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  • Loreal

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    Aparna JR
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    Plan 01 involves guerrilla marketing techniques like live advertisements in cities and bus stations to raise awareness about how food is turning to plastic and the seriousness of the situation. Plan 02 offers cash back for trading in old reusable plastic bottles for new L'Oréal products. Plan 03 uses advertisements and cartoons on bottles along with a social media campaign using hashtags to bring attention to reducing plastic. The campaign with the most likes will receive a gift. Plan 04 promotes the no plastic message online through digital promotions, hashtags, and a competition for the best poster or video on plastic's harms and L'Oréal's commitment to the environment.

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    Plan 01 involves guerrilla marketing techniques like live advertisements in cities and bus stations to raise awareness about how food is turning to plastic and the seriousness of the situation. Plan 02 offers cash back for trading in old reusable plastic bottles for new L'Oréal products. Plan 03 uses advertisements and cartoons on bottles along with a social media campaign using hashtags to bring attention to reducing plastic. The campaign with the most likes will receive a gift. Plan 04 promotes the no plastic message online through digital promotions, hashtags, and a competition for the best poster or video on plastic's harms and L'Oréal's commitment to the environment.

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    22 views1 page

    Loreal

    Uploaded by

    Aparna JR
    Plan 01 involves guerrilla marketing techniques like live advertisements in cities and bus stations to raise awareness about how food is turning to plastic and the seriousness of the situation. Plan 02 offers cash back for trading in old reusable plastic bottles for new L'Oréal products. Plan 03 uses advertisements and cartoons on bottles along with a social media campaign using hashtags to bring attention to reducing plastic. The campaign with the most likes will receive a gift. Plan 04 promotes the no plastic message online through digital promotions, hashtags, and a competition for the best poster or video on plastic's harms and L'Oréal's commitment to the environment.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Consumer Awarness Plans

    Plan 01 Plan 03
    Guerilla marketing techniques on showing On bottle representation of no plastic
    live advertisement in main areas of the cities campaign using advertisements and cartoons
    and main bus stations. Describing how the that can bring attention.

    Our
    food we eat is turning to plastic and how #Because earth is worth it
    serious the situation is . Take 3 photo with this hashtag and with on
    bottle campaign winner with maximum likes

    Plans
    will get a assured gift.

    Plan 02 Plan 04
    Give your old reusable L'Oréal plastic bottle Digital promotions for product and
    and get assured cash back on you new competition to spread the message of the
    L'Oréal product . no plastic online using hast tags.
    Competition can be a poster or video that
    represent the harmful effects of Plastic and
    how L'Oréal as a brand is committed to our
    environment.
    #Yes Loreal_No plastic

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