Kiran Liaquat - MBA-191006

Tuba Akhtar – MBA-191003

Colgate is a worldwide forerunner in oral products. Colgate Palmolive
received a gigantic customer trust and has gotten a few honors and awards
for being the most confided in brand. Caring is the one of the basic beliefs
on which the organization works.
Colgate Palmolive is dedicated not only to its customers, employees, and
shareholders, but also to environmental protection and community
enhancement. Customers have remained loyal to the company over the
years as a result of the company’s ongoing introduction of new innovative
products to the market.
Product strategy:
Colgate deals in various oral products such as toothpastes, toothbrushes,
toothpowders and mouthwashes. It likewise gives forte items that targets
tackling different oral issues of customers like relief from intense gums or
teeth pains. The primary elements of the toothpastes are fluoride and
calcium that aides in scouring the plaque, eliminating food stains and
making teeth more strong.
Distribution strategy:
The distribution channel of Colgate Palmolive is generally spread and
reaches to even distant corners of the country. Its oral consideration items
are not just present in general stores and hyper business sectors but on the
other hand are accessible in little retailer shops in a distant country area.
One of the reasons for its continued ranking as one of the most trusted
brands is the widespread availability of its products. Colgate Palmolive
items take up a lot of shelf space and mostly never short in market and are
strategically placed to get the most attention from customers. And they
offer their products online too. They usually don’t provide discount on single
products they are mostly indulged into combo offers.
Pricing strategy:
Colgate provides its product for all of the classes since they offer their
products in different sizes which can be affordable for each and every
class. But some of their products have high prices too which can be
justified too because of an added ingredients that provides different
benefits to the consumers. They provide complimentary toothbrushes with
toothpastes too so that their customers don’t go for other brands like
shields.

Promotional or advertising strategy:

Colgate brand is publicized through different TVC, boards and hoardings.
Advertisements are done through print media by different ads in papers
and magazines. Colgate Palmolive is likewise profiting by web showcasing
through Facebook and YouTube ads. The brand Colgate positions it items
as the one that are suggested by dental specialists. Colgate do in school
activities too to promote its brand among students and distribute samples
to attract customers.
Internal and external analysis or SWOT analysis:
Strength:
1. Colgate toothpaste is a well-known and widely used brand. The brand
enabled the company to compete with other businesses, resulting in it
being one of the top brands with outstanding advertising and brand
awareness for items with eminent customer loyalty.
2. Products: Colgate has a diverse product line that includes oral care,
personal care, surface cleaners, fabric care, and pet food.
3. Products distribution: Colgate ensures that it caters a large consumer
base with a powerful distribution channels in rural and industrial
sectors, ensuring that the product is delivered or accessible and
available whenever customer asks for.
Weaknesses:
1. The company is unable to overcome the challenges posed by new
entries into the category, and as a result, it lost a small portion of the
specialized market. To overcome these issues, Colgate must create
an internal feedback system that is driven by the sales persons
present on site.