The green strategy for gaining a competitive advantage in housing development in China includes conserving environmental resources, efficient

resource utilization and energy efficient design, and good ventilation for residents' lives. Replacement green elements to reduce energy and
maintenance costs.

Home developers can gain certain competitive advantages by adopting certain types of green approaches and strategies, some of them are :

* Adopting green strategy is considered the commitment on social responsibility, and by assuming this social
responsibility, housing developers can gain good image which is intangible asset..

The second typical competitive advantage that housing developer can gain through adopting green strategy
is to receive ‘cheaper land prices’

Thirdly, developers can gain the advantage of ‘reduction in construction costs’ from applying green
technologies. For example, on-site recycling methods and reducing material consumption can save
construction materials cost.

The fourth competitive advantage comes from ‘developing unique green housing product’. The unique green
product has good potential market opportunities when buyers start to have demands for higher quality living
environment.

‘Reduction in operation and maintenance costs’ is identified as another competitive advantage that housing
developer can gain by delivering green products.

Use of industrialized components’ is considered as another competitive advantage to housing developer. The
industrialized components are increasingly used in housing development, including the integrated elements
of construction and decoration, and prefabricated concrete elements.. 

Furthermore, adopting green strategy can help developers secure ‘more financial channels for developing
green properties’ . Financial capital is regarded as one of the core competitive advantages for housing
developers Recent research has shown that green development can attract more investment funds
 Benefits
Component Environmental Alternative Strategy type Implementation cost
Technicians Economic Environmental
aspect
use of implementation Reduction of savings in
Energy excessive alternative of new consumption the payment
consumption of energies technologies of the
energy power (solar panels) resource

water
High consume

waste Recycling of selection,

Residuous waste separation and
generation sale of waste
Organic waste implementation
composting of an organic
waste
composting
system