Signage, Packaging & Translation Guidelines: 2007 U.S. Visual Standards Guide

SIGNAGE, PACKAGING &
TRANSLATION GUIDELINES
2007
U.S.
VISUAL
STANDARDS
GUIDE
©2007 by Lowe's®.All rights reserved.

Lowe's and the gable design are registered trademarks of LF, LLC.
DISPLAY
2007
U.S.
VISUAL
STANDARDS
GUIDE
©2007 by Lowe's®.All rights reserved.

Lowe's and the gable design are registered trademarks of LF, LLC.
55 Signage Guidelines Lowe’s 2007
Display | Side Cap Graphics
Bilingual Example
This is an example of “Blue Bar” layout.
Vanity
See “Bilingual Layout Options” on the following page for more details.
Tops
Cubiertas de tocador
Accessorios para el tocador
Vanity Tops
Accessorios para el tocador
28"
.5"
Vanity
Vanity Tops Tops
4"
.5"
Baseline: Product Type: drops out of PANTONE® 280c
English: 2" from top of blue bar English: 1.5" cap height
Spanish: 0.75" from bottom of upper and lower case Folio Extra Bold
blue bar
Spanish: .75" cap height
upper and lower case Folio Medium
Display | Side Cap Graphic Specification
Signage on side caps may be reserved for Lowe’s Corporate service messaging.
Do not displace corporate graphics. Please contact your Product Marketing Manager for information.
A semi-rigid sign which is located on either side of an end cap, parallel to the aisle
with or without product samples
SIZE: 2'-4"w x 4'-0"h

LOCATION: On side cap, between 4'-2" and 8'-2"
PRODUCT TYPE COPY: English: Folio Extra Bold. 1.5" cap height
Spanish: Folio Medium. 1" cap height
No type distortion allowed
COPY BELOW THE BLUE BAR: 48pt (mounting up to 7')
60pt (mounting between 7' and 8')
Maximum 65 words
Bilingual Layout Options: BLUE BAR plus VERTICAL COLUMNS for area immediately under the Blue Bar
with visual in the middle plus SIDE-BY-SIDE PANELS for side panels (with visual
in middle panel, English on left panel, and Spanish on right panel) OR only if
absolutely necessary, BLOCK-BY-BLOCK may be allowed for side panels when
English and Spanish text blocks can easily be stacked or appear one right after
the other. See the simplified layout illustrations and more detailed descriptions
on pages 136-138.

Blue Bar Vertical Columns
Side-by-Side Block-by-Block
PHOTOGRAPHY: Up to 65% coverage

PRINT METHOD / SUBSTRATE: Screen print onto .100 opaque white styrene or digitally print onto white vinyl
and mount with permanent adhesive to .100 white styrene.
COLORS: One to full-color. If screen printed, blue bar must be printed as spot color,
PANTONE® 280c. If digitally printed, blue bar must match PANTONE® 280c.
NOTES: If header is displayed outdoors, use appropriate weatherproof materials and UV
inks.
Aisle Directory signs must not be removed or obstructed.
HARDWARE /
INSTALLATION METHOD: Mount directly to racking using screws that can penetrate the rack.
If mounting product to sign, be sure that mounting method supports total
weight of display.
Display | Side Cap Product Display (Shadow Box)
Bilingual Example
This is an example of “Blue Bar” layout.
See “Bilingual Layout Options” on the following page for more details. Up to
4"
Brushed Nickel
Partes para reparacion de
Repair Parts
Optional Header
niquel cepillado

11.5"
Product Type:
drops out of
PANTONE® 280c
English: 1" cap height
upper and lower case
Folio Extra Bold
Spanish: 0.5" cap height
upper and lower case
Folio Medium
up to
4'-0" Up to
48"
Safety Margins:
left & right: 0.5"
NOTE: top & bottom: 0.5"
In order to
comply with up to
ADA guidelines 2'-4"
for protruding up to
objects, a 4"
sidestack must be 3.5"w x 1"h area
placed under side 4'-2" for optional
cap Sponge
s ng
es
Vendor logotype
Spoonjas
Esponjas
product displays Esp reversed out of
if over 4" deep. PANTONE® 280c
Spong s
es ge
Esponja
s on
Sponjas
Esp
Spon
Esp ges ges
onjas
on
Spponjas
Es 2.5"
Area for Lowe’s bar code located
1.5" from right edge and 1.25"
from bottom
(see page 14 for bar code specifications)
Display | Side Cap Product Display (Shadow Box) Specification

Area on side caps may be reserved for Lowe’s Corporate. Please contact your Product Marketing Manager for information.
A display which merchandises product that is located on either side of an end cap, parallel to the aisle
Maximum Display SIZE: 2'-4"w x 4'-0"h x 4"d

Ma ximum Side panel SIZE: 4"w x 4'-0"h
Header panel SIZE: Width of display x 4"h minimum
DISPL AY LOCATION: On side cap, between 4'-2" and 8'-2"
HE ADER LOCATION: Mounted to top/inside of shadowbox
side panel LOCATION: Mounted to side of shadowbox
product type copy: Side Panel: English – Folio Extra Bold. 1" cap height
Spanish – Folio Medium. 0.5" cap height
Header: English – Folio Extra Bold. 1.5" cap height
Spanish – Folio Medium. .75" cap height
Bilingual L ayout Options: FOR SHADOWBOX HEADER: BLUEBAR ONLY.
FOR SIDE PANELS: horizontal blocks and block-by-block.

Blue Bar Horizontal Blocks Block by Block

COPY BELOW THE BLUE BAR: 24pt (mounting between 4' and 5'), 48pt (mounting between 5' and 7'),
60pt (mounting between 7' and 10'), maximum 65 words
PHOTOGR APHY: Up to 75% coverage
PRINT METHOD / SUBSTR ATE: Side Panel: screen print onto .030 opaque white styrene or digitally print onto
4 mil. white vinyl and mount to display with permanent adhesive to .030 white
styrene.
NOTES: If side panel content includes project instructions, clearly identify task steps
by placing the word ‘step’ in front of each number in the order of instruction
and use the How-To icon.
If header is displayed outdoors, use appropriate weatherproof materials and
UV inks.
Aisle Directory signs must not be removed or obstructed.
HARDWARE / INSTALL ATION: Side Panel: mount directly to the shadow box using permanent adhesive or
double-sided foam tape.
Header: screen print onto .100 opaque white styrene or digitally print onto 4
mil. white vinyl and mount to display with permanent adhesive to .100 white
styrene (if header is mounted against display backer, styrene may be .030).
If mounting product in the display, be sure that mounting method supports
total weight of display.
Source: Lowe’s Procurement. Contact Product Marketing Manager for details.
Display | Gravity-Fed Bin
Bilingual Example
This is an example of “Blue Bar”and “Block-by-Block” layout.
Garantizado
4' NOTE:
In order to comply with
ADA guidelines for
protruding objects,
a sidestack must be
placed under gravity-fed
bin if over 4" deep.
2'-4"
9.25"
4'-2"
Wood Fini s
shes ishe
Acabad os para ma d Finmadera
dera Waobaodos para
Ac
Wood F es
Acabados inishes nish ra
para mad d Fi made
era
Waobaodos para
Ac
Wood es
Fin
Acabad
os para ishes nishera
madera d Fira mad
Waobaodos pa
Ac
Display | Gravity-Fed Bin Specification
Lowe’s Corporate selects product for display in gravity-fed bins.

Please contact your Merchant or Product Marketing Manager for information.
Wooden display located on side cap which merchandises product through gravity-fed bin
SIZE: 2'-4"w x 4'h x 9.25"d

LOCATION: Side cap between 4'-2" and 8'-2"
Bilingual Layout options: Translate BLUE BAR plus BLOCK-BY-BLOCK for area under blue bar. See the
simplified layout illustrations and more detailed descriptions on pages 136-138.

Blue Bar Block-by-Block
DISPLAY MATERIAL: Wood painted to match PANTONE® 429c

GRAPHICS: Provided by Lowe’s
4"
NOTE:
Displays or products mounted 27" or above

must not protrude more than 4" into the
aisle.
Displays or products which are mounted

to extend below 27" may protrude up to
6" into the aisle.
maximum 27"
DIMENSIONS NOT TO SCALE

Display | Stackout & Sidestack
Bilingual Example
This is an example of “Block-by-Block” layout.
NOTE: When sidestacks are submitted for signage approval the QA certification must accompany it.
Wood Finishes Wood Finishes Wood Finishes Wood Finishes
Acabados para madera Acabados para madera Acabados para madera Acabados para madera

Blue bar font: 1.5” to .75” cap height.

English in folio extra bold. Designate an area for the 7”w x 10”h
Spanish in folio bold. pricing label. This label will be printed
at the store and applied to the stackout/
sidestack. Designating an area is required
and ensures valuable information and
In-aisle sidestacks are placed at a artwork will not be covered by the pricing
45° angle to the racking. label.
es
45° Wood
Wood
Acabado Finishes
es inis dera
h
isahdera oodsFpara ma
F s para m F i n
Acabado inishes adera
od ara m Wabad
o
s para m
adera Waobados p Ac
Ac
es
Wood ish a
Finis d Finra mader
s para m hes
Acabado o a
adera Wabado os p
Ac
3' to 4'
3' to 5'
Wo hes
is a
Acabod Fi Fin ader
od ra m
ados nis Wo ados pa
para hes
mad Acab
era
Wo
Acabod F he
s
ados inis era
para hes inisad
F ra es
Woo mad
ods pa
m
ish a
d era Fin ader
Acab
adosFinis Waobado od ra m
Wobados pa
para hes Ac
mad Aca
era
Woo
Acaba d F es
dos inish isahdera
para
mades Finra
m
era ods pa
Waobado
Ac
es
Wo ish a
Acabod Fin Fin ader
od ra m
ados
paraishes Wobados pa
up to 2'
mad Aca
era
Wo od F es
up to 4'
Acaba
dos inish isahdera
para
mades Finra
m
era ods pa
Waobado
up to 4'
Ac
up to 2'
SIDESTACK STACKOUT
NOTE:
Sidestacks may not be more than 2'w x 2'd and must be between 4' to 5'h, including signage.
Stackouts may not be more than 4'w x 4'd and must be betwwen 4' to 5'h, including signage.
s
Display | Sidestack Requirements
All Sidestacks must meet the following requirements:
Size: Minimum Height 36"/Maximum Height 60"

Display/Pallet Footprint Minimum 20"x20"/Maximum 24"x24"
Power Too
Herra ls
mientas eléctr
STRUCTURAL REQUIREMENTS: To be stapled or glued ictoaspallet, regardless of size or weight
No outward facing/visible display components to be Kraft
(Kraft inner walls accepted)

No pallet skirts
No floorstands or inside-out shippers
Any outdoor products to be wrapped in plastic
Tall/vertical products to have a base 30% minimum of total height to ensure stability
GRaphic Requirements: VSG Requirements achieved on at least one graphic element:

• Riser, Side Graphic panel or Corner Wrap (to include approval bar card).
7"x10" On-Demand Pricing Label to be located in the lower right-hand corner on
all Sidestacks: 10”
7” x BEL
ING LA
PRIC ERE
H
• Within graphic space on base

• On 7.5"x10.5" corner Wrap (See spec provided)

• If the sidestack holds multiple products, the 4x2 pricing labels should

be used for each product.
Tick marks for On-Demand Pricing Label in lower right-hand corner with
dimensions of 7"x10"
Power
Tools
Herramientas
eléctricas
PRODUCT ORIENTATION: All product to be forward facing
BLUE BAR SPECIFICATIONS

0.5"
4"
Power Tools Product Type:
Herramientas eléctricas 0.5"
drops out of PANTONE® 280c
English: left-justified 1.5" cap
height upper and lower case Folio
7” X 10”
PRICING LABEL
Extra Bold HERE
Spanish: left-justified.75" cap

Note: A blue bar is required on the header of your sidestack. height upper and lower case Folio
If a header is not present, the front panel should be used. Medium
Please plan accordingly for the 4” blue bar with product Blue Bar Copy: Left justified
descriptor in required font when designing your structure;
the blue bar specifications must be met exactly. A blue bar Baseline:
must also be present on the sides of your structure. Side English: 2" from top of blue bar
blue bar specifications may vary due to the size and shape
Spanish: 0.5" from bottom of blue bar
of the side panels.
Wrap Example Product Nam

e
Product
Name
me
ct Na
Prdoucdt Nuame
Pro
Side of wrap is secured to inside

Bottom flaps are stapled of stacke with pressure tools
and/or glued to pallet
11"
Variable
8"
Stackable trays
are preferred to
be interlocking
60" Maximum 60" Maximum

36" Minimum 36" Minimum
Tick marks
printed for pricing
placement
20"-24" 20"-24"
20"-24" 20"-24"
Total height of display must be Height of header may vary but

between 36" and 60" including must be a minimum of 4" tall so
pallet, product and optional theat display height equals no
header. more than 60".
Product Name Mandatory Example of Graphic Panel

Product Name
4"
Product Name Mandatory

Variable 4"
Varies Product Name
Examples of Pricing Area

NOTE: 7"x10" pricing area MUST be on Varies Variable
bottom right corner and FRONT of display.
Lugon Example Corner Wrap Example
Mandatory 4" Product Name

Product Name
12"
Variable Varies
8" Variable
Display | Heavy Product
Product Name
Produ
ct Name
e e
ct Nam tN
am
du u
d e c
Prouct Name Prdouct Nam
Prod Pro
60" Maximum 60" Maximum

36" Minimum 36" Minimum
Product Name
Product Na
me
20"-24" 20"-24"
20"-24" 20"-24"
Use the corner wrap for the

pricing label on this and similar
structures
No Floorstands or Inside/
Outside shipper allowed.
Display | Lightweight- Handled Product
ame
duct N
Pro Name
uct
Prod
60" Maximum
36" Minimum
Minimum base height Product Name

ProductName
to be determined by
height and weight of
product to ensure
stability
20"-24"
20"-24"
NOTE: Opening added as needed

Display | Lightweight- Loose Product
Product Nam
Product Na e
me
e e
Nam Nam
od ucte Product Nam od ucte
Pr ct Nam
u Product Na e Pr ct Nam
u
Prod me Prod
60" Maximum
36" Minimum
60" Maximum
36" Minimum
20"-24" 20"-24"
20"-24" 20"-24"
Display | Sidestack Requirements- Heavy Product
Product Nam
Product Nam e
e
e
duct Nam
Pro Name
ct
Produ
60" Maximum
36" Minimum
20"-24"
20"-24"

structures
Display | Sidestack Requirements- Heavy Tall Product
me
duct Na
Pro Name
ct
Produ
May Vary
Product Name 60" Maximum

Product
Name 36" Minimum
Minimum base height
to be determined by
height and weight of
product to ensure
stability
20"-24"
20"-24"
DISPLAY CARTON:
Double wall HSC B/C Flute
Horizontal Flutes
Mottled White
DIVIDER CELLS:
Single Wall C Flute
Vertical Flutes
Kraft All four sides of top must
roll over at least 3"
Divider Cells
Display | Sidestack Requirements- Heavy Liquid Product
Product Name
Product Name
e
uct Nam
Prod ame
ct N
Produ
60" Maximum
36" Minimum
20"-24"
20"-24"

structures
Additional support dividers

added as needed
Display | Sidestack Mini-Pallet Specification
Mini-Pallet Specifications: Under-Rack and Sidestack Storage

Lowe’s has developed a Standard Mini-Pallet design for use at all distribution centers and store locations throughout
the company. The construction of the pallet must be accessable for all forklift equipment handling throughout the entire
distribution process.
14" - 24"
Length
13.5"
Outside Edges
20" - 24"
Width
Display | Stanchion Sign
Bilingual Example
This is an example of “Blue Bar”and “Vertical Columns” layout.
Grills
Parrillas
30"
3"
3"
0.4"
Grills 5” x 1.5”
vendor logo area 3"
0.4"
Parrillas
Product type Product Type:
begins 3” from drops out of PANTONE®
left. 280c
Area for Lowe’s bar
English: 1.12" cap code located 0.75"
height upper and lower from right edge and
case Folio Extra Bold 9.125"
Baseline: 0.5" from bottom edge
Spanish: 0.7" cap (see page 14 for bar
English: 1.52" from code specifications)
height upper and lower
top of blue bar
case Folio Medium
Spanish: 0.4" from
bottom of blue bar
A right justified 5”w x 1.5”h area

for optional Vendor logotype can
be used. The logo should be
centered within the allotted area.
Display | Stanchion Sign Specification
A sign displayed in an upright, freestanding display
SIZE: (inside) 30"w x 12.125"h, (outside) 30"w x 12.375"h

Spanish: Folio Medium. 0.7" cap height
Bilingual Layout Options: Use the BLUE BAR layout for the Blue Bar. Then use the VERTICAL COLUMNS
layout for the area immediately under the Blue Bar. Use BLOCK-BY-BLOCK for the
red bar area, if neccessary.

Blue Bar Vertical Columns Block-by-Block
COPY BELOW THE BLUE BAR: 48pt (copy in charts may be reduced to no less than 20pt)
Vendor taglines or catch phrases are not permitted. Lowe’s prefers straight-forward
feature/benefit comparative key point of difference information that is specific to the
product.
PHOTOGRAPHY: Up to 75% coverage
PRINT METHOD / SUBSTRATE: Screen print onto .060 opaque white styrene or digitally print onto white vinyl and
mount with permanent adhesive to .060 white styrene.
FINISHING: Apply single magnetic strip along back center of sign.
NOTES: If header is displayed outdoors, use appropriate weatherproof materials and UV inks.
If sign includes project instructions, clearly identify task steps by placing the word
“step” in front of each number in the order of instruction and use the How-To logo.
HARDWARE / INSTALLATION METHOD: STANCHION
SIZE: Face: 2'-6"w x 5'-0"h x 1'-3"d

MATERIALS: Powder-coated metal, painted to match
PANTONE® 429c
SOURCE: Lowe’s Procurement. Contact Product
Marketing Manager for details.
NotEs: Area for sign is a closed-back c-channel which
accommodates one single-sided sign.
Garden Center Register Stanchion (not shown) is a
top-load, open frame which accommodates two 2"-6"w x
12.375"h single-sided, back-to-back signs.
Display | Vertical Merchandisers
NOTE:
6"
(1) SKU per merchandiser
No corrugated vertical
merchandisers allowed
Must allow space for

Lowe’s On Demand
Pricing label
NOTE:
Displays or products
NOTE: mounted above 27"
must not protrude
Displays or products more than 4" into the
which are mounted aisle.
to extend below 27"
may protrude up to 6"
into the aisle.
4"
Display | Vertical Merchandiser Specification
Vertical Collar Merchandiser: Display that holds vertical merchandise with collars against racking
upright
Wire Vertical Merchandiser: Wire display attached to racking upright
SIZE: Up to 6"w x up to 6'-0"h x either 4" or 6"d (see notes)

LOCATION: For 6"d x up to 6'-0"h must mount below 27", 4"d x up to 6'-0"h mount top 72"
up from the floor.
Bilingual Layout
Options: Seek out opportunities to condense text and provide only the required informa
tion. Drive all details down to the packaging or to a tear pad or brochure (tear
pad and brochure only if required due to packaging constraints). Use VERTICAL
COLUMNS with visuals or “steps” in the middle or HORIZONTAL BLOCKS with
visuals or “steps” in between the HORIZONTAL BLOCKS. See the simplified
layout illustrations and more detailed descriptions on pages 136-138.
COLLAR Merchandiser
MATERIALS: White PVC collars or metal collars painted to match PANTONE® 429c
Wire Merchandiser
Materials: Gravity-fed product dispenser constructed of powder-coated metal, preferably
painted to match PANTONE® 429c. Sample complete with product should be
submitted to:

Lowe’s Quality Assurance, 133 East Campus Lane, Mooresville, NC 28117
Attn: QA Packaging Engineer
GRAPHIC APPLICATION: Varies depending on size of display and type of product. All graphics must be
submitted to the Lowe’s VSG Board for approval and issuance of bar code.
PRINT METHOD / SUBSTRATE: If graphic is adhered to display, print onto 4 mil. white vinyl with permanent
adhesive backing.
If graphic is displayed in a channel, print onto .040 opaque white styrene.
COLORS: One to full-color. If screen or offset printed, blue bar must be printed as spot
color, PANTONE® 280c. If digitally printed, blue bar must match PANTONE®
280c.
HARDWARE /
INSTALLATION METHOD: Mechanically attach vertical merchandisers to upright keyholes. Do not use cable
ties or adhesive.
Certification &
evaluation process: Submit displays to the Quality Assurance (QA) department for approval prior to
submittal to Signage Coordinator (90 days prior to storewide delivery). Displays
must be received by the QA department in the manner in which they are intended
for the store environment (e.g.: fully loaded, proper graphics markings, etc.). The
QA department will review each display within 10 days and issue direction to
the Merchandising group (e.g.: certified, certified with changes, resubmit with
changes).
A copy of the certification will be forwarded to the Merchandising Manager and
the Promotional Display Specialist.
Display | Vertical Merchandiser Specification continued
Ship all displays to:

Lowe’s Quality Assurance, 133 East Campus Lane, Mooresville, NC 28117
Attn: QA Packaging Engineer
Notes: Vendor supplied merchandisers can only be used with products which do not comply
with J-Hook requirements.
Hardware/Installation Method: Vertical Merchandiser
Item: Small Vertical Merchandiser

Item: Tall Vertical Merchandiser
Item: Tall Vertical Merchandiser with channels for graphics
Source: Available from Pratt Corporation, 877 428-7728 ext.3173
Display | J-Hook
J-Hook
Mount top 72"

up from the
floor
Display | J-Hook Specifications
Vertical display which merchandises product from clips
SIZE: 31" overall length with 12 clips spaced 2.5" apart

Panel for pricing label measures 2.5"w x 1.5"h (pricing label supplied by Lowe’s)
PRODUCT: 6"w x 6"h maximum size for individual products loaded on J-Hooks
MOUNTING: Mount top 72" up from the floor
SOURCE: Available from Southern Imperial, 877 866-4807
When placing order, specify mounting hook configuration for Lowe’s racking
NOTES: Products that do not meet the J-Hook requirements may be merchandised on
vendor-supplied wire merchandisers (refer to page 77)
Item description will begin with J/H
All items placed on J-Hooks should have a home location within the inline planogram
Display | Special Order Catalog
1.625"w x 1"h are for 1.125"w x 1"h area for 1"w x 0.5"h area for Lowe’s logo with tagline
Vendor logotype Special Order icon
French or Patio
1.75"
1.75"
Steel Door Systems
2.125"
2.125" 1.5"
1.5" 4.5"
Phone and Fax Number: Item # and Availability: Product Type: 18pt Folio Extra Bold
7pt Folio Medium upper 7pt Folio Medium upper and lower case drops out of
and lower case drops out upper and lower case PANTONE® 280c
of PANTONE® 200c drops out of 50%
black
SPECIAL
ORDER
Include Lowe’s copyright

information in a minimum
of 7pt type on bottom of
page
Special Order Catalog Specification
A print collateral piece containing special order details. Supplied to Lowe’s for placement at
point-of-purchase or service desk.
FINISHED SIZE: 8.5"w x 11"h

COPY: 10pt minimum
Bilingual Layout options: Until further notice, Spanish translations are not suggested for this type of
signage or display. Please look for updates to this at:
http://www.lowselink.com/llmain/pubdocuments/signage_gudelines.pdf
PHOTOGRAPHY: As needed to convey information
PRINT METHOD / SUBSTRATE: Offset or digitally print on 10pt cover stock C2S 3-hole drill, 5/16" diameter
colors: Full-color
Notes: Information contained on thethe Special
Special Order
Order Catalog
Catalogpage
pageisisininplace
placetotosupport
supportthethe
processing of the sale in Lowe’s Genesis system. The following information must be
included on the catalog
included on thepage: SOS
catalog item
page: SOSnumber, Lowe’s Everyday
item number, Competitive
Lowe’s Everyday Price (freight
Competitive Price
is included in EDLP),
(freight Model Number/Item
is included Description/Color,
in EDLP), Model lead time for delivery
Number/Item Description/Color, lead(intime
days),
for
and Vendor information
delivery including
(in days), phoneinformation
and Vendor and fax numbers.
including phone and fax numbers.

If displayed outdoors, use appropriate weatherproof materials and UV inks.
Special Order catalog pages must also be approved through your Lowe’s
Product Marketing Manager and the SOS Group.
HARDWARE / INSTALLATION METHOD: 3-RING MULTIPLE CATALOG HOLDERS
MOUNTING: Freestanding on counter or shelf

SOURCE: Lowe’s Advertising. Contact your Product
Marketing Manager for details.
Display | Bungee Banner
Bilingual Example
This is an example of “Blue Bar”and “Vertical Columns” layout.
Specialty Plywood
Contrachapado especializado
Contrachapado
especializado
Place pricing label here
26"
2"
0.25"
Specialty Plywood 4”w x 1.375”h
vendor logo area 1.875"
0.25" Contrachapado especializado
Area for Lowe’s bar code Place pricing label here

6"
located 0.5" from right and
bottom edges (see page 14
for bar code specifications)
Product type begins 2” Product Type: drops out of PANTONE® A right justified 4”w x
from left. 280c 1.375”h area for optional
Vendor logotype can be
English: 0.7" cap height upper and lower
used. The logo should
case Folio Extra Bold
be centered within the
Spanish: 0.53" cap height upper and allotted area. Product
lower case Folio Medium type begins 2” from left.
A right justified 4”w x
Baseline:
1.375”h area for optional
English: 0.95" from top of blue bar Vendor logotype can be
used. The logo should
Spanish: 0.25" from bottom of blue bar
be centered within the
allotted area.
Display | Bungee Banner Specification
Signage to identify sheet building materials on cantilever racking.
SIZE: 26”w x 6”h

Live Area: 26”w x 5.75”h
LOCATION: Between 6'-8" and 7'-8" off the floor
Spanish: Folio Medium. 0.53" cap height
COPY BELOW
THE BLUE BAR: 48pt (mounting up to 7')
60pt (mounting between 7' and 7'-8")
Maximum 25 words
Bilingual Layout
Options: First, seek out opportunities to provide only the required information. Drive all details down
to the packaging or to a tear pad or brochure (only if required due to packaging constraints).
Translate BLUE BAR plus VERTICAL COLUMNS for area under blue bar with visual in the
middle. See the simplified layout illustrations and more detailed descriptions on pages 136-138.

Blue Bar Vertical Column
PRINT METHOD /
SUBSTRATE: Screen or digitally print on 10oz. reinforced vinyl.
COLORS: One to full-color. If screen printed, blue bar must be printed as spot color, PANTONE®
280c. If digitally printed, blue bar must match PANTONE® 280c.
NOTES: If header is displayed outdoors, use appropriate weatherproof materials and UV inks.
The 4” x 2” on-demand pricing label must be utilized for pricing.
Only include product line logo if product is known by that name or has several product
lines in a row of merchandise.
HARDWARE / INSTALLATION METHOD: BUNGEE TIES
SIZE: Varies depending on where signage is mounted.

MATERIAL: Bungee cord.
COLOR: Black
Display | Product Mounted to Beam
up to 8'-0"
4"
1"
Display | Product Mounted to Beam Specification
Product displayed on face of beam, mechanically attached to backer board
BACKER BOARD SIZE: 4'-0" to 8'-0"w x 4"h x 1"d

BACKER BOARD MATERIAL: Wood painted to match PANTONE® 429c
COPY: Copy is not allowed on product beam displays. Use of Lowe’s On-Demand
Pricing Labels is permissible.
PRODUCT SIZE: Cannot obstruct product on shelves or racking uprights.
HARDWARE /
INSTALLATION METHOD: Wood backer board must be mechanically fastened to the beam (no adhesive).
Product must be mechanically fastened to the backer board with stainless steel
screws, which should be as visually inconspicuous as possible.

Signage, Packaging & Translation Guidelines: 2007 U.S. Visual Standards Guide

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Signage, Packaging & Translation Guidelines: 2007 U.S. Visual Standards Guide

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SIGNAGE, PACKAGING &

©2007 by Lowe's®.All rights reserved.

©2007 by Lowe's®.All rights reserved.

Display | Side Cap Graphics

Accessorios para el tocador

Accessorios para el tocador

Display | Side Cap Graphic Specification

SIZE: 2'-4"w x 4'-0"h

PHOTOGRAPHY: Up to 65% coverage

Display | Side Cap Product Display (Shadow Box)

Display | Side Cap Product Display (Shadow Box) Specification

Maximum Display SIZE: 2'-4"w x 4'-0"h x 4"d

Display | Gravity-Fed Bin

Display | Gravity-Fed Bin Specification

Lowe’s Corporate selects product for display in gravity-fed bins.

SIZE: 2'-4"w x 4'h x 9.25"d

DISPLAY MATERIAL: Wood painted to match PANTONE® 429c

Displays or products mounted 27" or above

Displays or products which are mounted

DIMENSIONS NOT TO SCALE

Display | Stackout & Sidestack

Wood Finishes Wood Finishes Wood Finishes Wood Finishes

Blue bar font: 1.5” to .75” cap height.

62 Signage Guidelines Lowe’s 2007

Display | Sidestack Requirements

All Sidestacks must meet the following requirements:

Size: Minimum Height 36"/Maximum Height 60"

GRaphic Requirements: VSG Requirements achieved on at least one graphic element:

• Within graphic space on base

BLUE BAR SPECIFICATIONS

Spanish: left-justified.75" cap

Display | Sidestack Requirements

Wrap Example Product Nam

Side of wrap is secured to inside

Display | Sidestack Requirements

60" Maximum 60" Maximum

Total height of display must be Height of header may vary but

Product Name Mandatory Example of Graphic Panel

Product Name Mandatory

Examples of Pricing Area

Lugon Example Corner Wrap Example

Mandatory 4" Product Name

Display | Heavy Product

60" Maximum 60" Maximum

Use the corner wrap for the

Display | Lightweight- Handled Product

Minimum base height Product Name

NOTE: Opening added as needed

Display | Lightweight- Loose Product

Display | Sidestack Requirements- Heavy Product

Use the corner wrap for the

Display | Sidestack Requirements- Heavy Tall Product

Product Name 60" Maximum

Display | Sidestack Requirements- Heavy Liquid Product

Use the corner wrap for the

Additional support dividers

Display | Sidestack Mini-Pallet Specification

Mini-Pallet Specifications: Under-Rack and Sidestack Storage

Display | Stanchion Sign

A right justified 5”w x 1.5”h area

Display | Stanchion Sign Specification

A sign displayed in an upright, freestanding display

SIZE: (inside) 30"w x 12.125"h, (outside) 30"w x 12.375"h