3M Canada Health Care Group was committed to supplying
innovative products and solutions
Its Major Product Categories included skin and wound care, infection prevention, stethoscopes, medical devices and Dental etc.
Medical Division sales to Canadian hospitals were approximately $9
million per month, or 65 per cent of the Medical Division’s revenue, while the remainder went to the out of hospital market.
Sales to hospitals were channeled through specialized distributors
called value-added resellers (VARs). There were five VARs distributing 3M health care products to approximately 350 hospital customers in Canada
The out-of-hospital market, which included 5,000 organizations
across the country, such as home care agencies, walk-in clinics and private physician offices, was serviced by both VARs
Hospitals were free to choose their channels to purchase 3M
products. The hospitals could elect to buy their goods directly from 3M (for full case shipments only) or through one of the VARs. In either case, the unit price for products remained the same.
VARs received an agency fee, which averaged 8 per cent, based on
sales to hospital customers for performing value-added services such as storage, transportation, product handling
some VARs offered small lot shipment quantities and just-in-time
(JIT) deliveries
Because VARs wanted to gain 3M hospital contracts so they were