Our Presentation

Introduction Products

Organizational Market & Revenue

Structure

Headquarters Marketing
and Subsidiaries
Projects
Facilities
Introduction
Introduction
- The world’s largest beverage company.
- Atlanta, Georgia, in 1886
- Over 500 brands
- More than 200 countries.
- Employ more than 700,000 people
Organizational
Structure
Organizational Structure
- A Separate International Division Structure
- 5 continental divisions:
•Eurasia & Africa Group
•Europe Group
•Latin America Group
•North America Group
•Pacific Group
Organizational Structure
 Each Continental division has vice
presidents that control sub-divisions
based on regions or countries.

 This structure is efficient for

Coca-Cola since it is a very large
company.
Headquarters
and Subsidiaries

Facilities
HEADQUARTERS
ATLANTA,
GEORGIA
SUBSIDIARIES &
MANUFACTURIN
G FACILITIES
THE COCA-COLA
DISTRIBUTION
SYSTEM
2013 130.600
EMPLOYEES
working directly
700.000
2017
61 800
EMPLOYEES
Products

Market & Revenue

Products
 Sports Juices Water
Drinks

Energy
Soft
Drinks Drinks

Products Tea
Coffee
 Provide carbohydrates for our
body in physical activities

 Maintain fluid balance

 Water

Mineral Water
Enhanced Water
Energy drinks affect on cognitive performance
increased attention and reaction speed, are primarily due to
the presence of caffeine.
 Soft
Drinks

- They are non-alcoholic, carbonated drinks containing

flavorings, sweeteners and other ingredients.
- The amount of calories varies in soft drinks, depending on
the sweetener used.
- Including cans, glass bottles, and plastic bottles.
Fruit Tea
Coffee
Coffee Drinks
- Fruit Smoothies
- Fruit Juices
The nutrient content of juice drinks varies widely
depending on factors like how much juice is used in a
product and whether any nutrients have been added.
Turnover
Revenue
$ 35.410 billion (2017)

Revenue
MARKETING
 Sports,
Television Physical
Activities

New Online
Graphics Offline

MARKETIN
 Thanksgiving Day, 1950
Television I’d Like to
Ads Buy the
World a
Coke, 1971
“Mean” Joe Greene, 1979

Northern Lights, 1993

Best television ads ever at that time.
New Graphics
 Sports,
Physical
Activities
  Olympic Games
Worldwide  Olympic Torch Relay
Sponsorship  FIFA World Cup
Games
 Instagram
Social
Media

Facebook
 Offline
 Restaurant
chains

 Theme parks

 Cinemas

 Schools
PROJECTS
 First-ever fully recyclable
plastic bottle.

 Made from plants, not fossil

fuels.

By 2020  All
of plastic
bottles
Sustainable,
circular recycling
initiatives are
possible and
valuable.
What If Plastic Never Became Waste?

Collecting and recycling

the bottles company sells
by 2030.
Gender
Equality
- The importance of gender equality

- Coca-Cola Is a great place to work.

CONCLUSION