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WEEK 8 (SEM 111)

Name: Jasmin R. Conejero Date: April 19,2021 Section: 2 SEDE-1 Score: _____
Professor: Prof. Orcega

ACTIVITY / ACTIVITIES
Reflective Analysis
I thought that Functionalism is an I learned that Functionalism is
international organization-building concerned with how media and
strategy that promotes international technology relate to society's smooth
collaboration on science, humanitarian, functioning; a decent way to start
social, and economic issues. Another is considering this viewpoint is to make a
Entertainment is a form of action that list of the roles you believe media and
keeps an audience's focus and curiosity technology serve. Your list may include
while also providing entertainment and things like the opportunity to access
enjoyment. However, the influence of content on the Internet, the entertainment
social norms, in the form of common appeal of media, or how advertisement
values, to inspire behavior is enormous. and product placement influence social
Human agents regulate their behavior in norms. Another is the entertainment
expectation of penalties, i.e. reward and function of media is an apparent manifest
penalty by other social players, because function. When asked whether they watch
of the internalization of norms. It's still tv or go to the cinema, the majority of
difficult to understand how much our lives people say they love it. And the numbers
have changed when we take a step back back up this statement. Though 2012
and consider how different things are Nielsen data showed a small decrease in
today relative to five or ten years ago. If the number of U.S. homes with
you like it or not, social media plays a televisions, television still has a large
significant part in the lives of many presence. In addition, the amount of time
people. Social media is unquestionably spent watching is substantial. Social
an important part of my everyday routine, norms serve to socialize us, allowing us
and I can't picture life without it. to pass on our ideals, interests, and
According to conflict theory, culture is norms to future generations. Indeed,
characterized by social classes media socializes and re socializes us in
competing over finite resources in a our entire lives. Both types of media
competition for supremacy. Conflict instruct us about what is good and
perspective maintains that gender is desirable, as well as how to talk, respond,
better interpreted as men seeking to and respond to events. one of
retain dominance and wealth at the technology's most obvious functions is to
expense of women in the form of gender. alter our lives, sometimes for the best,
As a result, males are the dominant sometimes for the worst. Consider how
group, while women are the inferior the modern age has changed our
group. Although such gender roles may communication methods. The
have been acceptable in a hunter- disadvantage of this continuous influx of
gatherer culture, conflict theories contend information is that it is almost impossible
that these roles only exist when the to detach from technology, which adds to
dominant party works to preserve its an illusion of constant easy access to
dominance and prestige. The expansion information and individuals. Such a fast-
of feminism into analytical or intellectual paced dynamic isn't necessarily beneficial
debate is known as feminist theory. It to us. The digital gap represents unequal
explores women's social positions, access to information and technologies.
perspectives, and desires in order to Conflict scholars often consider who
better appreciate the essence of gender dominates the media and how it supports
inequality. While feminist philosophy is upper-middle-class white people's
primarily concerned with social relations, standards while ignoring the role of the
it also examines gender discrimination working class, especially people of color,
and the advancement of women's rights. in the United States. A slim female model
Symbolic interactionism is a micro-level is pictured attending New York Fashion
hypothesis that examines the interactions Week. Some contend that the selection of
between people in a culture. People are female photographs is misleadingly
thought to make sense of their social restricted. For several, technology can
environments through communication, or serve as a symbol. The kind of machine
the sharing of meaning through words you use, the car you drive, and your
and symbols. According to the theorists desire to buy the most recent Apple
Herman and Reynolds (1994), this view device are both socioeconomic indicators
sees individuals as involved participants of income and status. Neo-Luddites are
in defining the social environment rather those who see technology as a sign of
than passive observers. Reality as a contemporary life's coldness and
Social Construction. They concluded that isolation. Meanwhile, the media creates
people and human interaction, which they and disseminates symbols that serve as
refer to as habitualization, construct the foundation for our collective view of
culture. “Any operation that is replicated culture. Interactionist theorists are
repeatedly becomes cast into a interested in the collective creation of
sequence, which can then be... done meaning, which is a continuous
again in the future in the same way and mechanism in which individuals
with the same economical effort,” subjectively establish and interpret reality.
according to habitualization (Berger and The media shapes our reality in a variety
Luckmann 1966). There are many of ways. For others, the people they see
hypotheses regarding the future of on a computer may become a primary
culture, technology, and media. source of frustration. There are a plethora
Technology and media, according to of hypotheses on how culture,
functionalism, contribute to societal technology, and the media can develop.
cohesion by promoting leisure time and From promoting leisure time to rising
increasing productivity. Conflict scholars competitiveness, functionalism sees
are most interested in how technology technology and media as important
reinforces inequality inside and within contributors to societal peace. Conflict
cultures, as well as within nations. They scholars are most interested in how
even look at how social media is used. technology reinforces inequality inside
and between societies. They also
examine how social media affects
people's lives.

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