Name : Gohar Ghaffar Section-G ID :F2019274004

Self-Assessment
 What is working well ?
When looking from this course perspective I have been able to look for different ideas
for my current business of how to promote and do digital marketing for my
business.Basically I am running a grocery store by the name of Aroosh Cash and
Carry and due to the competition around my Store I need to Target my customer on a
regular basis.I have created pages on Instagram and Facebook for my store and keep
updating my posts everyday to keep my customers engage on what I am selling and
what are the rates and discounts I am offering.I keep a close eye on the social media
engagement of my audience on my page and also look on other store’s pages as well
that how they are targeting their audience and what I can do better to gain more
customer.
The activity which we did on Mail-chimp helped me and now I will also promote and
make a Digital Marketing Campaign for my Store as it will help me promoting my
business on a large scale.

 What could be improved?

Their could have been seminar’s conducted on University and some guest speaker
should have come and given their on personal experience on Web Analytics and
Digital Marketing of how they are implementing this on their Business or Firm,so that
we could get better idea,but although it has been a good experience overall to learn
about Web Marketing Analytics.

 What are your goals and  progress are you making on your goals?
My goals is to gain more customers for my business specially through digital
marketing and for that I have made online deliveries available and now customers can
call on Whats app or through Facebook and can send their orders.Basically the more
customers who will engage through social media the more I could promote my store
on a bigger level.
My goal is also to have my own website of my store so that people can engage
directly and they could get all the stuff on one platform
I am also looking to collaborate with online marketing applications who deliver
products through their apps like Cheetay and Food-panda.

 What you learned from this course?

This course really helped me learn a lot about Marketing fundamentals.I came to
know about Web marketing,Email marketing,Internet marketing and Digital
Marketing,also different type of Analytics like the descriptive analytics and predictive
analytics which would help me in marketing for my business in the future.

Marks : 4 out of 5
Justification : Overall I have got better understanding of this course and I have given
myself 4 marks because i haven’t missed any lecture and my attendance was 100%
When it comes to participatilon in the lecture I haven’t made my presence felt that
much which I will look to improve but in the class of almost 65 students you hardly
get that much space to speak on regular basis and on Zoom it also becomes difficult
but still I will try to be more persuasive.