Investor Pitch Deck

Industry snapshot
Industry snapshot
Problems
Economies of Scale Lack of Transparency
Smaller buyers/suppliers cannot Transparency issues constantly
transact due to MOU requirements. prolong the transactional pathways.

Expensive
Distribution Channels
Multiple intermediaries involved in Fragmented B2BNetwork
the supply chain causing higher price
for all concernedparties. Potential suppliers and buyers cannot
connect with each other due to the
lack of established networks in the
Inefficient Payment Channels agricultural andperishable space.
Making and receiving payments in
international trade is expensive and
inefficient.
Solution
Shipment Consolidation
Shipments are consolidated for both
suppliers and buyers to make it
commercially viable.
Intermediary-free channels
Supply chain is now intermediary
free for transaction, reducing costs
of goods sold for concerned parties.
Efficient Payment Measures
Implementation of cost-effective and
efficient measures to reduce cost and
time for payment to all parties.
Trustless Environment
Using blockchain technology, all parties
can transact in a reliable and frictionless
environment.
Connected & Vetted
B2B Network
An auditor will rate and qualify all
parties, authenticating them before
bringing them together on the platform.
Traceability
The ability to instantly trace the entire lifecycle of food
products from origin through every point of contact on its
journey to the consumers bolsters credibility, efficiency
and safety.
FreshDay (Product description)
FreshDay Features

Peerless Security Trustless Industry

Privacy Real Time Transactions

Low Transaction Costs Integrates Smart Contracts

Efficient Logistics and Transportation Inbuilt Auction Systems

Direct B2B Communication Big Data Analytics

Use of Apps and DAPPS Trustworthy Rating System

Tokenomics
Auditor

Product Delivery

Logistics Buyer
Quality
INT
Control
INT INT

Freight/Damage
FBI FBI
Insurance
Buy/Sell
Investor Exchange
INT INT
Resolve
INT
Dispute

FBI FreshDay Token (External) Insurance

Supplier
INT Stable Token (Internal)
Arbitrator
Blockchain Architecture
User’s Network Private Blockchain

BusinessRules Listing Inventory Insurance

& Policies System Management Management

Authentication Arbitration Logistic Quality

Web DApp System System System Control

Mobile DApp KYC INT Payment Smart Delivery

Management Mechanism Contracts Management

Cross
User Profile Atomic Swap Crypto API Security
Local Cache
Cutting
Management INT > FBI WalletAPI Manager Policies

UI Process
Components

Business Data
Logis Layer Public Blockchain

Fiat FBI Transaction Token

Investor
Manager Purchase Explorer Exchange
Unique Value Proposition

“An online platform that engages suppliers and

buyers in a market-driven synergy of supply and
demand with a mutually beneficial outcome"
Competitors
Features FreshDay Alibaba Amazon FlipKart INS

Online E-Commerce

Rating &Feedback

Direct B2B Purchase

Decentralised

Real-time Auction

Open-source BigData

Automatic Bulk Purchase

Marine InsuranceComparison

Freight Comparison

Instant Payment
Incentive Model

Transparent Platform
Current Business Scenario

Revenue of Fresh
3.5-4.5
Million
Cut Flowers at the
moment (annual
rate)
Company Timeline

October 2021

7/31 9/30 9/30

Founding of
Pitch Deck Whitepaper ICO Landing Page Private Presentation
Marketing &PR
FreshDay Singapore with Prototype at BlockchainEvents
Company Timeline

Nov 2021 Dec 2021 Jan2022

Private SAFTRounds Public ICOPitching Blockchain Conference Ico Launch

Pitching
Project Roadmap Q2 2022
Q3 2022
Q2 2023
Q4 2022

Q1 2023

Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023

Marketing Plan

Social Media Press Release Airdrop @ ICOPitching, Bounty for ActiveUsers

Airdrop for Partners
Meet the Crew

Mirza Kashany Myrtle Ramos (Chief Marketing

CEO & Founder, Australia Olga Robchinsky
Officer) Business Development Manager,
Mirza kashany has been involved in the Myrtle have experiences in the field of
perishable space for more than 15 years. Israel
Technical Support, Telco, Internet Olga Robchinsky will use her
During this time, he has gained provider solutions, Sales, Consultation,
invaluable operational and managerial experience in business development
SEO, Email Marketing, Domains, Website, to ensure that FreshDay is able to
experience in global trade and Web Hosting and Digital marketing
understands the complexities and achieve the ambition of becoming the
She adds value using her skills and is very world’s leading Fresh produce
intricacies of supply chain from ground hands on in Traditional and Digital
zero. Mirza being the founder, is platform. She will use her marketing
Marketing, Investor Relations, Business and business branding expertise to
committed in making Freshday a global Development, Quality Assurance, SEO
decentralised platform whereby ensure the dream comes to fruition.
and SMM specialist, PR, Web Design and
suppliers, buyers and all stake holders Sales that will greatly impact FreshDays
can seamlessly transit. position on the market.

German Villalba
Coffee Lead, Colombia
Villalba is a coffee expert located in
Columbia. He will be in charge of
sourcing coffee in South and Central
America. Coffee from the region is in
demand and he will oversee the
auctions in the region to ensure
buyers get the best products and the
best prices.
Felix Lim Insurance
Specialist, Singapore
Felix Lim plays an important strategy in
helping FreshDay integrate maritime
insurance and shipping to the platform. He
will reach out to the top firms in shipping
and insurance to ensure that they provide
high quality transportation services to users
on the FreshDay platform.
Patrick Weru
Coffee Lead, Kenya
Patrick Weru is one of the lead
coffee experts in the East African
Region famed for its Arabica
coffee. He will be the man on the
ground in East Africa helping to
organize auctions and connect
producers with buyers on the
platform.
Advisors

Coco Ong
Community Advisor, Singapore
Bachelor’s Degree in Digital
Imaging & Photography @
NTU. 2 years in marketing.
Community Manager @
Consentium. Marketing Chief @
Novum Capital. PR Manager @
GGRocket.
Nathanael Lim
Legal Advisor, Singapore
Venture Capital Limited Partner, Start-up
Mentor, LLB, and BA Summa Cum Laude. 7+
Years of legal experience from private law firms
to supreme court of Singapore
Advisors
Team’s Expertise Worldwide
Holland, Germany

United Kingdom China

Hong Kong
Colombia Taiwan

Indonesia Singapore
A collective expertise Kenya
that spans
Australia
continents, from
Africa to Europe.
Previous Experience
The team is comprised of experienced individuals who have worked withthese companies:
Partners
SIERRA

We work with these partners to source quality producers and appraise their products while providing quality
services to the buyers. They partner help us create successful auctions in different parts of the world. We hold
auctions in South America, Asia, Africa, and Europe. These partners help ensure that international standards are
observed in the produce brought to the different auctions. They also help in marketing these auctions in different
localities. These partners also help in providing quality shipping to buyers who use our platform. They can
combine products to provide economies of scale during shipping to lower the cost for customers. Additionally,
they help by providing maritime insurance for the buyers to ensure that any products lost are compensated.
Token Distribution

Future Expansion(10%)
100m tokens Public Sale(40%)
800m tokens

2B
Airdrop & Bounty(15%)
300m tokens
token
Partners (10%) s
100m tokens
Founder (25%)
500m tokens
Funding Requirements
Softcap: $5M | Hardcap: $15M

Operations (25%) Product Development (30%)

$3.75m $4.5m

$15M
worth of ETH
Contingency (10%)
Marketing & PR(30%)
$1.5m
$4.5m
Legal (5%)
$0.75m
Funding -> US$500K
Funding Usage Breakdown

• Remaining ICO service payment to AlphaXLab – US$12800

• Token Smart contract – US$5000 (Our Price)

• Crowd Smart Contract & ICO Portal – US$50000 (Our price)

• *Excluding Security Audit & Standby IT Guy during ICO (US$15000 for
Audit & US$1000/week for IT Guy – average market rate)

• Marketing & Community Building (US$50000 – average market rate)

• ICO Pitching at Investor Event & Conference (US$5000 per event –

average market rate)
Funding in Exchange for Equity

(10%)
Token Sales
SAFT (Simple Agreement for Future Token)
February-2022 Purchase >1000
ETH
Purchase 100
ETH $1 = 135FBI
- 1000ETH (35% bonus)

$1 = 130FBI
Purchase <100 (30% bonus)
ETH
$1 = 125FBI
(25% bonus)
Usual Rate
$1 = 100FBI
Token Sales
Pre ICO
February-2022 Purchase >1000
ETH
Purchase 100
ETH $1 = 130FBI
- 1000ETH (30% bonus)

$1 = 125FBI
Purchase <100 (25% bonus)
ETH
$1 = 120FBI
(20% bonus)
Usual Rate
$1 = 100FBI
Token Sales
ICO Round 1
March-2022 (2 weeks) Purchase >1000
ETH
Purchase 100
ETH $1 = 125FBI
- 1000ETH (25% bonus)

$1 = 120FBI
Purchase <100 (20% bonus)
ETH
$1 = 115FBI
(15% bonus)
Usual Rate
$1 = 100FBI
Token Sales
ICO Round 2
March-2022(2 weeks) Purchase >1000
ETH
Purchase 100
ETH $1 = 120FBI
- 1000ETH (20% bonus)

$1 = 115FBI
Purchase <100 ETH (15% bonus)
$1 = 110FBI
(10% bonus)

Usual Rate
$1 = 100FBI
Token Sales
ICO Round 3
April-2022 (2 weeks) Purchase >1000
ETH
Purchase 100
ETH $1 = 115FBI
- 1000ETH (15% bonus)

$1 = 110FBI
Purchase <100 (10% bonus)
ETH
$1 = 105FBI
(5% bonus)
Usual Rate
$1 = 100FBI
Business Model

Marketing On-boarding Fees(10%)

Reach-out Fees(10%)
One-time fee of $100for
Special promotion sellers to activate account(s) via
email by sellers to KYC
buyers, with nominal
fees of$0.10/user

Transaction Fees(80%)
10% of total transaction
(saving on 20 - 30%)
Example
Product Revenue
- Coffee: $400,000
- Fresh Produce: $200,000
- Seafood: $500,000
Total: $1,000,000

Revenue Stream
Transaction Fee: 8%
On-boarding: 1%
Marketing: 1%

Profit: $100,000
Contact Us

FreshDay

+65 8888 1111

www.freshday.i
Our Head Office:
o
171 Chin Swee Road
#02-223, Singapore 169877
Disclaimer
The information set forth in this Presentation is for informational purpose only and subjected to change without prior notice. Contact
us to get the latest pitch deck or updated information about our product and/orservices.

Any trading recommendations, market commentary, or any other information provided by FreshDay Pty Ltd or its representatives,
are incidental to the Purchaser’s relationship with FreshBids Pte Ltd and impose no obligation of truth or due diligence on behalf of
FreshDay Pte Ltd or its representatives.

No data presented constitutes an ouer or solicitation to buy or subscribe fordebentures, stocks or shares issued by any person
or entity;units in a collective investment scheme; or any other security or class of securities, nor shall be interpreted in that way.

Certain statements in this Presentation constitute forward-looking statements. No representation or warranty is made as to future
performance or such forward-looking statements. All forward-looking statements in this Presentation speak only as of the date
hereof. Freshbids Pte Ltd expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-
looking statement contained herein to reflectany change in its expectation with regard thereto or any change in events, conditions,
or circumstances on which any such statement is based.

This Presentation may be executed in the other languages. In case of any discrepancies between diuerent versions, the text in
English language shall prevail.

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