SYLLABUS

INTERNATIONAL BUSINESS (KDOE307)

Course title: International Business
Course code: KDOE307
Department: International Business - School of Economics and International
Business
Credit hours: 03
Prerequite(s): Microeconomics (KTEE202), Business Economics (KTEE308),
Principles of Marketing (MKTE302)

1. INSTRUCTOR(s) INFORMATION
Phone
No. Instructors’ name Email
number
1. Nguyen Hoang Anh (Asc. Prof) nguyenhoanganh@ftu.edu.vn 0913587278
2. Vu Thi Bich Hai (MSc) haivtb@ftu.edu.vn 0912361381
3. Nguyen Hong Hanh (MSc) hanhnh@ftu.edu.vn 0988168291
4. Phan Thi Thu Hien (PhD) phanhien@ftu.edu.vn 0902287577
5. Nguyen Hong Tra My (MSc) nguyenhongtramy@ftu.edu.vn 0906002255
6. Nguyen Hai Ninh (PhD) nguyen.haininh@ftu.edu.vn 0915139839
7. Tran Hong Ngan (MSc) nganth@ftu.edu.vn 0904128504

2. COURSE DESCRIPTION
The course equips students with theoretical and practical business knowledge in
international market with a variety of political, economic, legal and cultural
differences. The subject focuses on business strategies, methods and business practices
of firms in national and international environment. The subject is delivered in order to
achieve the study objectives of the International Business profession, together with the
goals of work and post-graduate research for students.

3. EXPECTED LEARNING OUTCOMES

On completion of this course, the students should be able to:
* Knowledge
1) Understand the basic theoretical issues of international business from the
perspective of firms and the market.
2) Analyze international business environment with basic factors such as
economic, political, legal, cultural and international economic integration.
3) Understand and analyze international business strategies and modes of entry
of firms in international market.
4) Analyze business strategies of firms under globalization trends.
5) Analyze the company’s philosophy, standards, rules and behaviors on
business ethics and social responsibilities.
* Skills
6) Skills to synthesize and analyze theoretical issues in business in the context
of international economic integration and globalization.
 7) Skill to excersice autonomy in study, critical thinking in international
business theory and practice.
8) Skills to teamwork, analysis and evaluation of international business
strategies and globalization.
9) Creative skills based on theoretical knowledge and international business
practice.
* Attitudes
10) Having personal ethical qualities in dealing with colleagues and partners
from different countries around the world; training their minds to be ready
to cope with difficulties and accept risks, persistent, flexible, confident, and
creative review.
11) Having professional ethics of accepting principles of freedom, voluntary,
justice and mutual respect in international business activities.
12) Having good social responsibility.
4. READING MATERIALS
4.1. Compulsory reading
1. Charles W.L. Hill (2011) “International Business – Competing in Global
Marketplace”, 8th Edition, Irwin/McGraw – Hill Publishing House.
4.2. Optional reading(s)
2. Charles W.L. Hill (2011), “Global Business Today”, 7th Edition,
Irwin/McGraw – Hill Publishing House
3. Daniels, Radebaugh, Sullivan (2009) “International Business Environment
and Operations”,12th Edition, Pearson International Edition, Prentice Hall

5. COURSE CONTENT AND SCHEDULE

5.1. Course content
Time Allocation
Hour(s) on the class Essays, Self-study with
No. Content
Practice, exercise, teacher’s
Lecture
Seminar Assignments tutorials
Chapter 1: Overview of
1. international business & 3 0 0 6
Globalization
Chapter 1: Overview of
2. international business & 2 1 0.5 3.5
Globalization (cont.)
Chapter 2: National
3. 2 1 1 4
Differences
Chapter 2: National
4. 3 0 0 6
Differences (cont.)
Chapter 2: National
5. 3 0 0 6
Differences (cont.)
Chapter 3: International
6. 3 0 1 4
business strategies
Chapter 3: International
7. 3 0 1 6
business strategies (cont.)
8. Mid-term exam 0 3 4 4
Chapter 4: Organizational
9. 2 1 1 4
Cultures and Structure
 Chapter 4: Organization
10. Cultures and Structure 2 1 1 0
(cont.)
11. Chapter 5: Entry modes 2 1 3 5
Chapter 5: Entry modes
12. 3 0 0 6
(cont.)
Chapter 6: Business Ethics
13. 2 1 1 5
and Social Responsibility
14. Presentation 0 3 5 4
15. Presentation 0 3 4 4
Total 30 15 22.5 67.5

5.2. Schedule of lectures

Lecture 1_ Chapter 1: Overview of International Business & Globalization
Teaching Students’
Hour(s) Content
activities preparation
Lecture 3 - 1.1. Course introduction and overview
Practice, 0 - 1.2. Definitions of international
Seminar business and other related terms
Essays, exercise, 0 - 1.3. The importance of studying
assignments international business

Self-study 6
with the
teacher’s
tutorials
Assessment - Course structure and assessment criteria
- Definition of international business and its forms
- The needs of studying international business
Tutorial - Content: Answering, consulting on content and learning
methods; instruction to exploit the resources
- Time: office hours
- - Location: Office of the School of Economics and
International Business, 2nd Floor, Building B

Lecture 2_ Chapter 1: Overview of International Business & Globalization (cont.)

Teaching Students’
Hour(s) Content
activities preparation
Lecture 2 - 1.4. Definition of globalization
Practice, 1 - 1.5.Types of international companies
Seminar - 1.6.Rationales under company’s
Essays, exercise, 0.5 decision to go global
assignments

Self-study 3.5
with the
 teacher’s
tutorials
Assessment - Diffenrences among international firms, global firms,
MNEs and TNCs
- Motivations of firms in doing international business
Tutorial - Content: Answering, consulting on content and learning
methods; instruction to exploit the resources
- Time: office hours
- - Location: Office of the School of Economics and
International Business, 2nd Floor, Building B

Lecture 3_ Chapter 2: National Differences

Teaching Students’
Hour(s) Content
activities preparation
Lecture 2 - 2.1. Chapter introduction [1] Pre-reading
Practice, 1 - 2.2. Political systems Chapter 02
Seminar - 2.3. Economic systems
Essays, exercise, 1 - 2.4. Legal systems
assignments

Self-study 4
with the
teacher’s
tutorials
Assessment - Foundation and relationship between Collectivism and
Individualism
- Characteristics of Market, Command and Mixed
economy
- Differences in Common and Civil law
- Effects of corruption on national economic growth
- Determinants of economic development

Tutorial - Content: Answering, consulting on content and learning

methods; instruction to exploit the resources
- Time: office hours
- - Location: Office of the School of Economics and
International Business, 2nd Floor, Building B

Lecture 4_ Chapter 2: National Differences (cont.)

Teaching Students’
Hour(s) Content
activities preparation
Lecture 3 - 2.5. Definition of cultures, values and [1] Pre-reading
Practice, 0 norms Chapter 03
Seminar - Determinants of culture and its effects
Essays, exercise, 0
assignments
Self-study 6
with the
teacher’s
 tutorials
Assessment - Definition of values and norms in social context
- Differences in folkways and mores
- Relationship between culture, society and the nation-
state
- Differences in individuals and groups
- Determinants of cultures
Tutorial - Content: Answering, consulting on content and learning
methods; instruction to exploit the resources
- Time: office hours
- - Location: Office of the School of Economics and
International Business, 2nd Floor, Building B

Lecture 5_ Chapter 2: National Differences (cont.)

Teaching Students’
Hour(s) Content
activities preparation
Lecture 3 - 2.7. Culture and the workplace [1] Pre-reading
Practice, 0 - 2.8. Implications for managers Chapter 03
Seminar
Essays, exercise, 0
assignments

Self-study 6
with the
teacher’s
tutorials
Assessment - Social stratification in business operations
- National religious and ethical system
- Differences in spoken and unspoken language
- Roles of education in economic development
- Impacts of culture in the workplace
Tutorial - Content: Answering, consulting on content and learning
methods; instruction to exploit the resources
- Time: office hours
- - Location: Office of the School of Economics and
International Business, 2nd Floor, Building B

Lecture 6: Chapter 3: International business strategies

Teaching Students’
Hour(s) Content
activities preparation
Lecture 3 - 3.1. Introduction about strategy [1] Pre-reading
Practice, 0 - 3.2. The role of strategy to the firm Chapter 12
Seminar - 3.3. Competitive pressures in the
Essays, exercise, 1 choice of international business
assignments strategy (pressure for cost reduction
and pressure for local responsiveness)
 Self-study 4
with the
teacher’s
tutorials
Assessment - How can firm create more value
- Differences between cost reduction strategy and
- Primary activities and support activities
- The importance of organization structure
- Appropriate definition of strategy
Tutorial - Content: Answering, consulting on content and learning
methods; instruction to exploit the resources
- Time: office hours
- - Location: Office of the School of Economics and
International Business, 2nd Floor, Building B

Lecture 7: Chapter 3: International business strategies (cont.)

Teaching Students’
Hour(s) Content
activities preparation
Lecture 3 - 3.4. International strategies [1] Pre-reading
Practice, 0 - 3.5. Strategic alliances Chapter 12
Seminar - 3.6. Entry modes [2] Pre-reading
Essays, exercise, 1 Chapter 13
assignments

Self-study 6
with the
teacher’s
tutorials
Assessment - Experiences effects and competitive advantages
- Benefit of leveraging subsidiary skills
- The conditions of applying each strategy
- The advantages and disadvantages of strategic alliance
- Risk and disadvantages of strategic alliance
- Factors affecting entry decisions
- Entry modes, advantages and disadvantages

Tutorial - Content: Answering, consulting on content and learning

methods; instruction to exploit the resources
- Time: office hours
- - Location: Office of the School of Economics and
International Business, 2nd Floor, Building B

Lecture 8_ Mid-term exam

Teaching Students’
Hour(s) Content
activities preparation
Lecture 0 - Mid-term exam assessment  [1] Review
Practice, 3 chapter 1,2,3,4
Seminar
 Essays, exercise, 4
assignments

Self-study 4
with the
teacher’s
tutorials
Assessment - Group presentation/written test
Tutorial - Content: Answering, consulting on content and learning
methods; instruction to exploit the resources
- Time: office hours
- - Location: Office of the School of Economics and
International Business, 2nd Floor, Building B

Lecture 9_Chapter 4: Organizational Structure

Teaching Students’
Hour(s) Content
activities preparation
Lecture 2 - 4.1. Organizational Architecture [1] Pre-reading
Practice, 1 - 4.2. Organizational Structure Chapter 14
Seminar
Essays, exercise, 1
assignments

Self-study 4
with the
teacher’s
tutorials
Assessment - Definition of organizational structure
- Models of organizational structure
Tutorial - Content: Answering, consulting on content and learning
methods; instruction to exploit the resources
- Time: office hours
- - Location: Office of the School of Economics and
International Business, 2nd Floor, Building B

Lecture 10_Chapter 4: Organizational Structure

Teaching Students’
Hour(s) Content
activities preparation
Lecture 2 - 4.3. Organizational Culture [3] Pre-reading
Practice, 1 Chapter 14
Seminar
Essays, exercise, 1
assignments

Self-study 0
with the
teacher’s
tutorials
 Assessment - Definition of organizational culture
- Factors of organizational culture
Tutorial - Content: Answering, consulting on content and learning
methods; instruction to exploit the resources
- Time: office hours
- - Location: Office of the School of Economics and
International Business, 2nd Floor, Building B

Lecture 11_ chapter 5: Entry mode

Teaching Students’
Hour(s) Content
activities preparation
Lecture 2 - 5.1. Basic entry decision [1] Pre-reading
Practice, 1 - 5.2. Entry modes Chapter 12
Seminar
Essays, exercise, 3
assignments

Self-study 5
with the
teacher’s
tutorials
Assessment - Three basic entry decision
- Some modes of entering foreign markets
Tutorial - Content: Answering, consulting on content and learning
methods; instruction to exploit the resources
- Time: office hours
- - Location: Office of the School of Economics and
International Business, 2nd Floor, Building B

Lecture 12_ chapter 5: Entry mode

Teaching Students’
Hour(s) Content
activities preparation
Lecture 3 - 5.2. Entry modes [1] Pre-reading
Practice, 0 - 5.3. Strategic Alliances Chapter 12
Seminar - 5.4. Global value chain
Essays, exercise, 0
assignments

Self-study 6
with the
teacher’s
tutorials
Assessment - Some modes of entering foreign market
- Functional operations
Tutorial - Content: Answering, consulting on content and learning
methods; instruction to exploit the resources
- Time: office hours
- - Location: Office of the School of Economics and
 International Business, 2nd Floor, Building B

Lecture 13_ Chapter 6: Business cultures, ethics and social responsibilities

Teaching Students’
Hour(s) Content
activities preparation
Lecture 2 - 5.1. Chapter introduction [1] Pre-reading
Practice, 1 - 5.2. Ethical issues in international Chapter 04
Seminar business
Essays, exercise, 1 - 5.3. The roots of unethical behavior
assignments - 5.4. Implementing ethical and social
Self-study 5 responsibilities in MNEs
with the
teacher’s
tutorials
Assessment - “Tragedy of the common” and its application in
business practices
- Targets of the U.S. Foreign Corrupt Practices Act
- Ethical issues may arise from differences towards
employment conditions, human rights, corruption,
environmental pollution and the use of power
- Ethical and social responsibilities of MNEs
Tutorial - Content: Answering, consulting on content and learning
methods; instruction to exploit the resources
- Time: office hours
- - Location: Office of the School of Economics and
International Business, 2nd Floor, Building B

Lecture 14: Summary & Presentation

Teaching Students’
Hour(s) Content
activities preparation
Lecture 0 - Group discussion/presentation - Preparing
Practice, 3 - Expert consultancy group
Seminar discussion/pre
Essays, 5 sentation
exercise, based on
assignments chosen topics
Self-study 4 - Preparing
with the group report
teacher’s
tutorials
Assessment - Knowledge assessment based on presented topics
(through group presentation and report)
- Skill assessment: presentation, language,
communication, critical thinking, making question
and problem solving
- Study attitude assessment
Tutorial - Content: Answering, consulting on content and learning
methods; instruction to exploit the resources
- Time: office hours
- - Location: Office of the School of Economics and
 International Business, 2nd Floor, Building B

Lecture 15: Summary & Presentation

Teaching Students’
Hour(s) Content
activities preparation
Lecture 0 - Group discussion/presentation - Preparing
Practice, 3 - Expert consultancy group
Seminar discussion/pre
Essays, exercise, 4 sentation
assignments based on
chosen topics
- Preparing
Self-study 4
group report
with the
teacher’s
tutorials
Assessment - Knowledge assessment based on presented topics
(through group presentation and report)
- Skill assessment: presentation, language,
communication, critical thinking, making question and
problem solving
- Study attitude assessment
Tutorial - Content: Answering, consulting on content and learning
methods; instruction to exploit the resources
- Time: office hours
- - Location: Office of the School of Economics and
International Business, 2nd Floor, Building B

5.3. Contribution to Course Learning Outcomes

CLO
Topic Content Knowledge Skills Attitudes
1 2 3 4 5 6 7 8 9 10 11 1
2
Chapter 1: Overview of 1 1 1 1 1 1
1. international business &
Globalization
Chapter 1: Overview of 1 1 1 1 1
2. international business &
Globalization (cont.)
Chapter 2: National 1 1 1 1 1 1 1 1 1
3.
Differences
Chapter 2: National 1 1 1 1 1 1 1 1
4.
Differences (cont.)
Chapter 2: National 1 1 1 1 1 1 1
5.
Differences (cont.)
Chapter 3: International 1 1 1 1 1 1 1
6.
business strategies
7. Chapter 3: International 1 1 1 1 1 1 1
business strategies
 (cont.)
8. Mid-term exam 1 1 1 1 1 1
Chapter 4: 1 1 1 1 1 1 1 1
9. Organizational Cultures
and Structure
Chapter 4: Organization 1 1 1 1 1 1 1 1
10. Cultures and Structure
(cont.)
11. Chapter 5: Entry modes 1 1 1 1 1 1 1
Chapter 5: Entry modes 1 1 1 1 1 1 1 1
12.
(cont.)
Chapter 6: Business 1 1 1 1 1 1 1 1 1
13. Ethics and Social
Responsibility
14. Summary & Presentation 1 1 1 1 1 1 1 1 1 1 1
15. Summary & Presentation 1 1 1 1 1 1 1 1 1 1 1

6. COURSE POLICY:
The Course policy is under the current training regulations
Students must attend at least 80% lectures to be eligible to take the final exam;
- All group members are required to participate in delivering group presentation and
report;
- Students are awarded with bonus points for actively participating in class dicussion
and contribution;
- Individual presentation result is affected by the degree of contribution of each
member (based on group report);
- Final exams with up to 50% similarity will be deducted ½ from the final point;
- Final exams with more than 50% similarity will be given zero (0) point as final
mark.
7. COURSE ASSESSMENT
7.1. Type of Assessement
* Formative assessment (10%), in which
- Class attendance: students participate in all classes: 10%
* Summative assessment (90%)
No. Assessment Rate
I Mid-Term: 30%
Written test & Presentation
II Final term: 60%
Exam

7.2. Assessment Criteria

7.2.1. Mid-term: Group work & presentation
* Generic Criteria
- Joining in all group works (a report assessing how and at which level each
member contributes to group works, will be required);
- Studying about the content and relevant knowledge of the topic, preparing
slides;
- Operating a presentation in which highlights what your group has done to
develop and assess international business topic. The presentation requires the
participation of all group members. Member who do not present, shall have zero mark
for this criteria.
* Requirements for group report
- Presentation: the total time allocation for each group will be around 20 to
25 minutes. There will be a subtract of 10% in the total mark if the presentation last
more or less than the mentioned time.
- Dress code: formal and smart dress. There should be no hand-document
or other device needed for the presentation except group report.
- Group report: the content should be relevant to the topic. The report
should indicate relevant information and be formatted on A4 paper size, font size 14,
presented on Time New Roman font or VnTime. The margin of upper, lower, left and
right should be 2.5 cm, 2.5 cm, 3.5 cm, 2 cm respectively with the line spacing is 1.5
lines. The report should have a length of 25-30 pages.
*Assessment criteria (total mark of presentation and group report)
Presentation (pts: points):
Good presentation content : 5
pts
Good presentation skill : 3
pts
Well prepared slides : 1
pts
Good presentation timing : 1
pts
Total mark : 10
pts
Group report (pts: points):
Good content : 7
pts
Good presentation : 3
pts
Total mark : 10
pts
* Writing test
- Content: Issues have been studied
- Test questions include self-reflection questions and case questions
- Criteria:
Answer clearly and correct : 7
self-reflection questions pts
Good analysis of case study : 3
questions pts
Total mark : 10 pts

7.2.2. Final term: Exam (60%):

- Form: Written test
- Content: Issues have been studied
- Test questions include self-reflection questions and case questions
- Criteria:
Answer clearly and correct : 7
 self-reflection questions pts
Good analysis of case study : 3
questions pts
Total mark : 10
pts

7.2.3. Bonus / incentive:

Students who actively contribute to the class, involved in speaking and
expressing their qualified and relevant opinions, or who have received more than 3
qualified speeches, will be given incentives. (03 speeches = 0.2 mid-term total mark /
presentation or 0.1 final term total mark, 10 score scale)

DEAN OF SCHOOL HEAD OF DEPARTMENT