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Growth Trajectory Business India13082018
Growth Trajectory Business India13082018
On a growth trajectory
A ‘consistent performance’ would be the best reward rbi also tightened norms for recognis-
Mahindra Finance can offer to its investors ing npas from 150 days to the present
90 days. “We had 150 days to recogn-
T
hings are looking bright for Mahi- not happen. reduced, which means that, for
ndra & Mahindra Financial Ser- There were several things happening the same volume, there would be more
vices. Post the March 2018 results simultaneously, which have impacted loan value. Secondly, the volume itself
concall, the management claimed Mahindra Finance in a big way. First, is expected to go up, due to the better
that it has come out of the “deep trou- the country had to face two poor mon- economic scenario in the rural markets.
ble” it was in and that the company is soons in a row. Then came demoneti- Thirdly, the company has expanded its
now back on a growth trajectory. Not sation, impacting the rural economy product portfolio for financing. The
only has the company reported smart severely. The fact that the compa- slowdown affecting the psu banks’
growth, with profits for the year ended ny’s focus area is rural, where cash is lending due to the unprecedented npa
March 2018 being double the previous the way to transact, made the impact problem should also help Mahindra
year’s, but the first quarter’s data was even harder. The subsequent imple- Finance to expand its loan book. Plans
equally strong too. This shows that its mentation of the gst also affected the like Bharatmala and higher road con-
performance for 2017-18 was not a flash company’s business. As if this was not struction targets, which are expected
in the pan. Normally, for Mahindra enough, the happenings on the min- to move the rural economy along, are
Finance, the first half of the financial ing and coal excavation fronts were not also likely to favour the company. One
year shows a rise in npas but, this time, what could normally boost the rural issue the company needs to surmount
the company is confident that this will economy. At about the same time, the is the fact that psu banks’ customers
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B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Corporate Reports
normally opt for five-year loan ten- Share of Mahindra products in any of the financial years. Its lowest
ure, while the company’s norm is three in Mahindra Finance reported net profit figure in the last six
years. And, if the company decides to (%) years was in 2016-17, when it reported
accept five-year tenure, it may run into a net profit of R400 crore. That shows
FY09 65
the problem of an asset-liability mis- the resilience of the business model
match. While small portfolios may not FY10 58 the company has created over the last
mean much of a problem, large ones 25 years.
FY11 56
can create a significant mismatch, as The rural market is one of the
most of the borrowings are for a period FY12 53 toughest to do business in, as there
of three years. are not enough data available there on
FY13 51
The pace of expansion of branches the credit history of the borrowers. In
had slowed down during the last cou- FY14 49 the rural market, one has to be careful
ple of years, as the company decided about local sentiments also. One bad
FY15 48
to focus more on collection and less handling of a loan case would trigger
on business. In the past, the company FY16 47 the news spreading to the nearby vil-
used to add new branches at the rate of lages, impacting the business prospects
almost 10 per cent (taking last year as
FY17 48 of the lender. In rural areas, personal
base) every year. That trend got broken FY18 45 rapport with clients is also of para-
in 2015. But now the company is back mount importance. The lender’s pres-
on an expansion spree, as the stress on ence in the locality helps it to gather
collection has reduced. In 2017-18, it R50,000 crore to R80,000 crore in three ground intelligence, which would help
added 102 branches, as against only years. “We have come out of a deterio- decide which borrowers are likely to
15 branches in 2016-17. And, all the rating credit cycle,” declares Iyer. repay loans and which ones are not. A
102 branches had got added in the company, with its customers spread in
last quarter of 2017-18. The company NPA burden 340,000 villages, benefits immensely
believes that the benefits of this exer- This is not the first-time the company from that knowledge. This is the edge
cise will be reflected only in the results has faced problems of higher npas. In Mahindra Finance has over its com-
of this financial year. In 2018-19, it 2008-09 too, it faced problems due petitors. On an average, it finances
may add another 100 branches, taking to crop failures. And, the npas rose to 600,000 vehicles per annum. It had
the tally close to 1,400. 11-11.5 per cent. The company could 2.5 million customers on its rolls, as
The most important yardstick for manage to reduce the npa to 3-3.5 per on March 2018.
any nbfc is its RoA. Iyer is confident cent in the next 18 months, as the With regards to competition, com-
that, in the next 12 months, they monsoon was good. The turnaround panies compete on different products
would touch 3 per cent RoA, as against achieved in the past does give credence on different regions. And, so, Mahi-
1.9 per cent recorded in 2017-18. For to Iyer’s optimism that, this time too, ndra Finance has no direct competi-
2016-17, the RoA was only 1 per cent. Mahindra Finance will come out of this tion to its complete portfolio. In some
The gross npa, which was 9 per cent for high npa bottleneck. pockets, hdfc Bank’s nbfc, hdb Finan-
2016-17, improved to 8.5 per cent in Credit also goes to the management cial, competes with it, while in other
2017-18. The company is planning to that, despite the challenging times, places (like Rajasthan, for example), it
expand its loan book from the present the company did not report any loss competes with au Finance. In the East,
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Corporate Reports B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d
The genesis first loan for Mahindra & Mahi- Finance in their personal capac- Mahindra was one of the best
it has Magma as a rival while, in the The attrition level was also low. As a strategy, the company decided
South, it has Chola. l& t Finance vies Dealers and oems too were happy with to support customers. It did not repos-
with it in some markets (such as trac- the company, which has all along been sess vehicles, as customers had the
tors) while Shriram takes it on in pre- attracting the right kind of people. At willingness to pay, but were genuinely
owned vehicles. the end of the exercise, the company incapacitated. “We had the option of
Tough times test the depth of the realised that its customers were facing rescheduling our contracts and bring-
management’s skills. It also reveals a genuine issue of weak cash flow, due ing down the npas but, instead, we
where the company was going wrong to poor monsoons, demonetisation decided to take the problem head
and when the going was good. Iyer and the advent of the gst. on,” Iyer. A quick-fix company would
and his team had enough challenges have resorted to report the growth to
while navigating its problems. So, first, Loan assets - geographically enhance the ‘loan to value (ltv) ratio’,
they took time to figure out whether but the company resisted from such
(%)
this challenge was internal or external. optical ‘illusions’ too.
They also pondered over issues like: is The bad phase highlighted that
something wrong with the company’s East North the operational structure of the com-
style of operation? Or, is its business 23 27 pany was not right. In good times,
model any relevant in the changing the company used to have a branch-
business environment? “We had inter- Central based structure, where the head of the
nal debate whether this problem is due 9 South branch was responsible for all verti-
to internal or external. If it’s internal West 20 cals – be it financing of the tractors or
then your approach to solve the prob- 21 the trucks. Many a time, the team did
lem is different,” says Iyer. The com- not have that skill set to manage the
pany created a checkbox to see what verticals and recover the money too.
could possibly be impacting its perfor- The company moved to a vertical-wise
mance. Is it that the employees have a Shareholding structure, where each business had a
compensation issue? Is there any pres- as on 30th June 2018 head, vertical, rather than a branch
sure from competition? Has the busi- head. Now the person who would dis-
Venture Capital Funds AIF
ness landscape changed so much that 0.01
burse
% the loan was also responsible for
0.11
the company is not able to keep pace FIs/Banks Public+others the collection for the next 12 months,
with it? Has the company’s process 0.29 8.35 as the company realised that it was
become unacceptable to the new sets of wrong to put the onus of business
customers? Do dealers and oems have and recovery on different people. This
problems dealing with the company? strategy worked, bringing in more dis-
After such deliberations, the manage- cipline in disbursement, as the person
ment realised that the problem is not so FPIs who gave out the loans knew that he
much internal as external and that the 28.1 Promoters was responsible for recoveries too.
company had little control over them. 51.19 The company has now put in place
The study revealed that the employees a system, wherein the first 12 months’
had no issues with the company and collections are handled by the person
that their morale was high. The com- who has brought in the business. That
pany consistently featured in the top, in has created more checks and balances
Mutual Funds 11.95
lists such as ‘great place to work’. in the system. After 12 months, the
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B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Corporate Reports
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Corporate Reports B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d
400 1
FY15 FY16 FY17 FY18 FY15 FY16 FY17 FY18 FY15 FY16 FY17 FY18
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B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Corporate Reports
Same challenges
But this business had similar challenges
as those faced by Mahindra Finance.
Its npas too have gone up high. Almost
half the book is in Maharashtra, which
has faced two poor monsoons in a row.
And, when things were starting to
Bishnoi: targetting first time investors improve, the demonetisation exercise Mehra: getting our act together
had struck, which impacted the pay-
five years, rural housing finance has ing abilities of its customers. Its gross reported a total income of R1,000 crore,
started ramping up. Last year, mrh’s npas have shot up from 7.3 per cent as against R703 crore last year. The net
loan disbursement increased by 30 per in 2015-16 to 10.5 per cent in 2017-18. profit too improved to R225 crore (R127
cent to R2,789 crore. Mehra is optimis- But Mehra is hopeful that the situa- crore). Probably, this could be the first
tic that the company’s growth will be tion will improve, going forward. He subsidiary of Mahindra Finance that
good. He has a couple of levers which, suggests that the npas will move back would go public. Right now 12.5 per
he believes, would help the company to 6-7 per cent. Mehra feels this busi- cent of its stake is with National Hous-
report growth. The first is: mrh has ness will always have gross npas in the ing Bank. Recent media reports suggest
a presence in 70,000 villages, while region of 6-7 per cent. In lending cost, that ifc is also taking stake in the com-
Mahindra Finance is in 340,000 vil- they have built in 1 per cent credit loss. pany. Housing finance business calls
lages. So, there is a huge scope for geo- The credit loss of mrh has historically for additional capital at regular inter-
graphical expansion. Secondly, where been less than 1 per cent. For the year vals to maintain capital adequacy ratio
mrh has a presence, only a few peo- ended March 2018, Mahindra Finance as loan book grows. At some stage,
ple in those villages are their custom- Mahindra Finance will need funds for
ers. Bishnoi believes that these villages Asset quality its own growth, as well as for other sub-
will give more business. Thirdly, most Provision sidiaries like amc. Hence, it may not be
Gross NPA Net NPA
of the existing customers are poten- coverage) able to support rural housing finance
tial clients for loans too. “We are in subsidiary in terms of additional cap-
home completion loan rather home 5.9 ital, beyond a point. One can expect
FY15 (61%)
loans,” says Mehra. Many of its cus- 2.4
rural housing to go public in next five
tomers take smaller loans to complete years. That would unlock value for
their sets of construction. The aver- Mahindra Finance.
age ticket size of such a loan is R1 lakh. 8 Mutual fund is the latest segment
These loans are for making home in FY16 (61.7%) Mahindra Finance has added in its
an incremental manner. In one good 3.2 portfolio through a subsidiary called
agri season, they would construct four Mahindra amc. Its first scheme was
walls with asbestos sheet on the top of 9 launched two years back in July 2016.
it. During the next good season, they FY17 Again, the focus of this amc is rural.
(61.8%)
would replace the asbestos sheet with 3.6 In rural India, household savings are
rcc construction. In the next season, parked in land and gold and there is
rooms will be added, and so on. Mehra 8.5
not much understanding about mutual
believes that this will help the compa- FY18
funds as a product. The company felt
(58.1%)
ny’s organic growth, as the same cus- 3.8 that there is scope for mutual fund and,
tomers would come back to them for hence, it would create a market and
loan to keep expanding their exist- Note: FY15 NPA recognition was 150 days, For FY16 that’s how Mahindra amc took shape.
ing homes. The company has strong and 2017 it was 120 days and 90 days for FY18 The company manages assets worth
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Corporate Reports B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d
the Top 30 (to drive their aum growth), Market cap as on 24th July 2018 sunil.damania@businessindiagroup.com
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