From:

North of Jewfish Creek

Dear Friend & Subscriber,

Do you remember my recent newsletter where I wrote about if people

come to one of my upcoming seminars in December they would get to meet
one of my "Ray Kroc" type people?

Well, one misguided soul (who obviously has no business experience

whatsoever) sent an email asking why he couldn't get all of the services
my "Ray Kroc" people could provide for him... simply by hiring an $8 an
hour person? This guy got an email back explaining some of the things his
$8 per hour person couldn't possibly handle. Here's what I told him:

1. Provide the capital needed to test your product. This will likely require between
$5,000 and $10,000.

2. If your product tests successfully, the capital to roll it out in a large scale mail
program. Presumably, you wouldn't develop a product that could not support at least
100,000 mailables per month. At an average cost of $1.00 per letter including
postage, layout, printing and list names, this will cost you $100,000 per month and
you will need about three months of capital to do it.

3. Your business must be structured in a way to handle the potential challenges which
will inevitably arise from Better Business Bureau complaints, governmental
inquiries, customer complaints and potential lawsuits. This structuring and doing it
the right way can cost you about $10,000. And even so, it's usually not done right as
there are very few people who really know how to do it.

4. You need someone experienced in addressing the above-mentioned issues and

handling them in the most damage-controlling way.

5. You need a reserve (of money) for customer returns, which average about 10%.

6. You need a merchant account that will accommodate your sales volume and not be
cancelled without notice. This is ALMOST IMPOSSIBLE to find. In fact, I received
a letter just a few days ago from a person who started his mail business and had
 $90,000 in sales in his first week... and... was then shut down by his merchant
processor. Now, this guy has no merchant account, no way to sell his program, and
$90,000 in funds frozen for the next nine months while he sorts it out with the all-
powerful banks.

7. List Selection. You need someone who has the skill and experience to know all the
rip-offs in the list selection game. This is a minefield for the uninitiated. If you are
new to this, you have some very UNPLEASANT surprises in store for you.

8. Other Channel Exploitation. My "Ray Kroc" people's experiences extend from direct
mail to newspaper ads, catalog, television shopping, infomercials, online and
offline. Increasingly, the most successful roll-outs are those which exploit multiple
channels. Having access to those channels give you a tremendous advantage.

I'll stop here but presumably, by now, you've gotten the idea. If you haven't, you are
brain-dead and beyond all hope.

Ask yourself, can your $8/hour person handle all this? Probably not.

Is it worth giving up a percentage of profits to have someone handle all the

headaches? Well, for me it is. For Tony Robbins, it is. For Victoria Principal, and
hundreds of other entrepreneurs, it is.

Why? Because it's all LMS (Lesser Mortal Shit) and you can generally make MORE
MONEY focusing on the things you are indispensable for... like writing copy and
finding new products. If you can have ten products rolling-out within a year because
you are free to do what you do best... and... you give away a percentage of your profits
to do the rest... then you can probably still make a lot more money with a lot less
headaches than trying to get even one project off the ground by yourself.

I hope this information is helpful to you. If you would like for me and my "Ray
Kroc" people to explore the possibility of assisting you in testing and rolling out
product, your best option is to attend one of my upcoming December seminars. The
ones I've named "Root Canal" seminars.

Okay, that's the email this guy received in response to his question.

It is true you can explore this option without coming to one of my

upcoming seminars. But it won't be the same. You see, in the "real world"
there's something called...

The "Sniff Test"

If you meet someone in person and pass the "Sniff Test", it is very
much more likely they will agree to assist you in getting your project up
and running and exploiting it to its full potential.

That's one of the reasons why (if you are indeed very serious about
your future in direct marketing) I hope to see you this December at
either my Orlando or Los Angeles seminars.

By the way, I've said over and over the merchant account you process
credit cards with is the weakest link in your chain of success. Well,
guess what? Two of these "Ray Kroc" people actually have a fundamental
amount of control over two very large banks. These are guys whose
connections are so solid, they give you the greatest possibility you can
have of NOT having a problem with getting your credit card orders
processed.

That alone makes my "Root Canal" seminars worth attending... even

if... you already have a merchant account.

Now listen VERY carefully: In the next issue of this newsletter, I am

going to reveal the most profitable and little-known marketing secret I
have discovered in more than 30-years. If you could only read one issue
of my newsletter, I guarantee you, the next one that will appear on this
website in a few days will be THE ONE you should read.

It is a secret that can make losing promotions profitable.

It is a secret that can make profitable promotions much more

profitable.

It is a secret that can make a very profitable promotions increase to

almost "unbelievable" profitability.

By the way...

I Am NOT Hiring Anyone

To Video Tape Or Audio Tape
My Upcoming December "Root Canal" Seminars!

So if you really want the information I am going to offer there (such

as the secrets I have never before revealed)... and... if you really want
to "get connected" to the people who can make the profits of what you are
working on go right through the roof... then... you need to attend one
(or even both) of my December seminars... and... you must sign up as fast
as humanly possible.

Remember, the cost to attend this seminar is only $897.00. And from
now until the end of this month (October), you can bring ONE EXTRA GUEST
at NO CHARGE WHATSOEVER.

Stop daydreaming about your future. Get off your ass and attend one of
my seminars... which I promise... will exponentially increase your
chances of becoming wealthy.

Sincerely,
 Gary C. Halbert

P.S. I am repeating here the options you have for registering for my
"Root Canal" seminars in December.

Here's How To Register For My "Root Canal" Seminars:

1) If you want to use PayPal:

a) Go to www.PayPal.com

b) Click the "Send Money" tab

c) The email address you want to send money to is

"Gary@TheGaryHalbertLetter.com"

d) The amount to send is $897.00 (you need to pay the full amount in
PayPal and collect the split from the other person coming with you)

e) In the "Subject" section put either "Orlando Seminar" or "Los Angeles

Seminar"

f) In the "Note" section, please list the other person coming to the
seminar with you (if there is another person, of course)

g) In the "Shipping Information" section, please put your name, address,

phone numbers, and email address so Theresa can get the seminar details
to you

h) Finally, send an email to Roxanne@TheGaryHalbertLetter.com and let her

know you've made the PayPal payment

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

2) If you want to pay with a credit card but not use PayPal:

Fax Roxanne at (352) 861-1665 with your credit card details:

a) Your name exactly as it appears on your credit card

b) Credit card number (we can accept Visa, MasterCard and American
Express)
c) Credit card expiration date

d) Security code (Visa and MasterCard has 3-digits on the back of the
card in the signature panel); (American Express has 4-digits on the front
of the card above the credit card number)

e) The BILLING address of your credit card (the address you receive the
bills)

f) Finally, please put your name, address, phone numbers, and email
address so Theresa can get the seminar details to you... AND... let us
know if you're attending the Orlando or Los Angeles seminar

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

3) If you want to pay by check or money order:

FedEx (so we get it before the October 31 deadline) your check or money
order made payable to "Cherrywood Publishing" in the amount of $897.00
to:

Attn: "Orlando Seminar"... or... "Los Angeles Seminar"

Cherrywood Publishing
3101 SW 34th Ave #905-467
Ocala, FL 34474
USA
(phone: 305-534-7577)

Again, we want one check from one person and you can collect the split
from the other attendee coming with you. In your FedEx package, just
include the names and addresses yourself and the other person attending.

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