SVKM’s

NARSEE MONJEE INSTITUTE OF MANAGEMENT STUDIES

MASTER OF BUSINESS ADMINISTRATION

Program: MBA Trimester: IV

Course: International Business Code:
Teaching Scheme Evaluation Scheme
Classroom Practical/ Tutorials Credit Continuous Term End Examination
Session Group work Evaluation (TEE)

20 3 60% 40%
Course Rationale:
Introduces the concept of international business as a system and the theories which underlie it; institutions
which are visual evidences of it; production, marketing, financial, legal and other sub-systems which
comprise the total system. It also examines national governmental and international institutional controls
and constraints, which impact the environment in which the system operates. The successful search for new
markets implies an appreciation of these issues and an understanding of the forces at work in the
international business environment.

Course Objectives:
1. Analyze the role and impact of international business on national economic development.
2. Explain how the economic, political/legal, and financial environments affect international business
operations.
3. Discuss how cultural and behavioural differences influence countries business practices, and how these
differences can be addressed using appropriate strategies.
4. Discuss international trade theory and how government and business decisions influence international
trade.
5. Assess the effects of current regional trade agreements and economic integration on developing
countries.

Learning Outcomes:
1. Analyse the alternative theories of internationalisation;
2. Evaluate the political problems of government control of MNCS;
3. Analyse the impact of MNC activity on both home and host nations;
4. Analyze & evaluate the major trends that have occurred over recent years in the global business
environment, including the globalisation of enterprise, industry and competition.
5. Analyze & evaluate the strategic choices available to companies wishing to expand their international
markets.

Prerequisite(s):
Basic understanding of Management fundamentals

Pedagogy:
 The teaching plan incorporates comprehension and understanding of all the concepts using lectures, case
discussions, experiential learning exercises, and assignments.
 Pre readings are mandatory along with case study preparations, while quizzes / surprise test would be
conducted.

Textbook:
 International Business: The New Realities, 4e, Cavusgil, Knight & Riesenberger, Pearson, 2007
Reference Books:
 International Business: Competing in the Global Marketplace, 10e, Charles L.W. Hill & Arun Jain,
McGraw- Hill Education.
 International Business: Text and Cases ,5e, Francis Cherunilam, Publisher: Prentice Hall of India
Private Limited, New Delhi
 International Business,6e, K. Aswathappa, Publisher: Tata McGraw Hill Publishing Company Limited
New Delhi

Journals:
 International Business Review, Elsevier
 Journal of International Business Studies, Palgrave MacMillan

Links to websites:
 https://www.internationalrelationsedu.org/what-is-international-business/
 https://www.edx.org/course/subject/business-management/international-business

Evaluation Scheme:
 Term-End Exam 40%
 Case write-ups 20%
 Assignments / Projects 20%
 Quiz 20%
Total 100%

Session Plan:
Session Topic (including subtopics) Learning Outcomes Pedagogical Tool Textbook
Chapters &
Readings
1 Foundations Key concepts in Class Discussion Textbook:
What is International International Business Case: Chapter :1
Business? (IB) focusing on Internationalization at
Internationalization Vodafone, Textbook,
Pg. 50
2 Foundations Phases of Class Discussion with Textbook:
Globalization of Markets globalization, & case Chapter : 1
& Internationalization of dimensions of Case:
Firm globalization Debating the good &
harm of Globalization
Textbook,
Pg. 78
3 The Environment of IB Culture, its Class Discussion Textbook:
The Cultural Environment importance, effect & Case: Chapter :3
managerial Nestlé Ice Cream in
implications on IB Cuba,
#KEL919-PDF-ENG
Published 2015
HBS

4 The Environment of IB Ethical behavior and Class Discussion with Textbook:

Ethics, CSR, importance in IB, role case Chapter :4
of CSR & Case:
 Sustainability & sustainability Bribery & Corruption
Governance at Siemens,
Textbook, Pg. 135

5 The Environment of IB Classical theories of Class Discussion Textbook:

Theories of International International Trade Chapter: 5
Trade & Investment and Competitive Article:
advantage New Theories
of
International
Trade
#390001-
PDF-ENG
Published
1989
Revised 1990
HBS
6 The Environment of IB Internationalization of Class Discussion with Textbook:
Theories of International firms being source of Case Chapter: 5
Trade & Investment sustained competitive Case:
advantage Free Trade vs.
Protectionism: The
Great Corn-Laws
Debate
#701140-HCB-ENG
Publication 2001
HBS
7 The Environment of IB Political & Legal Class Discussion with Textbook:
Political & Legal Systems systems & risks case Chapter :6
in National Environment produced by them Case:
Political, Legal, &
ethical Dilemmas in
the Global
Pharmaceutical
Industry, Textbook,
Pg. 192
8 The Environment of IB Instruments of Class Discussion with Textbook:
Government Intervention Government Case Chapter : 7
& Regional Economic Intervention, Regional Case:
Integration Integration and BP and the
economic blocks & Consolidation of the
their implications Oil Industry 1998-
2002
# 702012-PDF-ENG
Published 2002
Revised 2010
HBS
9 The Environment of IB Advanced economies, Class Discussion with Textbook:
Understanding emerging Developing economies Case Chapter :8
Markets & emerging markets Case:
and their attractiveness Prowling for Success:
for International The revival of Jaguar
business Land Rover,
Textbook, Pg. 252

10 The Environment of IB Exchange Rate Class Discussion Textbook:

The International determination, Modern Chapter :9
Monetary & Financial Exchange rate systems Article:
 Environment Bretton
Woods
System of
Exchange
Rates,
#797093-
PDF-ENG
Published
1997, Revised
2000
HBS
11 The Environment of IB The Monetary & Class Discussion with Textbook:
The International Financial systems, case Chapter:9
Monetary & Financial Key players in Case:
Environment Monetary & Financial Asian IFCs-
systems Singapore & Hong
Kong, Textbook,
Pg. 279
12 The Environment of IB Capital Structure, Class Discussion Textbook:
Financial Management & Working capital & Case: Chapter :10
Accounting in Global cash flow, capital International
Firms budgeting Financial
management at
Tektronix, Textbook,
Pg. 307
13 The Environment of IB Currency Risks, Class Discussion with Textbook:
Financial Management & Managing diversity of Case Chapter:10
Accounting in Global International Case:
Firms accounting and Tax Hedging Currency
practices Risk at TT Textiles
#ISB009-PDF-ENG
Published 2013
HBS
14 Strategy & Opportunity Strategy in IB, Class Discussion with Textbook:
Assessment Building global Case Chapter 11
Strategy & Organization framework, Case:
in International Firms Integration responsive Maha Research Labs:
framework& Foreign The Turkish
market entry strategies Opportunity
#W17556-PDF-ENG
Published 2017
HBS
15 Strategy & Opportunity Estimating demand in Class Discussion with Textbook:
Assessment emerging markets, case Chapter: 12
Global Market identify target Case:
Opportunity Assessment markets, assessing Drilling South:
target market potential Petrobras Evaluates
Pecom
#204043-PDF-ENG
Published 2003
Revised 2004
HBS

16 Entering & Working in Exporting as foreign Class Discussion with Textbook:

International Markets market entry strategy, case Chapter :13
Exporting and Global EXIM transactions, Case:
 Sourcing Foreign intermediaries Sai Marine Exports at
& outsourcing a Crossroads,
#W15160-PDF-ENG
Publication 2015
HBS
17 Entering & Working in International Class Discussion with Textbook:
International Markets investments & case Chapter :14
FDI & Collaborative collaboration, FDI Case:
Ventures characteristics, Types India on the Move,
of FDI #703050-PDF-ENG
Published 2003
HBS
18 Entering & Working in Contractual entry Class Discussion Textbook:
International Markets strategy, Licensing, Chapter :15
Licensing, Franchising & Franchising other
other Contractual contractual entry
Strategies strategies
19 Functional Area Global Market Class Discussion with Textbook:
Excellence segmentation, Case Chapter :16
Marketing in the Global standardization & Case:
Firm adaptation, H&M: International
International pricing marketing success
story, textbook,
Pg. 485
20 Functional Area Strategic role of HR in Class Discussion Textbook:
Excellence international business, Chapter :17
HRM in a Global Firm international labour
relations, diversity in
international
workforce