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THE ULTIMATE

WEBINAR TEMPLATE
The Sure-Fire Way To Explode Webinar Profits

Using A Framework That Works…
SECTION #1
Your Webinar Title
The first bit of information your audience needs
to know is that they are in the right place. So,
this is where Your Webinar Title Slide Goes
This is the part where you go into exactly what your webinar will
be about, and even more important, who your webinar is for.
Your webinar title should be a
powerful headline following a proven
headline format
Examples Of Webinar

Titles That Work
GOOD TITLE TEMPLATES… A FEW EXAMPLES…

How To Get [Result They Want] Without How To Buy A High-End Oceanfront Home 

[Doing Thing They Hate] Without Borrowing From

A Greedy Bank.


Everything You Should Know About Everything You Should Know About Going To
[Getting Result They Want] Without An Ivy League School Without Racking Up
[Negative Thing They Hate]
 Debt.


If You Have Trouble [Getting Result] If You Have Trouble Investing In Real Estate
Successfully, Please Read This. Successfully, Please Read This.
SECTION #2
The Bribe…
In this part we bribe the audience to stick
with us for the entire presentation…without
the usual “All About Me” introduction you see
on most prestentations. …

We are a bit more subtle and don’t need to


brag about ourselves to get the point across.
FRAMEWORK EXAMPLE:
Hi this is [your name].“ “I really appreciate you joining
me here today and as a little
I really appreciate you joining bonus I’m going to give you
me here today and as a little my private cheat sheet:
bonus I’m going to give you
my private cheat sheet: “27 Hidden Areas To Look For
Amazing Oceanfront Property
XYZ Ways To [Get Result] On Both Coasts You’ve Never
You’ve Never Seen Before. Seen Before!
FRAMEWORK EXAMPLE:
This cheat sheet will give you [result This cheat sheet will completely
they want] quicker, easier than ever change how you get the most
before. ignored (but beautiful)
If you want a copy, please stick
oceanfront homes at a
around until the very end and I’ll tell COMPLETE steal!
you how you can get your very own
copy. Also, please don’t worry about If you want a cheat sheet, please
trying to take extensive notes. I’ll stick around until the very end
show you how to get a copy of the and I’ll tell you how you can get
slides and notes at the end of your very own copy.
today’s workshop.
After We Bribe Them To Stick To
The End, We’ll Further Showcase
Why They Should Stick Around And
Attend The Entire Presentation.
FRAMEWORK EXAMPLE:

How you can [do something amazing], The sneaky (and ethical way) to massively
without [the usual struggles]. underbid for oceanfront homes and have
the listing agent thanking YOU for the
How you can [achieve some big benefit] privilege…
using the [Fancy Name] Method…
Easily find the steals of the century
When it’s OK to X if you still want to Y. BEFORE they get listed publicly...even if you
don’t have ‘a connection’ in the RE
industry…

When it’s OK to pass up a chance to get a


killer deal...and why you’ll want to use this
method if you want to buy multiple
properties…
FRAMEWORK EXAMPLE:

X Ways To Y The “two coasts method” to buy red-hot


properties and flip them for even BIGGER
What NEVER To Do If You Want [Big Benefit] paydays...before the market knows about
And the [Weird] Thing To Do Instead… them…

The counter-intuitive way to brand yourself What never to do if you want to sell houses
as an [insert title] so you can [insert benefit] in the same city…And the power move to do
instead…

The counter-intuitive way to become a


expert in listing a house…so you don’t get a
pushback on price.
THE PROMISE
This is where you give them a taste
of what else they will get for staying
on the presentation
FRAMEWORK EXAMPLE:

You’ll discover step-by-step My PROMISE to you. You’ll get a step-by-


step strategy for identifying, acquiring
strategy for [key benefit] and flipping (if you wish), the most
without [doing something luxurious and rare oceanfront properties
hard/painful]. on both coasts for 30% below cost!

I have some cool secrets for you…


I also have some really Plus some very surprising strategies you
need to know about.
COOL gifts for you.
Then You Introduce Yourself,

And Provide Your Credentials.
This slide establishes your expertise
in your marketplace and lets you tell
your audience who you are...
FRAMEWORK EXAMPLE:
Known as… My name is Jane Smith, founder of
Oceanfront Dreams Inc.
Creator/author of…

Featured on… Amazon #1 Best Selling Author of Insider


Oceanfront Tactics.
For the past [years/months/weeks], I’ve
been… Featured on Huffington Post, Yahoo News,
The New York Times, and more.
My specialty is in helping [target person]
[achieve big results] WITHOUT [common Over the past 15 years, I've mentored and
pains/struggles] advised over 5,000 discerning house
hunters who wanted the very best homes
but didn't want to get cheated in the
process.
Next, We Start Providing Real Value

By Helping Your Audience In Advance...


This Is Before We Sell Or Pitch Them On Anything



…Or Even Hint At A Product Or Service

They Could Possibly Buy…
FRAMEWORK EXAMPLE:

Here’s why [what I’m going to teach you] Here’s why this training is important…
is important…
I’ve helped thousands of people increase
[your Ideal clients] have been able to their profile using this Oceanfront Property
[achieve big benefit] with my [Name of Method...
the Technique/System/Method].
This is an EASY system for boosting your
This is a [FAST/EASY] system for chances of grabbing pristine, exotic and
[achieving another big result].
 handsome properties for far less than the
rest have to pay…
This where you would teach 3-5
tips on how to get your
audience results FAST. These
tips must be actionable...
Briefly Go Into Detail For Each Of
The Keys Above, Then Explain
Why Each Step Is Important
FRAMEWORK EXAMPLE:
I’m going to be sharing with you 3 I’m going to be sharing
secrets about [Topic] so you can
[gain a desired result]. with you 3 secrets about
Insert a secret which is contrary to
listing your buying up (or
what they might believe. This will selling) your oceanfront
allow you to reframe their beliefs
so they start to trust you as an property by 25% to 30%
expert. more than it’s current
Then we’ll list and teach on two market value…
more secrets they need to take
action on…
FRAMEWORK EXAMPLE:

Let’s talk more about the first The first secret to getting your
secret, which is XYZ. The reason home listed bought for 30% higher
we’re doing this is to vastly is by adding features in that luxury
increase the chance we get home owners want. For example,
[desired result they want] look at homes which have 2-3 more
bedrooms than yours. Notice what
features they have that you can
model in your current home.
Again, The Secrets Portion Should Take
About 30 Minutes …This Is Actual Real-World
Information You Want To Help Them With.
FRAMEWORK EXAMPLE:

The other item we’ll look at is luxury home


Let’s talk more about the first magazine and other high-end home
secret, which is XYZ. The reason markets. Lets see the features we can
we’re doing this is to vastly gather from the data, shall we?
increase the chance we get
In this example, I noticed many luxury
[desired result they want] homes had custom upgraded interiors with
custom or high-end stoves, and kitchen
appliancees.
FRAMEWORK EXAMPLE:

Next, we’ll keep the theme going Wealthy people love to show their guests
and keep sharing with the them custom features like a wet bar, multi-car
garage or gigantic TV no one else has.
the first secret.
Which items can you easily install in your
current home which would be a draw to folks
who aren’t living the ‘high-life” lifestyle but
want to?
FRAMEWORK EXAMPLE:

For our example webinar for secret #2, Next we’re going to show you 5 luxury
we’re going to list out 5-10 different items wealthy people want and the 12
items which they can easily change, fix or websites you can get fantastic deals on
replace to suit a more luxury audience. them…

And then show them where they can find I would go ahead and have images of each
them for much less than what others are website and the exact luxury item which
over-paying. wealthy people wanted in their homes (TV,
stove, certain color of bathroom title…)…
FRAMEWORK EXAMPLE:
For secret #3, we’ll show them 25 different For secret #3, Here Are 25 Overlooked
ways to sell to a luxury market…and get Ways To Sell To A Wealthier Buyer…
people in the door to sell their home to.
Have a block party…invite all of the
For each example you give, go into more neighborhood (4-5 blocks) to your party,
detail than just one sentence. Really give and really feature the home.
them secrets and tips they can walk away
and use. Put out a press-release on
PRNewswire.com. It will run you about
$200.00

And your local paper letting them know


about the party…and really swing for the
fences as far as catering to what your
buyers would want to come to.
FRAMEWORK EXAMPLE:
More tips and secrets. This part the Some agents don’t advertise at all. Instead
entire 3 part secrets secrets, should last they hire a PR firm to do it for them. This could
about 25-30 minutes. work well for you. Here are 3 I recommend.

Feel free to add more than 30 minutes, Get into the head space of the buyer. Find out
but don’t go too overboard time-wise. what is motivating them. Usually it is NOT
price. Then stress those benefits and features
in every conversation you have wth them
specifically.

Do a pro inspection of all pests and termites,


and anything else you would want to be done
if YOU were buying the home. Then give the
prospective buyer a COPY of ALL the
inspections.
Next Is The Pre-Sale…
The Part Before The Introduction
Of The Product
This Section Is To Warm Up The
Audience From The Valuable
Training Into The Sales Pitch
FRAMEWORK EXAMPLE:
What I’ve just shown you is part of the What I’ve just shown you is the exact system I
exact [system, blueprint] I’ve used to call Oceanfront Mastery. It’s a system I’ve
achieve [XZY results] in my industry. personally used to buy over 171 oceanfront
homes for everyday clients and customers just
Right now, let’s recap everything you’ve like you...
learned about [Topic] and getting a [certain 

result]. Right now, lets recap everything you’ve
discovered today. First we talked about adding
5-10 luxury features homeowners want. You
also learned where to find these items for
much less than others are paying for them. 


Finally we learned 25 new ways to list your
oceanfront home which your competitors
aren’t doing.
NEXT, ASK THEM THIS QUESTION:
So, Let Me Ask You:

I Know We Had Limited Time Together. Given The Time That We Had,
Did We Do A Good Job Today Of Giving You Information, Even If You
Left This Room Right Now, That You Could Use To Help Sell Your
Home Tomorrow? Let Me Know In The Chat By Saying Yes (Or No).
FRAMEWORK EXAMPLE:
Next, Ask Them This Question: Next, Ask Them This Question:

So, Let Me Ask You: So, Let Me Ask You:


I know we had limited time together.
I know we had limited time together.
Given the time that we had, did we do a
good job today of giving you Given the time that we had, did we
information, even if you left this room do a good job today of giving you
right now, that you could use to [obtain stuff, even if you left this room right
their desired result?] Let Me Know In now, that you could use to help sell
The chat by saying Yes (or no). your home tomorrow? Let Me Know
In The chat by saying Yes (or no).
Give Them A Chance To Answer Yes Or
No And Call Out Those People Who
Loved The Training And Say Thank You.
GET PERMISSION:
Ask Them For Permission To Tell Them
About Your New Product Or Offer…
FRAMEWORK EXAMPLE:
Did I earn the right to spend a few Did I earn the right to spend a few
minutes talking about how you can work
with me?
minutes talking about how you can
work with me inside of my
If you would like to learn more about my Oceanfront Mastery program?
[program/offer/software/system] I’m
going to ask you to type YES in the chat.
This is not for everyone. It’s only for
Now, this [program/software/course] is people who want to work hard to
not for everyone. It’s only for people who
want to work hard, not make excuses, and get amazing results in their
make amazing strides in the [market they markets.
are in]
FRAMEWORK EXAMPLE:
Talk about the results you and others have gotten in For example, I have used the program to sell
the program. 171 oceanfront homes.
Showcase examples and customer or client
testimonials. My students and clients have also sold or
bought another 37 multimillion dollar
If you’d like see how the program works and get it, I’d properties. [I show a few examples of their
be delighted to show you how it works. stories…]
There is a small investment but as you can see, when
you go through my [program/system], these are the There is a small investment but as you can
results you can expect. see, when you go through my [program/
system], these are the results you can
I will need you to commit about x hours per day, y expect.
hours per week to achieve the results you want.

The whole process only takes about XYZ days/months. Buying or selling your first home takes
about 120 days on average.
Try To Find Customer Stories Which Address
Objections Like “I Was Worried I Couldn’t Afford It” 


Or, “I Was Concerned About The Time
Commitment”. 


Use Proof And Customer Stories To Overcome


Those Natural Objections In The Customers Head
Next, It’s Time To Close
Them On Getting Your
Product Or Service.
FRAMEWORK EXAMPLE:
I’m not going to get all used-car I’m not going to get all used-car salesman
salesman on you. You’ve watched this on you. You’ve watched this entire training
entire training session, and you’ve session, and you’ve listened to me…You’ve
listened to me…You’ve heard my story. heard my story.

You know what I’m saying can help you You know what I’m saying can help you sell
achieve [desired result] faster/easier than or purchase the oceanfront home (or
you could on your own. homes!) of your wildest dreams.

So here’s what’s inside/Here’s what So here’s what’s inside/Here’s what


you’re getting when you invest in you’re getting when you invest in [course
[course name/service name]… name/service name]…
Introduce Your Product
Name Or Service Name…
FRAMEWORK EXAMPLE:
Here’s what you’re getting with product name. You’re getting Oceanfront Mastery, a complete
real estate mastery course…
You’re getting Product Name which includes
two training classes/4 modules/live personal This includes 4 modules of personal training
training with Your Name starting on XYZ date. with me starting one week from now, on
2/4/2017.
You’re getting XYZ hours/2 months/ 5 videos
of live, power game-changing information on You’re getting two hours of live, power game-
how to apply each step of the framework to changing information on how to apply each
[achieve their desired result]
step of the framework to buy or sell your own
We will also have question and answer Oceanfront home.
sessions. And replays will be available for on-
demand viewing. We will also have question and answer
sessions. And replays will be available for on-
demand viewing.
FRAMEWORK EXAMPLE:
My course normally goes for $1997.00. You can see the price My OceanFront Mastery course sells currently on my website for
on my website now at www.yourdomain.com $4,851.00. You can see the price on my website now at
www.yourdomain.com
(If true)…You might have seen other courses/programs with
You might have seen other courses/programs at this level sell for
similar features at this level sell for $5,000 or even $10,000.
$5,000 or even $10,000. (If true)…You might have seen other courses/
But these programs don’t even do HALF of what you’re programs with similar features at this level sell for $5,000 or even
getting with XYZ program. $10,000. But these programs don’t even do HALF of what you’re getting
with OceanFront Mastery.
Show proof if possible. Especially if you have a competitor.
However, if you purchase OceanFront Mastery today, you won’t pay
However, if you purchase today, you won’t pay $1997.00. You $1997.00.
won’t pay $997.00 Or even $397.00. Instead, if you order
today, you’ll not only get the entire XYZ course, you’ll also get You won’t pay $997.00 Or even $700.00. Instead, if you order today,
this powerful bonus: Name of bonus. you’ll not only get the entire Oceanfront Mastery course, you’ll also get
this powerful bonus: 25 Fast Ways To RENT Your Oceanfront Home For
So if you order today, you’re getting XYZ course, the bonus Fast Profits.
(explain what it does) for just X payments of XYZ. Just make So when you order today, you’ll get the powerful bonuses, how to rent
price less than the original price. your oceanfront home fast, plus all the modules and training for just 2
payments of $397.00
PLUS: We’re not done! If your invest in XYZ today, you’ll not
only get everything I’ve just mentioned but you’ll also get a PLUS: We’re not done! If your invest in XYZ today, you’ll not only get
license to share the course with a a colleague or business everything I’ve just mentioned but you’ll also get a license to share
partner, FREE. OceanFront Mastery with a a colleague or business partner, FREE.
Next We Recap What They Get
FRAMEWORK EXAMPLE:
You’re getting XYZ course [a $$$ Value.] You’re getting Oceanfront Mastery, a
complete real estate mastery course…and
Plus, you’re also getting the bonus, XYZ all the modules, live training and follow
ways to Get Result They Want. [A XXX along material [A $1997.00 value]
Price Value]
This includes your bonus, 25 Fast Ways To
Plus, you’re also getting the second Rent Your Oceanfront Home [A $297.00
bonus too. [A XXX Price Value] Value]

PLUS, you’re also getting a complete


license to share Oceanfront Mastery with a
colleague or real estate friend [A $2997
value] plus an extra copy of the bonus.
Next, We Stack 2 More Very
Powerful Bonuses.
FRAMEWORK EXAMPLE:

BONUS: And we’re going to hand you even BONUS: And we’re going to hand you even
more today. Act right now and you get the more today. Act right now and you get my
XYZ course free. $597.00 tutorial, How To Build Your Real
Estate Referral Network in 90 Days, FREE.
It shows you how to do XYZ, so you can
XYZ. This video training has never been released
to the public (only for my high-ticket $5,000
a month clients) and it shows you the
essential methods to building a referral
network who gets you wealthier faster.
FRAMEWORK EXAMPLE:
And last, you’re also getting the XYZ ONE LAST BONUS: We like to over deliver.
bonus. That’s why you’re getting the Call Me Bonus.

It shows you how to do ABC, so you can This is one appointment is a personal phone
XYZ. call that I’m giving you, and I’m going to
waive the $5k to set up an appointment with
me. In this phone call with me and you, I’ll
answer any questions you might have for 30
minutes.

It’s all yours when you get Oceanfront


Mastery today!
Show A Slide With All The
Products They Get And All The
Bonuses.

Put Prices Next To Each Item.


FRAMEWORK EXAMPLE:

Follow example on right side of Oceanfront Mastery: $1997.00. Your


screen. complete real estate mastery course…

Live webinar training and Q&A sessions:


$597.00

How To Rent Your Oceanfront Home Fast:


$297.00

Complete license to give OM to a colleague.


$2497.00.

Total Real-World Value: $5,297.00


FRAMEWORK EXAMPLE:
all of this is a total real- Oceanfront Mastery: $1997.00. Your
world value of $XYZ. complete real estate mastery
course…

Live webinar training and Q&A


sessions: $597.00

How To Rent Your Oceanfront Home


Fast: $297.00

Complete license to give OM to a


colleague. $2497.00.
Then, Give Them The Value Of Just
Your Main Course. Say It Outloud.
Then Say What The Bonuses Are
Worth By Themselves.
FRAMEWORK EXAMPLE:
So, the real-world value of XYZ course Oceanfront Mastery price is $1997.00.
is $1997.00. Live webinar training and Q&A sessions:
$597.00
And the real-world value of all the
bonuses is XYZ. The Price For The Bonuses Is $3,000

However, If You Take Action Right Now, However, If You Get Oceanfront Mastery
You Can Save $$$$ And Get [Your Right Now, You Can Save $3500 And Get
Course] For Just $1500.00. Oceanfront Mastery For Just $1500.00

But, If You Allow Us To Use Your However, If You Allow Us To Use Your
Results As A Case Study, You Can Have Results As Case Study You Can Get
Access To XYZ Course For Just XXX. Access To Oceanfront Mastery For Just
$997.00.
FRAMEWORK EXAMPLE:
Final Public Price: $997.00 The final public price is $997.00
if you act right now.
SPECIAL TODAY ONLY: $997.00
SPECIAL TODAY ONLY: $997.00
Show the slide recap of what
they get.

Answer any questions.

Recap pricing again and show


the final price slide.
Get Started Today at
https://www.webinarjam.com

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