BUSINESS PROPOSAL

EMPSY
CENTER

GROUP 8 - ENTRE - 2021

 CONTENTS
F O
E L B A T
3 W H O A R E W E

Company and Project Information

6 W H A T A R E W E

About our mental services

S E L L I N G

14 H O W W E D E L I V E R

Methods using & How to book treatment

18 F E A S I B I L I T Y -

Strategy, Evaluation and Website

M A R K E T I N G P L A N

22 F I N A N C I A L S T A T E M E N T

Offer and profit prediction

24 M I L E S T O N E

Why should you invest?

& O T H E R S
 EMPSY CENTER

SECTION 1

WHO WE ARE

GROUP 8 - ENTRE - 2021

 WHO ARE WE

- OUR COMPANY -
Our company has been operating under the name EIGHT
Joint Stock Company for 4 years. Previously, we worked in
the field of event organization about workshops, seminars,
talk shows, opening ceremonies, etc.
EIGHT JSC has been established for 4 years. In the last 3
year, our profit is about 10.2%/year in return.

FOUNDER
H.T.VŨ

CEO
T.T.TÙNG

OPERATION FINANCE MEDIA

Đ.T.N.UYÊN T.T.T.TY Đ.N.VINH

PR
N.T.M.Ý

DESIGNER
N.H.N.UYÊN
 Develop a psychology website for people who require
OUR NEW
psychology, especially those who are and show signs of mental
PROJECT illness (such as depression, stress, work pressure, study, etc).

The website is built on two main purposes: social value (helping

everyone who shares through periodic contests about
psychology and treatments) and value of profit (revenue from
treatments through the team of doctors/psychologists, website
visits, reach, views on videos, website articles, and some
associated media channels).

NAME OF EMPATHY + PSYCHOLOGICAL = EMSPY

PROJECT EMPATHY: We play a role as a friend who is the listener and

willing to empathize with them.

PSYCHOLOGICAL: here is meant to include - not only

problems of severe physical disorders but also mild
psychological health problems including comfort, self-
efficacy, self-control, the ability to realize one's own
potential.

PAGE 5 - SECTION 1: WHO ARE WE ?

 EMPSY CENTER

SECTION 2

WHAT ARE WE SELLING

GROUP 8 - ENTRE - 2021

 1.
CONSULTING
PSYCHOTHERAPY VIA
ONLINE PLATFORM
2.
ORGANIZING
Three main forms of treatment are:
THE WORKSHOP
- Online counseling (consulting)
- Telephone consultation
AND TALKSHOW
- Counseling (consulting) by mail

About demand: based on research and

The clear transparency about the
have insight and experience into
quality and information of the
customer behavior over more than 4
consultants will be presented on the
years. Currently, in the digital era and
website The customer may
countries are racing in economic terms,
consider directly consulting the
mental pressure increases, and
price, which depends on whether
psychological difficulties are becoming
the type of treatment and the
common. Therefore, people more and
therapist that the client chooses
more need to release negative feelings
and find methods to improve quality of
life. And the way they choose as well as
the current trend of customers is to go
to workshops on activities such as
painting, pottery, meditation...
accounting up to 80%. Besides,
scientific studies also suggest that such
activities will help customers easily
approach and bring high efficiency.

Workshop: activities that help

customers improve the quality of life
and effectively influence their
mental health.
Talk show: topics related to how to
get emotional intelligence, life
management by guest speakers.
Contest/Competition: it is just an
annual event of a project and we get
no profit.

PAGE 7 - SECTION 2: WHAT ARE WE SELLING

 ❖
WE DELIVER OUR SERVICE
We are the third party to bring customers to our partners.
Firstly: we are responsible for finding potential
customers by strategies that will be mentioned in the
next part.
Secondly:
+ For consulting psychotherapy, we will connect with
doctors, psychologists.
+ For organizing workshops or talk shows, we collaborate
with an outsourcing company about organizing the event.
→ Customers only need to access our website,and book
psychotherapy sessions or buy tickets to attend sessions.
Then we will connect the parties.

❖
TYPES OF CUSTOMER
Age & Gender: All Vietnamese citizens from 12 years old.
+ 12-18: they could get the support for online payment from
their parents.
+ Full 18: they can pay via online banking or app by
themselves.
→ MAIN POTENTIAL CUSTOMERS: Student & Working
employees who pressurize so much from studying, working
environments and some other issues in 63 provinces of
Vietnam But for workshops, in the first phase, when brand
awareness is not high, we will focus on developing in HCMC
first, then expanding to Hanoi

PAGE 8 - SECTION 2: WHAT ARE WE SELLING

 ❖
PRICES
About Counseling/Consulting psychotherapy via Online Platform:
Doctor (level 7 - 9): 999.000 VND dong.
Normal doctor (level 5 - 7): 499.000 VND dong.
About Workshop and Talk Show events:
Workshop: 259.000 VND dong (with sponsors - who have the same value).
Talk show: 149.000 VND dong
About Payment:
Pay online (Internet Banking, Momo) or transfer.
Depending on the customer, they make the payment themselves or ask their relatives.

< 350,000 VND

30.8%

350,000 - 1,000,000 VND

47.1%

> 2,000,000 VND

4.8%

1,000,000 - 2,000,000 VND

17.3%

PAGE 9 - SECTION 2: WHAT ARE WE SELLING

 ❖
PRICES

About Demand:
Through our survey and observations for target customers. We understand that
this is always a matter of great attention and consideration for our customers and
people in a developing country like Vietnam. They only willingly pay below 2
million per session. But pricing information from competitors make customers
more considerate when comparing to the price of our service, which is lower than
them and situtable level with customers’ payment willing.

→ Although the price is lower than the market, it does not mean that we do not have
high profit as you can consider. We always try to balance the benefits for stakeholders
with sustainable strategies. For the customer, as we mentioned before, our core value is
working for the community. But its meaning is also due to the fact that we want
customers to have the opportunity to experience and which helps us create a strong
belief in customers. And the price will be adjusted and increase when incredibility and
brand awareness grow at a higher level than it is now. And it is forecasted that our
price can increase in the next 2 years. This information will be clear in the Finance part
later.

Understanding the sensitivity and unique characteristics of customers, especially

the fear of information disclosure, we are committed to ensuring through two
main methods:
Control Quality:
+ Therapy sessions are recorded for inspection during the treatment process between
the client and the doctor.
+ Based on actual customer feedback, continually update reviews on the website so
that customers have a better view of the quality of doctors and can easily review.
Besides, it is also for the purpose of continuously upgrading and ensuring the quality
of our services.
Confidentiality of customer information:
+ Enter into contracts with all partners from doctors to other parties to ensure the
confidentiality of customer information. In case of violation, they will have to bear all
responsibility in handling consequences caused for our customers, possibly even
related to legal and contractual compensation.
+ The customer's privacy policy will be clearly presented in the company's policy
section on our website and displayed when the customer chooses the service.

PAGE 10 - SECTION 2: WHAT ARE WE SELLING

 ❖
COMPETITORS

Three main competitors:

Better living, Mind care, Booking Care.
They also have treatment via online platforms and
have talk shows.
Significant difference: they usually focus on the profit
(commercialization)
 ❖
WHY THEY NEED OUR SERVICES
Psychological service is very common in other countries but it is still very
potential to open more in Vietnam. According to reports and researches, we gain
some numeric results and analysis as follows:
The demand is high and it has been increasing day by day by the speed of
development, especially Covid-19 pandemic:
+ As pointed out during a Vietnamese-French scientific conference on psychiatry
and psychology that happened in Saigon recently, 12 million Vietnamese people,
or 15% of the population, have mental problems under the Ministry of Health's
system.
+ After 5 years of research in Vietnam, Queensland University of Technology
concluded that one out of every 6-7 people interviewed said that they felt sad,
disappointed, crying, restless sleep, not valuable to others.
+ Our survey shows that the demand accounts for more than 90% that people
who have or do not have psychological problems want to learn more about this
service.
The number of customers' access to the psychological website is high.
According to the research, the percentage of people using the search engine by
Google to learn about the disease through the website holds first place in all the
methods that customers choose. So, this is an opportunity for developing our
website.
The methods of treatment gain positive actions:
+ Finding doctors through websites also accounts for a large percentage, in the
3rd position in the ways that customers choose to receive treatment.
+ As one of the service activities we provide in the workshops - meditation is an
option accounting for 30.8%, ranking second in the choices of target customers.
→ By real numbers of research and observation, we can say that the ability that
our service develops in this section is very open in the Vietnamese market. Also,
all services about consulting through online platforms and workshops have a
positive response from customers. It means customers need our service and the
number of demands have been increasing day by day in current status

PAGE 12 - SECTION 2: WHAT ARE WE SELLING

 ❖
SURVEY

1. Theo bạn, số lượng 50

người gặp các vấn đề về 40

tâm lý hiện nay, đặc biệt 30
là trầm cảm, rối loạn 20
lưỡng cực, ám ảnh cưỡng
10
chế có thực sự nhiều
0
không? 0 1 2 3 4 5

3. Các bạn có nhu cầu tìm NOT MUCH

35.1%
hiểu kỹ về loại bệnh hoặc
các vấn đề tâm lý không? YES
(ví dụ: thông tin về bệnh 55%

lí, bài test, cách vượt qua) NO

9.9%

10. Bạn thường chọn điều

trị tâm lý bằng phương Gặp Bác sĩ tại cá Bệnh viên

pháp nào? (kể cả giả định Liên hệ với các Bác sĩ thông qua Website
rằng bạn chưa từng nhưng Đăng ký cá khóa thiền
nếu gặp vấn đề thì cách Không điều trị
giải quyết sẽ là như thế Khác
nào?) 0 20 40 60

4. Bạn thường bắt gặp

Từ bài viết của fanpage trên Instagram
thông tin về một nơi nào
Tự tìm kiếm trên Google
đó liên quan tới việc giúp
Đề xuất từ acsc group kín trên Facebook
bạn chữa lành tổn thương
Giới thiệu từ bạn bè
khi gặp các trở ngại tâm Khác
lý ở những nơi nào? 0 10 20 30 40 50

PAGE 13 - SECTION 2: WHAT ARE WE SELLING

 EMPSY CENTER

SECTION 3

HOW WE DELIVER

GROUP 8 - ENTRE - 2021

 1.
EQUIPMENT

A business running based on a unique website

All day-to-day activities occur mainly on this online platform
Social media platform

2.
MANPOWER (STAFF)

At the beginning:
+ Number of staffs: it is a new project, we do not hire too much for the purpose of .
controlling easily
OPERATION ADMINS: 3 admins
PSYCHOLOGYCAL DOCTORS: 1 professor (level 7-9), 9 normal doctors (level 5-7), all
of them must have certificate
+ Source and method to get suitable qualified staff:
OPERATION ADMINS: posting recruitment news on recruitment websites (LinkedIn,
Indeed Job Search, CareerBuilder, etc.), finding via trustworthy Facebook group
(Cộng đồng chữa bệnh thất nghiệp, Internship and Career Opportunities)

DOCTORS: connect with doctors from well-known hospitals in HCM: University

Medical Center (Benh vien Dai hoc Y duoc), Mental Hospital or from private clinics

Developing stage: earning profit & attracting more customers expanding the
operations: hiring more staffs and doctors, upgrading the quality of doctors

At Year 2: double the number of doctors

PAGE 15 - SECTION 3: HOW WE DELIVER

 3.
PRIMARY INPUTS TO DELIVER THE SERVICE

Website + fees for operating & maintaining the website

Qualified doctors
Create essential contacts: email, phone, Facebook page, Instagram account (business
account): all are free

4.
METHODS TO REACH CUSTOMERS
ADVERTISING & PROMOTIONAL

Blogs on our website: customers are interested in a certain blog, want to read more
→ need to register account (email, name) → reach potential customers
OR when customers visit the website (the 1 st time), there will be a box to suggest them sign
up to be the first to read our latest meaningful blogs or new methods of treatment. When
they sign up, they will receive a 5% or 10% discount code to use on their first treatment
with our service.
Video related to psychology on Facebook page or website
Contents on Facebook & IG posts: based on top-search of Google
Running ads on Facebook + IG: REASONABLE FREQUENCY, AVOID REVERSE EFFECT:
positive contents ( solutions to reduce stress, solutions to deal with depression).
INSTAGRAM (BUSINESS ACCOUNT):
▪ Check the productivity of posts
▪ Know how customers interact with IG’ posts or IG’ stories
▪ Adding our work time, location, phone => customers easily contact
▪ Running ads of any post we share, having the button “Read more” to approach
potential customers.
Through a forum to share thoughts, issues (on website)
Through word-of-mouth marketing: via workshop, talkshow, contest (online + offline) →
build our reputation

PAGE 16 - SECTION 3: HOW WE DELIVER

 5.
DELIVERING SERVICE PROCESS

Stage 1: Preparation: Completing the whole website including forum, easy-to-use layout,
list of qualified doctors (name, hospital/clinic they’re working for, treatment method,
related certificate, work time, etc.), chat box, contacts, blogs + videos, etc. Reaching
potential customers
Stage 2: Operating: manage customers’ list (booking, confirm with customers first, connect
doctors to confirm date & time, use Google meet to create meetings, etc.). Running ads, put
registered customers into a list to send email when there are new blogs, videos, …
regularly.
Stage 3: Evaluation: customers make payments for doctors, collect feedback, analyze data
from feedback to improve efficiency of the service

❖
HOW TO BOOK THE TREATMENT SESSION
Step 1: Before booking (visiting period): customers can chat with admins to gain more
information
Step 2: While booking: make an appointment based on the time listed on website, feel free to
choose suitable doctor
Step 3: Confirmation: waiting for confirmation from website (contact with customers to
confirm + contact with selected doctor to confirm date & time) → booking is completed
Step 4: Evaluation: After the treatment session, pay for the treatment’ fee, customers can
give feedback

⇨ Profit is earned by commission from the treatment (20%), revenue from

organizing events including workshop and talk show, revenue from social
media platform (reach from Facebook, YouTube)

PAGE 17 - SECTION 3: HOW WE DELIVER

 EMPSY CENTER

SECTION 4

FEASIBILITY -
MARKETING PLAN

GROUP 8 - ENTRE - 2021

❖ IMPLEMENT PLAN
1. STRATEGY
BEGINNING
STAGE
Year 0 - 1
Promoting brand values
Strategy “empathy” and “grow
together”
Focus mainly on
storytelling with video
ads on the website and
page that tell inspiring
stories, encouraging
positive feelings in the
customers. Book KOLs
whose major is
education, daily life, etc.
(Khoai Lang Thang) and
they must have the same
value as our project.
Methods Create meaningful
psychological blogs:
contents show respect
and empathy towards
them, they read & feel
that we empathize with
their pain
Always be ethically
responsible besides
making profit for the
business.
PAGE 19 - SECTION 4: FEASIBILITY - MARKETING PLAN
INNOVATION EXPANSION
Year 1 - 2 From Year 3
Sustainable development:
Being innovative, creative
continue to do business
and go beyond what
ethically and focus more the
competitors do
environmental sustainability
Forum to share: Maintaining the spirit
sometimes organize from the 2 previous
some mini-games to strategies, going on to
encourage people, improve the brand values
motivate them to be Pay attention to
more open-minded environmental
about mental issues→ sustainability: promote
Rewards campaign, a part of
Combine the issues earning revenue donated
related to mental health to the Viet Nam Global
and physical health: Environment Facility
adding a yoga section on (GEF)
the website. Hot issues attract
→ Key message: Nourish a more concerns, gain
beautiful mind, encourage a more support from
healthier body. both loyal and
potential customers.
Good for the mental
health of our
customers: start
thinking that they are
living in a meaningful
way, they can
contribute a part to
help the environment
be better, they are not
useless, etc.
❖ IMPLEMENT PLAN
2. EVALUATION OF THE PLAN

The marketing strategy will be implemented at a reasonable price

Do not spend too much on running ads on Facebook & IG.
Many meaningful activities carried out but will not charge a high
cost because our competitive advantage is a lower price.
Applying CSR activities to all strategies, highly appreciate the spirit
of being ethical when doing business.
Ensure the realistic factor: carefully consider whether it is practical
to implement this idea/activity/strategy.
Create values for the whole community.

CONCLUSION
An aggressive plan: begin with a meaningful purpose, operate with an
innovative spirit that is doing what competitors do not but it’s still
affordable to carry out.
Realistic timeframe: conducted based on what we observe from
reality, it’s absolutely possible to follow this timeframe.

3. ILLUSTRATED BY THE WEBSITE

The website will have blogs, events, and

courses, information about doctors, and you
can book the treatment session easily-just fill
in the info, and submit it. The unique point
which is mentioned as our competitive
advantage is the forum for all customers to
share thoughts, issues. We create a place for
them to express what is going on in their
minds, whatever, we are here to listen and
empathize with them through this platform. HTTPS://EMPSYSTUDIO.WEEBLY.COM/

PAGE 20 - SECTION 4: FEASIBILITY - MARKETING PLAN

 INVESTMENT INFORMATION

Rate of return

6.8%
Eight JSC would like to offer 600 million VND
dong and 100,000 customer data for 15% of the In first
share. EMPSY CENTER is a project which has 2
3 years
main purposes: bringing value to the
community and earning profit. When you
invest in our company, you can get social or 7.5-9% In Y4-Y5
human value and rate of return prediction
(figure beside). 9-11% In Y6-Y7

11-14% In Y8

PAGE 21 - SECTION 4: FEASIBILITY - MARKETING PLAN

 EMPSY CENTER

SECTION 5

FINANCIAL STATEMENT

GROUP 8 - ENTRE - 2021

PAGE 23 - SECTION 5: FINANCIAL STATEMENT
 EMPSY CENTER

SECTION 6:

MILESTONES &
OTHERS INFORMATION

GROUP 8 - ENTRE - 2021

 THREE STAGES

STAGE 1: Research & STAGE 3: Expanding

STAGE 2: Operating
Development market share

1. Discovery and planning (2 to
10 weeks): create a website,
conduct a survey
2. Design (4 to 12 weeks): design
mock-ups are created and
presented for feedback to
establish a design that meets
the goals of the new website
3. Content writing and
assembly (5 to 15 weeks)
1.Site launch (1 day to 2 weeks)
2. Maintenance and
Enhancements (ongoing): keep
improving on the site based on
real user feedback and requests
.
1. In the year 3, Expand the
website for the foreign
country living in Vietnam &
organize a Talk show,
Workshop in Hanoi Capital.
1. Looking for the best doctors
in the psychology field.
(English skills).

4. Development and
programming (6 to 15 weeks):
This is where the website
comes to life and all the
elements of the site come
together to produce a high-
quality website.

5. Beta testing and review (2 to

6 weeks): ensure the site is
optimized across multiple
browsers, screens, and mobile
devices and ensure the site is
performing as it should prior to
launch.

PAGE 25 - SECTION 6: MILESTONES & OTHERS ÌNORMATION

 COMPETITIVE WHY SHOULD YOU INVEST
ADVANTAGES IN OUR PROJECT?

Approach method The way to reach customers through the marketing campaign is to
empathize with the customer that makes us different from the
(differentiation) competition.

We have an EMSPY forum for "all same souls'' to share a real story.
Functions on web
From there, EMPSY can understand customers and improve service
(differentiation) quality.

The main purpose is community values, we offer a lower price

campaign than our competitors.
Low price strategy The advantage of organizing events before, we will get the
advantage about cost.

We are willing to spend money on running the contest to help

Competition
people with psychological problems have more motivation to share
(1 time/quarter) their stories, clear their minds to have a better living.

FOR DETAILED INFORMATION

DETAILED FINANCE OUR SURVEY FORM OUR SLIDES

PAGE 26 - SECTION 6: MILESTONES & OTHERS ÌNORMATION

THE END
THANK YOU
FOR
YOUR TIME!
GROUP 8 - ENTRE - 2021