Digital Marketing Plan

Digital marketing is an inexpensive way for fitness and fitness centers to expand their
marketing efforts, helping clients stay informed about their health and fitness needs
24/7. Many options for doing digital marketing can be confusing, and understanding
some of the basic options will help us choose the right strategies to build the perfect
strategy for our business.Digital marketing techniques help us promote the fitness
business because targeting the target audience can be done effectively. Targeted
marketing is a great and effective way to provide more exposure to our workplace
and fitness. Gymnastics and gymnasiums are local-based businesses. Having a unique
and up-to-date digital marketing strategy and fitness will make our business stand
out from the crowd.

General and Broad Objectives with Potential Outcomes

 Digital marketing of Structure Gym :
In this modern time, a website has become an important part of any business. It is an
indicator of our business.We will Build a friendly SEO and an easy-to-use
website,make it beautiful with attractive photos of our gym equipment, sample
demos, and trainer details. We will reach out to professionals like a new and exciting
digital advertising agency - to design and develop an amazing website.
We will load up our website with :
 Local SEO (local targeted)
 Gym-related blogs
 Documents relating to equipment and educators
 Records of health benefits of regular physical activity
 SEO (SERP visibility)
Outcome :
 Higher ranking in the SERP (Search Engine Results Page)
 Structure Gym awareness.
 More sponsors from our area.

 Mobile Marketing :
Since cell phones are more in use than laptops or computers because of their
portability, it will be helpful for our gym to set up a mobile marketing planning
platform. Besides, people spend most of their time on mobile apps and social media
using cell phones. Mobile marketing will improve the growth rate of our gym. By
using mobile app platforms,we are not required to have an application but can run
our own ads on other business mobile apps.
 Run ads on mobile applications.
 Show ads in game applications.
 Launch ads based on area.
 Launch campaigns in Google ads.
Outcome :
 Quick results
 Bulk access is available
 Immediate awareness of our gym.
 Appearance in the SERP
 YouTube Marketing :
We will Post new and informative videos explaining the different types of equipment
in our gym, its benefits, etc.As seeing is believing,people usually learn through it .We
can increase our rankings by using YouTube platform which is only behind search
engine. It is the best platform for instant results. YouTube has 2 billion active users a
month.We can market our gym management software via YouTube for short videos
and this will provide the best results for our gym.What attracts viewers will spread
with their mouths. People tend to talk about their favorite “likes” within their circles.
 By providing authentic and unique content.
 By doing SEO in videos.
 Uploading high quality (HD) videos attracts users.
 By contacting subscribers
 Positive responses to all comments
 Sharing on different social media platforms
Outcome :
 Get more attention
 Multiple user engagement
 Downloading of videos
 Have more subscribers
 More user engagement
 Showing in search engines
 Earn money from videos

 Social Media Marketing of Structure :

Providing Social Media Marketing services to our gym will increase the number of
steps our business takes. We can get better results with these three platforms.
 Facebook
Facebook is one of the biggest platforms for marketing our business.Here are some
tips to get our Gym on Facebook.
 Create a simple page with clear exercise details of our gym.
 Keep updating posts everyday
 Give Discounts and Offers
 Get used to writing about your new and technically advanced exercise
equipment coaches.
 Upload videos related to exercise, different types of workouts.
 Giving feedback on any comments in a positive way.
 Use hashtags related to fitness and exercise.
Outcome :
 Multiple user engagement.
 Wide access.
 liking and sharing will increase
 number of followers will be more

 Instagram
Thanks to its colorful and artistic photos, videos, and funny pictures,Instagram has
become a more attractive social network than Facebook.Marketing on this platform
has been a major success for fitness groups specially in Covid times.
 Go Live on Instagram.
 Show Exercise while going live,answer users problems and queries.
 Insert clear and high-quality gym images.
 Include pictures of exercise equipment.
 Include pictures of exercise, aerobatics, and all the activities done in the gym.
Outcome :
 Higher level of engagement.
 More likes, shares and downloads.
 Global access of our gym.