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originated in the 1920s and developed into a major style in western Europe and the United
States during the 1930s.
Art Deco design represented modernism turned into fashion. Its products included both
individually crafted luxury items and mass-produced wares, but, in either case, the intention
was to create a sleek and anti-traditional elegance that symbolized wealth and sophistication.
The 1920’s are roaring back in style with the much anticipated release of Baz Luhrmann’s
film adaptation of F. Scott Fitzgerald’s ‘The Great Gatsby’. The cinematic version of this
literary classic is an extravaganza of Art Deco opulence and has inspired us to don diamonds
and take a further look at the distinctive 20th century design movement.
The glittering Great Gatsby with its opulent parties and smoky jazz clubs has reignited the
vogue for 1920’s nostalgia. Art Deco, characterised by bold geometries and dramatic
flourishes, was the era’s defining style.
Baz Luhrmann's cinematic version of this literary classic uses interior design to evoke
feelings of decadence and free-wheeling fun, and his interpretation of the period borrows Art
Deco style to harken back to a time when society sought pleasure and escape from mundanity
and austerity. As seen in the movie, in its time Art Deco was a movement in design that
sought a sense of extravagance, glamour, vitality, and hope related to social and technological
development.
In the film, you can find products that are both exclusively crafted items and mass-produced
wares, with careful design being a common factor to both. In either instance, the specific
purpose of the product is accentuated by a sleek form and a bespoke, aggressively modern
elegance to signify luxury, wealth and sophistication. This attention to detail stands out in
both the book and the film and represents the protagonists' desire to live beautifully, in the
moment.