STEM / STEAM
Scratch (open-source)
STEM / STEAM

Brainee + Scratch + Prime Engine = Scratch 3D

Prime Engine
6 | Roadmap

Strategic plans for fast development

and stable growth
Parallel Roadmap (Jan 2021)
COMPLETED IN-PROGRESS IN-PROGRESS

Base Ecosystem Scale

4 Courses Modern UI Course Production:
- In-house (special content)
HQ System High Availability - Community (coverage)

Video streaming Massive Programming

Marketplace
Courses
SASL, C, Python
Studio Scratch 3D
Market Acceptance Test (bridge to engine)
STEAM library
Prime Engine at core:
Plugin System
Coding Simulation PaaS deployment
(custom simulation)
Course Creation Tool (B2B)
7 | Team

An unit comprising expertise, youth

and experiences
Team
Brainee

Mr. Manh Nguyen Tien

Founder / Chairman
Manh is a programmer who likes
sharing. Being a self-taught developer Agile software company, providing
means that he understands every core tech and support for Brainee JSC.
problem that people have when
learning how to code. Manh has a PRIME-tech researches and develops
strong will to help the community as he critical technology for multiple industry
has been creating blogs, videos for sectors: Game, Simulation, High-
programmers. performance computing, Finance and
Data analytics.
Technology experience: Manh has ability
to develop extremely complex systems Website: prime-tech.io
that deliver outstanding performance
and scalability across multiple
platforms.
Team
Brainee
Cuong Dong Van
Graphic Designer
Experienced designer with multiple skills.
He is obsessed with creating high
quality designs and photos / videos.
Cuong has learned programming at
Aptech Vietnam and also worked on
user interface design for websites,
mobile applications, ...
Quan Nguyen Minh
Developer
Passionate software developer. Quan is
a young talent who is interested in the
same fields that Manh is doing, though
he has been developed well on his own
for a reasonable time.
Quan currently develops the back-end
system for Brainee.
8 | The Ask

The fund will be spent with a meticulous

and detailed development plan
The ask
500,000 USD

We are looking to raise 500,000 USD for 10% equity (12-

month budget) to launch EdTech platform extensively
and capture market share

Product development Personnel expense Marketing

$200,000 $100,000 $200,000
• Course production • Business development • Branding
• 3D library (consultants, services) • Social media, events, …
• Software operation • Cover salary expenses • Ads, KOLs
THANK YOU FOR THE ATTENTION
contact@brainee.io
Updated Mar 2021

New UI Design
Updated Mar 2021

Beta version uploaded on website

Updated Mar 2021

Course listing, preview

Updated Mar 2021

Learning interface, design

Updated Mar 2021

Learning interface, preview