Costmer Satisfaction of

Pepsico:
  HISTORY
 BOARD OF DIRECTOR
 PRODUCT AND BRAND
Contents:  COMPETITOR &
ANALYSIS
 ORGANIZATIONAL
CHART
 SWOT ANALYSIS
 PEST ANALYSIS
 CONCLUSION
 1939–1950: ”Twice as Much for a Nickel”
 1950: ”More Bounce to the Ounce”
 1950–1957: ”Any Weather is Pepsi Weather”
 1957–1958: ”Say Pepsi, Please”
 1961–1964: “Now It’s Pepsi for Those Who Think Young”
 1964–1967: ”Come Alive, You’re in the Pepsi Generation”
 1967–1969: ”(Taste that beats the others cold) Pepsi Pours It On”.
 1969–1975: ”You’ve Got a Lot to Live, and Pepsi’s Got a Lot to Give”
 1977–1980: ”Join the Pepsi People (Feeling Free)”
 1980–1981: ”Catch That Pepsi Spirit”
 1981–1983: ”Pepsi’s got your taste for life”
 1983–1984: ”Pepsi Now! Take the Challenge!”
 1984–1988 and 1990-1991: ”Pepsi. The Choice of a New Generation”
 1989: ”Pepsi. A Generation Ahead”
 1991–1992: “Gotta Have It”/”Chill Out”
 1992: “The Choice Is Yours”
 1992–1993: ”Be Young, Have Fun, Drink Pepsi”
 1993–1994: ”Right Now”
 1994–1995: ”Double Dutch Bus”
 1995: ”Nothing Else is a Pepsi”
 1995–1996: ”Drink Pepsi. Get Stuff”
 1996: “Change The Script”
 1997–1998: ”Generation Next”
 1998–1999: “It’s the cola” (100th anniversary commercial)
 1999–2000: “For Those Who Think Young”/”The Joy of Pepsi-Cola”
 2003: ”Its the Cola”/”Dare for More”
 2006–2007: “Why You Doggin’ Me”/”Taste the one that’s forever young”
 2007–2008: ”More Happy”/”Taste the one that’s forever young”
 2008: ”Pepsi is #1″
 2008–present: ”Something For Everyone”
 2009–present: “Refresh Everything”/”Every Generation Refreshes the World”
 2010–present: “Every Pepsi Refreshes The World”
 2011–present: ”Summer Time is Pepsi Time”
 2011–present: ”Born in the Carolinas”
 2012: ”Where there’s Pepsi, there’s music” – used for the 2012 Super bowl
commercial
 2012: ”Live For Now”
 2012: ”Change The Game”
 2012: “The Best Drink Created Worldwide”
 Our Mission
“Our mission is to be the world's premier consumer products company focused
on convenient foods and beverages. We seek to produce financial rewards to
investors as we provide opportunities for growth and enrichment to our employees,
our business partners and the communities in which we operate. And in everything
we do, we strive for honesty, fairness and integrity.’
OurVision
"PepsiCo's responsibility is to continually improve all aspects of the world in
which we operate – environment, social, economic – creating a better tomorrow than
today."
“Our vision is put into action through programs and a focus on
environmental stewardship, activities to benefit society, and a commitment to build
shareholder value by making PepsiCo a truly sustainable company.”
• In 1893, Pepsi was first introduced as "Brad's Drink", in
New Bern, North Carolina, United States.
• It was later labeled as Pepsi Cola.
• In 1903, Bradham moved the bottling of Pepsi-Cola
from his drugstore to a rented warehouse. That year,
Bradham sold 7,968 gallons of syrup. The next year, Pepsi
was sold in six- ounce bottles, and sales increased to
19,848 gallons.
• In 1909, automobile race pioneer Barney Oldfield
was the first celebrity to endorse Pepsi-Cola.
In 1926, Pepsi received its first logo redesign since the original design of
1906.
In 1929, the logo was changed again.
In 1931, at the depth of the Great Depression, the Pepsi-Cola
Company entered bankruptcy.
On 1922 and 1933, The Coca-Cola Company was offered the
opportunity
to purchase the Pepsi-Cola company, and it declined on each occasion.
1959 Crawford was appointed to the Board of Directors of Pepsi-Cola.
1975 Pepsi introduced the Pepsi Challenge marketing campaign .
1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy.
 2007, PepsiCo redesigned its cans for the fourteenth time.
 2008, Pepsi overhauled its entire brand, simultaneously introducing a
new logo and a minimalist label design.
2009, "Bring Home the Cup" changed to "Team Up and Bring Home the
Cup“ new campaign
 2012, Pepsi introduced Pepsi Next, a cola with half the calories of regular
Pepsi.
 2013, Pepsi for the first time in 17 years reshaped its 20-ounce bottle,
Aquafina bottled water goes through a state-of-
the-art purification process so that you get the
refreshment your body craves in its purest form

CHEETOS Snacks are the playfully

mischievous cheesy crunch that add a little
lighten-up moment to any day.
Proof positive, you simply can’t eat a Cheetos
Snack without smiling. The CHEETOS brand
strives to provide consumers with fun times
every step of the way

Wherever smiles happen and happiness is

celebrated, you’ll find LAY'S potato chips.
From backyard BBQs and birthday parties to
4th of July picnics, LAY'S chips are there to
share the moment. It’s no wonder these
deliciously fresh-tasting and perfectly crispy
potato chips have been America’s..
Made with natural ingredients, new 100%
Natural Lipton Iced Tea unlocks the natural
goodness of tea, blending it with delicious
flavors to hydrate and refresh you.

Tropicana, the strongest name in juices, extends

the PepsiCo portfolio of brands with plenty of
nutritious, high-quality flavors. Tropicana
Products, Inc. is the leading producer and
marketer of branded fruit juices. Its products
are marketed in the U.S. under a variety of
brand names, including...

Mountain Dew exhilarates and quenches with

its one of a kind great taste.

Pepsi - the bold, refreshing, robust cola.

 

PepsiCo
The PepsiCo challenge (to archrival Coca-Cola) never loses its fizz for the
world's #2 carbonated soft drink maker. Pepsi products are available in 200-plus
countries; the US generates 50% of sales. The company operates its own
bottling plants and distribution facilities.

-The Coca-Cola Company

-Mondelez International, Inc. Company
-Dr Pepper Snapple Group, Inc. Company
carbonated soft
drink
Maker

nonalcoholic
beverage
company

Kraft Foods
maker

soda and
Snapple drinks
1. Pepsi and Coca Cola are two international soft-drink giants which control most of the
soft-drinks beverage business in the world.
2. Pepsi has the following brands under its umbrella: Pepsi, Tropicana, Mountain Dew,
Quaker, Aquafina, 7Up, Lays, etc. Coke on the other hand has the following brands:
Coca Cola, Coke light, Diet - coke, Kinley water, Kinley Soda, Fanta, Sprite, Thums
Up etc.
3. . Pepsi and Coke command over 95% of the soft-drink market in India. However Coke
continues to outsell Pepsi most areas of the world but in India and Pakistan and some
other countries, PepsiCo fares far better than coke.
It includes Frito-Lay North America, Quaker all
Latin American food.
 Its snack businesses including the sabritas and
game business includes in Mexico.

It contain Tropicana and all Latin

American beverage.
 It contain customer management
for food service and fountain
businesses.

It includes all PepsiCo businesses in Uk,

Europe, Asia and Middle East.

 In Uk it declared new product of the year
by marketing week magazines.
 In Asia it strong growth in savory snacks
in China and Thailand.
PepsiCo products are served to more than 10 million stores per week in more
than 200 countries

More than $2 billion spent on advertising over 2012 resulted in PepsiCo’s growing
market share over its main
competitors, including Coca Cola Company, which spent even more on advertising.

According to New York Times food industry writer Melanie Warner,

PepsiCo, by many critics, is considered to
be most proactive and progressive food company.
 PepsiCo usually prices its products lower than its competitors. Low price is
associated with low quality and
PepsiCo products are usually perceived as ones

The Coca Cola Company has the largest share market of beverages in the world
and much stronger brand
awareness than Pepsi, placing it at competitive disadvantage

PepsiCo’s net profit margin is 9.7% compared to Coca Cola’s 18.55% and
Nestlé’s 11%
The same opportunity PepsiCo has in growing its revenue selling snacks as
this market is also expected to grow.

Consumption of bottled water is expected to grow both in US (PepsiCo’s

largest bottled water market) and the rest of the world

Due to many programs to fight obesity, demand for healthy

food and beverages has increased drastically. PepsiCo has an opportunity to further
expand its product range with
beverages and snacks that have low amount of sugar and calories
 Consumers around the world become more health conscious and reduce their
consumption of carbonated drinks, drinks that have large amounts of sugar,
calories and fat

Water is becoming scarcer around the world and increases in both cost and
criticism for PepsiCo over the large amounts of water used for production.

PepsiCo’s gross profit margin was decreasing over the past few years and may
continue to decrease due to higher water and other raw material costs.
1. PepsiCo is non alcoholic beverage
and has to follow regulated by FDA
with consistency.
3. PepsiCo’s competitors use
competitive pricing strategy and
Pepsi has to always keep this in
mind.
2. It deals in different markets and every
market has its own policies and procedures that
are either stringent or either relaxed. Specially
cross border situations are very different and
Pepsi has to adapt to these changes accordingly.
4. PepsiCo has to also deal with government’s
focus on stricter water pollution norms and land
acquisition for new factories in different
countries.
1.Usually whenever there is an economic
downturn faced by the economy,
companies sales are badly affected and
they have to restructure their strategies.
2. T
h
e
e
c
o
n
o
m
i
c
i
4. The economicn impacts of
movements are serious because such
affect the growth. 2
0
0 these
1.Lifestyle has great influence on the use
of Pepsi products, and their
advertisements are designed accordingly.

2.PepsiCo introduced plastic bottles and

cans and came up with innovative and
newer designs.

3.Introduction of PepsiCo products in the

international market requires an in depth
study of the local social structure.
1.With the technologies coming in, companies
have changed their strategies and operations
accordingly. A recent trend that has been seen
and something that almost every company is
inclining toward is Social Media.
2. Pepsi is influenced by the modern
manufacturing techniques applicable to
their business divisions of soft drinks,
juices, and snack food.

3.Pepsi has to focus on the latest distribution

techniques, and other technological advances
in their industry.
1. PepsiCo is always looking into the future, trying to make the company most
profitable and suiting to
its shareholders.

2. PepsiCo is also
reformulating its
Aquafina Alive water
with a new sweetener
blend that has fewer
calories.

3. More focus on sales of

Gatorade

4.New policy of the company should be introduced before the competitors

launch those policies.

5.A healthy relationship should be developed by the company’s executives with

the dealers.