2. Follow the following celebrity influencers and identify brands they promote.

a. Taapsee Pannu

1. Nivea -Face Wash

2. Horlicks -For Women’s
3. Lyra - Women’s Wear

b. Disha Patani

1. Drools - Pet Food

2. RealmeX7 - Phone
3. Fossil - Smart Watches
4. Pepsi - Beverages
5. Nescafe - Coffee

c. Jacqueline Fernandes

1. Color bar - Cosmetics

2. Truconnect - Fitness app
3. Samsung Note 20 Ultra - Phones
4. Listerine - Mouthwash
5. Pepsi - Beverages
6. PizzaHut - Food
7. Drools - Pet Food

d. Iqra Aziz

1. Always - Pads
2. Qalamkar - Women’s Clothing
3. Sunsilk - Shampoo’s
4. Peek Freans Sooper - Biscuits
5. Olpers - Milk and Cream
6. Laam - Women’s Clothing
7. Alkaram Studio - Women’s Clothing
8. Foodpanda app - Delivering Food
8. AJJ(Ali javeri jewelers) - Jewellery

e. Virat Kohli

1. One 8 - Shoes and accessories brand

2. Puma - Sports items
3. Worgn - Clothing
4. Wellman - Vitamins/Supplements
5. Vize - Santizers and Antiseptic Solutions
6. Flipkart - E-commerce Marketplace
7. GoogleDuo - Video Chat app
8. Blue star ACs - Electronic Appliances
Review the following Influencer Campaigns. Why do you think these become
successful?
a. UberPakistan – Move with Uber and #HojaoUnstoppable
Move with Uber - was an exciting campaign as this was launched during PSL in
Dubai.During this campaign Uber organized race in every match in which people
challenge the cab on the digital perimeter board for a race.It was fun to watch with the
way people ran and their was prizes as well for the participants.
#HojaoUnstoppable - offered the public a trip to Dubai as PSL was going on in
Dubai during that time.Darren Sammy, Hasan Ali and Kainat Imtiaz promoted this
campaign and asked public to share their version of the Uber anthem and the video
with more shares or retweets will get to win an all expenses paid trip to Dubai for
PSL.In this way people shared their versions of #HojaoUnstoppable and this
campaign became successful.
b. Head&Shoulders Pakistan - #DandruffFreePakistan
This campaign involved the audience in all PSL matches and people in the stadium
started doing that iconic hair flip move to show support for dandruff free
Pakistan.Marketing campaigns like these are not only fun to watch but they also set an
example for other brands as they make public a part of your campaign.Celebrities like
Shahid Afridi,Ramiz Raja and Ali Zafar also took part and did the iconic move.This
campaign was also compared with a song which features Ranveer Singh as that step in
the song was similar to this campaign.
c. LaysPakistan - #Lays #HumSubKaFavorite
Lays is a fun product and the ad was equally fun to watch. It resonates with the boy
who got in trouble in class thanks to the crunchy sound and the boy who dares to open
a pack in the company of savages.Plus bonus points for having the ‘Axcuse me' guy!
Lays also launched webisode “Hum Sub ke Favorite Celeb aur Un ke Favorites” on
their social media pages in which celebs like Sarah Khan,Mehwish Hayat,Osman
Khalid,Iqra aziz and Muneeb butt were asked about their favorite things.This
campaign was successful as the public also got involve with the hashtag of
#HumSubKaFavorite and started showing support with how they made Lays as their
favorite.