Reviving & promoting local News industry by creating

an ecosystem of original & hyper-local content.

Available On : www.newsreach.in
INDIA 2021: THE POST PC ERA..
730+ MN INTERNET USERS
 40% OF OUR POPULATION
WILL LIVE IN NEW URBAN AREAS
 THE NEW URBAN INDIA WILL
ACCOUNT
FOR ALMOST 60% OF TOTAL
CONSUMPTION
THIS STORY WILL BE FUELLED BY
THE
MIGRANTS OF TODAY
THE NEW URBAN INDIA
WILL BE BUILT BY THE
GRASSROOTS’ POPULATION
WHAT IS CURRENT SCENARIO &
OPPORTUNITY IN OUR CATEGORY ?
 CHANGING MARKET DYNAMICS

UNSUSTAINABILITY OF PRINT MODEL UNTAPPED PUBLISHERS COMMUNITY

Total Reg. Publications - 1,18,239*

Rising printing cost, shrinking Online
ad revenues and limited NewsPaper - 17,573
circulation, being a print Periodicals - 1,00,666
publication in rural and semi 10%
urban area is a challenge.

90% Offline

Language Wise Market Share of Publications*

Print cost + People Reach Ad Revenue ~ Only 0.1% regional

46% 44% 10%
Operations content is available
Regional Hindi English
Cost online

*RNI DATA till 31st March 2018. www.rni.nic.in

CONFIDENTIAL
 CHANGING MARKET DYNAMICS
Rapid Online Shift Of Users & Advertisers
Rural India continues to drive internet
Indian Digital Ad Industry is growing steadily
adoption. 9/10 users coming on internet will be
@ 32.3% CAGR annually
local language users.

20000
290

18,986 CR
251 32.3%
186 15000
Rural

18,986 CR
337 Urban

14,354 CR
315
295 10000

10,851 CR
8,202 CR
5000
2017 2018 2019(EST)

INTERNET USERS: URBAN VS RURAL 0

Urban Penetration Rural Penetration
66% 25% Note: Figures are in INR
1 USD = 70 INR
Source Best Media Info FIGURES ARE IN CRORES
CONFIDENTIAL
WHERE’S THE
GAP?
 NEWS PAPER PUBLISHER & PRESS REPORTER CHALLENGES

PUBLISHER CHALLENGES REPORTER CHALLENGES

Majority Publishers are from Rural & Majority Reporters are from Rural &
semi urban areas semi urban areas

Low circulation of newspaper due to No digital presence & hence no digital

low popularity ad revenue

Less popular & enjoys limited identity

Low ad revenue from Print & can’t
as Press Reporter
reach masses

No Digital presence due to Seldom credits are given by Media

lack of resources & hence no digital ad group/houses for sharing imp news
revenue
No professional
Community platform for global
Lack of effective
networking or to create individual
platform to monetize
identity & monetizing their efforts
content &
reach globally
CONFIDENTIAL
 USER & ADVERTISER CHALLENGES

USERS CHALLENGES ADVERTISERS CHALLENGES

Limited access to local news No effective rural market player

Problem with timeliness of local news

No micro local targeting available for
rural populations
Lack of Trusted source of News

Can't connect with

Publishers directly (NP/PR)

CONFIDENTIAL
WHAT CAN WE
DO TO ADDRESS
THIS?
Digitally transform Create an eco system for
local publishers & original hyper-local news and
create visibility content: Single platform for
rural and urban audience for
consuming local content
Become an effective Programmatic Publisher
rural market place for Market Place For Real Time
advertisers Buying & Selling Of Local &
Original Content
 HOW DOES IT WORK ?

News Paper Content Partnership

Individual
Publisher Agreement
Online Website
Offline + Revenue Sharing
Platform
Publisher Agreement

Press
Reporter
&
Journalist
Online Integration of Feeds
(website to website)

PGC
Publishers

Periodicals Website Mobile App

Aggregator
Online
Online • Publisher Rating • Location Wise News • Publisher Profile • Curation
Platform
Publisher
Newsletters

Users CONFIDENTIAL
 Programmatic Content Market Place Model

ORIGINAL
CONTENT
Publisher
Rating
& Ranking
System

CONTENT
Supply MARKET PLACE Demand BUYERS
PUBLISHERS Partners Partners Trading
Content Desk
Segregation Big Media
Genre-wise • RTB • RTB Houses &
Politics, • Licensing • Licensing Publishers
economics, health • Exclusive • Exclusive Fellow
etc. Ownership Ownership Publishers
• Non-exclusive • Non-exclusive Individual
Ownership Ownership Website
Owners
MARKET SIZE &
COMPETITIVE LANDSCAPE
 MARKET SIZE

Total Digital Ad spend in India Estimated Total Digital Ad spend in India

Apprx. Rs. 10,819 Cr. Rs. 24,920 Cr.

~ 20%
Other Premium
Players like
20-25% Amazon, Netflix
Other Players etc.
~ 20%
Regional T.A.M.
Content Rs.4,984 Cr.
~ 60% Players
75% - 80% Google &
Google & Facebook
Facebook

2018 2021

Note: Figures are in INR

1 USD = 70 INR
Source: BEST MEDIA INFO E MARKETER Mint CONFIDENTIAL
 COMPETITIVE ANALYSIS

DIFFERENTIATOR NewsReach Lokal Local Play Public Vibe Dailyhunt

Digitally transforming publishers

Hyper local News

(Text + Video)

Monetizing Local Publishers

Content

Connecting Rural Audience

Content Rating & Publisher

Ranking System

Programmatic Content Market

Place

CONFIDENTIAL
MARKET VALIDATION, KEY CUSTOMERS
& ACHIEVEMENT
 Proof of Concept

PUBLISHER CITIES ACTIVE

LANGUAGES
ACQUISITION COVERED USERS

1500 + 200 + 5 600,000+

PUBLISHERS CITIES LANGUAGES MONTHLY
COVERED USERS

CONFIDENTIAL
 OUR SELECT PUBLISHERS

Proud Member of:

Akhil Bharatiya Patrakar Welfare Association of Media
Suraksha Samiti Editors & Reporters, Guj

CONFIDENTIAL
 ACHIEVEMENT

Won Emerging Media startup Award, 2019

Gujarat Cine Media Awards, 2019 CONFIDENTIAL

MARKETING
STRATEGY AND
ROADMAP
 MARKETING STRATEGY

PUBLISHER ACQUISITION COST UNIT METRICS

PUBLISHER ACQUISITION
• Telecalling 400
• Social Media Campaigns 350 Rs
350
• Partner with press
associations 300
• Individual Meetings 250-300 Rs
250
• Conferences/Events
200-250 Rs
• Word Of Mouth 200
• Referral Programme 150-200 Rs
150
• Print Ads
100-150 Rs.
• Video Ads 100
• Email Marketing
50

PUBLISHER RETENTION 0
POC Q1 Q2 Q3 Q4
• Ad revenue sharing
• 24x7 Customer Support
• Publisher Incentive Programme
• Feedback Programme
• Timely publisher meet/get together Note: Figures are in INR
1 USD = 70 INR CONFIDENTIAL
 MARKETING STRATEGY

USER ACQUISITION USER RETENTION

• Facebook • Push Notifications
• Google Adwords • Social Media Engagement
• SEO • Remarketing campaign
• Referral Programme • User Incentive programme like share & win
• Content Sponsorship
• Video Ads
• Barter with Publishers

Organic Growth (%) Paid Re-engagement (%)

25%
20% 20% 20% 20% 20%
20%
15%
15%
10%
10%
5%
5%

0%
Q1 Q2 Q3 Q4
CONFIDENTIAL
 ROADMAP WITH MILESTONES

Early Stage Development Stage Growth stage Expansion Stage

PUB: 5,000+ PUB: 10,000+ PUB: 20,000+ PUB: 25,000+

1.3 million+ M.A.U 3 million + M.A.U. 20 million + M.A.U. 50 million + M.A.U.

6 months 12 months 24 months 36 months
10+ Languages 15+ Languages
20+ Languages 25+ Languages
Content Rating & Content curation with AI
& ML, Content Programmatic market Global Expansion
Publisher Ranking
monetization. place for Publishers
System,
Local Video News
Aggregator, Automated
Content Curation.

CONFIDENTIAL
TEAM
 MANAGEMENT

Darshan Shah Ashish Shah

Soniya Kundnani
Co Founder & CEO Co Founder & CSO Co Founder & CCO

Co-Founder & COO

Founder & CEO Co-Founder & CEO
Vyomdisk Media Pvt Ltd Vertoz Advertising (NSE Listed) , Vyomdisk media Pvt. Ltd.
Vokut & Trunkoz Group

Law Graduate & Law Graduate,

Young Entrepreneur. Serial Entrepreneur Served in Corporates &
Young Entrepreneur.

CONFIDENTIAL
 BOARD MEMBER & ADVISOR

Hiren Shah Alpesh Porwal

Board Member Advisor
Founder & Chairman Qualified Chartered Accountant
Vertoz Advertising (NSE Listed), Business Mentor @ Zone Startups
Qualispace, Connect Reseller & India, Venture Catalyst & Amity
Trunkoz Group Business School, Noida

Serial Entrepreneur Seasoned Business Leader

CONFIDENTIAL
FINACIALS &
MILESTONES
 SOURCES OF REVENUE

Advertisement

• Ad impressions • Video Ads

• Native Ad • First Screen Ads 1
• Full Page Ad/interstitial • Sponsored Content
Programmatic Buy
• Programmatically content buying (PGC,
2 Reports, News etc.)
Subscription • Monetizing content of publishers

• Hiring Solutions
• Learning & development (Professional 3
Courses)
• Premium Features

CONFIDENTIAL
 FINANCIALS

FY1 FY2 FY3 FY4 FY5

Expenses (USD millions) 1.02 4.36 9.73 12.90 15.85

Ad Revenue (USD millions) 0.03 1.03 6.74* 29.39 64.46

Profit (USD millions) (-0.99) (-3.33) (-2.99) 16.49 48.6

*Revenue not included above: Revenue from transaction fees from publisher programmatic market
place & from other premium features, since the same can’t be estimated as of today.

MILESTONES (NO. OF USERS & PUBLISHERS)

P.O.C. FY1 FY2 FY3 FY4 FY5

Publishers (In thousands) 1,000 10,000 20,000 25,000 5000 5000

App Installs (In millions) 0 5.6 44.8 141 286 429

Active Users (In millions) 0.5 ~3.0 ~20 ~50 ~90 ~100
CONFIDENTIAL
THE ASK
 The Ask Use of Funds
To reach a strategic position in 1
15% 25%
year, we need USD 1 million. People & Welfare Technology
However, Currently we are
looking for USD 350K against
15% equity dilution to build the
technology & business
processes needed to reach the
inflection point. 60%
Visibility & Expansion

Next Step:

Technology & More User More Publisher Multi State

Raise money
Innovation Acquisition Acquisition Expansion
CONFIDENTIAL
THANK YOU !