BUY THINGS YOU LOVE

INDEX
1.1 Objectives 2 6.0 Management Summary 17
1.2 Mission 3 6.1 Personnel Plan 17
1.3 Keys to Success 3 Table: Personnel 17
2.0 Company Summary 3 7.0 Financial Plan 18
2.1 Company Ownership 4 7.1 Start-up Funding 18
2.2 Start-up Summary 4 Table: Start-up Funding 18
Table: Start-up 4 7.2 Important Assumptions 19
3.0 Services 5 7.3 Break-even Analysis 19
4.0 Market Analysis Summary 7 Table: Break-even Analysis 19
4.1 Market Segmentation 8 7.4 Projected Profit and Loss 21
Table: Market Analysis 9 Table: Profit and Loss 21
4.2 Target Market Segment Strategy 10 7.5 Projected Cash Flow 24
4.3 Service Business Analysis 10 Table: Cash Flow 24
4.3.1 Competition and Buying Patterns 12 7.6 Projected Balance Sheet 26
5.0 Strategy and Implementation Summary 14 Table: Balance Sheet 26
5.1 SWOT Analysis 14 7.7 Business Ratios 27
5.1.1 Strengths 14 Table: Ratios 27
5.1.2 Weaknesses 14
5.1.3 Opportunities 14
5.1.4 Threats 15
5.2 Competitive Edge 15
5.3 Marketing Strategy 15
5.4 Sales Strategy 15
5.4.1 Sales Forecast 15
Table: Sales Forecast 15
5.5 Milestones 17
Table: Milestones 17
About ZoOm
ZoOm.com.kw is a world first multi-regional semi decentralized marketplace eCommerce
Online store based in Kuwait

ZoOm is the most convenient way for online consumer in Kuwait to have products from Kuwait and
around the world from single search query with multiple payment option in single cart checkout
system but to also provide consumers with more choices, savings and online rewards for their
loyalty. 

ZoOm goal is to provide a platform to smaller vendors and enterprises with reaching a larger
consumer base and offer products and Services from one ecosystem where they can have required
features to acquire online consumer and have online business presence without having tech
background.

ZoOm platform architect is a fully customizable, auto scale, real-time and has industry revolution
demand and changes adaption capabilities, In-addition we are the middle east first WEBAPP based
ecommerce marketplace platform and also has Mobile app for IOS & Android User.
 Summary
Category/ Business model • Sector: Ecommerce • Customer: B2C, B2B & C2B •
Revenue model: Commission on Sale, Subscription,
Supplychain & Marketing Campaign • Pricing: KD 20 per
transaction, anticipate 5x per year
Geographic focus • Current: KUWAIT HQ (Development Office in Pune
INDIA)
Stage • Revenue: Not yet • Last fund stage: Angel (Closed Dec
2017) • Founder investment: KD 50k from CEO
Investment sought • Amount: KD 60K • Structure: Priced round, Series-A •
Commitments: KD 100k from 2 investors
Team • Founders: 2 • Staff (Ex founders): 5 (3 FTE and 2 PTE) •
Composition: Marketing: 1, Tech: 1, Sales: 0, Other: 0 • #
staff convinced to quit their job: 2 (1 in pipeline)
Other • Founded: April 2014 • Months live: 2 • Months worked
on: 24
Objectives • Desired exit: ~KD100m in 5 years
SWOT ANALYSIS
Differentiating values

S W O T
Strengths Weaknesses Opportunities Threats
2009
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2010 Strengths Weaknesses Opportunities Threats

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