I tried searching Anti-Radiation glasses in a popular online shop called Shopee.

Once I selected a
shop where to order, it turned out that a lot of anti-radiation eyeglass has been recommended from
other shops. Thus, they were trying to get my attention to try their products as well. So, I tried
browsing from their shops too to compare their products to other.

Also, even in my Facebook app, advertisements and recommended products of anti-radiation glasses
were already popping. In which I also try visiting their shop and somehow influence my buying
behavior, leaving me confused on what to choose among the products. But it turned out that I choose the
product that fits exactly to my standard, perfect for my budget as well as to its quality.

As for my observation, the importance of internet in terms of advertising is to deliver the

message about a particular product, such as the features, price and even what is its advantage to
other products. Also it provides the customers awareness about the product.
Through internet, businesses can measure the results of response from the buyers and also for
them to learn if there is an increase of sales as a result of the advertisement. This might give
them ideas to what they should do next, if there are strategies need to improve and for them to
create better advertisements next time.
As for us consumers, we will learn the differences of a product to the other. And this will help us
choose the best product that perfectly suits to our standards.
The innovation given by the internet as a marketing medium has a huge impact in every
businesses. As a medium, it provides a lot of advantages in terms of promoting a product. The
use of internet as an advertising platform is a new way to explore both marketing programs and
customer interaction.
Therefore, the internet has quickly achieved a very broach reach to its audiences, reaching a wide
range of consumers and potential buyers in which it can be a medium having the broadest
consistent reach.
Internet advertising also allows everyone to be part of the advertising. Consumers already can
voice out their ideas, feedbacks, comments, and reviews towards a product. And businesses can
already able to understand how to catch the attention of buyers and at the same time to listen on
their suggestions in order for them to know what to enhance in their product. In addition, the
ease of use can encourage everyone to participate.
Also, Internet is vastly superior to other media, which made it relevant in terms of delivering
messages. For instance is the Facebook app in which it immediately displayed advertisements
that are connected to my previous search and interests.
For decades, the media has portrayed the idea of a “beautiful woman” as something completely fake.
One brand in particular decided to take a stand and do something different, to stand out. That brand
is Dove.

Dove is a personal care brand owned by Unilever originating in the United Kingdom, whose
products are sold in more than 80 countries and are offered for both women and men.

This year marks ten years since Dove launched its revolutionary “Campaign for Real Beauty.”
Dove was looking for a way to revive its brand, so they had its PR Company, Edelman, conduct
a study involving more than 3,000 women in 10 different countries to learn about women’s
priorities and interests. After the study reported that only 2 percent of women considered
themselves beautiful, the executives at Dove saw a great opportunity. Because they were
recently beginning to introduce beauty supplies, other than soap, into their product line, they
thought maybe they could start a conversation about beauty.

The aim of the Dove Campaign for Real Beauty is to celebrate the natural physical differences
personified by all women and to encourage them to have the confidence to be comfortable and
happy with them. This campaign has won a handful (or two) of ad awards and has sold an
enormous amount of product. Sales have increased to $4 billion today from $2.5 billion in its
opening campaign year.

This was how they did it:

 Launch feel-good campaign: Dove Campaign for Real Beauty

In 2004, Unilever launched the Dove Campaign for Real Beauty that purports to be “an agent of
change to educate and inspire girls on a wider definition of beauty and to make them feel more
confident about themselves”.
The Real Beauty campaign resonates at several levels. It connects with an issue of deep concern
within the customer base, their appearance and self-confidence. Additionally it addresses the
insecurity and self-esteem issues of young women to which customers could empathize. It strikes
a chord. It provides a higher purpose to the brand and a shared interest with customers. Dove
inspires customers to feel good about the way they are. And when people feel good about
something, they share.

 Launch digital campaign enabling customers to spread feel-good message: Dove ‘Ad
makeover’ campaign

Dove created an Ad Makeover interactive campaign that puts women in charge of advertisements.
The Ad Makeover is a Facebook-based venture that allows women to replace depressing
advertisements, regarding things such as weight loss and cosmetic surgery with one of eight feel-
good messages designed by Dove.

Users who opt into the app can create their own uplifting images, for which Dove then
essentially purchases ad space for, thus leaving less room for others who have less encouraging
messages. These ads can then be shared with Facebook friends, further spreading the message of
self-love and acceptance.

The statistics bear witness to its success: 171 million banners with negative messages were
displaced and 5.5 million unique women reached. Over 50% of the women who visited Dove Ad
Makeover created a message, and 82% of the ads seen were created by friends of the viewer. But
most importantly, 71% of the women polled said that they felt more beautiful.

 Collaborate with relevant beneficiaries to increase brand reach in a substantive manner:

Dove Movement for Self-Esteem

Since 2002, Dove has been collaborating with Girl Scouts of the USA  to promote self-esteem
and leadership programming among tween and teenage girls with programs such as uniquely
ME! and It’s Your Story – Tell It! An annual Dove Self-Esteem Weekend, started in 2010, aims
to inspire moms and mentors to talk to girls in their lives about beauty, confidence and self-
esteem supported by discussion aids.

The idea is to get Girl Scouts nationwide together to inspire the next generation of female
leaders, while celebrating the beauty in themselves and others with girls and women everywhere.

Through this collaboration, Dove is able to increase their brand reach at the same time creating
positive change in the lives of young girls.

 Understand the psychology of the target market, and be bold with marketing strategies

In an industry that profits from encouraging women to fix their “flaws”, Dove stands out with its
marketing strategy that boldly addresses the touchy issue of low self-esteem.

Dove understands that not every woman might want fairer skin, or firmer thighs or any of the
other promises that the skincare industry claims of their products, and instead comes up with a
strategy that is relatable to all women.

Dove understands that the same insecurity plagues their women customers and instead of trying
to sell them products to make them feel better, Dove wins favor by empowering these women
instead. While their products seem secondary compared to their message, Dove achieves
tremendous reach via their empathetic branding.

It operates through the following geographical segments: Americas, Europe, Greater China,
Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The
Europe segment consists of European countries, as well as India, the Middle East, and Africa.
The Greater China segment comprises of China, Hong Kong, and Taiwan. The Rest of Asia
Pacific segment includes Australia and Asian countries.

CANADA & UNITED STATES

 App Store
o Apple Arcade
 Apple Music
 iTunes Store
o Movies
o TV Shows
o Music
o Ringtones & Tones
 Apple TV app
o Apple TV+
 Apple Books
o Books
o Audiobooks
o Apple Podcasts
 Apple News
o Apple News+

Latin America and the Caribbean and Africa

Europe, Russia, and Central Asiaincluding: AlbaniaAustriaBelarusBelgiumBosnia and

Herzegovina Bulgaria Croatia Cyprus Czech Republic, Denmark, Estonia, Finland, France,
Georgia,Germany, Greece, Hungary, Iceland, Ireland, Italy, Kazakhstan, Kosovo, Kyrgyzstan, Latvia,
Lithuania, Luxembourg, Malta, Moldova, Montenegro, Netherlands, North Macedonia, Norway,
Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland,
Tajikistan, Turkmenistan, Ukraine, United Kingdom, Uzbekistan

Asia-Pacific including: Australia, Bhutan, Brunei, Cambodia, China Mainland, Fiji, Hongkong,
India, Indonesia, Japan, Laos, Macau, Malaysia, Maldives, Macronesia, Mongolia, Myanmar,
Nauru, Nepal, New Zealand, Pakistan, Palau, Papua New Guinea, Philippines, Singapore,
Solomon Islands, South Korea, Sri Lanka, Taiwan, Thailand, Tonga, Vanuatu, Vietnam.
MiddleMiddle East including: Armenia, Azerbaijan, Bahrain, Egypt, Israel, Jordan, Kuwait,
Lebanon, Libya, Oman, Qatar, Saudi Arabia, Turkey, United Arab Emirates, Yemen
 App Store
o Apple Arcade
 Apple Music
  iTunes Store
o Movies
o TV Shows
o Music
o Ringtones & Tones
 Apple TV app
o Apple TV+
 Apple Books
o Public domain books only
 Apple Podcasts

Apple Watch Series 6

COUNTRY PRICE

1 🇦🇺 Australia
₱22,415₱20,378
10% GST -10% A$649

2 🇹🇭 Thailand
₱22,049₱20,606
7% VAT -7% ฿14,400
3 🇯🇵 Japan
₱21,010
10% VAT -10% ¥45,800

4 🇭🇰 Hong Kong
₱21,266
No tax data HK$3,399

5 🇦🇪 UAE
₱22,695₱21,777
5% VAT -4% 1,719 ‫إ‬.‫د‬

6 🇰🇷 South Korea
₱24,020₱21,837
10% VAT -10% ₩579,000

7 🇸🇬 Singapore
₱22,979₱21,840
7% GST -5% S$649

8 🇷🇺 Russia
₱24,429₱21,986
20% VAT -12% 39.490 ₽

9 🇲🇾 Malaysia
₱22,160
No tax data RM1,899

10 🇹🇼 Taiwan
₱23,278₱22,169
5% VAT -5% NT$13,900

11 🇳🇴 Norway
₱25,521₱22,458
25% VAT -15% 4.990 NOK

12 🇨🇭 Switzerland
₱23,595₱22,594
9% VAT & fees -5% CHF449

13 🇮🇪 Ireland
₱25,633₱22,737
COUNTRY PRICE

23% VAT -14% €451,50

14 🇺🇸 United States
₱20,803₱22,779
≈10% Sales tax US$429

15 🇬🇧 United Kingdom
₱25,451₱22,864
20% VAT -12% £409

16 🇩🇪 Germany
₱25,401₱22,967
19% VAT -11% €447,40

17 🇨🇿 Czech Republic
₱25,622₱23,038
20% VAT -12% 12 290 Kč

18 🇱🇺 Luxembourg
₱25,198₱23,087
17% VAT -10% €443,83

19 🇭🇺 Hungary
₱26,403₱23,160
27% VAT -16% 169 990 Ft

20 🇨🇦 Canada
₱20,608₱23,287
≈13% Sales tax C$569

21 🇪🇸 Spain
₱26,059₱23,292
21% VAT -13% €459

22 🇵🇱 Poland
₱25,588₱23,300
23% VAT -11% 2 049 zł

23 🇦🇹 Austria
₱26,059₱23,345
20% VAT -13% €459

24 🇸🇪 Sweden
₱26,289₱23,380
25% VAT -14% 4 895 SEK

25 🇫🇷 France
₱26,059₱23,453
20% VAT -12% €459

26 🇧🇪 Belgium
₱26,059₱23,518
21% VAT -12% €459

27 🇵🇹 Portugal
₱26,627₱23,618
23% VAT -14% €469

28 🇲🇽 Mexico
₱25,583₱23,620
16% VAT -9% MEX$11,799

29 🇳🇱 Netherlands
₱26,059₱23,647
21% VAT -11% €459

30 🇫🇮 Finland
₱26,627₱23,728
COUNTRY PRICE

24% VAT -14% €469

31 🇮🇹 Italy
₱26,627₱23,812
22% VAT -13% €469

32 🇳🇿 New Zealand
₱23,891
15% GST NZ$749

33 🇨🇳 China
₱24,207
13% VAT ¥3,399

34 🇹🇷 Turkey
₱25,264₱24,301
18% VAT -5% ₺4.049

35 🇩🇰 Denmark
₱27,441₱24,477
25% VAT -14% 3.599 DKK

36 🇵🇭 Philippines
₱24,990
No tax data ₱24,990

37 🇧🇷 Brazil
₱48,368
No tax data R$5.649

IPAD AIR 64GB

COUNTRY PRICE

1 🇦🇺 Australia
₱31,050₱28,227
10% GST -10% A$899

2 🇹🇭 Thailand
₱30,470₱28,477
7% VAT -7% ฿19,900

3 🇯🇵 Japan
₱28,809
10% VAT -10% ¥62,800

4 🇰🇷 South Korea
₱32,318₱29,380
10% VAT -10% ₩779,000

5 🇸🇬 Singapore
₱31,122₱29,581
7% GST -5% S$879

6 🇭🇰 Hong Kong
₱30,026
No tax data HK$4,799

7 🇹🇼 Taiwan
₱31,651₱30,144
5% VAT -5% NT$18,900
COUNTRY PRICE

8 🇲🇾 Malaysia
₱30,328
No tax data RM2,599

9 🇷🇺 Russia
₱34,580₱31,122
20% VAT -12% 55.900 ₽

10 🇳🇴 Norway
₱35,750₱31,460
25% VAT -15% 6.990 NOK

11 🇨🇭 Switzerland
₱33,053₱31,652
9% VAT & fees -5% CHF629

12 🇦🇪 UAE
₱32,993₱31,658
5% VAT -4% 2,499 ‫إ‬.‫د‬

13 🇺🇸 United States
₱29,046₱31,806
≈10% Sales tax US$599

14 🇨🇿 Czech Republic
₱35,420₱31,848
20% VAT -12% 16 990 Kč

15 🇨🇦 Canada
₱28,213₱31,881
≈13% Sales tax C$779

16 🇳🇿 New Zealand
₱31,865
15% GST NZ$999

17 🇬🇧 United Kingdom
₱36,030₱32,367
20% VAT -12% £579

18 🇩🇪 Germany
₱35,915₱32,475
19% VAT -11% €632,60

19 🇭🇺 Hungary
₱37,275₱32,696
27% VAT -16% 239 990 Ft

20 🇪🇸 Spain
₱36,846₱32,933
21% VAT -13% €649

21 🇵🇱 Poland
₱36,203₱32,966
23% VAT -11% 2 899 zł

22 🇦🇹 Austria
₱36,846₱33,008
20% VAT -13% €649

23 🇲🇽 Mexico
₱35,773₱33,029
16% VAT -9% MEX$16,499

24 🇸🇪 Sweden
₱37,567₱33,411
25% VAT -14% 6 995 SEK
COUNTRY PRICE

25 🇮🇪 Ireland
₱37,922₱33,637
23% VAT -14% €667,95

26 🇱🇺 Luxembourg
₱36,726₱33,650
17% VAT -10% €646,88

27 🇮🇹 Italy
₱37,982₱33,966
22% VAT -13% €669

28 🇵🇭 Philippines
₱33,990
No tax data ₱33,990

29 🇩🇰 Denmark
₱38,115₱33,999
25% VAT -14% 4.999 DKK

30 🇨🇳 China
₱34,177
13% VAT ¥4,799

31 🇫🇷 France
₱37,982₱34,184
20% VAT -12% €669

32 🇵🇹 Portugal
₱38,550₱34,193
23% VAT -14% €679

33 🇧🇪 Belgium
₱37,982₱34,278
21% VAT -12% €669

34 🇫🇮 Finland
₱38,550₱34,353
24% VAT -14% €679

35 🇳🇱 Netherlands
₱37,982₱34,466
21% VAT -11% €669

36 🇹🇷 Turkey
₱36,183₱34,803
18% VAT -5% ₺5.799

37 🇧🇷 Brazil
₱59,927
No tax data R$6.999

IMAC PRO

COUNTRY PRICE

1 🇦🇺 Australia
₱252,095₱229,177
COUNTRY PRICE

10% GST -10% A$7,299

2 🇰🇷 South Korea
₱261,362₱237,602
10% VAT -10% ₩6,300,000

3 🇸🇬 Singapore
₱254,500₱241,894
7% GST -5% S$7,188

4 🇭🇰 Hong Kong
₱243,308
No tax data HK$38,888

5 🇲🇾 Malaysia
₱243,360
No tax data RM20,855

6 🇹🇭 Thailand
₱264,738₱247,419
7% VAT -7% ฿172,900

7 🇹🇼 Taiwan
₱267,777₱255,026
5% VAT -5% NT$159,900

8 🇯🇵 Japan
₱256,345
10% VAT -10% ¥558,800

9 🇨🇦 Canada
₱228,132₱257,789
≈13% Sales tax C$6,299

10 🇷🇺 Russia
₱290,742₱261,668
20% VAT -12% 469.990 ₽

11 🇨🇿 Czech Republic
₱291,844₱262,417
20% VAT -12% 139 990 Kč

12 🇺🇸 United States
₱242,410₱265,439
≈10% Sales tax US$4,999

13 🇹🇷 Turkey
₱276,407₱265,866
18% VAT -5% ₺44.299

14 🇦🇪 UAE
₱277,240₱266,019
5% VAT -4% 20,999 ‫إ‬.‫د‬

15 🇳🇿 New Zealand
₱271,095
15% GST NZ$8,499

16 🇨🇳 China
₱272,041
13% VAT ¥38,199

17 🇸🇪 Sweden
₱306,526₱272,612
25% VAT -14% 57 075 SEK

18 🇵🇱 Poland
₱299,705₱272,902
COUNTRY PRICE

23% VAT -11% 23 999 zł

19 🇩🇪 Germany
₱304,329₱275,174
19% VAT -11% €5.360,35

20 🇳🇴 Norway
₱312,951₱275,396
25% VAT -15% 61.190 NOK

21 🇱🇺 Luxembourg
₱301,880₱276,594
17% VAT -10% €5.317,22

22 🇮🇪 Ireland
₱312,708₱277,370
23% VAT -14% €5.599 →€5.507,95

23 🇪🇸 Spain
₱312,200₱279,045
21% VAT -13% €5.499

24 🇬🇧 United
Kingdom ₱311,079₱279,453
£4,999
20% VAT -12%

25 🇦🇹 Austria
₱312,200₱279,680
20% VAT -13% €5.499

26 🇲🇽 Mexico
₱303,546₱280,257
16% VAT -9% MEX$139,999

27 🇫🇷 France
₱312,200₱280,980
20% VAT -12% €5.499

28 🇧🇪 Belgium
₱312,200₱281,754
21% VAT -12% €5.499

29 🇵🇹 Portugal
₱317,878₱281,955
23% VAT -14% €5.599

30 🇫🇮 Finland
₱317,878₱283,270
24% VAT -14% €5.599

31 🇳🇱 Netherlands
₱312,200₱283,302
21% VAT -11% €5.499

32 🇮🇹 Italy
₱317,878₱284,266
22% VAT -13% €5.599

33 🇭🇺 Hungary
₱326,170₱286,105
27% VAT -16% 2 099 990 Ft

34 🇨🇭 Switzerland
₱303,889₱291,005
9% VAT & fees -5% CHF5,782.95
COUNTRY PRICE

35 🇩🇰 Denmark
₱327,848₱292,441
25% VAT -14% 42.999 DKK

36 🇵🇭 Philippines
₱295,990
No tax data ₱295,990

37 🇮🇳 India
₱305,846
Added 25 ₹464,900

Aug 

38 🇧🇷 Brazil
₱518,002
No tax data R$60.499

iPhone SE (2020) (64 GB) - Philippines (P26,490)

 U.S.: P20,213 (U.S. $399)

 Japan: P21,121 (44,800 yen)

 Canada: P21,469 (C $599)

 Hong Kong: P22,217 (HKD 3,399)

 South Korea: P22,621 (550,000 won)

 Mexico: P22,786 (MEX $10,999)

 Singapore: P23,101 (SGD 23,101)

 Malaysia: P23,227 (RM 1,999)

 Thailand: P23,355 (14,900 baht)

 UAE: P23,433 (1,699 AED)

 Switzerland: P23,311 (CHF 449)

 Australia: P24,160 (A $799)

 New Zealand: P24,295 (NZ $799)

 Taiwan: P24,419 (NT $14,500)

 Czech Republic: P25,730 (12 990 CZK)

iPhone 11 (64 GB) - Philippines: P47,990

 Canada: P35,088 (C $979)

 Japan: P35,265 (74,800 yen)

 U.S.: P35,411 (U.S. $699)

 Mexico: P36,252 (MEX $17,499)

 Australia: P38,675 (A $1,199)

 Thailand: P39,030 (24,900 baht)

 Hong Kong: P39,211 (HKD 5,999)

  China: P39,351 (¥5,499)

 Malaysia: P39,494 (RM 3,399)

 Russia: P40,614 (59.990 RUB)

 Norway: P40,230 (8.490 NOK)

 UAE: P40,674 (2,949 AED)

 South Korea: P40,718 (990,000 won)

 Singapore: P40,899 (SGD 1,149)

 New Zealand: P41,019 (NZ $1,349)

iPhone 11 Pro (64 GB) - Philippines (P67,990)

 Canada: P49,424 (C $1,379)

 Japan: P50,351 (106,800 yen)

 U.S.: P50,609 (U.S. $999)

 Mexico: P51,789 (MEX $24,999)

 Sri Lanka: P50,361 (191,800 SLRs)

 Hong Kong: P56,206 (HKD 56,206)

 Thailand: P56,272 (35,900 baht)

 Australia: P56,416 (A $1,749)

 Norway: P56,815 (11.990 NOK)

 Malaysia: P56,923 (RM 4,899)

 South Korea: P57,170 (1,390,000 won)

 UAE: P58,191 (4,219 AED)

 Singapore: P58,696 (SGD 1,649)

 New Zealand: P59,263 (NZ $1,949)

 Czech Republic: P59,402 (29 990 CZK)

iPhone 11 Pro Max (64 GB) - Philippines: P73,990

 Canada: P54,442 (C $1,519)

 U.S.: P55,675 (U.S. $1,099)

 Japan: P56,480 (119,800 yen)

 Mexico: P56,968 (MEX $27,499)

 Norway: P61,553 (12.990 NOK)

 Australia: P61,254 (A $1,899)

 Malaysia: P61,570 (RM 5,299)

 Hong Kong: P62,088 (HKD 9,499)

 Thailand: P62,542 (39,900 baht)

 South Korea: P63,751 (1,550,000 won)

 UAE: P63,984 (4,639 AED)

  Singapore: P64,036 (SGD 1,799)

 Czech Republic: P65,344 (32 990 CZK)

 New Zealand: P65,344 (NZ $2,149)

 Russia: P67,694 (99.990 RUB)

Ipod Touch 128gb

COUNTRY PRICE

1 🇦🇺 Australia
₱15,508₱14,098
10% GST -10% A$449
2 🇲🇽 Mexico
₱15,609₱14,411
16% VAT -9% MEX$7,199
3 🇯🇵 Japan
₱15,047
10% VAT -10% ¥32,800
4 🇨🇦 Canada
₱13,364₱15,101
≈13% Sales tax C$369
5 🇰🇷 South Korea
₱16,802₱15,274
10% VAT -10% ₩405,000
6 🇹🇭 Thailand
₱16,690₱15,598
7% VAT -7% ฿10,900
7 🇹🇷 Turkey
₱16,217₱15,598
18% VAT -5% ₺2.599
8 🇭🇰 Hong Kong
₱15,635
No tax data HK$2,499
9 🇷🇺 Russia
₱17,439₱15,695
20% VAT -12% 28.190 ₽
10 🇲🇾 Malaysia
₱15,742
No tax data RM1,349
11 🇸🇬 Singapore
₱16,606₱15,783
7% GST -5% S$469
12 🇺🇸 United States
₱14,499₱15,877
≈10% Sales tax US$299
13 🇦🇪 UAE
₱16,754₱16,076
5% VAT -4% 1,269 ‫إ‬.‫د‬
14 🇹🇼 Taiwan
₱16,897₱16,092
5% VAT -5% NT$10,090
15 🇳🇴 Norway
₱18,361₱16,157
COUNTRY PRICE

3.590 NOK
25% VAT -15%
16 🇬🇧 United Kingdom
₱18,606₱16,715
20% VAT -12% £299
17 🇨🇿 Czech Republic
₱18,742₱16,852
20% VAT -12% 8 990 Kč
18 🇩🇪 Germany
₱18,761₱16,964
19% VAT -11% €330,45
19 🇭🇺 Hungary
₱19,413₱17,029
27% VAT -16% 124 990 Ft
20 🇮🇪 Ireland
₱19,491₱17,288
23% VAT -14% €349 →€343,30
21 🇳🇱 Netherlands
₱19,246₱17,465
21% VAT -11% €339
22 🇳🇿 New Zealand
₱17,512
15% GST NZ$549
23 🇱🇺 Luxembourg
₱19,159₱17,554
17% VAT -10% €337,46
24 🇫🇮 Finland
₱19,814₱17,657
24% VAT -14% €349
25 🇪🇸 Spain
₱19,814₱17,710
21% VAT -13% €349
26 🇦🇹 Austria
₱19,814₱17,750
20% VAT -13% €349
27 🇨🇳 China
₱17,797
13% VAT ¥2,499
28 🇧🇪 Belgium
₱19,814₱17,882
21% VAT -12% €349
29 🇵🇱 Poland
₱19,719₱17,955
23% VAT -11% 1 579 zł
30 🇮🇹 Italy
₱20,158₱18,026
22% VAT -13% €359 →€355,05
31 🇵🇹 Portugal
₱20,382₱18,079
23% VAT -14% €359
32 🇫🇷 France
₱20,382₱18,344
20% VAT -12% €359
33 🇩🇰 Denmark
₱20,579₱18,356
COUNTRY PRICE

2.699 DKK
25% VAT -14%
34 🇨🇭 Switzerland
₱19,406₱18,583
9% VAT & fees -5% CHF369.30
35 🇸🇪 Sweden
₱21,455₱19,082
25% VAT -14% 3 995 SEK
36 🇧🇷 Brazil
₱21,397
No tax data R$2.499
37 🇵🇭 Philippines
₱21,490
No tax data ₱21,490

AT&T is one of Apple’s closest business partners and was the sole U.S. carrier of the
iPhone between 2007 and 2011. In February this year, competitor Verizon also began
selling the iPhone 4.For AT&T, the iPhone has been a major hit. The company, for
example, had 3.6 million activations of iPhones in just the first three months of 2011, 23
percent of whom were new subscribers to AT&T. In the first half of this year alone, AT&T
has had 7.2 million iPhone activations.

Verizon initially lost out on the iPhone when Apple went with AT&T in 2007.But in
February this year, the largest U.S. telco carrier ended years of anticipation by launching
its first Apple product, the iPhone 4. Verizon and Apple had reportedly been in talks since
2008 and spent a year testing the iPhone on Verizon’s CDMA network.About one million
Verizon iPhones were sold in just the debut weekend, with 60 percent of the sales coming
from pre-orders. In total, 4.5 million new iPhones connection.

Foxconn Technology Group is the world’s largest electronics manufacturer. Foxconn is the
trade name for Hon Hai Precision Industry, which is the largest exporter in the Greater
China region.The Chinese tech giant assembles Apple’s iPads, iPhones, iPods and Mac
computers in manufacturing plants across China and Taiwan. Foxconn came under fire
last year for working conditions in its factories after a string of suicides at its Shenzhen
factory.

TPK Holdings is the world’s largest touch panel supplier by volume, with 30 customers in
total from the U.S., Japan and South Korea. The Taiwanese company is the largest
supplier of touch panels to Apple for iPads and iPhones.More than 70 percent of TPK’s
revenues of $1.12 billion in the second quarter of this year came from Apple. Robust sales
of Apple’s products helped TPK post record profits in the latest quarter.
Taiwan’s Quanta Computer manufactures the iMac and Macbook line of computers for
Apple. The Taiwan based company’s relationship with Apple dates back to the second
generation WallStreet PowerBooks of 1998.Quanta is the largest manufacturer of notebook
computers in the world, supplying brands such as HP and Gateway. In fact, one out of
every three laptop PCs are manufactured by the firm.

Intel’s relationship with Apple began in 2005 when Jobs announced that Apple would
make a transition away from IBM’s PowerPC microprocessors in its Macintosh computers
to processors made by Intel. The first generation of Intel-based Macs were released in
2006.Reports suggest that Apple may once again turn to Intel to create mobile processor
chips that power devices like the iPhone and iPad.

Samsung Electronics is the world’s largest maker of memory chips. The South Korean
technology giant, which supplies chips and flash drives to Apple, has had a turbulent
relationship with Apple in recent years, acting as both a supplier and a competitor in the
smartphone and tablet space.The two companies have been battling over the past year with
Apple accusing Samsung of copying the iPhone’s software and layout. In turn, Samsung
has filed a counterclaim against Apple over patent infringement.

Toshiba supplies the LCD panel for the iPhone 3GS, flash drives for the iPhone 4, and is
reported to involved with the Retina display of the iPhone 4.The Japanese conglomerate is
listed on four different stock exchanges around the world including New York and
London.In December, the company announced plans to spend $1.2 billion to build a factory
in Japan’s Ishikawa prefecture to make small high-resolution LCD panels, mainly to
supply Apple’s iPhones.

Catcher Technology is one of the Taiwan’s top makers of magnesium and aluminum
casings for PCs and handsets.The company supplies metal casing for Macbooks, and has
seen its shares surge nearly three-fold over the past year.The stock now trades at 17 times
earnings on the back of large orders placed by Apple.

Wintek is a Taiwan based electronic component maker with operations in China and India.
The firm supplies touch screens for Apple’s iPhones.But the company has been facing
pressure on the pricing front. According to a report last week from Digitimes, Wintek has
received touch screen orders from Apple at prices nearly 50 percent lower than previous
shipments, even as volumes have increased significantly for the third quarter.

B.
Navigating Trade Uncertainty

Tariffs are a potential thorn in Apple’s (AAPL) – Uncertainty around U.S.-China trade
policy – and Trump’s comments that he could impose tariffs on iPhones – haven’t been
kind to Apple’s stock.

In a recent note, Wedbush’s Dan Ives suggested that the best possible scenario would be for
the trade conflict to wind down in early 2019, with no disruption to Apple’s flagship
Foxconn factory.

But Apple is already making plans to shift some of its production out of China, according
to a recent report. And heading into 2019, DA Davidson’s Tom Forte believes that Apple is
in a strong position to mitigate tariff risks: “Part of this belief was based on the company’s
size and ability to both negotiate pricing and terms with its manufacturers and move its
manufacturing out of China,” Forte explained.

Battles With Qualcomm

Apple's been locked in a lengthy, and nasty, legal spat with Qualcomm (QCOM) - Get
Report that originated over over licensing rates and patent fees, with Apple suing
Qualcomm in three countries, including a $1 billion lawsuit in the U.S., and Qualcomm
filing countersuits of its own claiming Apple stole trade secrets to give to Intel (INTC) - Get
Report .

Apple has disputed Qualcomm’s legal right to charge heightened royalties for use of its
tech, while Qualcomm is trying to uphold its requirement that Apple pay a percentage of
the iPhone’s revenue in return for the use of Qualcomm patents. As a result, lawsuits from
both sides have been filed in multiple countries.

Planning for the Arrival of 5G

In 2019, the entry of 5G into the market could shake up the competitive landscape for
smartphones, Expecting both from Samsung (SSNLF) and Huawei to unveil 5G-enabled
devices in the calendar year 2019, which may be perceived as a negative from a competitive
standpoint, projecting a “no-growth environment” for Apple in 5G in 2019 and into early
2020.

But there is still room for optimism, even if Apple is slightly late to the 5G party. The
majority of the U.S. population won’t have access to 5G until 2020, Zino noted. Apple could
release a suite of 5G phones in late 2020, and investors may start factoring in the benefits of
5G for Apple by the end of next year.

Labor issues — Apple’s efficient supply chain is one of the main keys to its success, but it’s
also proven to be source of trouble for the company, after media reports brought concerns
about the conditions at factories in its supply chain.
For its part, Apple has joined the Fair Labor Association, which conducts its own audits of
it member facilities. The FLA has already visited some factories associated with Foxconn,
which makes electronics for several companies including Apple.

Apple Inc. and manufacturing partner Foxconn violated a Chinese labor rule by using too
many temporary staff in the world’s largest iPhone factory, the companies confirmed
following a report that also alleged harsh working conditions. Other findings include;
temporary staff, known as dispatch workers, made up about 50% the workforce in August.
Chinese labor law stipulates a maximum of 10%, CLW noted.

Apple tansferred costs from the trade war through their suppliers to workers and profiting
from the exploitation of Chinese workers. Also, Foxconn, officially known as Hon Hai
Precision Industry Co., hires tens of thousands of temporary workers to ramp up production and
meet iPhone demand during the key holiday season each year.

China’s economy began to slow in the second half of 2018. The government-reported GDP growth
during the September quarter was the second lowest in the last 25 years. Thee economic environment
in China has been further impacted by rising trade tensions with the United States. As the climate of
mounting uncertainty weighed on financial markets, the effects appeared to reach consumers as well,
with traffic to APPLE retail stores and channel partners in China declining as the quarter progressed.
And market data has shown that the contraction in Greater China’s smartphone market has been
particularly sharp.
The iOS developer community in China is among the most innovative, creative and vibrant in the
world. The results in China include a new record for Services revenue, and installed base of devices
grew over the last year.