GENERAL INVESTMENT AUTHORITY

August 2018
01 Vision 2030
02 About SAGIA

03 Organizational Structure
04 Services
Vision 2030

01
 “My First Objective Is For Our
was introduced in April 2016 by Crown Country To Be A Pioneering and
Prince Mohammed bin Salman Al Saud to Successful Global Model Of
achieve King Salman Ibn Abdulaziz Al Saud’s directions with Excellence, On All Fronts, And I
the aim of diversifying and expanding the economy’s Will Work With You To Achieve
competitiveness. That.” of the Two Holy Mosques
Custodian
King Salman Bin Abdulaziz Al-Saud

4
 is based on 3 main pillars

The HEART of the

Arab and Muslim
World

A HUB Connecting
Three Continents

INVESTMENT
Powerhouse

5
 … and A Thriving
Economy

Covers A Vibrant
Society
3 Major An
Ambitious
Themes Nation

6
SAGIA’s contribution to the achievement of Vision 2030

NATION ECONOMY SOCIETY

1T 75% 5.7% 25 10 30M

163B 40% 3.8% 49 25 8M

Non-Oil Localization of FDI’s Logistics Global Capacity of
Government Oil and Gas Contribution Performance Competitiveness Umrah/Hajj
Revenue Sectors to GDP Index Index  Visitors/Yearly 

Direct contribution
Indirect contribution 7
Vision realization programs have been designed to achieve
Vision 2030

Enriching the National National Industrial

Hajj and Umrah Transformation PIF Program Development and
Experience Program Logistics Program

National
Financial Sector Lifestyle Strategic
Companies
Development Improvement Partnership
Promotion
Program Program Program
Program

Saudi
The Housing Privatization Character Fiscal Balance
Program Program Enrichment Program
Program

8
About SAGIA

02
About SAGIA

Saudi Arabian General Investment Authority (SAGIA) is responsible for following up and
assessing investment performance, alleviating the difficulties encountered by investors,
conducting studies and research and drafting executive plans to stimulate local investments.

SAGIA aims to sustain inward investment in

Saudi Arabia by helping attract foreign
investments to serve the diversification of the
Saudi economy.

SAGIA utilizes its capacities in order to improve

the investment climate and enhance support
structures. It also seeks to constantly elevate
services through its human resources, effective
partnerships and continuous interaction with
investors.

10
 Vision To place Saudi Arabia among the top
performing markets for investments.

To promote Saudi Arabia as a world-class

investment destination, attract and retain investors,
Mission and expand their investments; for the benefit of a
sustainable national economic growth.

Trusted & credible

Impact-oriented
Values Partnership
Committed

11
 Aligned with our vision and mission, 5 strategic objectives have been
developed

Attract and Actively market Play a leading Promote and Pursue

expand high- "Invest Saudi" role in improving develop a institutional
value brand the business customer-centric excellence
investments environment ecosystem
• Attract high value • Market KSA as a world- • Monitor and evaluate • Promote customer- • Increase SAGIA’s
investments supporting class location for national, regional and centricity in KSA’s operational efficiency
the development of Saudi inward investment to sectorial investment ecosystem and enhance its
economic growth, mainly foreign and local competitiveness • Build and offer processes
across priority sectors companies across high- • Set priorities for services tailored to • Develop robust
(e.g., chemicals) value sectors competitiveness & each customer performance
• Retain and expand • Improve stakeholders’ regulatory (investors and management capabilities
investments from existing (mainly investors, but improvement government • Build capabilities, set
investors also intermediaries, • Coordinate national stakeholders) employees development
media, etc) perceptions efforts to implement and • Develop a customer- plans and improve
of the business climate deliver on centric operating model employees engagement
awareness of business competitiveness
opportunities program

12
 … and every strategic objective has KPI’s to help us reach our targets

Attract and Actively market Play a leading Promote and Pursue

expand high- "Invest Saudi" role in improving develop a institutional
value brand the business customer-centric excellence
investments environment ecosystem

• Value of FDI inflow • Feedback from • Distance to frontier • Investor satisfaction • Overall organizational
• Aftercare contribution business events (Ease of Doing index from SAGIA excellence
• Jobs created by FDI conducted for Business positioning) services
projects investment promotion • Completion rate of • Investor satisfaction
• FDI flows to KSA as a • Brand awareness reforms aimed at index from “Investor
percentage of GDP improving business Journey”
environment1 • Investor satisfaction
index from Investment
Climate

13
SAGIA’s target audience is divided into 2 groups

Foreign Foreign Domestic National Sectorial Regional

investor investor investor developer developer developer
Not present Present in KSA
in KSA

Investors Gov.
Development
Stakeholders

14
We identified 9 priority sectors, which are derived from Vision 2030

Information &
Chemicals Energy & Water
Technology

Industrial & Healthcare &

Mining & Metals
Manufacturing Life Sciences

Transport & Tourism, Culture

& Entertainment Emerging Sectors
Logistics

15
To attract high-value investments, SAGIA is targeting 8 priority
countries

Energy & Water Transport and Logistics Mining & Metals Information & Technology

Chemicals Machinery & Equipment Healthcare and Pharmaceutical Tourism, Culture & Entertainment

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Chemicals Sector I/II

The Chemicals industry is an essential part of the

Kingdom’s economy diversification. In line with
Vision 2030, we have the ambition to further double its
value.
 
Saudi Arabia has already embarked on a
transformational program that will generate a
significant industrial growth in various sectors, which
will be the main driver for the development of the
chemicals sector in all segments – basics,
intermediates, and specialties.
 
Furthermore, companies in the chemicals sector can
rely on a solid ecosystem including but not limited to
universities, research and development centers,
suppliers, infrastructure and logistics.

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Chemicals Sector II/II

Facts & Figures

170Bn SAR 5%
Operating revenues of the Production capacity
Chemicals sector for growth for Chemicals for
2016 2016

1Bn SAR 97,267 KT

New investments for Chemical production
Chemicals sector for capacity in KSA for 2017
2016

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Information & Technology Sector I/II

A modern sector for information and communication technologies is

integral to today’s advanced industrial activities.

Saudi Vision 2030 aims to transform Saudi Arabia into a globally

competitive ICT hub, with modern technologies and an empowered
information society.

The ambition envisages many investment themes, including the

development of the digital content and media, the expansion of the
telecommunication system, the digitization of the country, and the
creation of new high-tech and smart industries.

The government is working alongside the private sector to modernize

the ICT infrastructure, enhancing the regulatory framework to enable
new innovative investments, and building the most suitable ecosystem
to support entrepreneurs and digital talents.

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Information & Technology Sector II/II

Facts & Figures

$38B 22% growth

Saudi IT market by end Cloud market in MENA
of 2017 by end of 2017

35% growth 21.4 Mbps

Consumer data traffic Internet speed in next 5
expected from 2017 to years
2022

20
Energy & Water Sector I/II

Saudi Arabia has immense potential in solar and wind energy

production, ranking as the sixth and 13th country respectively. In
addition to this natural endowment, the government's goal to achieve
environmental sustainability has led to the emergence of renewable
energy as a key objective in Vision 2030.
The Kingdom, who currently has the largest desalination market in the
world, also aims to increase its water reuse market, with the goal to
continue leading the water market.
In addition, Saudi Arabia is a leading electricity producer and consumer
globally. In fact, demand for electricity is expected to increase further
due to the growing industrial base, which has prompted the government
to launch initiatives to promote energy efficiency, paving the way for
several investment opportunities.
The projected growth in both renewable energy and water, together with
the ongoing privatization, localization, and energy efficiency efforts,
leads to attractive investment opportunities for private sector investors
in the Energy and Water sector.

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Energy & Water Sector II/II

Facts & Figures

6th KSA ranks 13th KSA ranks 13th

worldwide In solar worldwide In wind
energy potential energy potential

9.5 GW 90B $ Over next 5

Capacity of renewable years
energy by 2023 Investment needed to
meet demand

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Industrial & Manufacturing Sector I/II

To achieve Vision 2030, Saudi Arabia is growing and diversifying its

economy: the industrial and manufacturing sectors in particular has the
ambition to drive this diversification.

The development and growth of the industrial and manufacturing

industry is being catalyzed by attractive ecosystem consisting of
industrial cities, well-developed infrastructure, high quality utility
supplies, and a well-established logistics network.

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Industrial & Manufacturing Sector II/II

Facts & Figures

60% Saudi market $45Bn expected

share of total GCC growth of KSA
market consumption Food & Beverage
market by 2023

$13Bn MENA region

$6Bn KSA Halal total import of energy
market size wires

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Healthcare & Life Sciences Sector I/II
Healthcare Services:
The KSA healthcare services market is
expected to grow significantly at a
rate of 5.5%3 over the next 10.
A full transformation of the healthcare
sector as the public sector role is
being redefined, enablers and
initiatives to unlock the sector are
being launched.
KSA is the largest pharmaceutical market in
Medical Devices:
The Medical Devices sector has
potential for development in KSA due
to its large and growing market size.
Medical Devices (cont.):
KSA players enjoy great cost advantage
resulting from access to:
Secured & cheap raw materials
Low cost of labor
Low utility costs
Pharmaceutical:
the MENA with a market size of USD 7.4
B.
KSA has identified the Pharmaceutical
sector as one the strategic sectors under its
National Transformation Plan. Several
targets have been set to drive sector
development.
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Healthcare & Life Sciences Sector II/II

Facts & Figures

$11Bn Cumulative $42Bn

spend on Medical Cumulative spend on
devices over 2017-2021 Pharmaceuticals
over 2017-2021

$4.1 $2.3Bn
Spend on patented Spend on generic drugs
drugs in 2016 in 2016

26
Mining & Metals Sector I/II

The Mining and Metals processing sector has grown

significantly over the last few years. Going forward, it has
tremendous growth opportunities in line with Saudi Vision
2030's goal to have "a mining sector contributing to the
national economy at full potential".
 
In addition, the country is going through a large industrial
and economic diversification that will grow resource-
heavy manufacturing sectors such as industrial
machinery, electrical equipment, automotive, etc., and
thus lead to an increase in demand for metal and mineral
products.

Moreover, Saudi Arabia's proximity to other MENA

countries puts local manufacturers in a great position to
export to those countries. This large demand, coupled
with the abundance of resources in Saudi soil, creates
significant investment opportunities for private sector
investors.
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Mining & Metals Sector II/II

Facts & Figures

40+ Number of 1050-1100

mineral/metal resources
USD/ton Cost of
aluminum production

320 USD/ton 26Bn $

HRC operating cost Mining sector GDP
contribution by 2020

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Transport & Logistics Sector I/II

Being at the crossroads of important international trade routes,

amidst three continents: Asia, Europe and Africa, Saudi Arabia’s
Vision 2030 aims at maximizing the benefits of its exceptional
and strategic geographic position by building a unique transport
& logistics hub in the region.

KSA government has already invested heavily in the construction

of several transport & logistics infrastructure such as ports,
railways, roads and airports. To take full advantage of these
investments, Saudi Arabia is entering into a new series of
international partnerships and working with the private sector to
complete, improve and link its infrastructure internally and across
borders.

Transport and logistic infrastructure is also being unlocked with

systems that can drive higher performance, including more
rigorous governance, leaner processes and a more efficient
customs system.
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Transport & Logistics Sector II/II

Facts & Figures

70Bn SAR 240 Mn/ton

Logistic market size Cargo handled by sea
ports in 2017

1.2Mn/ton 85Mn passengers

Number of air
Volume of air cargo in passengers in 2016
2015

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Tourism, Culture, & Entertainment Sector I/II

For Entertainment, Vision 2030 aspires to grow household

spending on entertainment from 2.9% to 6.0%, which in turn is
expected to develop a SAR 30 B market. Realizing this aspiration
requires developing cutting-edge entertainment experiences,
launching new entertainment attractions and hosting world-class
events and festivals.
 
For Tourism, Vision 2030 aims to create attractions that are of the
highest international standards, improve visa issuance
procedures for visitors, and develop Saudi historical and heritage
sites. Saudi Arabia aims to more than double the number of
Saudi heritage sites registered with UNESCO.

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Tourism, Culture, & Entertainment Sector II/II

Facts & Figures

18Mn 50% Approx.

Trips to/inter Saudi Percentage of population
under 30

$66Bn $37Bn
Saudis spend on
Spend on tourism
entertainment

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Emerging Sectors I/II
Several sectors in Saudi Arabia are
emerging as attractive goals for local and
foreign investors, as they are key
contributors and as enablers to achieving
the country's Vision 2030.
 
The education system is being reshaped in
an effort to improve its quality and outcome.
The country is focusing on developing early
childhood education, refining national
curriculum and training its teachers and
educational leaders. In addition, it is
reforming the regulations paving the way for tech and others. The newly introduced
investors and the private sectors.
The government recognizes the
importance of Housing sector to its
citizens and took completely different
approach to realize its commitments: by
adopting new technologies like 3D
printing, using more prefabricated
buildings, leveraging robots for
construction, providing incentives for
private sector players.
 
The Kingdom's financial sector comprises
banking, capital markets, insurance, fin-
capital markets law allows for
brokerages, asset managers, and other
non-bank financial intermediaries to
operate in the country. 
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Emerging Sectors II/II

Facts & Figures

5.5Mn 1Mn unit

Number of students in
Number of units to be
K12
built in next 5 years

$440Mn market $600Bn Approx.

capitalization Saudi total balance sheet
Stock exchange Banking system asset

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Organizational Structure

03
SAGIA organization structure
Board of Directors

Finance Auditor Internal Audit

Governor
Ibrahim Al Omar
Legal Affairs and
Governor Office
Board Secretary

Investment Attraction Investor Services Marketing and

Investment Climate Shared Services Strategy
and Development and Advisory Ayedh H. Al-Otaibi
Communications Faraj S. AlManajem Ahmad O. Arab
Sultan B. Mofti Ibrahim S. AlSuwail Basem A. AlSallom

Service and Advisory Investment Policies and Marketing

Sultan Mufti Finance Projects
Development Regulations Strategy
Sectors Service and Delivery International Marketing Strategy and
HR
Operations Partnerships Communications Performance
International
Attraction Investor Advisory Inv. Climate Research Corporate Processes and
IT
and Relations and Intelligence Communications Excellence
Financial Appraisal
and Mega Deals Investor Licensing Vision
Procurement
and Follow-up Implementation Office
Business
Intelligence Technical and Admin
Services
Strategic
Partnerships Documentation
and Archiving

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Investment Climate

About
• Increase the efficiency of the services provided to
investors
• Decrease investors’ obstacles and ease their procedures
• Develop sector studies
• Create programs and plans for long-term investments
Initiatives
• Build a sustainable technology solutions to manage
reforms (e.g., CRM)
• Build a competitiveness reporting dashboard
• Analyze and assess competitiveness reports (WEF, EDB,
IMD)
• Define the annual reforms plan with relevant committees
• Launch sector and regional competitiveness analysis
• Execute a comprehensive communication plan

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Tayseer has been established by the Council of Economic Development and
Affairs (CEDA), No. 9/36, on Sept. 2, 2015. The government of Saudi Arabia
19 Government Sub-Committees
has brought together over 35 government entities to work together towards the Leading the Change
singular mission of enabling and growing the private sector. Tayseer is tasked
with continuously improving the way business is conducted in the Kingdom,
in an effort to create a conducive, mature and stable environment for doing

business.

Objectives

Increase the Position Saudi Implement Increase the

efficiency of Arabia among the regulations engagement of the
government top 20 countries aimed at private sector with
services globally for doing stimulating the direct involvement
business private sector in decision-making
growth

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 Investor Services and Advisory
About
• Develop systems and procedures
• Improve the investment environment
• Provide transparent communication with
investors
• Answer investors’ inquiries and
complaints
Initiatives
• Launch post-investment high value-added services (i.e., set-up
assistance)
• Develop a multi-channel and multi-function contact center
• Ensure vendor quality (e.g., set requirements, develop SLAs)
• Enhance offered services (e.g., instant service “Renewal for
clearance” and other digitalization services) with the support of IT
and e-transformation program)
• Explore eliminating registration and inspection
• Streamline and modernize licensing services (e.g., universal license,
Yesser services)
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Investment Attraction and Development

About Initiatives
• Identify and develop investment opportunities and create • Establish investment Atlas
competitive incentives to attract investors
• Launch individual outreach efforts
• Market the investment opportunities using Atlas through
• Establish international presence (i.e., overseas offices)
participation in exhibitions, summits, meetings, and official
visits • Establish market information databases
• Direct communication with global companies to learn about • Establish Business Intelligence program
investment barriers in the Kingdom and suggest best
• Establish sector strategy and priorities
solutions to solve them
• • Establish pre-approved incentive packages
Collaborate with major national companies to help execute
their programs to increase percentage of local content and • Open international offices
nationalize technologies

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Marketing and Communication

About Initiatives
• Develop Invest Saudi brand strategy, identity, and launch
The Deputyship is responsible for Invest Saudi communication platform and portal
protecting SAGIA’s identity and its brand “Invest Saudi”,
• Develop Invest Saudi roadshow plan and calendar
showcasing its services, creating marketing campaigns,
• Develop internal communication program (e.g., town hall,
and promoting the Kingdom as a world-class investment
newsletters)
destination through the “Invest Saudi” brand.

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Shared Services

About Initiatives
The main responsibilities of the Shared Services • HR Transformation Project (e.g., Organizational structure,
Deputyship include providing an attractive workplace, reward framework, talent management framework, hiring
attract high-value employees, and build advanced strategy)
information systems to support the Authority's
• SAGIA Transformation Pioneers (STP) Program for building
objectives.
capabilities (e.g., training program, rotation, etc.)
Shared Services Administrations:
• Establish and promote SAGIA’s culture
• Finance
• Ecosystems implementation: implement IT infrastructure for
• Human Resources SAP, ERP, CRM, etc.
• Information Technology • System integration: implement IT infrastructure for integration
with other entities and databases
• Technical and
• Revamp the finance department (e.g., review strategic planning,
Administrative Services
budget planning, governance, authority matrix, processes, etc.)
• Procurement

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Strategy
About
Aligned with Vision 2030, SAGIA’s
strategy is found to increase the ease of
doing business in the Kingdom, attract
FDIs, and keep up with regional and
international economical changes and
improvements.
Initiatives
• Performance Management System (e.g., define monitoring process
and approach, generate performance report, etc.)
• Enhance organization efficiency (review, develop, and document all
SAGIA services and processes)
• E-Transformation (e.g., CAP, ERP, CRM, etc.)
Enhance and automate SAGIA’s services and processes
Increase the efficiency of SAGIA’s e-Services
Strengthen SAGIA’s collaboration efforts in transforming into e-
government transactions
• Excellence journey (program to assess and enhance corporate
excellence using EFQM model)
• Internal/external satisfaction survey
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Services

04
 SAGIA’s journey starts with creating a competitive investment environment and
continues to aftercare services

1
Competitiveness

4
Lead Generation
5
Lead Conversion

2
Identification
of investment
opportunities
3 7 6
Marketing Aftercare Servicing

45
 Thank You

sagia.gov.sa
@SAGIAgov