ECO-GRILL

Eco-friendly Charcoal Briquettes

Made from Sawdust, Used Paper and Dried Leaves

MARKETING PLAN 4 P’s

MARKETING OBJECTIVES:

 BRAND RECALL

 BOOSTING UP SALES

 IMAGE ENHANCEMENT

It can significantly reduce waste generation and promote the reuse and recycling of waste

products. This will prevent the earth from becoming a large dump yard in the coming years.

In short, using eco-friendly products will preserve the planet and all its inhabitants from the

ill effects of human activities

PRODUCT

Quality

Since the Eco-Grill Charcoal Briquettes are created from organic waste, they are much safer

than other charcoal briquettes that use dangerous chemicals and/or substances as binders.

Due its hardness, does not easily disintegrate.

Design

A circle with a hole in the center, colored gray with a brown spot.

Feature

made from used paper, dried leaves, and sawdust.

Brand Name

"Eco-Grill" refers to charcoal briquettes made from sustainable materials that have a positive

impact on the environment.

Size

Typical doughnut size; 60 gram net weight (per piece)

Services:

Compared to other types of wooden charcoal or biomass charcoal, heat lasts longer.

Does not run out immediately

natural heat producer

PRICE

30 pesos for each stick (4-6 pieces)

People from lower to middle class social groups make up the product's target market.

PLACE

This product will be distributed near wet markets, resorts, or beaches where people may

easily see it.

Eco-Grill Charcoal Briquettes have their own direct distribution system in place, allowing them to

reach clients directly. The company may choose to do this by opening its own storefronts or by selling

all the products online.

Indirect Distribution System – Eco-Grill Charcoal Briquettes, includes channel partners including

wholesalers, retailers, logistics providers, and distribution agents.

We employ the promotion mix, also known as the integrated marketing communication

strategy, which is a combination of the numerous advertising tools available for Eco-Grill

Charcoal Briquettes. They are personal selling, sales promotion, and advertising.

Facebook-based social media marketing

To disseminate information about the product, print advertising will be used in the form of

loose sheets and/or pamphlets.

PROMOTION :
1. Direct Marketing - We’ll send our salespersons to distribute samples of our product door

to door for free in selected areas.

2. Mass Media or Social Media - in any flatform we will try to post it on a page or an fb

account or any social media account like instagram and also tiktok to notice our product.

3. Events - Mall Kiosks- for promoting our products we try to prime visitings locations

nearby selected areas. Also we can sponsor and take up stall in any upcoming food festival to

use our product for their food preparation.

ISSUES AND CHALLENGES:

The challenges would be category- specific. Implementation of packaging

standardization norms appears to be the big challenge. We are constraint because we lack

machinery to produce biomass briquettes as fuel for cooking but, These contribute to the

community ; sustainable development is includes social, economic & environmental benefits.

SWOT ANALYSIS :

STRENGTHS :

 ECO- FRIENDLY

 USEFUL ENOUGH TO SAVE MONEY AND TIME

 BUDGET FRIENDLY

 LESSENING EXPOSURE TO HEALTH RISK

WEAKNESS:

 FIRST VENTURE

 MINIMAL MARKETING EXPERIENCE

OPPORTUNITIES:

 SOCIAL BENEFITS – Create opportunities for increased productivity through burning

biomass briquettes in high-efficiency cook-stoves and reduce the time used for cooking

or searching for wood-fuel. 

 Partner with other business

 Building long term relationship with customers

 Improved cook-stoves are to promote the enterprise-driven, large-scale adoption of clean

cooking solutions.

THREATS

 Sevcre competition

 No Patnership

 Financial problem

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