2019

RUNNIER
PITCH DECK
On-Demand Service for trucks and heavy construction
machines ( Supply Chain & Logistic Sector)
 PROBLEMS: TRUCKS IN 2019
The hiring is done by phone or verbally
RADIO DISPATCH, NO TWO WAY COMMUNICATION
USERS NEED TO BOOK IT THROUGH TRUCK AGENCIES, WHO CHARGE
VERY HIGH AMOUNT TO USERS E.G- 2 TONNE OF PRODUCT
SHIPPING FROM KOLKATA TO DELHI COST'S ₹40,000

Most use ageing and inefficient technology

NO GPS CORDINATION BETWEEN CLIENT/DRIVER
NO GPS LIVE TRACKING FOR GOODS
PROBLEMS: CONSTRUCTION MACHINERY IN 2019
PRICE
PRICE PAID BY SMALL-SCALE CONTRACTORS FOR HIRING MACHINERIES IS
EXTREMELY HIGH

NO EASY WAY
THERE IS NO EASY WAY FOR CLIENTS TO BOOK CONSTRUCTION MACHINERIES FOR WORK

TIME
NO FIX TIME FOR THE WORK TO START OPERATION
 THE AGENCY/ OLD SCHOOL CONCEPT
HEAVY EQUIPMENT MONOPOLIES REDUCES MARKET TRANSPARENCY
HIRING AGENCIES MAKE THE MOST AND THE OWNERS EARN THE LEAST
OWNERS ARE PAID AVERAGE OF ₹25000/ MONTH
INDEPENDENT OWNERS EARNS MUCH LESSER; ₹20000/ MONTH ON AVERAGE AND THE APPOINTED
DRIVER TAKES THE REST
NO INCENTIVES ARE PROVIDED TO THE OWNERS
 SOLUTION: RUNNIER CONCEPT

MARKET: SMALL LATEST WEB

FAST & EFFICIENT
SCALE SIZE TECHNOLOGY &
ON-DEMAND
BUSINESSES AND DEVICE
CONCEPT
MEDIUM SIZE TECHNOLOGY
BUSINESSES

THE UBER FOR

AUTOMATED OPTIMIZED FLEETS
"TRUCKS &
DISPATCH IN AND INCENTED
CONSTRUCTION
ORDER TO REDUCE DRIVES
MACHINERIES"
TIME
 HOW IT WORKS: 1 CLICK HEAVY EQUIPMENT SERVICE

MUST BE A MEMBER NO AGENCY

NO NEGOTIATION
INVOLVEMENT
- To use the App, client as well as the
owner needs to sign up
-App will match client & owner
-Adhar Card, Pan card or any official -Users will be connected to owners
directly and verification would be directly
document will be verified for the
owner and driver done through a digital trail -See photos of each other
- Would have a cash on service option
which would provide flexibility for
customers
 KEY DIFFERENTIATORS
MEMBER'S ONLY- Respectable clientele
1-CLICK OPERATION- " Operating starts in 30-45 mins!"
FAST RESPONSE TIME- Easier than calling (Instant Messaging)
DIFFERENT FLEET OF VEHICLES- JCB 3Dx, Escavator, Mini-truck, Heavy 12x12
trucks, Medium-Size trucks
GREAT OPERATORS/DRIVERS- "Rate the experience" feature
HIGH-TECH SOLUTION- Geo aware auto-dispatch
OPTIMIZED FLEET SERVICE- Logistical LBS software
 OPERATING PRINCIPLES
Construction, shipping service on-demand
Modern and fuel-efficient
Customer focused, computer-oriented
The best end-user experience possible
Statistically optimised response time
Pre-paid, cashless (Paytym, Mastercard, Visa Card, American Express),
Cash after service
Profitable by design
 RUNNIER MOBILE App/ Runnier.com

It would be available to any IOS user or Android user.

Book shipping location, would show estimated time to destination, price as well as user can live
track their service.
Book construction site, would give an estimated time of arrival to the construction time and an
estimated price depending the hours of work
Would be integrated with Waze Maps to provide the most accurate estimated time line with the
quickest route to destination
 USE-CASES

SHIPPING SMALL/MEDIUM PRIVATE GARBAGE SHARE

GOODS WITHIN SCALE PROJECT FOR DUMPING SHIPPING WITH
THE CITY, CONSTRUCTION INDIVIDUALS FACILITIES OTHER USERS
OTHER STATES BUSINESS (BUILDING
AND DIFFERENT WOULD USE IT HOUSES)
CITIES OR FOR
TOWNS  OPERATION
 USER BENEFITS

AGENCIES DO
NOT PROVIDE
THE EXACT TIME
The agencies do not provide the
exact time for pick up or delivery
service.It takes more than 1-day to
confirm the shipment or start a
operation but runnier would
provide the exact time frame
involved
FARES AREN'T
EXACT
The amount charged to
customers or the dividend
paid to the truck/machinery
owner is not exact. The
agencies/appointed drivers
misguide the payments to
owners as well as to the
customers
CANNOT
GUARANTEE
THE ARRIVAL
TIME
If there is a good ship from
one state to the other state,
there is no guaranteed time of
arrival for the good.
RUNNIER
SERVICE WOULD
BE
FASTER/CHEAPER
Runnier would charge a
commission of 25% from each
truck owners, use of runnier 
would gain more revenue to
truck owners and would be
much cheaper than the amount
the users currently pay for a
service or operation
 ENVIRONMENTAL BENEFITS

BETTER UTILISATION OF VEHICLE SHIPMENT SHARING/

RESOURCES
In the busy city of Kolkata,
50% of time is wasted
looking for trucks for cargo
HYBRID TRUCKS TRUCK POOLING (LOWER
Euro V truck by Bharat- RATES)
Benz, hybrid excavator by Pooling option would let
caterpillar the user share their trip

shipping or starting an Reduce carbon footprint with other user, this would
be done to send smaller
operation
items to different cities
As swarm increases,
efficiency will improve
 RUNNIER VEHICLE FLEET:

MEDIUM-HEAVY FLEET- Tata Prima, Tata M&HCV, Ashok

Leyland Ecomet 1214 ( To be used for prototype testing
in West Bengal)
MINI-TRUCKS- Tata-Ace Mega, Mahindra Jeeto
GARBAGE DUMPER- Tata Ecomet 1012 Tipper
CONSTRUCTION MACHINERIES- JCB 3Dx, Caterpillar
excavator, Hitachi Pokland,
DUMPER- Ashok Leyland Captain 3123
 INITIAL-SERVICE AREA

West Bengal, Kolkata to start with the operation as it has one of the biggest ports in
India ( Khidderpore port) and is the 3rd largest city in India
Later expand to Delhi NCR and Gujarat
 TECHNOLOGY
MOBILE PHONES + INTELLIGENT SCHEDULING: Application for IOS and
Android, Operating research for route optimization
DYNAMIC PRICING: If the demand for service or operations are high, the
price would increase gradually
PAYMENT/UTILIZATION/ REPUTATION TRACKING
PATENT-PENDING SYSTEM DESIGN
 DEMAND FORCASTING
BIG TRUCKS/MACHINES WOULD BE IN STATIONED AT THEIR PICK UP
LOCATIONS AS THEY CAN'T HOVER IN RUSH HOUR BUT MINI PICK UP
VANS WOULD HOVER AROUND THE CITY FOR PICK UP
- Minimise expected pickup given hour of week & weather/traffic
conditions
 OVERALL MARKET: TRUCKS

$160 billion that is ₹9,75,000 crore and growing

Net profit at major ports has increased from Rs 1,150 crore (US$ 178.4 million) in
FY13 to Rs 3,413 crore (US$ 529.6 million) in FY18 while operating margin
increased from 23% to 44%
During FY18, cargo traffic at major ports in the country was reported at 679.36
million tonnes (MT). In April-August 2018, traffic at major ports increased 5.13%
year-on-year to 288.38 million tonnes.
OVERALL MARKET: CONSTRUCTION MACHINERIES

India construction equipment market stood at around $ 3.2 billion

that is ₹20,800 crore in FY17 and is projected to grow at a CAGR
of 6.8% during FY18-FY24 to cross $ 5.3 billion that is ₹34,450
crore by FY24
COMPOSITION OF MARKET:TRUCKS
Focus on-demand truck service
Major market-segment Market Segment
- National Wide= 60%

20% ity
ec
in th
With
-Within the City= 20%
-City to Village= 10%
- Industry to City= 10%
10% ity
oc
ory t
Fact

60% de
Wi
onal
Nati
llage
to vi
10%
City

2018 Market
COMPOSITION OF MARKET: CONSTRUCTION EQUIPMENTS
Focus on-demand construction equipment
Major Market Segment
OTHERS
MARKET SEGMENT
-Earth Moving=55%
18.2%

CONCRETE MIXING
9.1%
-Material Handling= 25%
-Concrete mixing= 10%
EARTH MOVING
50%

-Others= 20%
MATERIAL HANDLING
22.7%

2018 Market
TARGET CITIES

Focus on Kolkata (West Bengal)

/Delhi to begin 
Expand to Gujarat,
Karnataka, Maharashtra and
Telangana which makes
approximately 40% of the entire
Indian market
 POTENTIAL OUTCOMES
-Best Case-Scenario
i) Becomes market leader, $1B+ in yearly revenue which is
₹6,500 crore
-Realistic Success Scenario
i) Get 5% of the Top 5 Indian States
ii) Generates $30-50 Million which is ₹ 195-325 crore
-Worst Case Scenario
i) Remains 10 trucks and 5 equipment, 100 client service in
West Bengal
ii) Low-Cost Logistics and Machinery service for West Bengal
SMARTPHONE USERS INDIA 2015- 2022
 FUTURE OPTIMISATION

Referral Discount
On-Demand delivery of goods within the city
from shops to customers
Cheap-Ocean freight shipping oversea
Expansion to Europe and America
 MARKETING CHANNELS

Digital Marketing (Facebook, Instagram,

LinkedIn, Youtube )
Television Marketing ( News channels,
advertisements)
Newspaper Advertisement ( Regional/ National)
Radio Marketing
 COMPETITORS

There are no current competitors in the market

following the same concept as runnier. There is on-
demand food service e.g Swiggy, UberEats. There is
on-demand taxi service Uber, Ola Cabs. But there is
no on-demand service for trucks or construction
equipments
 PROGRESS TO DATE

Runnier.com reserved
Bank Account + Paytm Accounted created
3 advisors and 20 truck and machine owners fixed
Next: Buy 3 trucks and 2 construction equipment, App development,
1st April Demo. -Raise few crore, small-office in Mumbai/Kolkata
and start testing in Kolkata or Mumbai
FOUNDER
Mohammad Afridi, 20 is a solo-founder of
Runnier. He is currently pursuing his
bachelors at the University of Manchester and
is in his penultimate year specialising in
Accounting. It graduated from Pathways
World School, Delhi before heading to
England for his higher education. He started
his first venture at the age of 14 and the first
venture he was involve was selling pizza
which he learned from youtube. The research
was completed under the guidance and
supervision of Supply Chain & Logistics PhD
professors at the University of Manchester.
 2019

RUNNIER
On-Demand Service for trucks and heavy construction
machines ( Supply Chain & Logistic Sector)