SOCIAL MEDIA

BUSINESS PRESENTATION

SUBMITTED BY:
M.HAMZARANA(1721)

SUBMITTED TO: AMALAMOEEZ

 FOOD PANDA

The outbreak of Corona virus (COVID-19) has caused many restaurants to shut their dine–in

facilities for customers, but people can still get food delivered at home. Pakistan’s largest

online food delivery platform, food panda has revved up its delivery process by incorporating

safety measures for their heroes, customers and vendors as part of ‘food panda cares’

campaign. This initiative aims to showcase transparent deliveries to customers keeping in

mind the safety and health measures, so the customers don’t have to think twice before

ordering food from the app.

Food panda has installed washbasins in collaboration with Lifebuoy outside different

restaurants and rider hubs. They have even introduced a separate swim lane of ‘food

panda Cares’ on their app that allows customers to order a hygiene Kit which includes a

variety of hand washes and soaps. Furthermore, food panda has also given customers the

option of Contact Free Delivery where they have to pick food themselves instead of the hero

handing it over to them, which will avoid human contact.

Alongside food panda, some of the leading restaurants which are part of the food

panda network have also incorporated safety measures for customers by prioritizing hygiene

of their employees and workspace. Through their social media platforms, these restaurants

are making customers aware of what hygiene factors they have incorporated. The following

list has a number of restaurants that are supporting the cause of #Wedeliversafe, ensuring that

a customer’s meal is in safe hands from the moment it leaves the restaurant to the time food

reaches their house.

 SOCIAL FAMILY @FOOD PANDA

1) APP STROE
2) Face book
3) Instagram
4) Twitter
5) Pinterest
6) Snapchat

USE OF SOCIAL MEDIA

1. PHOTOS/VIDEOS :
Use it to upload photos and videos of new product lines.

For example:

Advertised through Social media.

2. EVENTS :

Recently there’s been a huge sale event on their stores and online which was hugely
advertised on their social media.

Also, the reopening of their stores was the huge talk on their social media
3. CONVERSATION :

In the recent awful times as convid-19 is everywhere and people are in their homes
keeping up with the outside world only through social media outfitters conversed to the
public through their posts about several things such as

 How to do Self-isolation.
 How they are helping health workers with free hazmat suits and masks.
 How public need to fight this thing together.

4. CUSTOMER SERVICE :

They provide customer service through many mediums such as

 Official website
 Official email
 Official App
 Facebook
 Instagram
 Snapchat
 Twitter
 Public can send their message through any of these medium to seek help about their
products.

5. CONTESTS :

People can tag one page in their photos to get featured in their official pages.

And use hashtag #Ffood panda to be featured on their Instagram/Snapchat Story.

Recent contest was about Personal Style and the contest is called Feature Sunday.

GOALS
Following are their goals:

 Increasing their sales.

 Reaching their target audience in all of Pakistan Also world wide.
 Taking suggestions from the audience to make their stores better.
 Making a name of themselves in elite and middle class of Pakistan.
 Making styles for everyone.
 TARGET AUDIENCE

 Men
 women
 Kids

PRODUC
 SUGGESTIONS :
Although this is a pretty perfect brand but I would like to add a completely
new line which is only for our upper lower middle class cause why make them wait for sale and
promotion events.

DOWNLOAD THE FOOD YOU LOVE

It's all at your fingertips -- the restaurants you love. Find the right food to suit your mood, and
make the first bite last. Go ahead, download us.

PUT US IN YOUR POCKET

Order food online from the best restaurants on food panda

Are you hungry? Had a long and busy day? Then food panda is the right place for you! Food
panda, offers you a long and detailed list of the best restaurants near you. Whether it is a
delicious Pizza, Burger, Japanese or any kind of Fast Food you are craving, food panda has an
extensive roaster of 750 restaurants; further, if you are in the mood for Indian, Pakistani, or
Afghan cuisines, there are plenty of restaurants available for you to order food online with
home delivery. Food panda is available in a total of 28 cities in Pakistan, among which are the
top popular four cities: Islamabad, Lahore, Rawalpindi, and Karachi.

What's new?

 ✓ Selection of premium restaurants, all kind of cuisines.

 ✓ High quality delivery service.
 ✓ Live chat feature to give App users instant help when they need it.

TAKE YOUR OFFICE OUT TO LUNCH